New online crypto casino and sports betting operator, BetCoco, has launched in Canada and Brazil after securing licenses in both companies. The group now has its eyes on India, Malta, Gibraltar and Nigeria.
BetCoco will provide its customers with casino, live casino, sports and esports betting with support from its parent company, Crystal Wealth Group (WG).
The platform also offers virtual reality rooms for games such as blackjack, roulette, and live sports in an effort to offer more immersion.
Thunderbird Resorts' former CFO Mike Fox leads the project with over 15 years of experience in launching Las Vegas-style land-based and online casinos.
BetCoco has also launched its own cryptocurrency offering in Canada and Latin America. The company currently has a Curaçao sub-license as a white-label operator and is in the process of procuring its own Curaçao license.
Fox commented: "BetCoco is a fun brand that offers a fabulous player experience with the leading games and services the industry has to offer. Innovation is at the foundation of everything we do through creating the best features to continuously improve our user experience.
"We are launching with crypto, with fiat soon to follow, and are deploying exciting paid media marketing and affiliate campaigns to let the markets know about us."
In partnership with global marketing and digital specialist Digital Fuel Performance, Crystal Wealth Group has launched the BetCoco website. Through the partnership, Digital Fuel Performance will manage full-service digital marketing and acquisition for BetCoco in both fiat and cryptocurrencies.
Fox continued: "With the market expected to reach $154bn by 2030, we view BetCoco as our first step into this exploding worldwide market where we hope to earn a meaningful share."
The company plans to obtain national licenses in Nigeria and Ghana soon, and has long-term plans for licensing in certain EU markets.
