Mohamed Desouky’s Post

Excited to join the team at Foureyes. Come by booth 5000W in the West hall tomorrow and let’s connect. I am Looking forward to seeing everyone after missing a couple of shows. What are you looking forward to the most? #nada #connections #collaboration #bettertogether

In 2018, after spending 13 years at Hendrick Automotive Group, I decided to take a leap of faith. I traveled with my family, visited new cities, and created memories to last a lifetime. Upon my return, I joined a diverse and DRIVEN team at Roadster, where I learned invaluable lessons from leaders, peers, and partners. Through acquisition, the team became part of CDK and continued to work tirelessly to create a modern retail experience for our dealer clients. Today CDK remains at the forefront of innovation with natively integrated product suites. Now, I am, once again, ready for the next adventure. I am filled with sentimentality as I joine my last calls wearing the CDK| Roadster jersey, but also with excitement for the new chapter that starts very soon. When I took on my role with Roadster, I set out to represent my teammates as the great people they are while being my clients’ voice and their seat at the table. It has been an honor to be able to do that. A privilege both my team and my clients afforded me. One that resulted in true partnerships and collaboration. My only hope is that I added more value than I got out of it. #thankyou #lastday #newbeginnings #Grateful #dealers #startuplife #enterprisesales #driven

I have enjoyed reading posts and articles about #Vroom exiting the used car business. Including this interesting take https://lnkd.in/gKMnBmk4 The news took me back to early days with Roadster. Reflecting on daily conversations with dealers and groups in ‘18-‘19, the following were the two most popular reasons to not consider adopting a #digitalretailing process. “I am not worried about #Carvana, it is never going to work, they can’t make money” This is reality now but it’s no more relevant than it was at the time when Carvana was valued at billions more. The future of Shift, Vroom or Carvana has always been irrelevant. #dealers don’t have to compete with them when they go out of business (did they ever?).  However, we all have to live with the new customer expectations created by these companies for a very long time. Eventually, someone will come a long and build a better Vroom that will make all the money. No one made more money from MP3 players and connected phones than #apple . Where are the companies that built the first of these devices now? The answer is, it doesn’t matter, because their failures didn’t result in Sony selling more Walkmans. “I know online sales are the future, I will wait until it’s here. I don’t have to adopt now”  Sadly, this was true, but a waste of an opportunity to gain a competitive advantage nonetheless. In the first 2-3 years of dealer websites, those who saw the value and adopted the tech early gained a competitive advantage. They trained their people, created processes and tried different ways to execute on a new customer experience. Those dealers stayed ahead, even when everyone else was required by the OEM to have a website. They were positioned to leverage reviews and social reputation. Digital retailing technology hasn’t been any different. Now that everyone offers online sales capabilities of some sort, only those who execute a modern retail experience will earn a bigger piece of the pie. They will enjoy the ROI that comes from the people and the process not just the tools. Ask the used car king, Todd Caputo, how he did it. I believe automotive retail will continue to evolve rapidly. Let’s heed the lessons learned and not let anyone - ever again- paint the good people of this industry with Super-Bowl-ad-budget-sized insults. Ironically, Vroom got in trouble for committing, at scale, the very deceptive practices they made to be prevalent in the industry. Collectively, we will be sponsoring high school teams, huddling around those affected by #layoffs, and finding our neighbor the car for their kid, all in a day’s work.  Vroom on ……to a happy and productive #nada !

If they only knew we’d have free texting onboard Southwest. 😅 If you are traveling, be kind to those who serve you and enjoy the “down time”.

How would you ensure you're assessing your customer journey accurately? As the automotive retail industry closes another "interesting" year, dealers and groups are cautiously looking ahead. Many of my clients are assessing their customer experience and considering what changes should be implemented in the new year. Before making decisions impacting customer experience, your interpretation of a customer experience needs to be updated. The reason is that those in decision-making positions at a dealer or a group haven't been automotive customers in a long while. Most benefit from executive demos, employee purchase plans, or OEM subsidies. If they buy or lease a personal vehicle, their automotive buying process is almost guaranteed to involve a referral or a connection. That person creates a journey and an experience different from the average buyer. Let's share this poll and see. #cx #autodealers #modernretail #thinkdifferent

Kia just informed their dealers of new website/advertising requirements that take effect on Dec 1st. It includes disallowing price-related CTAs. Do you have a CTA on your site that wouldn't be compliant if your OEM did the same? If so, what would you replace it with? #automotive #modernretail #transparency #kia #dealership #automotivemarketing #automotiveretail #leadsgeneration