Igmari Naudé's profile

Bittereinder Craft Beer

Igmari Naudé
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Craft Beer Branding & Packaging Design
The Brief
Design a brand for a new craft beer. The project must include primary and secondary packaging and expand further into at least three promotional items that suits the target market and concept.
 
The Brand
Bittereinder already exists as a music band formed by three members that grew up in Pretoria. Jaco, Louis and Peach all have different roles and responsibilities in the band. Bittereinder has become a popular Afrikaans rap/techno band with two albums already released.
 
The Concept
Bittereinder, the band, was my inspiration and reference for Bittereinder craft beer. Each flavour beer represents a different band member.
 
Bitterinder pen drawing beer craft beer beverage packaging character drawing coaster keyring arrow
Beer primary & secondary packaging
Bitterinder pen drawing beer craft beer beverage packaging character drawing coaster keyring arrow
Variety pack
Bitterinder pen drawing beer craft beer beverage packaging character drawing coaster keyring arrow
Jakkals three pack
Bitterinder pen drawing beer craft beer beverage packaging character drawing coaster keyring arrow
Promotional items: Keyrings & coasters
Bitterinder pen drawing beer craft beer beverage packaging character drawing coaster keyring arrow
Bitterinder pen drawing beer craft beer beverage packaging character drawing coaster keyring arrow
Complete Branding
Bitterinder pen drawing beer craft beer beverage packaging character drawing coaster keyring arrow
Bitterinder pen drawing beer craft beer beverage packaging character drawing coaster keyring arrow
Art Direction
Bitterinder pen drawing beer craft beer beverage packaging character drawing coaster keyring arrow
Art Direction
Bittereinder Craft Beer
Published:
Igmari Naudé's profile

Owner

Igmari Naudé's profile
South Africa

Bittereinder Craft Beer

Craft Beer Branding & Packaging Design

Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial