WE ARE ENTHUSIASTS

We are passionate dreamers. Artists, writers, and tech geeks. Hunters and gatherers. Realists. Entrepreneurs. Parents, students, and seekers of truth. We are a collective of people from different walks of life. With different skill sets. Each with our own ideas and our own stories. And as much as we love to celebrate and leverage our diversity and differences, we have one thing in common: a burning, unending desire to do work that matters for brands that share our passion.

We are assembled in a way no agency has dared before. We put egos and titles aside and focus on building a network that expands what is possible. Our open approach of leveraging talent from literally around the world means our clients get custom teams, better solutions and not a "one-size-fits-all" approach to solving their toughest business challenges.

Our
Values


We are challengers

We’re committed to doing whatever it takes to get it done, and get it done well, all with a blue-collar work ethic.


We are curious

Resourceful and inventive. Crafty and creatively savvy. We dream big and are never satisfied with status quo.


We are all in

We never stop learning. We seek out answers and strive to become subject matter experts.


We are HUMAN

We’re human and humble. We strive to be positive, sincere, and nurturing, and foster a fun work environment.


We are A TEAM

Collaborative, trusting, and always supportive, we hold ourselves accountable to one another.

the
stuff
we do

At our core, we are an agency built on the power of earned media. If the stories we tell and the messages we amplify aren’t worthy of being shared, then our clients’ dollars aren’t being optimized. We excel at driving business results through stories told across the wide range of communications mediums that exist today. And with a keen eye trained to identify what’s next.

  • Enthusiology. It’s how we describe our strategic process. Rooted in our deep understanding of enthusiast/lifestyle categories, and leveraging best-in-class data, analytics and research, we generate actionable insights that put our clients in position to win the hearts and minds of consumers and inform our work to ensure every dollar spent on marketing is as efficient and effective as possible.

  • We focus on developing and telling stories worth sharing because the power of earned media is more valuable than ever before. In an ever-changing, dynamic landscape of media and communications, the value of editorial coverage remains consistent. Our PR team helps shape messaging and strategy through deep knowledge of each industry and its audiences. And, we have established, trusted connections in the categories that matter to our clients.

  • Big ideas are fun. They’re even better when they are tied to delivering big business results for our clients. We aren’t here to win awards to pad portfolios. Instead, we develop and execute the kind of creative that moves people to take a desired action. Then, we analyze and optimize. From hard-working social ads to bold, breathtaking brand campaigns, we’ve done it all. And we’re ready to do it again.

  • Digital is a pretty big space. The Internet? Lots going on there. So what exactly is our role in this vast ecosystem? Put simply, we help our clients win by establishing an online presence that positions them uniquely with their brand community, at the same time growing and managing that community and optimizing those relationships for financial success. We spend most of our time working hard to develop and deliver social and content strategies that work, implementing those strategies and staying on top of what’s new to ensure our clients don’t miss a beat.

@gunpowder.inc

joiN
us

We have no open positions at this time, but we’re always on the lookout for smart, talented people who are passionate about doing great work in the outdoor lifestyle space. If that sounds like you, reach out and we’ll be in touch!

let’s
connect


Want to hire us? Want us to hire you?

Reach out if you think our agency can improve your brand's public relations or push your brand's creative thinking. Or send us your résumé or portfolio and tell us a little about yourself – we’re always hunting for talent.