Leeds United has agreed a partnership with 12BET as its official betting partner in Asia.

The partnership will provide the sports betting and casino company, which was founded in 2007, with geo-targeted assets, club IP and other promotional material.

12BET become the latest brand to join the club’s partnership portfolio and will look to engage further with the already large fan base in Asia.

12BET Spokesman, Rory Anderson, said: “We are pleased to have partnered up with Leeds United and look forward to the exciting journey as the club drives to rejoin the Premier League.”