Dhilshaad Moses’ Post

Great discussion on the attractiveness of the profession.

🏆 𝐌𝐲 𝐞𝐯𝐞𝐧𝐢𝐧𝐠 𝐚𝐭 𝐚𝐧 𝐚𝐰𝐚𝐫𝐝𝐬 𝐜𝐚𝐧 𝐟𝐮𝐞𝐥 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐨 𝐚𝐭𝐭𝐫𝐚𝐜𝐭 𝐦𝐨𝐫𝐞 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 🏆 If I’ve learned one thing this year, with my brother passing away, and all the other ups and downs I’ve been through, it’s this: ❤️ Do more what you love- more of what you want to be doing Earlier this week I had the pleasure of attending The Lloyds Bank British Business Excellence Awards as a guest of Andy Nisevic (thanks again Andy) It reminded me (yet again) that I: 👥 Love getting out, socialising and meeting new people- With what I do, I can spend a lot of time behind a screen and on Zoom if I’m not careful 👔 Enjoy wearing a suit- Now and again I love suiting up. 🎉 Need to reflect and celebrate more- Both the little things, and the bigger wins. Based on my conversations with huge numbers of accountants, bookkeepers and HR consultants over the years, the ‘do more of what you love’ learning is key for them too. But I don’t want them to go through what I have this year to learn that. ❤️ Many offer their compliance work and build a business around it, but from the conversations I’ve had, they really love the bit that goes on top of the compliance work. Where they’re able to provide the advice on top. 🚀 Because that’s where the value comes in for their clients, and that’s where their clients get the amazing results. If that’s you, and you want your business to be #MoreThanCompliance, keep reading below. - - - - - - - - - - - - 🧲 To attract clients that want more than compliance work, I believe accountants, bookkeepers and HR consultants need to revolutionise their marketing in a number of ways. And on 6th December, I’m running a free marketing masterclass focused on how you can start doing that in the next 90 days. 💥 The content is different to the previous ones I’ve run, so if you’ve attended one of my previous masterclasses, you’ll still get a huge benefit from this one. 🔗 To book your ticket for that, click on the link in the comments now #marketing #strategy #accountant #bookkeeper #HRconsultant

Praxity Thought Leadership: Diversity, Equity and Inclusion. 📢 Diversity, Equity and Inclusion in accountancy are more than box ticking; they make a tangible difference to your organisation’s capabilities. In this sense DEI goes far beyond Human Resources and gets to the heart of business success. This is the view put forward in the latest Praxity Alliance Thought Leadership report, which dives deeper into: 1️⃣ The key DEI metrics 2️⃣ DEI standards and frameworks 3️⃣ The potential of a diverse accountancy profession 4️⃣ How can accountancy firms take the lead? 5️⃣ Examples of best practice from across the Praxity Alliance Embracing DEI practices opens the accountancy profession to an enriched talent pool and offers ways to develop those gifted individuals into the accountancy leaders of the next generation. Praxity continues to be inspired by our member firms who are championing DEI, recognising both the business and moral case for adopting DEI principles. Click the link below for our data-backed guidance and insights: https://lnkd.in/e8qM3xC8 #Praxity #accountant #DEI