INFINITI has decided to tease fans and consumers with an obscured glimpse of the new INFINITI QX30 crossover. The luxury brand has been fairly tight-lipped about the completely new model, which stands to shake things up quite a bit once it launches in the market. It will be the smallest crossover in the luxury brand’s lineup once it does launch, helping further round out the company’s offering and compete better with rival brands. The official unveiling of the new vehicle has been set for the Geneva auto show, where it will surely make a huge splash inside the industry, as well as with the public.
In the photo, only a little bit of the vehicle’s shape is put on display, thanks to plenty of shadows. Naturally, everyone is speculating about the final product’s design, which so far looks incredibly good. In the meantime, INFINITI fans will have to be patient and wait until the full reveal.
The QX30 will kick off an impressive lineup of new models that are set to continue aunching all the way through 2018. INFINITI will be busy filling in a number of gaps in its current lineup, addressing market growth areas that could easily send the image of the brand and its sales figures skyrocketing. Among the exciting new vehicles is a production version of the Q80 Inspiration concept, a big and dramatic fastback that was on display in Paris during the fall of 2014. Another is the compact car that will use the same set of engines as a new model from Mercedes-Benz.
Along with the QX30, Infinity plans to launch the compact Q30 hatchback and another small entry-level model, which hasn’t yet been revealed in any way. The three vehicles are the leading edge in an effort to draw in younger consumers who want a premium car without getting something they perceive as too large. Ultimately, the hope is that the owners will become lifelong and dedicated fans of INFINITI, providing a reliable following as they purchase more expensive and larger vehicles later.
Young consumers should be drawn to the QX30, a product INFINITI is calling “an urban explorer.” It was designed so that it fits into an urban landscape with ease, while still offering a high degree of practicality. Parking the crossover on the side of the street, as well as maneuvering it through tight alleys shouldn’t be a problem. At the same time, it provides the kind of utility that people need for quick weekend getaways that can take place in more remote areas. To help communicate the dual nature of the model, INFINITI says that the QX30 comes with elevated seats, a more muscular body and a dramatically sloping back end that mimics the appearance of a coupe.
With the QX30 and a number of other models on their way, the level of excitement at INFINITI of Cool Springs is quite high. Before the close of 2015, the QX30, Q30 and the third mystery vehicle will launch. The three should generate considerable interest from the public, helping boost the image of INFINITI as a luxury brand. The Q60 will also get some much needed relief in the first quarter of 2016, when a new model takes its place. The new options should address many of the needs that modern car shoppers have, making them highly competitive in the marketplace.
The production version of the Q80 will be interesting to see once it’s been finally revealed. The concept was so dramatic that it turned quite a few heads in Paris, plus it generated considerable buzz.
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