Package Your Process™

5 Weeks to Brand & Sell Your Services With CONFIDENCE
Leverage Our Expert Guidance, Repeatable Step-by-Step System, and Visual Templates to Market Everything You Do!


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What could PYP do for your practice?

Watch this 2-minute video or scroll down to learn more!

When you can’t tell your story, you can’t sell your story.

As a coach, consultant, or service business owner, have you gotten stuck because you …?

  • Confuse people when you talk about what you do

  • Don’t have a well-branded, profitable service to sell

  • Worry about being a sleazy salesperson (so marketing makes you nervous!)

The Solution?
Package Your Process!

In this hands-on group program, leverage our signature, repeatable method + templates for productizing and selling services with confidence and without sacrificing your integrity.

In 5 weeks together, you’ll…

  1. Get clear on your value,

  2. Brand your high-ticket service,

  3. Make it visual & easy to explain,

  4. Sell with ease (not sleaze!)

The What?

What you’ll gain

If you fully participate in events and lessons, leverage templates, and take action, here’s what you’ll have to show by being a part of this program:

  • Clarify what you do (your lead service) and discover to talk about it with confidence

  • You’ll have a template to say what you do in 30 seconds or less, spotlighting your most valuable service

  • An Offer 1-Pager™ (a PDF branded to your business’s key service) ready to leverage in your free consultations to sell thousands of dollars in high-ticket services

  • With our easy templates for emails, a video script, and more, you’ll be ready to announce or share your service offerings with referral partners, new connections, clients, and other members of your network

  • Sell with ease with go-strategies for simpler, more effective and genuine free consultations

  • As part of Annie’s lessons on Sleaze-free Selling, discover her go-to, proven strategies for using free speaking and intentional networking to turn new connections and audiences into clients more easily with your new visual Offer 1-Pager™ and her time-tested free consultation workflows.

  • Through our final session/action party, you’ll share your solution, get to know others’, and connect with potential referral partners, leads, and business friends

  • New for 2024, gain Annie’ latest recommendations and prompts! for AI tools like ChatGPT/Gemini and Canva/MidJourney to save time, gain clarity, and more easily brand and sell your services (even if you’re totally new to AI!)

  • As you’ll discover, once learned, The Package Your Process™ method and its “gazillion” plug-and-play templates can be reused over and over again to sell all of your services for the entire lifetime of your business!

What’s included

To make that transformation possible, this group workshop includes exactly what you need to clearly brand and sell a key service:

  • Join branding strategist of nearly 10 years, Annie Franceschi, for this exciting workshop to help you brand and sell a key or signature service/offer.

    Get access to Annie across the 5 weeks in these ways:

    • Live Kickoff Session with Annie

    • 3 Exclusive Online Learning Modules Taught by Annie via Video (one provided per week)

    • 3 Live Q&A Sessions (60 min) with Annie (one per module) - Hot Seats and Open Questions to help you apply your learning!

    • 1 Live Polish Session - Have Annie do a magic makeover of your 1-pager live for everyone!

    • 1 Final Live Session to take action and practice “Sharing Your Solution” with Annie, your cohort, and guests who can potentially make referrals and connections for you!

    • Annie’s Templates + Take Action Challenges to help you rollout and promote your service post-workshop!

  • Enjoy on-demand, simplified modules with your choice of video or PDF lessons. Complete the week’s module prior to the live call, and don’t get overwhelmed - modules will be released one week in advance of the live session!

    • Self-paced learning modules (video or PDF format)

    • Templates + simple action challenges

    • Released 1 per week (no overwhelm!)

    Time expectations: Plan to save approximately 2 hours* each week outside of the live sessions to complete the lesson, populate relevant template(s), and take action steps ahead of the live sessions with Annie.

    *Alumni report spending between 1-3 hours outside of the live sessions, with the average being 2 hours.

    Here are the module topics:

    • Module 1 | Pinpoint Your Positioning | Clearly Communicate Your Expertise, Elevator Pitch, and Lead Service/Offer with the Brand CHIPS™ Formula

    • Module 2 | Build Your Offer 1-Pager™ | Confidently Present Your Lead Service by Customizing Our Exclusive Visual Sales Template: the Offer 1-Pager™

    • Module 3 | Leverage Sleaze-free Selling | Increase Sales & Leads with Authentic Strategies for Using 1-Pagers in Free Consultations, Networking Meetings, and more

    • Final Live Session + Wrap-up Module 4 | “Share Your Solution” Action Party + Rollout Challenge! | Practice Presenting Your Offer 1-Pager™, Get Leads for Your Service and Make New Connections at this fun accountability experience! Then take action with your Post-Workshop Challenge Module

  • Nicknamed by students as a “gazillion templates” to make it easy to pull it all together, we’ll give you the plug-and-play templates for everything from a new elevator pitch to clarify what you do to those visual 1-pagers, to emails you can send to referral partners to announce your key service!

  • Hosted in Canva, we’ll give you lifetime access to the Package Your Process™ Offer 1-Pager Visual Sales Template Library! With a variety of options and several sample brand color/font pairings you can use, you’ll be able to brand and visually present your key service!

    You’ll also get lifetime access to course materials via Podia/Gsuite/Canva including view-only access to recordings.

    Lifetime access means lifetime of the course (so long as the course exists) as it would be impossible to guarantee materials availability until the end of the universe/time itself. Please review full workshop terms for further details.

  • No massive, nameless cohorts here! With a close-knit group of like-minded entrepreneurs with service-based businesses, students enjoy the opportunity to learn from and support each other, as well as receive individualized attention and feedback from Annie during our live group sessions.

    Additionally, this cohort will be capped at 16 students to ensure everyone has a high-value experience. Save your seat here!

  • What good is all this work if you don’t have a chance to put it into ACTION?

    The 5th week of this experience will be a “Share Your Solution” Action Party where you’ll get support, encouragement, and a fabulous opportunity to present your service/offer live to your cohort and guests!

    Get experience using your 1-pager and possibly gain leads and referral partners in the process!

    We’ll also make sure you have an action checklist of what you can do post-workshop to make the most of your new 1-pager, service, and brand positioning.

"I've tried so many different business programs over the years, but NOTHING has come close to giving as much PRACTICAL DIRECTION and VALUE as this. 

Honestly, Annie's process is working. I'm seeing REAL RESULTS in just a few months. And I’ve never FELT SO GOOD about my business model.”

Chris Lysy | Consultant, Fresh Spectrum

What you’ll make happen!

Exemplified by real PYP students, here’s the kind of transformation you can see if you take action & join us.

Your New Offer 1-Pager™

In just 5 weeks’ time, you’ll pinpoint a high-ticket service to sell, name it, and make it VISUAL - turning it into an amazing 1-page PDF called an “Offer 1-Pager.”

You’ll even get a chance to inspire referrals and leads by presenting your new 1-Pager at our Referral Action Party at our final session!

As you’ll soon see, these visual PDFs can be used in infinite ways to more clearly and confidently present your services to prospect clients and connections.

You’ll also gain a library of templates you can leverage and reuse to create 1-Pagers for future services and to brand EVERYTHING you do!

Confidently Sharing What You Do

Want to feel more clear and ready on sales calls, networking meetings, and more? These real students did too. Watch their “Before” & “After” videos below for their transformations from Week 1 to Week 5!

When, Where, and FAQ

Program Dates + Times

Enrollment is currently open for a limited time, but may sell out! Get your ticket now to save your spot.

Start Date:
Wednesday, May 1
End Date: Wednesday, May 29

Click below or here to check all the live session dates and times.
Module 1 learning materials will be available to students on Wed. 4/24/24, for those who want to dive in early.

