According to HubSpot data, 56% of surveyed consumers have hit that ‘Buy Now’ button after reading a company’s blog, and 10% of marketers claim that blogging generates the biggest return on investment. But let’s get something clear: None of this can happen if you’re buried under Google’s search results.
“The best place to hide a dead body is the second page of Google search results.”
This joke is a strong reminder that achieving a top spot on Google is absolutely vital for your marketing strategy—regardless of your business’ size and industry. What’s the secret sauce to make it happen? Search engine optimization (SEO).
At its core, SEO is about improving your blogs and website to increase online visibility. With each SEO tweak you make, you can prove that your content is reliable, authoritative, and highly relevant to the user’s search query.
Let’s have an in-depth exploration of how businesses can get a higher rank for their blogs.
Use accurate information
Google has billions of loyal users who rely on it for high-quality information. Therefore, if you want your business blog to rank higher on search results, the first step is to deliver accurate and well-researched information. By doing so, you can establish your site as a trustworthy source and boost your credibility with search engines.
What’s more, reliable content provides a better user experience. When visitors find informative content on your site, they’re more likely to stay and explore further. This not only leads to a decreased bounce rate but also results in higher time on the page, ultimately impacting your SEO.
To ensure that your content is accurate, you can start by using reputable sources such as academic journals, government websites, or top-tier news outlets. If you decide to draw wisdom from external sources, remember to cite them properly.
Use keywords
SEO keywords refer to words and phrases that searchers use when entering a query on Google. You want the keywords on your blog to be relevant to popular search queries to enhance content discoverability.
Online tools like Semrush and Ahrefs can help you gather keywords that align with your goals while also providing insights into their search volume. Once you have a list, focus on integrating primary keywords into your blog title, introduction, and headings. Just remember, the golden rule is to blend them in a way that feels natural.
👀Discover more: How to NOT use ChatGPT for blogs.
Write an eye-catching meta description
Your meta description is like a welcoming invitation to visitors in your blog. Craft it strategically, you can catch the eyes of searchers and boost your clickthrough rate.
When writing a meta description, ensure it provides a concise overview of your blog within 150-160 characters—and don’t forget to incorporate a primary keyword for maximum impact. Lastly, for that extra click-inducing charm, consider using phrases such as “Learn how to,” “Discover,” “Find out more,” or “Get started.”
Include a CTA
Writing blogs is an effective way to educate your audience and increase engagement. But as a business owner, you’re not just in it for knowledge-sharing: You want your readers to take the next step.
A call-to-action (CTA) allows you to encourage your readers to take specific actions such as booking a call, subscribing to your newsletter, making a purchase, or exploring more of your blog content. They’re also important for your SEO efforts.
For starters, CTAs help enhance user experience and keep readers on your site longer, which can signal to search engines that your content is relevant and compelling. Moreover, they play an important role in building internal links. Given that internal links help search engines understand the structure of your content, they can boost your SEO efforts.
*Cough* *Cough*
On that note…
Fed up with being on the third or fourth page on Google? Contact us today, and let’s change that together!