Enjoy fast, free delivery, exclusive deals, and award-winning movies & TV shows with Prime
Try Prime
and start saving today with fast, free delivery
Amazon Prime includes:
Fast, FREE Delivery is available to Prime members. To join, select "Try Amazon Prime and start saving today with Fast, FREE Delivery" below the Add to Cart button.
Amazon Prime members enjoy:- Cardmembers earn 5% Back at Amazon.com with a Prime Credit Card.
- Unlimited Free Two-Day Delivery
- Streaming of thousands of movies and TV shows with limited ads on Prime Video.
- A Kindle book to borrow for free each month - with no due dates
- Listen to over 2 million songs and hundreds of playlists
- Unlimited photo storage with anywhere access
Important: Your credit card will NOT be charged when you start your free trial or if you cancel during the trial period. If you're happy with Amazon Prime, do nothing. At the end of the free trial, your membership will automatically upgrade to a monthly membership.
Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
OK
Audible sample Sample
Location is (Still) Everything MP3 CD – MP3 Audio, July 15, 2014
Purchase options and add-ons
Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits.
But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world we inhabit.
Anyone can go online and buy a pair of jeans—but the likelihood that we will do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes, among other factors, play a critical role in our decision making when it comes to buying online. Our willingness to search for and consume information also depends on where we live and whom we live next to.
In Location Is (Still) Everything, Bell offers a fascinating, in-depth look at online commerce and retailing through his years of research, investing, and advising experience. His unique GRAVITY framework is a powerful and practical tool that uses fundamental human behaviors and location-based conditions to explain how the real and virtual worlds intersect—and what Internet sellers must do in order to succeed. Entrepreneurs, managers, students, and investors will all benefit from understanding how and why we use the Internet to search, shop, and sell.
- LanguageEnglish
- PublisherBrilliance Audio
- Publication dateJuly 15, 2014
- Dimensions6.5 x 0.63 x 5.5 inches
- ISBN-101480584614
- ISBN-13978-1480584617
Editorial Reviews
Review
“A powerful rejoinder to anyone who predicted the irrelevancy of the three most important factors in retail: location, location and location. It’s a must read for anyone who runs an Internet business.” ―BRAD STONE, author of The Everything Store: Jeff Bezos and the Age of Amazon
“David Bell has written a playbook about how to win the internet. By illuminating the connections between our physical and virtual lives, he’s paved the way for smarter shopping, selling, sharing and living.” ―NEIL BLUMENTHAL and DAVE GILBOA, co-CEOs and co-founders of Warby Parker
“Thoroughly researched and elegantly written, this book offers a provocative insight―our online behavior depends a lot on where we live and this relationship is quite stable and predictable. Anyone interested in understanding online behavior of consumers would benefit tremendously from reading this book.” ―SUNIL GUPTA, the Edward W. Carter Professor of Business Administration at Harvard Business School
“The Internet has had a powerful impact on business. But the real world and the virtual one are more connected than you might think. Location Is (Still) Everything shows you what’s new, what’s the same, and what you should be doing about it.” ―JONAH BERGER, author of Contagious: Why Things Catch On
“Wharton professor David Bell reveals how location still matters in surprising ways, even in the supposedly ‘flat’ world of e-commerce.” ―INC.com
“Wharton marketing professor David Bell trots out a laundry list of convincing evidence that today, despite all the world-is-flat hype, where we live still dictates our buying patterns. It’s a welcome addition to a conversation that seems to ignore the fact that even in today’s hyper-connected age, only a projected 9% of retail transactions will happen online by the end of 2014, according to Forrester Research―and even those purchases are shaped by the physical world around them.” ―Fortune.com
“The bursting of the Internet bubble in 2000 has often been blamed on what then Fed chairman Alan Greenspan described as ‘irrational exuberance,’ but that’s only one part of the story. In [Location is (Still) Everything], David R. Bell, the Xinmei Zhang and Yongge Dai Professor at the Wharton School of the University of Pennsylvania, suggests other reasons for the bust, reasons that should concern anyone with an interest in online commerce. The book doesn’t address the bubble directly, but it does deflate the idea that underpinned much of the exuberance in the second half of 1990s―that the Internet is always a flat, friction-less marketplace.” ―Strategy + Business
About the Author
David R. Bell is the Xinmei Zhang and Yongge Dai Professor at the Wharton School of the University of Pennsylvania, where he studies how we use the Internet and related technologies to search, shop, and sell. David developed Wharton’s first course on digital marketing and e-commerce, and he is an active angel investor in, and adviser to, a variety of successful Internet startups. David is a New Zealand citizen and received his PhD from Stanford University’s Graduate School of Business. He divides his time between Philadelphia and San Francisco, and searches and shops online from both places.
Product details
- Publisher : Brilliance Audio; Unabridged edition (July 15, 2014)
- Language : English
- ISBN-10 : 1480584614
- ISBN-13 : 978-1480584617
- Item Weight : 3.5 ounces
- Dimensions : 6.5 x 0.63 x 5.5 inches
- Customer Reviews:
About the author
David R. Bell is a serial seed investor and Co-founder at Idea Farm Ventures, a consumer venture studio based in New York City. Previously, he had a twenty-year academic career at The Wharton School where he held the Xinmei Zhang and Yongge Dai Professorship.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on Amazon-
Top reviews
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
I don’t want to spoil this book for anyone, but David introduces this idea of homophily as part of his framework, GRAVITY, and brilliantly reveals how and why birds of a feather really do flock together.
I actually work for a hyperlocal digital advertising technology company that runs ad campaigns based on where people live and their proximity to retail stores. This book has provided incredible insights that both explained the phenomenon that we’ve seen and predicted others we haven’t.
I highly recommend this book for anyone that is either working in digital or starting up a tech venture. This will no doubt inform any strategy that you are considering that involves geographic expansion.
The book is based on years of rigurous research conducted by the author and his colleagues, explained in an accessible and entertaining way. It is filled with practice-relevant insights and really interesting (and timely) examples, many of them illustrating subtle or counterintuitive findings (for example, the fact that more diapers are sold online in areas where there are less children -- I found really puzzling)
A must read for anyone involved with eCommerce or with a general interest on the intersection between technology and culture.
Top reviews from other countries
The GRAVITY framework is very powerful and supported by several examples and academic papers which prove the key concepts.
David introduces:
- the idea of homophily and clearly reveals how and why birds of a feather really do flock together
- the concept that the offering in the real world dramatically shapes how we use the virtual world
I work in retail financial services and this book has provided additional insights on the "Research online, purchase offline" that we are experiencing in the industry. Most examples and case studies are from Retail, but they are clearly applicable to financial services as well.
I highly recommend this book for anyone that is either working in digital, eCommerce, Retail and Financial services distribution, to better understand the impact that online (advertisement, social, ecommerce,...) have on traditional and emerging distibution channels and distribution models