YCD Multimedia, Telecine partner in RAMP Up! banking, financial digital signage

YCD Multimedia, a digital signage firm, and Telecine, a media and software company, have announced their partnership in Ramp Up!, a digital signage solution focused on banking and financial institutions, according to a press release.

The Ramp Up! solution includes a branded content channel featuring the client bank's name and logo. Automatic content updates involve a co-branded partnership with Bloomberg News.

"In today's modern banking scene, customers are primarily utilizing online banking," David Defelici, VP of business development for Telecine, said in the release. "But what about those patrons that need to come into your branch to transact business? This RAMP Up! collaboration with YCD makes branch communications easy and effective with content that's fresh and branded for your institution. RAMP Up! allows for your commercials to play alongside trusted and compliant Bloomberg News. This package is meant for banking tech managers to 'set it and forget it.'"

"This platform and content combo offers such a simplified way to offer fully curated content with our CMS platform, which was purpose-built for advertising and communications," Ido Aviram, general manager at YCD Multimedia, said in the release. "You can upload new content, create clips and campaigns, edit them, get them approved by management, and (get them) distributed quite effortlessly. That's the beauty of RAMP Up! Your commercials and the Bloomberg News content can be easily deployed regionally or across any number of branches. Our goal is to inform, educate and engage your clientele with a platform that offers possibilities and scalability."