17 Best Backlink Analysis Tools: Including Free Tool

Backlink analysis is an essential element of your website's search engine optimization (SEO) strategy if you aim to enhance your website's SEO performance. Backlinks, also referred to as inbound links or incoming links, are links from external websites that direct users to your website. They play a pivotal role in establishing your website's authority and credibility in the eyes of search engines.

In order to effectively analyze your backlinks and gain valuable insights into your website's performance, it is essential to have the appropriate tools readily available. In this article, we will explore the top 17 backlink analysis tools, which include both free and paid options, that can greatly augment your SEO endeavors.

17 Best Backlink Analysis Tools

1. Google Search Console

Google Search Console is a free tool provided by Google that provides valuable insights into the performance of your website, including data on backlinks. It allows you to view the websites that link to your site, analyze the anchor text used in the links, and monitor changes in your backlink profile over time.

2. Ahrefs

Ahrefs is a highly regarded and comprehensive SEO tool that is widely used. It offers a robust backlink analysis feature that enables you to monitor your backlinks, view referring domains, analyze anchor text, and identify broken or lost links. Ahrefs also provides valuable insights into the backlink profiles of your competitors, making it a powerful tool for competitive analysis.

3. Moz

Moz is a renowned SEO tool that also includes a backlink analysis feature. It offers comprehensive information about your backlinks, including the domain authority and page authority of the linking domains, anchor text, and spam score. Moz also provides a "Link Intersect" feature, which helps you identify websites that link to your competitors but not to your site, enabling you to discover new opportunities for link-building.

4. SEMrush

SEMrush is a comprehensive SEO tool that includes a backlink analysis feature. It offers valuable insights into your backlinks, including the number of referring domains, anchor text, and geographic location of the linking websites. SEMrush also provides a "Backlink Gap" feature that helps you identify websites that link to your competitors but not to your site, enabling you to discover new opportunities for link-building.

5. Majestic

Majestic is a well-known backlink analysis tool that provides an extensive database of backlinks. It offers comprehensive information about your backlinks, including the trust flow and citation flow of the linking domains, anchor text, and the history of the backlinks. Majestic also includes a "Site Explorer" feature, which allows you to explore the backlink profile of any website, making it a potent tool for competitor analysis.

6. Monitor Backlinks

Monitor Backlinks is a user-friendly backlink analysis tool that enables you to track your backlinks and monitor changes in your backlink profile. It provides valuable insights into your backlinks, including the domain authority and page authority of the linking domains, anchor text, and the status of the backlinks. Monitor Backlinks also includes a "Competitor Links" feature that helps you identify websites that link to your competitors but not to your site, enabling you to discover new opportunities for link-building.

7. OpenLinkProfiler

OpenLinkProfiler is a free backlink analysis tool that offers detailed information about your backlinks, including the number of referring domains, anchor text, and the age of the backlinks. It also includes a "Link Disinfection" feature that assists you in identifying and removing toxic or spammy backlinks that could potentially harm your SEO efforts.

8. Linkody

Linkody is a backlink analysis tool that enables you to track your backlinks, monitor changes in your backlink profile, and analyze anchor text. It also provides insights into your competitors' backlink profiles, making it a valuable tool for competitive analysis. Linkody also includes a "Disavow" feature that allows you to easily identify and disavow toxic or spammy backlinks to safeguard the SEO health of your website.

9. SEO SpyGlass

SEO SpyGlass is a backlink analysis tool that provides in-depth insights into your backlinks, such as the number of referring domains, anchor text, and the value of the backlinks. It also offers historical data, enabling you to track changes in your backlink profile over time. SEO SpyGlass also includes a "Link Penalty Risk" feature that aids in identifying potentially harmful backlinks that may be impacting your website's search rankings.

10. CognitiveSEO

CognitiveSEO is a backlink analysis tool that offers a diverse range of insights into your backlinks, including the domain authority and page authority of the linking domains, anchor text, and the trustworthiness of the backlinks. It also includes an "Unnatural Link Detection" feature that aids in identifying and removing toxic or spammy backlinks that may be detrimental to your SEO efforts.

