“Working with Zona is a joy. Her project management style gets the work done but at the same time never causes panic. She's a great communicator and her briefs are always on the mark. When you work with her, stress is at a minimum and productivity is at a maximum! Total pleasure. I’d work with Zona again, anytime.”
Zona Tan-Sheppard
Homebush, New South Wales, Australia
904 followers
500+ connections
Homebush, New South Wales, Australia
904 followers
500+ connections
About
I'm a dynamic performance & data driven, agile digital marketing practitioner with extensive experience in digital content and media communications.
I hand coded my first website in HTML in 1997. Whilst my career has taken various turns, digital technology was always a backbone to all my projects. From being an assistant director in Malaysia's first technology TV series with a 3D animated virtual host in 2001 to running my own Shopify ecommerce business in 2022. I’m an entrepreneurial self-starter with over 20 years+ work experience in digital media. I am a well-rounded digital marketing, web development and content marketing specialist.
My career highlights include:
* 163% follower growth for Paddy's Markets Flemington Instagram
* "Shop Taylor Swift Eras Tours outfits at Paddy's" influencer reel campaign on Instagram and TikTok drew 1.7 million video plays, with 900k reach in one week (February 2024).
* Paddy's Influencer Marketing strategy User Generated Content (UGC) reels have hit over 3.6 million reach with 5.5 million video plays.
* 66% YoY revenue growth and 37.56% returning customer rate in 2021; 151% new subscribers in Q3 2021 for The Thorny Fruit Co's Shopify platform; website 60% increase organic search SEO
* improving Paid Search on Google AdWords and Facebook by 203% in Q4 2017 for Rentokil,
* reduced Rentokil AdWords CPC by 68% in Q4 2017; 15% web traffic increase in FY17 through SEO and SEM strategies,
* Barbeques Galore’s record breaking online sales, e-Commerce 40% online sales growth for FY16,
* winning the SMARTIES award for developing a user-friendly content-driven mobile website for FMCG brand Huggies Australia,
* increasing social media traffic engagement by 171% in less than 6 months for ellaslist.com.au, and
* writing the Mary & Max cover story for InsideFilm magazine.
I thrive on creating, developing and executing inspirational and results-driven digital transformation, and digital marketing strategies.
SEO, SEM, PPC, programmatic, CRO, AB testing, CRM, DMP, CDP, referral or affiliate marketing, influencer, blogging, content marketing, social media marketing, data-driven marketing, UX, IU, CX - if it's online, and I haven't worked on a campaign utilising the technology - I'd be game to test and learn!
Activity
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Two Australian organisations, SecondBite and FareShare, are joining forces on July 1, 2024, to help more people in need. The merger will make it…
Two Australian organisations, SecondBite and FareShare, are joining forces on July 1, 2024, to help more people in need. The merger will make it…
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“Our north star remains the same: to thrill members with our entertainment. If we can continue to improve Netflix faster than the competition, we’ll…
“Our north star remains the same: to thrill members with our entertainment. If we can continue to improve Netflix faster than the competition, we’ll…
Liked by Zona Tan-Sheppard
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Bridgerton has arrived in Bowral! 🐝 👑 💐 🌸 From today until Tuesday, 23 April, Bowral will play host to a spot of regency romance to celebrate…
Bridgerton has arrived in Bowral! 🐝 👑 💐 🌸 From today until Tuesday, 23 April, Bowral will play host to a spot of regency romance to celebrate…
Liked by Zona Tan-Sheppard
Experience
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Licenses & Certifications
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Agile Project Management
Agile Academy in association with Software Education
Honors & Awards
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Channel/Media Strategy Awards: Mobile Website Gold finalist
Mobile Marketing Association
Huggies Australia website won Gold in The SMARTIES 2013 APAC Channel/Media Strategy Awards Mobile Website category, presented by MMA. I have played an integral role in the on-going development of the Huggies website since 2009, in particular the digital strategy and project development of the mobile website from 2011 until the launch of its 3rd major release version in July 2013. Mobile development continues with a roadmap outlined up to…
Huggies Australia website won Gold in The SMARTIES 2013 APAC Channel/Media Strategy Awards Mobile Website category, presented by MMA. I have played an integral role in the on-going development of the Huggies website since 2009, in particular the digital strategy and project development of the mobile website from 2011 until the launch of its 3rd major release version in July 2013. Mobile development continues with a roadmap outlined up to 2015.
http://www.mmaglobal.com/events/the-smarties-apac/2013/overview
Recommendations received
20 people have recommended Zona
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