    • Wed. 5/1 (12-1pm EST) - Live Session: Kickoff with Annie

      • Following this session, students do Module 1 learning/pre-work on their own time before Module 1 Live Session (They may get a head start on this as early as 4/24, if desired)

    • Wed. 5/8 (12-1pm EST) - Live Session: Hot Seats + Q&A with Annie on Module 1

      • Then students do Module 2 learning/pre-work on their own time before Module 2 Live Session

    • Wed. 5/15 (12-1pm EST) - Live Session: Hot Seats + Q&A with Annie on Module 2

      • Then students do Module 3 learning/pre-work on their own time before Module 3 Live Session

    • THURS. 5/16 (12-1pm EST) - Bonus Live Session for Current Action Club Members Only: Hot Seats + Q&A with Annie

    • TUES. 5/21 (12-1pm EST) - Live Session: 1-Pager Polish

      • Bring your Offer 1-Pager for a magic 2-minute makeover by Annie, and learn as she polishes other students’ work live!

    • Wed. 5/22 (12-1pm EST) - Live Session: Hot Seats + Q&A with Annie on Module 3

      • Then students practice for final live session on their own time before the final Live Session

    • Wed. 5/29 (12-1:30pm, 90 min) - Final Live Session: “Share Your Solution” Action Party hosted by Annie!

      • Get potential leads + referral partners for your offer/business

  • Students will complete one set of self-paced learning modules + pre-work prior to the live session every week.

    In this hybrid of self-paced learning + live strategy/guidance, you’ll work through the areas below in dripped lessons (so you can take one key module at a time) and get focused feedback on them in the live sessions each week.

    • Module 1 | Pinpoint Your Positioning | Clearly Communicate Your Expertise, Elevator Pitch, and Lead Service/Offer with the Brand CHIPS™ Formula

    • Module 2 | Build Your Offer 1-Pager™ | Confidently Present Your Lead Service by Customizing Our Exclusive Visual Sales Template: the Offer 1-Pager™

    • Module 3 | Leverage Sleaze-free Selling | Increase Sales & Leads with Authentic Strategies for Using 1-Pagers in Free Consultations, Networking Meetings, and more

    • Final Live Session + Wrap-up Module 4 | “Share Your Solution” Action Party + Rollout Challenge! | Practice Presenting Your Offer 1-Pager™, Get Leads for Your Service, and Make New Connections at this fun accountability experience! Then take action with your Post-Workshop Challenge Module

Frequently Asked Questions

  • Package Your Process™ is designed to teach you how to sell high-ticket services like offers for which one client might invest $1K, $5K, $10K, or even more in your business.

    With the potential to pay for itself over and over again if you put its strategies into action and confidently brand all of your services, the investment for this expert-guided program + template library is

    Save with one upfront payment here, or spread your investment out over 60 days with our 3-payment plan.

    (Either investment is guided by our terms listed here and protected by our Take Action Guarantee!)

  • This experience is a potentially great fit for you if you’re…

    • A coach, consultant, or service business owner who sells high ticket services

    • Wanting to feel more clear and confident about your messaging and how to talk about what you do

    • Worried about coming off as a sleazy salesperson and hoping to learn simpler, more genuine ways of booking clients via free consultation calls

    • Interested in identifying, branding, and selling a profitable, valuable service to your ideal clients

    • Needing momentum and accountability to sell more services and attract more ideal fit clients

    • Thinking about investing in branding/rebranding, but wanting to get some clarity and a service selling better first

    • Comfortable learning in a group setting and looking forward to meeting other like-minded business owners

    • Willing to “do the work” / have time to attend the live group sessions, complete the self-paced weekly lessons, and take consistent and frequent action on the included accountability challenges post-workshop for a minimum of 3 months

    • Have the time to be able to attend the live sessions & spend 2 hours outside of those events weekly to watch the bite-size videos + do the recommended exercises


