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Remarkable Retail: How to Win and Keep Customers in the Age of Disruption Hardcover – April 13, 2021

by Steve Dennis (Author), Sucharita Kodali (Foreword)
4.6 4.6 out of 5 stars 68 ratings
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Physical retail isn’t dead—but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to thrive in an increasingly volatile and uncertain future.

Digital technology has profoundly altered the competitive landscape for retailers. In Remarkable Retail, industry thought leader Steve Dennis argues that in a world of nearly infinite choice, where the lines between digital and physical are increasingly blurred, even being very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable.

In most retail categories, digital channels are often central to the consumer’s journey, but that doesn’t mean people aren’t also shopping in stores; they’re just using them differently, often browsing in one channel and buying in the other. The notion of a physical store channel and an ecommerce channel is increasingly a distinction without a difference; the customer is the channel. The future belongs to those who embrace the blur of digital and physical that represents modern retail today and work to deliver an experience that is more harmonized and more memorable, regardless of how consumers decide to shop.

Packed with illuminating case studies from some of modern retail’s biggest success stories—and leveraging Dennis’s more than thirty years as a senior executive and strategic consultant to dozens of brands—Remarkable Retail lays out the case for going beyond a slightly better version of mediocre and forging a path to being truly remarkable. To help retailers on this transformation journey, Dennis presents eight essential strategies for visionary leaders who are prepared to reimagine their way of doing business. A remarkable retailer is digitally enabled, human-centered, harmonized, mobile, personal, connected, memorable, and radical.

In an age where consumers have short attention spans, myriad options, and a digitally integrated relationship with every brand, Remarkable Retail is your indispensable guide to creating a powerful retail experience that keeps your customers coming back for more.

Previous page
  1. Print length
    296 pages
  2. Language
    English
  3. Publisher
    LifeTree
  4. Publication date
    April 13, 2021
  5. Dimensions
    6.4 x 1 x 9.1 inches
  6. ISBN-10
    1928055923
  7. ISBN-13
    978-1928055921
  8. See all details
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Editorial Reviews

Review

“Required reading for anyone who runs a store, shops, or who lives in a town that depends on stores for community, excitement, or taxes. The book is clear, clean, well written, actionable, true, appropriately witty, fun to read, and well done. Steve Dennis knows exactly what’s happening in retail today and tomorrow, and he’s eager to share his wisdom.”

—Seth Godin, author of This Is Marketing

“COVID has reshaped the retail landscape radically and irrevocably. To navigate this landscape, retailers need entirely new strategies. Lean on Steve’s experience and read this book.”

—Scott Galloway, bestselling author of The Four and Post Corona

“Remarkable Retail is your guide to fast-track innovation and, more importantly, consumer relevance in the COVID economy.”

—Brian Solis, digital anthropologist, bestselling author, futurist

“Remarkable Retail is a crucial playbook in a category that does not tolerate mediocrity.”

—Hubert Joly, former chairman and CEO of Best Buy

About the Author

Steve Dennis is a strategic advisor and keynote speaker on retail innovation. As a senior executive at two Fortune 500 retailers and as a consultant, Steve has worked with dozens of brands to reignite and accelerate their growth. He is a Forbes senior contributor, and has been named a top global retail influencer by multiple organizations. His commentary on the future of shopping is regularly featured in the media and on the Remarkable Retail podcast, which he hosts. He lives in Dallas, Texas.

Product details

  • Publisher ‏ : ‎ LifeTree (April 13, 2021)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 296 pages
  • ISBN-10 ‏ : ‎ 1928055923
  • ISBN-13 ‏ : ‎ 978-1928055921
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 6.4 x 1 x 9.1 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 68 ratings

About the author

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Steve Dennis

Steve Dennis

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Steve Dennis is a consultant, keynote speaker and author focused on retail growth and innovation. He has been named a top global retail influencer by multiple organizations and his thoughts on the future of shopping are regularly shared in his role as a Forbes Senior Contributor. He also hosts the popular Remarkable Retail podcast.

During a 30 year career as a senior executive at two Fortune 500 retailers–and more recently as a strategic advisor–Steve has worked with dozens of retail, consumer, luxury and social impact brands to inspire, catalyze and design their journey to remarkable results.

As a sought-out keynote speaker, Steve has delivered talks on six continents, sharing his unique perspective on what it takes to reignite customer growth in a world of constant change and shifting consumer preferences.

He has contributed commentary to Bloomberg/Business Week, the BBC, CNBC, CNN, the Harvard Business Review and the Wall Street Journal, among many others.

Steve is currently the President of SageBerry Consulting. Prior to founding SageBerry, he was the chief strategy officer and SVP, multichannel marketing for the Neiman Marcus Group.

Steve received his MBA from Harvard and a BA from Tufts University.

Remarkable Retail: How to Win & Keep Customers in the Age of Disruption, published by LifeTree Media is his first book. A second edition, updated for the post-Covid economy, was released in 2021.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
68 global ratings

Top reviews from the United States

Mark Lewis-Jones
5.0 out of 5 stars Burned through this book - a compelling read
Reviewed in the United States on August 2, 2021
Verified Purchase
It feels like we are at a now or never juncture in retail We have flogged all the scenarios, looked at all the players, noted triumphs and disasters, and tried to take away the best practices.

