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Introduction to Data Visualization & Storytelling: A Guide For The Data Scientist (Visual Thinking) Hardcover – November 24, 2021

by Jose Berengueres (Author), Marybeth Sandell (Author)
4.1 4.1 out of 5 stars 161 ratings
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Adopted by universities and business schools in Finland, Barcelona, USA, South Korea, Canada, and the Middle East; and used in executive training at companies like Halliburton TX, Agilent technologies, and PropertyFinder, this book will help you not only to transform data into information but shows you how to story tell it. You will learn by example how to visually story tell the fascinating topics of gender equality, inclusion, solar energy, and bias. You will also learn, What is the role of a narrative in a story, the foundations of visual narratives, and what is the relationship between data, information, and knowledge. The authors (Kaggle masters, Bloomberg ex bureau chiefs, and psychology professors) bring together concepts of Data Science, Design Thinking, and Storytelling to take the reader on a journey where the destination is nothing less than great visual storytelling. You can be an MBA candidate, an instructor, a strategy consultant, or an entrepreneur, this book explains the visual fundamentals for building visuals that convince decisively. Designed as a series of interactive exercises, this book is for you if you work with Excel, SPSS, or Tableau, and feel you struggle when explaining the data. No data skills or special math skills are required. What will you learn? 1) Identify the role of a narrative in a story. 2) Transform data into information. 3) Synthesize knowledge from raw data. 4) Apply visual thinking tools to the decision-making process. 5) Select visual communication techniques to persuade. 6) Detect bias. Praise from the readers “look at this tremendous contribution” – Juan Riquelme Díaz, Editor del Grupo Valparaíso en SoyChile. "I was going through the book and it looks great!" – Mauricio Zanotti, Director ONG La Ruta Solar. "Here in Argentina the community in data science is really growing, and I love visualizations and find the way to tell the story." – Agustin Blacker. "Along with greeting and thanking you for such a good contribution delivered through the book I am reading (now in its translated version)." – Rosa Velasques. "An eye-opener" – Benjamin Jon, Wales. "A holistic approach to how to create knowledge with classic rhetoric." – Birgitta Edberg. About the authors: Marybeth Sandell is a Swedish-American journalist and has been, among others, bureau chief of the Bloomberg London office. She has worked in Stockholm, Zurich, and New York; and has taught at the University of North Carolina. She has a Masters in Communication and Technology from UNC Chapel Hill and her work focuses on creating data-driven stories for global corporations and non-profits. Jose Berengueres is from Barcelona and a doctor in robotics by TokyoTech. A Kaggle competitions master, since 2011 he works at the U.A.E University in the Emirates where he teaches design thinking and data visualization.
Previous page
  1. Part of series
    Visual Thinking
  2. Print length
    186 pages
  3. Language
    English
  4. Publication date
    November 24, 2021
  5. Dimensions
    6 x 0.61 x 9 inches
  6. ISBN-13
    979-8772827727
  7. See all details
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Product details

  • ASIN ‏ : ‎ B09M5KZWN9
  • Publisher ‏ : ‎ Independently published (November 24, 2021)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 186 pages
  • ISBN-13 ‏ : ‎ 979-8772827727
  • Item Weight ‏ : ‎ 1.08 pounds
  • Dimensions ‏ : ‎ 6 x 0.61 x 9 inches
  • Customer Reviews:
    4.1 4.1 out of 5 stars 161 ratings

About the authors

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  1. Ali Fenwick

    Ali Fenwick

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    Full content visible, double tap to read brief content.

    Dr. Ali Fenwick is an expert in human behavior and technology. He has studied the mind and human behavior for over twenty years both academically and professionally. Dr. Fenwick is a professor of Organization Behavior & Innovation at a top FT-ranked business school where for the past 10 years he has been teaching executives across the globe how to apply psychology at work, in society, and in their personal lives to achieve more happiness and success.