    It would
    NOT be a great fit at this time if you’re…

    • Not a service business owner

    • Super clear on how to say and sell what you do

    • Already a confident sales pro

    • Needing to completely rebrand and ready to invest in branding services like the Brand Story Solution (message, visuals, and website)

    • Not interested in offering short, free consultations via video (like Zoom) or phone calls to prospective clients/leads

    • Only wanting to sell low ticket offers/services (such as inexpensive digital products, courses, and memberships)

    • Someone who learns better in a 1:1 setting and looking for private coaching to apply the Package Your Process™ method to your business (Annie does offer a private VIP Day to do this. Set a free consultation with her to learn more)

    • Don’t have time to attend or will miss a majority of the sessions for this cohort (If the timing doesn’t work for you, Annie does offer a private VIP Day to do this. Set a free consultation with her to learn more)

  • Given our alumni’s feedback, we’re so confident in the value of Package Your Process™ that we offer a “Take Action Guarantee!”

    If you do the work - we 100% stand by its ability to bring value to you that you didn’t have before like increased confidence and clarity about branding and selling your services. If it doesn’t, we’ll gladly give you a full refund.

    We only ask that you give the program a real try to have a positive impact on your business - so eligibility simply requires participating in most sessions, coursework/exercises, and follow-up recommendations.

    Find the details of our Guarantee & Refund Policy in the Program Terms here.

  • Your workshop investment includes LIFETIME ACCESS* to course materials, view-only videos/recordings, and templates so you can reuse this method for offers in your business well into the future!!

    Course materials will be hosted on Podia, Canva, GSuite, and other tools as relevant.

    *Lifetime access specifically means lifetime of the course (so long as the course exists) as it would be impossible to guarantee materials availability until the end of the universe/time itself. Lifetime access does not include attendance/participation for new, live sessions of future workshop cohorts, though you may attend these at a special alumni rate in the future if you’d like to repeat access to live guidance.

    Of course, you may only use course materials in your own business(es), and you may not sell or share any part of these materials to others.

    Please review full workshop terms for further details.

  • Find dates and times on this page under “Check Live Session Dates & Times” or click here to see a complete list to check your availability to join us!

    All sessions will be recorded but live attendance, participation, and preparation are highly encouraged to get the greatest value.

    Of course life happens - if you need to miss a session, the easiest to miss is the Kickoff or a session on any Module that you feel confident on/don’t need live expert help with. We strongly recommend being able to attend the final session (the Action party!) and saving time to do the work in advance weekly, to make the most of any session you do attend.

    Moreover, much value could be gained from this experience via doing the work and watching the recordings on your own, if for whatever reason you are unable to participate in some or all sessions.

  • To get the most value out of this experience for your business, plan to attend all 6 core live sessions and save at least 2 hours outside of the sessions to both watch the bite-size videos and do the pre-work/templates in each of the weekly learning modules. (Alumni spent an average of 2 hours outside of the live sessions per week, for context.)

    Over the 5 weeks that this program will run, between both live events and offline learning/exercises, you’ll invest about approximately 3 to 3.5 hrs a week (or 15-20 hrs total) to get a clearer elevator pitch, nail down a branded service, make it visual, gain strategies to sell it, and make a plan to start promoting it!

  • Package Your Process™ is instructor-guided (by Annie Franceschi) with between-session, self-paced online learning (bite-size videos with templates).

    The 3 module-specific sessions will be Q&A + hot seats. There is no live teaching at the live sessions, so it’s key to do the weekly module + related pre-work ahead of time (at your convenience) to get the most out of sessions with Annie.

    Lessons will be released weekly, so you won’t feel pressure to do too much on any one week and you can get a headstart on Module 1 if you want it.

    Then you’ll have access to the lessons post-workshop, so you can revisit the modules, keep tweaking, etc.