I have followed Steve Dennis on LinkedIn even before his updated edition was published, and his insights have always been immediately useful. He has generously fired a warning shot across retail's bow multiple times, as a call to action.

If you are still not clear on your go-forward, strategic plan, Remarkable Retail will clarify any vagaries still looming in what you need to do to make your company ready and capable for this evolving next normal we are racing into, and what your ongoing posture needs to look like.

The concepts are simple, easy to read and comprehend, and should be shared with your executive and management teams. Get a copy yourself, and burn through it now. You will either lead trends or follow them, and we will read about your company as either a triumph or disaster. There is no lingering in the insipid middle. Go for it!
One person found this helpful
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Jenifer Hansen
5.0 out of 5 stars An anti-BS book to how to succeed in retail
Reviewed in the United States on June 29, 2022
Verified Purchase
I purchased the book to learn more about the retail space and it is great. While many articles are written about 1 handbag that sells in the metaverse, 80% plus of commerce is still happening in stores. And Steve provides a great framework to test and learn and be remarkable to survive and thrive in this challenging market for retailers. I bought copies for my whole team!
One person found this helpful
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ROBERT G
5.0 out of 5 stars A must read for anyone who earns their livelihood as a retailer !
Reviewed in the United States on April 7, 2022
Verified Purchase
Entertaining - Enlightening - Energetic and that’s not an easy feat for any author !
If you believe as I do that there are three kinds of people in the world : The few who make things happen | The few who watch things happen | The overwhelming majority who have no idea what has happened then SD is a make it happen kind of guy 👍🏻 so pay attention !!
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Anil Patel
5.0 out of 5 stars I highly recommend Dennis’ Remarkable Retail to any brand that has struggled during this pandemic.
Reviewed in the United States on May 3, 2021
Verified Purchase
I highly recommended Dennis’ first edition of Remarkable Retail, and I am doubling down when it comes to this updated, post-pandemic edition. Dennis believes, and I agree, that necessity is the mother of invention, and the pandemic has certainly pushed retailers to adapt when they had been resistant to change for so many years. Any brand looking to innovate and flourish in an increasingly competitive landscape should pick up a copy of this book to read Dennis’ 8 essential lessons for visionary leaders and become inspired by some of the case studies of success, all of which began with challenge and change.
One person found this helpful
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Guy-Frederic Courtin
5.0 out of 5 stars Sanity check for retailers and consumers.
Reviewed in the United States on January 30, 2022
Verified Purchase
A fantastic read for anyone in the retail business…which is all of us! Cutting through a lot of the click bait headlines we’re accustomed to seeing - think “Retail Apocalypse” - this book re-centers the reader to the reality of retail. It isn’t dead, it’s continuing to evolve. Like it always has.

Favorite line of the book - “There is no ‘new normal’ or even ‘next normal.’ There is only now.”
One person found this helpful
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Patrick M
5.0 out of 5 stars Remarkable Read
Reviewed in the United States on August 3, 2022
Verified Purchase
Steve is undoubtedly one of the most prominent thought leaders in the retail world and his book is brilliant. Highly recommend to anyone who works in the retail sector, or even just has an interested in what goes into retail.
One person found this helpful
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Simon Cope
5.0 out of 5 stars Fantastic insights and knowledge - must read by anyone in the retail space
Reviewed in the United States on September 5, 2021
Verified Purchase
Steve Dennis tells it as it is. The execs in retail who ignore his pearls of wisdom will increasingly find the future hard to survive in. Love his style and insights. Now a must-read for my 156339 Omnichannel Retail Marketing students at Massey University in New Zealand, along with his fabulous podcast series of the same name.
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mike walker
5.0 out of 5 stars Great book for Retail real estate
Reviewed in the United States on August 5, 2022
Verified Purchase
Awesome book. Highly recommend. It is one of the best books on retail I have read.
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Top reviews from other countries

SomewhereInLdn
5.0 out of 5 stars One the best book about the Retail industry of today and tomorrow!
Reviewed in the United Kingdom on June 13, 2021
Verified Purchase
Not many people understand Retail like Steven Dennis! He is able to describe precisely the disruption which started in the last decade and its acceleration with the current pandemic!
If you are interested in Retail, and you want to better understand its dynamics and its future: Why boring retail is dead, Customer being the channel, the new balance between digital and physical retail; Do yourself a favour and embark on Steven's journey of Remarkable retail (both editions) and go through his eight retail essentials so you can take actions!
Customer image
SomewhereInLdn
5.0 out of 5 stars One the best book about the Retail industry of today and tomorrow!
Reviewed in the United Kingdom on June 13, 2021
Not many people understand Retail like Steven Dennis! He is able to describe precisely the disruption which started in the last decade and its acceleration with the current pandemic!
If you are interested in Retail, and you want to better understand its dynamics and its future: Why boring retail is dead, Customer being the channel, the new balance between digital and physical retail; Do yourself a favour and embark on Steven's journey of Remarkable retail (both editions) and go through his eight retail essentials so you can take actions!
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