Ricardo Tronquini’s Post

In Unilever, we believe in creating a world where everyone has an equal opportunity to showcase their talents and skills, irrespective of gender. That's why Lux's profound purpose campaign in Arabia, showcasing Farah Jefry, Saudi Women’s Football Champion, is a testament that came straight from my heart. I couldn't be prouder of my team for this campaign and the powerful message behind it. This effort goes beyond just a mere connection; it's Lux's commitment to promoting unapologetic beauty and self-assurance in every woman. With this purpose, we aspire to encourage women to shine on and off the field, regardless of societal norms or expectations. By celebrating unapologetic beauty, with our Lux brand we are challenging stereotypes and paving the way for a more inclusive world. Lux, in our region and around the world, is dedicated to providing women with products that enhance their natural beauty and enable them to embrace their unique selves confidently. With all my conviction, Lux is more than just a brand; it is a catalyst for positive change, inspiring women to own their strengths, passions, and ambitions, both on and off the field. Join us as we create a world where every woman can confidently express her unique beauty and talents, leaving an indelible mark on the world. Let’s embrace the power of unapologetic beauty and support women in their pursuit of excellence. Together, we can create a world where dreams know no bounds and the spirit of women shines brighter than ever before. I believe we can, I know we can. Go Farah, Go Women! Well done Fiza Zafar Fausto Pelanti Marwan Yassin Swarnim Bharadwaj Severine Vauleon 👏 #ArabiaPersonalCare #LuxArabia #ReportingfromArabiaPersonalCare #UnapologeticBeauty

“We hope you are inspired by our selection of high hopes, because we believe it’s only when creativity becomes more inclusive and collaborative that the work has any hope at all.” . Bas Korsten and Daniel Bonner, Global CCO’s, Wunderman Thompson join LBBonline - Little Black Book to share the agency’s highest hopes for this year’s Cannes Lions International Festival of Creativity! . Check out the work here 👉 https://bit.ly/45S5BP4  . #WunThompson #InspirationEverywhere #Cannes23 #CannesLions23