VMblog’s Post

We’re on a mission to centralize and transform your data so it works for you. Today, DataOps is the wild west. In fact, the landscape is only getting more complex and more frustrating. We can stitch together all the powerful point solutions we want, but they’re only as powerful as the data that goes into them. No matter how much we invest into our tech stack, we're still at stage zero until we have data that’s cleaned up and usable. Want to learn more about how we're empowering everyone to trust their data? https://lnkd.in/gSSyMqH7 #data #dataops #saas

Interested in how to better leverage your customer data in Snowflake? Luke Ambrosetti and Florian Delval break down the power of ActionIQ and Snowflake. Thanks to ActionIQ’s HybridCompute technology, organizations can deploy a composable CDP in a data cloud native approach: - Snowflake stores the data and is responsible for the compute. - ActionIQ is offering a user-friendly application for marketing, marketing ops, advertisers and any other business team requiring access to customer data. https://lnkd.in/gfRwn7ez

Check out our new blog! Coeo's Principal Analytics Consultant, Andy Jones has given great insight into the finer details of #Microsoftfabric and it's core components - even down to the cost optimisation benefits that can be realised with Fabric as the new analytics platform solution from Microsoft. #analytics #msftadvocate #SaaS #retail #financialservices #legal #datawarehouse #data

Selecting the right data platform can be a daunting task encompassing a number of complex considerations. In his new article, Marcus Wong looks at three of the leading tools in this space to help you make the most informed decision possible for your business. Read it here >> https://lnkd.in/e_b7bJsy  #DataPlatform #SaaS #DataTools 

Wiiisdom, the pioneer in AnalyticsOps, has announced Wiiisdom Ops for Power BI, a new governance offering designed to deliver trusted data and analytics at scale. Read the full news on Wiiisdom's website to learn more about this exciting new development in analytics governance: https://lnkd.in/d55Bi28N #analyticsops #powerbi #trusteddata #saas #media7 #dataanalyticsreport

Want to clean or transform your data using 𝐨𝐧𝐞 step?🧹 Try out our Data Cleanser Mapper Step on Synatic's platform. To find out how this step can be used, click on the link below: https://lnkd.in/gkB_9ePc #datacleanse #datatransformation #saas #integratedsolutions #dataguru #dataintegration

RudderStack recently launched RudderStack Profiles, a solution that enables you to effortlessly create a comprehensive customer-360 directly on your data warehouse. Initially designed to answer critical questions about your business, Cloud Data Warehouses have gradually evolved as the centre of a composable CDP for marketers. Consequently, in addition to key business metrics, creating a customer-360 or a "golden" customer record became an immediate priority for the data teams. Unfortunately, the path to the golden record was not straightforward. It involved: 1) Building numerous DBT models to consolidate customer data from multiple sources. 2) Aggregating raw events tables into session-level tables and subsequently into user tables. 3) Stitching together anonymous and user events based on pseudo-user IDs. RudderStack Profiles abstracts all this complexity and months of effort behind a few drop-downs and a submit button. While I haven't personally checked out the product yet, I believe it has the potential to be a game changer in making data warehouses more accessible to marketers. One aspect to note is that both EL (Extract and Load) and event collection need to be performed through Rudderstack for this solution to work. While this is a great start, it would be amazing to see this concept implemented in a more vendor-neutral way. I mean, a solution that can comprehend the "schemas" of all the popular vendors and generate the golden record, regardless of the vendor(s) used by the customer.

Yesterday kicked off Salesforce's customer conference #dreamforce2023 If you're not attending in person, Salesforce+ is a great way to stream online. 5 Reasons Why Data Pros—Like You—Should Attend Dreamforce by Elizabeth Maxson Martinet Dreamforce: a must-attend event for data professionals. Meet Tableau experts, explore AI innovations, connect with Salesforce, discover AI cloud, and supercharge sales agility.