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356 pages, Mass Market Paperback
First published January 1, 1933
Bredon shuddered.
"I think this is an awfully immoral job of ours, I do, really. Think how we spoil the digestions of the public."
"Ah, yes- but think how earnestly we strive to put them right again. We undermine 'em with one hand and build 'em with the other. The vitamins we destroy in the canning, we restore in Revito, the roughage we remove from Peabody's Piper Parritch we make into a package and market as Bunbury's Breakfast Bran; the stomachs we ruin with Pompayne, we reline with Peplets to aid digestion. and by forcing the damn-foll public to pay twice over - once to have its food emasculated and once to have the vitality put back again, we keep the wheels of commerce turning and give employment to thousands - including you and me."
”Of course, there is some truth in advertising. There's yeast in bread, but you can't make bread with yeast alone. Truth in advertising,” announced Lord Peter sententiously, “is like leaven, which a woman hid in three measures of meal. It provides a suitable quantity of gas, with which to blow out a mass of crude misrepresentation into a form that the public can swallow.”