    Dr. Fenwick is the founder and CEO of the 'Dr. Fenwick Lab for Human Behavior & Technology', focusing on conducting psychological and behavioral research and providing training, workshops, keynotes, board advisory, assessments and other resources with the aim to strengthen human relationships, enhance well-being and performance, and ensure technology is used in a responsible and ethical manner.

    Known online as the @modern.day.psychologist, Dr. Fenwick has also amassed millions of followers on social media through his engaging content which communicates human behavior and psychology to a global audience in a creative and unique way. Through a combination of science, humor, and creative design, he is able to explain complex topics in an easy-to-understand way which has resulted in mass behavioral change and mindset improvement amongst many of his followers. Dr. Fenwick’s purpose is to make the world a better place.

    See more on the author's page
  2. Marybeth Sandell

    Marybeth Sandell

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    Full content visible, double tap to read brief content.

    Marybeth spent 18 years covering the financial markets for Bloomberg News in Stockholm, London, Zurich and New York. She has worked with text, television, radio, web, data research and data visualization. She taught journalism at the University of North Carolina (Pembroke campus) and at a start-up educational institution in Barcelona. She holds a Masters in Communication and Technology from UNC-Chapel Hill. Her work focuses on creating data-driven communication for global corporations, non-profit charities and start-ups.

    See more on the author's page
  3. Jose Berengueres

    Jose Berengueres

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    Full content visible, double tap to read brief content.

    Jose grew up at the skirts of the Montjuic Mountain in the Mediterranean city of Barcelona, where he spent the Summers sailing and Springs hiking in the Pyrenees. After graduating in Electrical Engineering, he completed a Ph.D. in robotics in Tokyo. During a stint at CERN he developed two photo-sharing startups. Since 2011, he has been with the CS Department at UAE University where he has taught Lean UX and Design Thinking. His research focuses on creativity and data science.

    See more on the author's page
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Customer reviews

4.1 out of 5 stars
4.1 out of 5
161 global ratings
How to use data to create wisdom
5 Stars
How to use data to create wisdom
In a world of information overload, we need communicators like Hans Rosling, that create meaning of data science.Today it is a challenge both for Data Scientists to translate data to wisdom and action for management,and for business people to understand data enough to be able to visualize the meaning of it for business.The book Introduction to Data visualization & Storytelling address this problem and take a holistic approach to how you create knowledge from information with classic rhetoric.I can highly recommend reading.
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Top reviews from the United States

Xavier Renom Portet
5.0 out of 5 stars useful book for Tableau users
Reviewed in the United States on August 11, 2019
Verified Purchase
Some comments:

- Cover image - I still think the one with the airplane was more appealing
- Black and White pictures on page 16 could be sharper.
- Picture integration could be done in a more seamless way
- Any reason for not using colour on page 34?
- Page 54: Great approach. You could make it even more minimalistic though.
- Human Centric Charts are COOL!
- Page 77 = Cool / Page 79 = Too crowded. It is cluttered.
- Overall the Graphs are really nice. Useful input.
- I like the use of visual pop culture references i.e Jackie Chan, Einstein. You could have used more 😉
- I believe you manage to oversimplify complex concepts and most of the times it is great. I perceive, however, that depth is lacking at times.
- Page 56: This is one of the cases where a little more depth would have been nice.
- You write like you speak. I think sometimes a more literary approach would make you come across in a clearer way
Overall I believe this book has great nuggets and cool exercises thus can be easily transformed into a course. I think MBA’s are gonna love it. In the future I would consider going more in depth in the concepts. It seems too frugal at times.
4 people found this helpful
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Real
4.0 out of 5 stars Must read for people who are involved with data visualization.
Reviewed in the United States on May 7, 2020
Before reading this book, data visualization would have meant doing a pie graph and the bar chart. But now after reading the book, I have learned that my former approach was hugely lacking in providing effective and lasting impressions. Would highly recommend this book to people in data science/analytics.