11. LinkResearchTools

LinkResearchTools is a comprehensive backlink analysis tool that provides an extensive array of features for analyzing and managing your backlinks. It offers detailed insights into your backlinks, including the trust flow and citation flow of the linking domains, anchor text, and the overall health of your backlink profile. LinkResearchTools also includes a "Link Detox" feature that aids in identifying and removing toxic or spammy backlinks to safeguard your website's SEO.

12. BuzzSumo

BuzzSumo is a content marketing tool that includes a backlink analysis feature. It enables you to track your backlinks, monitor changes in your backlink profile, and analyze anchor text. BuzzSumo also provides insights into your competitors' backlink profiles, aiding in the identification of new link-building opportunities and tracking your competition's link-building strategies.

13. Backlink Watch

Backlink Watch is a free backlink analysis tool that offers basic insights into your backlinks, including the number of referring domains and anchor text. It also allows you to view the dofollow or nofollow status of your backlinks, providing information about the quality of the links pointing to your website.

14. Ubersuggest

Ubersuggest is a comprehensive SEO tool that includes a backlink analysis feature. It offers insights into your backlinks, such as the number of referring domains, anchor text, and the overall health of your backlink profile. Ubersuggest also provides a "Competitor Analysis" feature that assists in identifying websites that link to your competitors but not to your site, enabling you to discover new opportunities for link-building.

15. LinkMiner

LinkMiner is a user-friendly backlink analysis tool that provides a simple and intuitive interface for analyzing your backlinks. It offers insights into your backlinks, such as the domain authority and page authority of the linking domains, anchor text, and the overall health of your backlink profile. LinkMiner also features a "Broken Link Checker" that helps you identify and fix broken links on your website, enhancing your website's user experience and SEO.

16. NinjaOutreach

NinjaOutreach is an all-inclusive outreach and influencer marketing tool that also includes a backlink analysis feature. It enables you to track your backlinks, monitor changes in your backlink profile, and analyze anchor text. Additionally, NinjaOutreach provides valuable insights into your competitors' backlink profiles, making it a valuable tool for competitive analysis and developing effective link-building strategies.

17. Linkio

Linkio is a backlink analysis tool that emphasizes anchor text analysis and link building. It offers insights into your anchor text distribution, helping you optimize your anchor text strategy for SEO purposes. Linkio also provides a "Link Building" feature that identifies potential link-building opportunities based on your target keywords and competitors' backlink profiles.

FAQs

What is a backlink analysis tool?

A backlink analysis tool is a software or online tool that enables website owners, digital marketers, and SEO professionals to analyze and monitor the backlinks pointing to a specific website.

How do you analyze backlinks?

To effectively analyze backlinks, it is essential to use a backlink analysis tool that can accurately identify and evaluate the links pointing to your website. These tools provide valuable information about the quantity, quality, and relevance of your backlinks, as well as potential issues or opportunities for improvement. By thoroughly analyzing your backlink profile, you can gain insights into your website's search engine ranking and identify areas that need optimization to enhance your SEO performance.

What free tools can I use to understand my backlink profile?

Numerous free backlink analysis tools are available for researching your website's backlink profile, such as Ubersuggest, Ahrefs Backlink Checker, and Moz Link Explorer. However, it's important to note that some of these tools may limit the number of free searches for users without a paid account. These tools can be helpful in identifying backlinks pointing to your website, tracking link quantities, and monitoring link quality, providing valuable assistance in analyzing and improving your link profile.

Conclusion

Search engine optimization (SEO) may sound complex, but it doesn't have to be. While there's no magic solution for success, there are actionable steps you can take, such as maintaining a healthy link profile.

In today's digital landscape, it's easier than ever to find the right marketing tools for your business. Take advantage of the offerings of backlink analysis tools to help you get closer to your goals.