“Ben provided operational and strategic support for Google Domains Search Engine Marketing (SEM) and YouTube/Display activations as part of the Firewood media team. Working with us for just about a year, Ben quickly became a trusted and impactful part of the team, providing proactive account level recommendations, clear reporting and driving a dramatic increase in our account performance (reducing CPAs by 50% over the first 6-9 months). Ben is quick to suggest optimizations, backing the suggestions with data and analysis, and can manage a large international Google Ads account independently. Given the opportunity, we'd have him back in a heartbeat.”
Ben Surkin
Philadelphia, Pennsylvania, United States
925 followers
500+ connections
Philadelphia, Pennsylvania, United States
925 followers
500+ connections
About
Why does one product fail where another succeeds? My passion is digital marketing where…
Contributions
-
How do you use location targeting in PPC advertising?
Click Through Rate (CTR) by Location: Analyze the CTR for each location to see how engaging your ads are to users in different geographic areas. A higher CTR indicates that your ads are resonating well with the audience in that location. Bid Adjustments and Performance: Evaluate the impact of bid adjustments on location performance. Compare the performance metrics before and after adjusting bids to see if there's a noticeable improvement in ad performance in targeted locations. Heatmaps and Geographic Visualizations: Use heatmaps or geographic visualizations to visually represent performance data by location. This can help you identify trends, patterns, and areas of opportunity more intuitively
-
How do you use location targeting in PPC advertising?
Dayparting: Consider adjusting your ad scheduling based on location-specific factors such as time zone differences or local business hours. Localized Ad Copy and Landing Pages: Tailor your ad copy and landing pages to the specific locations you're targeting. Incorporate local language, references, and offers to make your ads more relevant to local audiences. Monitor and Test: Continuously monitor your campaigns and test different location targeting strategies to identify what works best for your business. Regularly review your data and make adjustments as needed to optimize performance over time.
-
How do you use location targeting in PPC advertising?
By targeting specific locations, you ensure that your ads are reaching people who are more likely to be interested in your products or services because they are in or near your target market. Targeting specific locations helps you allocate your budget more efficiently by focusing on areas where your target audience is located, rather than wasting money on people who are unlikely to convert. Since you're targeting people who are more likely to convert, you can expect a higher return on investment (ROI) for your advertising spend.
Activity
-
All I was thinking while reading this inspiring post: “I need a new headshot with my own mop of glory”
All I was thinking while reading this inspiring post: “I need a new headshot with my own mop of glory”
Liked by Ben Surkin
-
Congratulations to Jefferson School of Business alumni, Ben Surkin (Marketing '14) for landing a new position! He will now serve as a Digital…
Congratulations to Jefferson School of Business alumni, Ben Surkin (Marketing '14) for landing a new position! He will now serve as a Digital…
Liked by Ben Surkin
-
My parents are immigrants and to be honest, they don't really understand what I do for a living. Coming to this country, their idea of the "American…
My parents are immigrants and to be honest, they don't really understand what I do for a living. Coming to this country, their idea of the "American…
Liked by Ben Surkin
Experience
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Education
-
lower merion
-
-
I participated in and created various surveys.
-
-
Activities and Societies: Hockey
Licenses & Certifications
Volunteer Experience
Languages
-
English
-
Recommendations received
3 people have recommended Ben
Join now to viewOther similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Ben Surkin
1 other named Ben Surkin is on LinkedIn
See others named Ben Surkin