The Tragic Failure Of The Alfa Romeo Brera

Dostoevskij wrote that “beauty will save the world,” but it certainly didn’t save Alfa Romeo, much less the Brera.

Matteo Licata
Roadster Life
Published in
4 min readFeb 19, 2022

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Alfa Romeo brera red
The achingly pretty Alfa Romeo Brera (c. Stellantis Media Site)

By the time production was terminated, in October of 2010, just 21.786 Breras had left Pininfarina’s production line in San Giorgio Canavese, and brand-new examples could still be purchased well into…

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Matteo Licata
Roadster Life

I’ve been obsessed with cars for as long as I remember and, after working in automobile design for a decade, now I’m a lecturer, a published author, a YouTuber