Socium Media

When our partnership began in Q2 of 2023, Catbird NYC's primary goal was clear: maximize the impact of their paid media ads. We used Black Crow AI to understand Catbird's most valuable customers better, and then we leveraged our expertise in Paid Search, Paid Social, and Google Shopping to acquire more of them. Within one quarter, we delivered these results: ➝ 129% increase in ROAS on Pinterest ➝ 41% surge in orders on Meta ➝ 17% decrease in CPAs on Google Shopping ➝ 27% more orders through Google Search But this ☝️ is just a glimpse of the outcomes. Learn about the strategies we implemented and a full breakdown of the results they delivered in our latest case study: https://buff.ly/3QeJRH5 #DigitalMarketing #OnlineAdvertising #PerformanceMarketing #FacebookAds #GrowthMarketing #eCommerce #PPC #GoogleAds

Meet Madeline Johnson in this month’s Socium Spotlight! As a Senior Paid Media strategist, Madeline leverages the expertise she gained working at Meta to grow brands like Catbird NYC and Bonsai Bar through thoughtful paid media strategies. 🎯 Learn how her approach to performance marketing combines creativity with data (and the role intuition can sometimes play) in the full post! ⬇️ https://buff.ly/3UaaWfK #SociumSpotlight #OnlineAdvertising #AgencyLife #DigitalMarketing

Quote Reza Khadjavi shared in our eBook, How to Execute Creative Tests Built for Scale. "To break into the highest levels of performance, you need a system for finding and testing original ad ideas." Learn the system Socium's performance team uses to generate new ad ideas that scale brands in our free eBook. Link in comments. Motion (Creative Analytics) #DigitalMarketing #MarketingStrategy #OnlineAdvertising #Creative

🚨New Case Study Alert 🚨 To boost brand recognition and revenue while fine-tuning ROAS, Vince partnered with Socium Media to launch multi-channel paid media campaigns. Here is what happened within one quarter: 📱Paid Social orders grew by 127%, revenue by 183%, AOV by 24%, and CPA went down 32%. 🎯Paid Search saw a 58% increase in ROAS, with 23% more brand revenue, an 18% lift in AOV, all while decreasing spend by 22%. 🛍️ Our newly launched Google Shopping/Pmax campaigns saw a 43% improvement in ROAS, 94% more orders QoQ, and revenue increased by 152%. We also saw a 30% rise in AOV and cut CPA by 9%. How did we do it? At a high level, our team used Amperity to target high-value customer segments, drove first-time purchases through prospecting campaigns on Meta, set up uniquely segmented Performance Max campaigns on Google, and underwent an account-wide creative refresh.   Learn more about our approach and the takeaways in this case study: https://buff.ly/3PWVVN3 #DigitalMarketing #OnlineAdvertising #PerformanceMarketing #FacebookAds #GoogleShopping #GoogleAds #eCommerce

Attention spans are shrinking! You've got less than 1 second to stop users scrolling their feed. Maximize your ad's thumb-stopping rate with our eBook on creative testing.👇 https://lnkd.in/g4ERkxqy #DigitalMarketing #MarketingStrategy #OnlineAdvertising #Creative

For the past 5 years, April 1st has meant more to us than silly pranks and jokes—it's the day we were founded! Our journey has been both challenging and rewarding. We've navigated a global pandemic, received awards for our vibrant company culture, and even earned spots on well-known lists like Adweek's Fastest Growing Agencies and, most recently, Inc. 5000. No matter how you look at it, it's safe to say we've learned a lot during our five years of existence. Here are five of our biggest learnings and takeaways: 1. Change is a constant; learn to embrace it ♾️ 2. A strong company culture is so much more than just perks 💪 3. Building relationships is everything 🤝 4. Always strive to be 1% better every day ✅ 5. Resilience is powerful 💙 Discover the deeper meaning behind these lessons and how they've shaped our identity in our latest blog post ⬇️ https://lnkd.in/gxtpMk5w #Anniversary #5years #DigitalMarketing #Advertising #PerformanceMarketing Inc. Magazine ADWEEK #FastestGrowingAgency #Inc5000

Fresh out of college with a degree in finance, Peter Angelopoulos found himself at a career crossroads when his team’s Paid Search lead unexpectedly left. 👀 Despite having no prior experience, he took the challenge head-on and teamed up with a coworker to learn the basics… You won’t believe what happened next (pssst, here’s a hint: Peter is our Director of Paid Search!). Read this month’s spotlight to learn more about Peter’s background, the valuable lessons he's learned along the way, the advice he shares with fellow digital marketers, and much more! https://buff.ly/4aeHbkH #PaidSearch #AgencyLife #SociumSpotlight #DigitalMarketing #Advertising

We're excited to announce the winners of our most recent Socium Hall of Fame Awards! 💙 Nominated anonymously by fellow teammates, these awards honor 6 remarkable individuals who embody Socium's core principles day in and day out. Please join us in congratulating the 2023 winners! Joshua Salgado - The 37x Award 🏆 Karla Ruiz Cravioto - The Thoughtful Stepper Award 🏆 Anthony Saladino - The No Ego Award 🏆 Nina Kennedy - The Over-Communicator Award 🏆 Richard Weiss - The Act Like An Owner Award 🏆 Gillian Ramos - The Culture Firster Award 🏆 #CompanyCulture #BestTeamEver #SociumHallOfFame #DigitalMarketing #Agency

Did you know the average ad campaign risks 50% of its potential due to ineffective creative tests? Our eBook teaches you how to test creatives in an efficient, scalable way. Make every penny of ad spend count. ⬇️ https://buff.ly/4asmHob #DigitalMarketing #MarketingStrategy #OnlineAdvertising #Creative

Quote by Zachary Murray within our newest eBook titled, How to Execute Creativing Testing Strategies Built for Scale. 💡 "The gap between good and great creative is when you have a structure in place to learn from every dollar you spend, even if it’s a flop.” Start building your creative testing structure today ⬇ https://lnkd.in/g4ERkxqy Foreplay.co #DigitalMarketing #MarketingStrategy #OnlineAdvertising #Creative