EV exclusive tire brand iON by Hankook Tire and Technology rolls into Korean market

Hankook Tire and Technology introduced iON for the Korean market Tuesday, a tire brand for electric vehicles. [HANKOOK TIRE AND TECHNOLOGY]

Hankook Tire and Technology introduced iON, its tire brand dedicated to electric vehicles (EVs), to the Korean market Tuesday.

It is the world's first EV-exclusive tire brand. The brand was first introduced in the European market in May.

iON currently has six products that are each designed for use during different seasons. The tires can be applied to sedans and SUVs.

Four products, including tires that are for all four seasons and just winter, will be released this month. Two products for summer will be introduced next year.

The iON Evo AS tires, which can be used year round, are made of eco-friendly materials and high silica, offering a better grip and longer mileage.

The tires also help driver handling, the company said.

All iON tires are equipped with Hankook Tire's Sound Absorber Technology, which reduces noise.

BY SARAH CHEA [chea.sarah@joongang.co.kr]