    FYI:

    • You can start on Module 1 one week early if you’d like to get a headstart, but you don’t have to

    • There’ll be a kickoff session to get you set up at the beginning

    • Then for 3 weeks, you’ll do one module per week on your own time then attend a live session with me for hot seats + Q&A on each specific module.

    • There will be a live magic polish session that you can bring your work to + get live improvements from Annie directly

    • The workshop concludes with an epic “Share Your Solution” Action Party session on the 5th week to showcase your service and inspire referrals/connections.

  • “Package Your Process” includes all of these unique ways to learn directly from Annie Franceschi and get her input on your business and high-ticket service:

    • Multiple (6+) live group sessions with Annie during which she can provide you real-time feedback and answer your questions within the time provided

    • A live makeover of your Offer 1-Pager done personally by Annie (provided during the Live Polish Group Session)

    • Annie’s key strategies explained and taught directly her in bite-size video & handout lessons, which you can access on-demand over time, both during and post-workshop

    • A treasure trove of Annie’s exclusive plug-and-play templates created for you, so you can take action on her recommendations to grow your business

    As this experience is offered at a significantly lower price point than Annie’s private client engagements, Package Your Process is a fabulous way to work with her if you’re not yet ready to invest in private coaching or done-for-you branding experiences that she’s well-known for.

    Per the above, the Package Your Process™ Workshop does not include:

    • Private live coaching or feedback from Annie (other than that provided via a bonus session, if the student qualifies)

    • Private email coaching or feedback from Annie

    • Done-for-you branding services by Annie in any context

    Our team will answer all program emails to provide technical support and all students’ strategic questions will be answered by Annie live during the group sessions.

    Please also note that the above private services are available as additions to this experience, or as investment post-experience. Set a free consult with Annie if you’d like to look at adding private consulting and/or done-for-you services!

  • To ensure a high-value experience for you, we’ve capped this May 2024 cohort at just 16 seats of like-minded service business owners. Due to the capacity limit, tickets may sell out - so save your seat here when you know you’re in!

  • Annie’s used these strategies to sell everything from $500K in high-ticket services (branding work + business coaching) to her book and a low-ticket group coaching program.

    A majority of PYP alumni have shared that after completing this program, they’ve applied the strategies, approach, and templates to successfully branding, marketing, and selling ALL of their services!

    Especially with lifetime program access to the 1-pager template library, you can make any solution you offer visual and easier to sell - but the workshop will specifically focus on the high value of using it to sell high-ticket services like coaching, consulting, or other package service offerings!

  • For this unique experience, you don’t need a website and/or existing branding (though one or both are certainly valuable / additive and can amplify your results now or in the future).

    As part this workshop, please note that…

    • (Elevator Pitch) We’ll help you put together an elevator pitch for your business centered on a key or signature service

    • (Brand Colors + Fonts) In the included template library, here will be several free branding colors + font pairs you can leverage to create your visual 1-pager

    • (Wide-ranging strategies) We’ll teach you several sleaze-free sales and promotional strategies + give you templates (like email templates) that are not dependent upon having a business website, sales page, or fancy branding - though we’ll certainly touch on ways to leverage such things if you have them already!) - Examples: tips for hosting free consultations via Zoom, using your 1-pagers in presentations and networking, and more!

    If you already have some pieces of your branding and/or website in place- awesome! You’ll be able to leverage them using what we teach in Package Your Process™.

  • Since this is a workshop and not a done-for-you service, we recommend that you be comfortable using Google Documents as well as the free design software, Canva (canva.com) as all main visual templates will be hosted/edited there.

    Beyond that, basic technical ability to do things like access an online course platform (Podia), zoom meetings, and send/write emails will be helpful.

    Lastly, the more business experience and marketing experience you have, the easier/quicker/more effective your efforts will be - as true of any business growth program.

  • If you’re pursuing coaching credentials with ICF (International Coach Federation), this program is relevant for Resource Development credits.

    Upon request, we can provide official documentation from our company for the hours you spend participating in this business growth/marketing program!

