For Creators, YouTube Makes Implementing SEO Beginner-Friendly

Getting views on YouTube may seem daunting for companies and content creators who are new to the platform. With millions of videos to compete with and thousands of established channels, new creators often feel like it’s an uphill battle. While there is some truth to this, garnering YouTube traffic may not be as difficult as many believe. This is, in part, because YouTube makes its SEO features very accessible to newcomers. 

YouTube provides ample space for content creators to tailor their video content to a targeted audience. This makes it much easier for YouTube’s algorithm to recommend those videos to interested viewers, increasing channel engagement. So, how exactly does YouTube’s SEO marketing work? And what does this mean for content creators trying to expand their audience via YouTube? Continue reading to learn more.

What is SEO?

First, you may be wondering, “What is SEO?” The basic answer is that “SEO” stands for search engine optimization. SEO refers to strategies used in digital marketing to maximize the potential visibility and engagement of a webpage. 

Search engines use algorithms to determine the relevance of digital content to user search queries. Algorithms like Google’s search algorithm (which is also used for YouTube) will factor in things like user search intent, page meta information, and user interaction.

Content creators can leverage SEO strategies to make it easier for search algorithms to recommend their content to their target audience. On YouTube, this means more views, higher levels of engagement, and a more dedicated audience. So, how does the internet’s biggest video platform make SEO easy for beginners? Here are a few key features.

Keyword Optimization

Keywords are one of the essential components of SEO marketing. A keyword is a word or small phrase related to your content that users will likely search. YouTube makes it easy for content creators to optimize their video keywords by providing ample space to include them.

The video title, description, and meta description are all locations where creators can easily input keywords. As a general rule, creators should always try to organically include their primary keyword in their YouTube video titles.

Video Description

The video description is one of the best places to implement your best SEO strategies on YouTube. This is a great place to use keywords while providing users with more information about the video or providing links to conversion assets. 

Just remember that less is more when it comes to descriptions. Overly wordy descriptions can hurt your SEO rankings, as can inorganic keyword stuffing.

Tags & Categories

YouTube creators can easily add tags to their videos to ensure that their content is targeted at the right people. This is one of the simplest ways that YouTube makes SEO easy for everyone. 

Adding various tags can maximize your video’s visibility for your intended audience. Similarly, selecting a relevant and precise category for your video can ensure that it gets recommended to the right viewers.

Thumbnails

A video’s thumbnail often sets the viewer’s first impression. A custom or compelling thumbnail can convert an interested searcher into a viewer. YouTube provides recommended thumbnails for every video that gets uploaded to the platform. 

Additionally, verified accounts have the ability to upload custom thumbnails with ease. Custom thumbnails can increase user interest in a video, leading to a significant increase in views and viewer engagement.

Hire an SEO Company for Your Digital Marketing

YouTube’s beginner-friendly SEO tools make it possible for everyone to find success. But mastering the science of SEO for the best possible results can be trickier. If you are searching for a reliable SEO company with proven results, Web Content Development can help. Want to learn more? Contact us today.