Mum who built three multi-million dollar businesses reveals the simple Instagram trick she swears by for selling ANY product

  • New Zealand mum Iyia Liu is the founder of two multi-million dollar businesses
  • Her third, a beauty brand specialising in hair tools, is on track to make $3million
  • Ms Liu has achieved extraordinary success thanks to her social media savviness
  • She often runs lavish giveaways in exchange for likes, shares, and comments  

By Alice Murphy For Daily Mail Australia

Published: | Updated:

A mother with a gift for spruiking products on social media is on track to make $3million before the end of 2021 with her latest idea.

Iyia Liu, who is the brains behind multi-million dollar brands Waist Trainer and Luxe Fitness, recently launched Tidal Hair, a website that specialises in styling tools that promise to give you a 'salon quality' blow out from the comfort of your own home.

Since dropping online in May 2020, the businesswoman, 27, has amassed 178,000 followers on Instagram, gone viral several times on TikTok and sold $250,000 worth of products in one month alone.

The astonishing success of all three of Ms Liu's ventures has been attributed to her razor-sharp skill for social media marketing, which sees her share 'giveaway' posts offering tantalising prizes worth thousands of dollars in exchange for engagement.

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Iyia Liu (pictured) has a gift for spruiking products on social media - and one of her ideas has made her millions of dollars

Iyia Liu (pictured) has a gift for spruiking products on social media - and one of her ideas has made her millions of dollars

The New Zealand businesswoman recently launched Tidal Hair, a website that specialises in styling tools (pictured) that promise to give you a 'salon quality' blow out at home
One of her best-selling products is this $99 hair waver which promises to create natural-looking, beachy waves

The New Zealand businesswoman recently launched Tidal Hair, a website that specialises in styling tools (left and right) that promise to give you a 'salon quality' blow out at home

When the mum-of-one launched a clothing label called Bambi Boutique in 2017, she saw its Facebook page jump from almost zero followers to 70,000 in 24 hours.

The extraordinary feat was largely thanks to post teasing one lucky winner with more than $2,000 worth of cosmetics and a haul of other lavish products, including an alluring bounty of Kylie Jenner's famous lip kits.

'Giveaways are just one of the many digital marketing techniques I use to garner attention and generate brand awareness,' Ms Liu told Daily Mail Australia at the time.

She said it's about doing something different that people will love but introducing ideas which can also grow engagement.

Four years on, Ms Liu is living proof that 'if it's not broke, don't fix it'.

The success of Ms Liu's ventures has been attributed to her skill for social media marketing, which sees her share 'giveaway' posts offering tantalising prizes worth thousands of dollars

The success of Ms Liu's ventures has been attributed to her skill for social media marketing, which sees her share 'giveaway' posts offering tantalising prizes worth thousands of dollars

Ms Liu (pictured with partner Jordan) runs regular competitions on the Tidal Hair Instagram page
She says it's all about doing something different that people will love but introducing ideas which can also grow engagement

Ms Liu (left, with partner Jordan and right) runs regular competitions on the Tidal Hair Instagram page, and says it's all about doing something different that people will love

She runs regular competitions on the Tidal Hair Instagram page, with packages of her own products as well as expensive gifts including Smeg toasters, Morphe makeup brushes, Mario Badescu skincare and Frank Body tanning treatments.

Ms Liu also understands the power of celebrity endorsement, once shelling out a staggering $300,000 to billionaire business mogul Kylie Jenner in exchange for a sponsored post. 

She often shares photos of some of the world's biggest influencers including Kim Kardashian, Hailey Bieber and Love Island UK breakout star Molly Mae Hague, whose 'social currency' garners huge volumes of likes, shares and comments online.

Ms Liu (pictured) also understands the power of celebrity endorsement, once shelling out a staggering $300,000 to Kylie Jenner in exchange for a sponsored post

Ms Liu (pictured) also understands the power of celebrity endorsement, once shelling out a staggering $300,000 to Kylie Jenner in exchange for a sponsored post

Ms Liu's hair tools boast 1,900 five-star reviews, with customers raving about the $99 three-tong waver (pictured)

Ms Liu's hair tools boast 1,900 five-star reviews, with customers raving about the $99 three-tong waver (pictured)

But as any good businesswoman knows, all the hype in the world is worthless if you haven't got a product to match.

Ms Liu's hair tools boast 1,900 five-star reviews, with customers raving about the $99 three-tong waver and the new $99 blow brush.

'I LOVE it! It's my new favourite. The waves are perfectly beachy and exactly like what I'd hope for,' one woman wrote.

A second said: 'The blow brush of my dreams. I have never been able to properly blow dry my hair and this brush helps a TON!'

Others preferred the brand's $36.96 heatless curling kit, which creates tumbling waves without the damage of a heated wand. 

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