Abstract
The economic valuation of goodwill is based on an interdisciplinary approach that synergistically considers its legal, accounting, fiscal, and strategic aspects. The controversial concept of goodwill (if positive, badwill if negative) has always divided lawyers, businesspeople, and economists and is applied in M&A transactions. Digital goodwill is even more slippery, as it refers to the scalable properties of innovative intangibles, whose business models and market comparisons are difficult to figure out. Any competitive advantage is intrinsically ephemeral.
Goodwill is a residual intangible since it incorporates all the added value that cannot be directly allocated to any other specific immaterial asset. The customers’ portfolio is one of the most critical components of goodwill.
The damage due to loss of goodwill, the diversion of customers, infringement of exclusivity, and counterfeiting can hinder the bankability of the damaged company and is very frequent and uneasy to estimate.
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Moro-Visconti, R. (2022). Digital Goodwill Valuation. In: The Valuation of Digital Intangibles. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-09237-4_21
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