Vrije Universiteit Amsterdam (VU Amsterdam)’s Post

📢 Final speakers announced for RESET 2023. The full RESET line-up covers the issues that matter most to marketers.   This year, AANA is focused on delivering thought-leadership on the issues that matter most to the marketing and advertising industry.   AANA CEO Josh Faulks says; “we want to cover big topics and showcase global talent who are pioneering the way on key marketing issues and trends. We are covering themes such as marketing effectiveness, brand purpose, artificial intelligence and what it means for marketers, the journey to net zero, the Voice to Parliament and how we can all do better in everything we do. This incredible speaker line-up are trailblazers and change-makers. This is thought leadership at its finest.”   >> Read more: https://lnkd.in/gCkaTGda #marketing #artificialintelligence #advertising #brand #leadership #aana Ukonwa Kuzi-Orizu Ojo Bernard Salt AM Sandra Martínez Shelley Reys AO Anders Sorman-Nilsson Andrew Therkelsen Emma Logan Josh Faulks

Quad is definitely coming out of our shell, Joel Quadracci and the leadership team have been making marketing and technology investments for more than five years that are delivering results. You may be hearing more about Quad because of Josh Golden and his incredible marketing team. The WSJ article gives you some insight into what Josh saw in Quad that made him such a good fit to communicate our transition into a Marketing Experience company ready to support CMO's in achieving their goals.

5 Things You Should Do To Become a Thought Leader In Your Industry. Parna Sarkar-Basu's interview with Abe Alon of Authority Magazine. https://lnkd.in/eEasA5SQ #thoughtleadership #womenintech #womenentrepreneurs #womeninbusiness #startupsuccess #enterpreneurs

No way to escape this: what you create in your life and work depends on your inner condition and your capacity to pay attention. Becoming aware of different fields of attention inside and outside yourself as a leader tremendously impacts the reality around you. On June 13, from 4 pm to 8.30 pm, I will give the Power Session: The Power of Listening. Expect: ✨Upskilled ability to create change ✨Boosted self-awareness and system awareness ✨Enhanced collaborative and relational capacity ✨Personalized insights into your listening behavior ✨Enriched effective communication practices Read more here: https://lnkd.in/efHqRTiX Listen deeply, and allow a generative future to emerge. #BayardAcademy #generativeleadership #deepchange #Business #Self #Society With Agnese Di Paolo, Kim Tureluren

More great advice and words of wisdom from Joe Moglia!!!!!

Companies in the top quartile for growth invest three times more on marketing than the competition.   That’s among the findings of our research with the Association of National Advertisers, which looks at the state of the relationship between CEOs and CMOs. It found that business leaders are either untrusting of marketing’s power as a growth engine, or unsure of how to channel it…  My colleagues Marc Brodherson, Jennifer Ellinas, Ed See, and Robert Tas contributed this summary to the Harvard Business Review. It pulls no punches. An important read for CEOs and CMOs alike.   #CEO #CMO #Marketing #AssociationNationalAdvertisers

The digital revolution is in full swing, and those who resist upgrading their strategies risk falling behind in the race to stay relevant and thrive in the market. But, even more important is the role of leaders who understand that adapting, innovating, and embracing the evolution is the key to staying competitive. This case study by Dimensions Content Writing on the digital transformation journey of Sulekha Ink is pretty insightful.

Marketing as we knew it, is changing. Even the biggest and brightest marketing organizations have expanded their offerings to include such areas as digital marketing and social media marketing and are educating their staffs on how to use them and how to evaluate them. There are a number of resources available to the CEO to ascertain potential market opportunities. Interacting with today’s modern marketing organizations can help the CEO toward an informed decision. Click on the link to keep reading.

It's 2024 guys.. If you haven't already, it's time to add further attention and action to your digital director profile. More below... Thanks Tim McDonald for giving me the opportunity to contribute to your article. #director #directorprofile #personalbranding #brandreputation