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Category: Experiential Exhibit
Exhibitor: Miele Inc.
Design/Fabrication: Taylor Manufacturing Industries Inc. (dba The Taylor Group), Orangeville, ON, 416-919-1810, taylorinc.com
Show: Kitchen and Bath Industry Show, 2023
Budget: $2 – $4.9 million
Size: 80-by-100 feet

PHOTOS: Miele Inc.
Haus Party
Germany-based Miele Inc. stayed true to its Teutonic heritage with its stand at the 2023 Kitchen and Bath Industry Show (KBIS). The organization has long distinguished itself as one with a high bar for style and an even loftier one for quality, and "Miele Haus," a house-like exhibit as logical as a grid and as minimalist as a white T-shirt, perfectly fit the company's aesthetic and dedication to quality. "Our main challenge was developing an environment that behaved in look, feel, and flow like residential architecture," wrote The Taylor Group, which conceived and fabricated the stand.
Miele Plan
Laid out with the clean lines of a midcentury-modern home, Miele Inc.'s 80-by-100-foot exhibit allowed visitors to easily experience the German-based company's vast array of products from ovens and dishwashers to coffee-making and wine-storage systems.
Divided into multiple sections by a park-like path running between its two halves, the 8,000-square-foot exhibit allowed visitors to easily determine which segment held ovens, dishwashers, coffee-making systems, and more. Guests could stroll, for instance, into the Cold Room experience, a space dedicated to showcasing Miele's range of refrigeration products and wine storage systems. For those who like it hot instead of chilled, they could savor a coffee-tasting experience in Mein Café, whose six coffee machines brewed frothy cappuccinos, creamy caffé lattes, and velvety flat whites, spotlighting the devices' ability to match the most skilled barista. In the intimate Sustainable Kitchen, a renowned chef served haute cuisine for up to eight VIP guests, creating a personal and memorable four-course experience exposing the visitors to Miele's state-of-the-art induction ovens, cooktops, refrigerators, and wine fridges over a 45-minute-long, four-course repast.

If the Sustainable Kitchen was a banquet, the Craftsperson Studio was a dessert dedicated to style as much as to excellence. With judges hailing its "luxurious quiet" and "serene, showroom elegance," Miele's booth was a model of form and function that brought down the haus. E

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