High-quality chocolates can often come across as pretentious, but Saglietti.itce has designed the packaging for Gioari’s chocolates that’s upscale yet still welcoming. There’s no denying that this is premium chocolate without a lick of arrogance through warm colors, plenty of white space, and elegant typefaces.
Gioari, a company specialized in the production of high quality chocolates, has decided to renew its image and communication, starting from a strategic positioning work. First step: the development of brand identity. The new identity starts from the reinterpretation of the logo and shows an elegant and refined sign. The set of all the elements outlines an authoritative aesthetic, which places the brand on a par with the great chocolatiers.
