I was charged with marketing and promotions for this tour.
Apart from customizing and localizing the faubulous artwork provided by Franky Oviedo at Liquid 9 for each tour market, I was responsible for marketing advance, marketing communications, radio and blog publicity, and general branding and compliance across this 25 city tour.
We also employed some clever cross promotions and garnered additional ticket revenue in a few select markets for separate and additional "production workshops" geared towards aspiring music producers and fans of electronic music production.
Apart from customizing and localizing the faubulous artwork provided by Franky Oviedo at Liquid 9 for each tour market, I was responsible for marketing advance, marketing communications, radio and blog publicity, and general branding and compliance across this 25 city tour.
We also employed some clever cross promotions and garnered additional ticket revenue in a few select markets for separate and additional "production workshops" geared towards aspiring music producers and fans of electronic music production.
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