  • On it! Shoot us an email at team@greateststorycreative.com and we’ll get back with you soon.

PSSSTT…
Every single student surveyed reported that PYP helped them talk more clearly about what they do 👇

Who?

Meet your guide,
Annie Franceschi

  • Former Disney storyteller with 16+ years in the industry

  • Branding strategist to 100’s of coaches, consultants, and service business owners

  • Founder of a 6-figure business that lets me take every December off and work only 30 hrs/week

  • Featured by Forbes, Nasdaq, Barnes & Noble

  • 3x bestselling author, Establish Yourself, Permission to Try, and Small Biz for Kids

  • Loving wife, toddler wrangler, and lifelong Muppets Fan

Hey there! Years ago, I first developed the Package Your Process™ method to make it easier to present and sell what I do.

Now I’ve used these exact strategies and visual templates to productize my offers and sell $500,000+ in high-ticket services to dream clients.

Now, it’s your turn to put this approach into action.

And About YOU…
Would this help your business?

    • A coach, consultant, or service business owner who sells high ticket services

    • Wanting to feel more clear and confident about your messaging and how to talk about what you do

    • Worried about coming off as a sleazy salesperson and hoping to learn simpler, more genuine ways of booking clients via free consultation calls

    • Interested in identifying, branding, and selling a profitable, valuable service to your ideal clients

    • Needing momentum and accountability to sell more services and attract more ideal fit clients

    • Thinking about investing in branding/rebranding, but wanting to get some clarity and a service selling better first

    • Comfortable learning in a group setting and looking forward to meeting other like-minded business owners

    • Willing to “do the work” aka attend the live group sessions, complete the self-paced weekly lessons, and take action on the included accountability challenges

    • Have the time to attend the majority of the sessions (especially the final one!) and 2 hours each week to watch the lessons/do the recommended exercises

    • Not a service business owner/have a product-based or brick-and-mortar business

    • Super clear on how to say and sell what you do

    • Already a confident sales pro

    • Needing to completely rebrand & ready to invest in branding services like the Brand Story Solution (message, visuals, and website)

    • Not interested in offering short, free consultations via video (like Zoom) or phone calls to prospective clients/leads as a marketing strategy

    • Only wanting to sell low ticket offers/services (such as inexpensive digital products, courses, and memberships)

    • Someone who learns better in a 1:1 setting and would prefer or need private coaching to apply the Package Your Process™ method to your business (Annie does offer a private VIP Day to do this. Set a free consultation with her to learn more)

What About Them?
Long-term results & impact

Package Your Process™ teaches you a repeatable method and gives you a template library that you can use to brand & sell your high-ticket services now and for years to come.

Here’s what clients share about using PYP strategies for 9 months (or more) in their practices!

Hannah Carver - I am so flattered. This made my day! Annie has helped me to clarify my brand and service offering - saving me hundreds and making me thousands!!! What's priceless though is the mental and emotional relief these changes have brought!

“In the past 2 years, ‘Package Your Process’ repeatable strategies have helped me increase my revenue by 170%, sell $287,000 in services, deliver better experiences, and take every Friday off!”

Sarah Potts | Operations Consultant, Joyfully Organized

Screenshot that says "I now have a waiting list for my new offer."

“Since getting Annie’s guidance in June 2022, I’ve doubled my revenue, consistently hitting $10K+ (sometimes $20K+!) months.

I’ve been able to pinpoint the right core language and services to stand out as an expert in my industry and I’ve applied this new cohesive messaging to 7 areas of my business! I share my 1-pager on sales calls and it makes it so much easier to communicate what we do to clients.”

Cody Hays | Founder, Marketing Mission

Screenshots of client results sharing that their new proposals got them sales, two big projects, and a speaking gig in front of ideal clients

Questions? Muppet GIFs? Either way, reach us now at team@greateststorycreative.com