I wish the book was longer and filled with more tactics.
One person found this helpful
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jorgesanhid
5.0 out of 5 stars All the basics ot get started on becoming a better communicator with data.
Reviewed in the United States on January 30, 2021
Verified Purchase
Data Analyst here. I have always suffered from lack of confidence in creating compelling visuals and delivering presentations based on the insights I discover on the data sets I work with. This book provided me with an understanding that creating powerful visuals and delivering a confident presentation is not that complex. It has to do more with how to organize the information, applying certain basic design principles, and understanding that there is an interesting story underlying any data set.
3 people found this helpful
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Vincent Anthony Spadafore
5.0 out of 5 stars #Brevity and free accompanying slide deck for instruction!
Reviewed in the United States on May 14, 2020
Verified Purchase
I really like the format of the book. Very quick and to the point with minimal “fluff.” I value brevity and thoughtful level of detail when it comes to my references above all else. Great reference for entry-level analysts to read and apply before they develop bad visualization habits.

And in the first chapter is an email address to a monitored inbox, if you email them a receipt or proof of purchase they will send you the PowerPoints/slide deck used for an instructional course. As an instructor at a local community college I REALLY APPRECIATED THAT!!
4 people found this helpful
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Kindle Customer
5.0 out of 5 stars Oh Yes
Reviewed in the United States on July 22, 2021
Verified Purchase
An accessible primer on the theory and practice of data science. The authors even managed to generate a bit of respect for the grey harridan.
Read it , highlight it refer to it.
2 people found this helpful
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Jane Larsson
5.0 out of 5 stars Good Books for Beginners
Reviewed in the United States on January 11, 2020
Verified Purchase
I bought this book to teach Data Viz to students with knowledge in marketing, finance and data science. None of the students have deep experience in writing, storytelling or data viz. It will be one of a few resources I use. It will fit well in the toolbox I will bring to my students. Thank you.
2 people found this helpful
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Robert Bloor
4.0 out of 5 stars To the point on differentiating the narrative, the story and call to action.
Reviewed in the United States on May 27, 2020
I found this book really useful and good use of time, crisp to the point, to understand how to prepare the presentation , and also question, of data into information to support developing a compelling story.
One person found this helpful
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Maria Serbancea
5.0 out of 5 stars Begin to understand charts
Reviewed in the United States on April 19, 2020
Verified Purchase
It is a great book to understand the basic of data visualization and how to use data to create knowledge to develop wisdom so that the reader could understand and apply what you are trying to say.
2 people found this helpful
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Top reviews from other countries

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Samuel Wagner
5.0 out of 5 stars Excelente
Reviewed in Brazil on December 7, 2022
Verified Purchase
Ao invés de se concentrar na estética dos gráficos, os autores se preocupam no passo seguinte: pra que serve o gráfico? Qual o objetivo pretendido e consequentemente a mensagem a ser entregue. Tudo isso de uma forma bem leve e didática. Conta com ótimas referências, também.
One person found this helpful
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M. V.
5.0 out of 5 stars Kann man immer wieder lesen
Reviewed in Germany on October 1, 2022
Verified Purchase
Das Buch steckt voller Weisheit. Ich lese es immer wieder und entdecke stets etwas Neues. Die Inhalte kann man direkt im Job anwenden.
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Chandrakant
5.0 out of 5 stars Great book on visualization best practices
Reviewed in India on January 20, 2022
Verified Purchase
This is really a great book focusing on best practices that we mostly ignore while doing visualization. It won't provide you any BI tool specific knowledge but gives in-depth details on how our minds perceive the data. It also focuses on a really useful topic called congnitive biasenss.
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Amazon Customer
5.0 out of 5 stars Interesting and concise
Reviewed in the United Kingdom on November 11, 2020
Verified Purchase
Interesting guidance on how to present data with a strong 'Why?'
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AC
5.0 out of 5 stars A totally diferent pov on data visualization
Reviewed in Spain on August 10, 2019
Verified Purchase
A reflection on data viz aspects you had never thought of. Best is that it triggers many ideas. Surprising, fresh and very enjoyable to read.
One person found this helpful
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