The right backlinks drive traffic and bring organic visitors to your website by promoting its ranking on SERPs. As someone looking to build quality backlinks or start a link-building campaign, you need access to the right tools that quickly bring you the right insights.
Regular backlink analysis helps immensely with SEO. As search engine algorithms change regularly, taking stock of what pages link to you, and whom you link to is critical to ensuring your page remains relevant and actually shows up in search results.
Backlink analysis helps you understand why your page ranks the way it does. It can also help you learn from your competition and plan the right approach to make your web presence just as strong as theirs. We all know that, after all, only websites with high organic traffic generate real revenue.
The marketplace is full of backlink checker tools that can help with several parameters, ranging from figuring out your competitor’s backlink profile to finding spammy sites linking to you. But what matters is putting your money into one that truly does the job.
Let’s break down some of the best backlink checker tools available in the market to help you choose one that’s right for you.
Semrush boasts of the most up-to-date backlink checker tool in the market with a database of more than 43 trillion backlinks. What we liked particularly about Semrush was its detailed insights even in the free version. However, keep in mind, that the free version restricts you to only the top few results per metric.
Using the Semrush backlink checker tool, you can get your hands on powerful information, such as:
- Any website’s backlink profile
- Find new, deleted, or broken backlinks
- Learn domain authorities of all referring links
- Use a variety of filter options to group backlinks by type
- Compare your site’s performance with your competitors, and get a quick breakdown of new link-building opportunities from the most relevant websites
- Disavow unnecessary links with one click
Semrush’s carefully designed backlink audit tool provides 50+ powerful metrics and a convenient way to group and analyze all your backlinks. It lets you contact site owners from right within the tool, and comes with Authority and Toxicity Scores to help you stay clear of backlinks from suspicious domains.
Pricing: Semrush provides a lot for free. Its basic plan (called Pro) begins at $129.95/month.
Perhaps, the distinguishing feature of backlink.info is its ability to keep you updated on all potential aspects of your “hard-earned backlinks”. As a user, you just supply the tool with your link data in an easy CSV format with four simple parameters, “ link_from, link_to, rel_tag & anchor”. This done, the tool constantly monitors your selected backlinks and promptly notifies you in case any link goes missing or is deleted.
With its affordable pricing, Backlink Checker can turn out to be the right tool for new website owners. With backlink checker, you can:
- Monitor your backlink profile and find out if any of your backlinks are deleted or broken
- Check if sites linking to you are indexed on Google
- Discover new backlinks related to your domain
- Schedule weekly or monthly backlink updates to stay up-to-date on your backlink profile
- Get Regular email updates about your preferred domains
Pricing: Backlink Checker’s Tier 1 plan that crawls 250 backlinks for up to 5 domains is available at a one-time fee of $39.
In a research done by popular link-building strategist Brian Dean, Ahrefs stands as the winner among other backlink analytics tools he surveys. In fact, he specifically praises the Ahrefs link checker tool for its ease of use and accuracy.
Ahrefs claims their backlink data is updated every 10 minutes, making the tool very reliable. Apart from regular metrics like the number of referring domains, number of, backlinks, or Domain Rating (DR), the tool provides you with something called an Ahrefs ranking. Ahrefs ranking is a ranking procedure that ranks websites on the quality of their backlink profiles. The site with the strongest rating has the strongest backlink profile.
To sum up, these could be some of Ahref’s highlights:
- Clear graphical views of your backlink data, including follow and no-follow links
- Get a clear picture of organic traffic and popularity of pages linking to you
- A great search feature to look for any domain
- Find link-worthy pages by analyzing your competitor’s profile
- Find 404/broken pages and pitch in your website
- Disavow spammy links
Moz Pro offers Link Explorer, its link analysis tool which it claims has a directory of around 40 trillion links. Similar to the tools discussed above, you can discover important information, such as the links you’ve lost, and compare your own site’s rankings with up to 4 competitors, side by side.
Using Moz Pro, you can also discover quality content in your niche that gets high organic traffic. Similar to other tools on our list, you can also get a complete profile of your anchor text data.
With features like Link Research, you not only get a comprehensive overview of your target but you can also build tracking lists to monitor your own link-building efforts.
Pricing: Moz Pro offers a free trial for 30 days. Prices start at $99/mo.
Link Miner by Mangools is another inexpensive tool you can use for a backlink audit. Link Miner prides itself on its ease of use and simplicity. Link Miner helps you assess websites across a bunch of parameters and helps you prepare lists to reach out for potential link-building opportunities.
Link Miner claims to have around 9.5 trillion links in its database. Link Miner is on our list as it is extremely simple to use even for new website owners. When you enter a domain into its search box, you get to filter it based on categories like blogs, forums, etc.
Link Miner ranks links according to their Link Strength. Link Miner asserts that Link Strength takes several factors into account, including citation ranks and Alexa ranks to determine domain strength.
Key Features:
- Live website preview
- Compile selected backlinks in one place
- Sort domains on the basis of Link Strength
- Find new and deleted backlinks
Pricing: Link Miner is priced at $29/mo
SEO SpyGlass is another dedicated tool for a backlink audit. Leveraging the trillions of links in SEOSpyGlass’ database, you can analyze your backlink profile on the basis of link authority, country, anchor text, and history of the referring domains.
You can also use SEO SpyGlass for more granular analysis, such as figuring out the kind of backlinks (text/image), penalty risks, anchor text clouds, or overlapping backlinks from your competitors.
Apart from this, you can discover which of your pages have the best backlink profile. You can also disavow spammy or malicious links on the basis of penalty risks. Interestingly, SpyGlass also allows for bulk backlink analysis, by letting you churn in up to 200 domains at once.
Key Features:
Discover backlink profile history
Compare stats for up to 200 domains at once
Disavow spammy links
Seamless integration with Google SEO tools
Pricing: SEO SpyGlass offers a free version with limited features. The paid version starts at $99/year
The backlink checker from Ubersuggest can be another great option to gauge a comprehensive overview of your backlink profile. Like all the tools mentioned in the list, Ubersuggest allows you to keep track of all relevant data when it comes to understanding backlink data.
Ubersuggest offers a clean, simple interface which makes it very user-friendly. Using Ubersuggest you can find the page title, anchor text, page authority, and spam score of the various referring links.
It also comes with certain advanced features, such as a search box to help you get your hands on the most relevant data.
Closing Thoughts
Most SEO practitioners believe that backlinks are extremely relevant to driving organic traffic to your website. A great performing website, ultimately, means great profit to your business. Thus, as a website owner looking to build your brand, you simply cannot ignore backlinks and what they mean.
The tools in this list can help you assess your backlink profile and open yourself to great new link-building opportunities. Choosing the right backlink assessment tool is important. We hope the list helps you in making a more prudent decision.