What are the benefits of removing brand bidding restrictions? When working with a CSS partner like Redbrain, removing brand restrictions can unlock a significant opportunity to maximise your campaign performance 🚀 Read our guide and discover how showing for brand terms has allowed us to achieve positive results for our retailers: https://bit.ly/3ShMV6t #BrandTerms #PerformancePartner #Redbrain
John Coulson
3mo
Is using the term "brand bidding" helpful to you here? I always think it has such negative connotations and would only ever use it to refer to search ads.
🌐 Accomplished Affiliate Marketing Consultant & Content Creator. Programme management | Consultancy | Copy that doesn't suck
3moThanks for the reply folks. If opening up brand terms to CSS partners increases incremental cross channel revenue at the expense of competitors, without increasing CAC, I'm all for it. For me it is a case by case thing but it's great that you're highlighting it.