The Difference Between LinkedIn Newsletter, Article, and Post!

LinkedIn is not just a professional networking platform; it also offers various ways for members to share content and engage with their audience. Three popular options for content sharing on 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐚𝐫𝐞 𝐧𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫𝐬, 𝐚𝐫𝐭𝐢𝐜𝐥𝐞𝐬, 𝐚𝐧𝐝 𝐩𝐨𝐬𝐭𝐬. While they may seem similar, each format serves a unique purpose and offers distinct advantages.

Differences between LinkedIn newsletters, articles, and posts, and how you can leverage these features to build your professional brand and engage with your audience effectively.

LinkedIn Posts

LinkedIn posts are the most common form of content shared on the platform. They appear in the LinkedIn feed and are typically 𝐬𝐡𝐨𝐫𝐭𝐞𝐫 𝐮𝐩𝐝𝐚𝐭𝐞𝐬 𝐨𝐫 𝐬𝐧𝐢𝐩𝐩𝐞𝐭𝐬 of information. Posts can consist of various types of content, including text, images, videos, and links to external articles or websites. They are an excellent way to share timely updates, industry news, and insights, or simply engage in discussions with your connections.

Posts are a great option for quick, informal communication and can help you stay visible and engaged with your network. Due to the nature of the LinkedIn feed, posts may have a limited lifespan and reach. They are more likely to be seen by your immediate connections and those who regularly engage with your content.

LinkedIn Articles

LinkedIn articles are long-form, in-depth pieces of content that allow you to showcase your expertise and establish your professional brand. Articles are similar to blog posts and provide an opportunity to offer valuable insights, share industry knowledge, and demonstrate thought leadership in your field.

Unlike posts, LinkedIn articles have a longer lifespan and can be discovered by a broader audience beyond your immediate network. They are indexed by search engines like Google, which means they can appear in search results and attract readers who are actively searching for relevant information. This search potential makes articles a powerful tool for building your online presence and attracting potential clients or collaborators.

To create a LinkedIn article, you can access the "Write an article" feature on your LinkedIn profile or through the LinkedIn Publishing platform. Articles can include multimedia elements such as images, videos, and embedded links to enhance the reading experience and engage your audience further.

LinkedIn Newsletters

LinkedIn newsletters are a 𝐫𝐞𝐥𝐚𝐭𝐢𝐯𝐞𝐥𝐲 𝐧𝐞𝐰 𝐟𝐞𝐚𝐭𝐮𝐫𝐞 that allows you to share regular, long-form content on a specific professional topic. They provide a way to build and grow an engaged audience by allowing LinkedIn members to subscribe to your newsletter and receive notifications when you publish new articles.

Newsletters are designed for more extensive content and can be an excellent platform to showcase your expertise and go into detail about complex topics. They offer greater visibility than regular LinkedIn posts and are indexed by search engines, similar to articles. This means that your newsletters have the potential to reach a wider audience and attract readers who are actively searching for information within your domain.

Creating a LinkedIn newsletter is a straightforward process. You can access the newsletter feature through your personal profile or company page. When setting up your newsletter, you can provide a name, description, and image/logo to make it visually appealing and easily recognizable to your audience. You can also choose the frequency of your newsletter, whether it be daily, weekly, biweekly, or monthly.

Follow our Social Media Channels :

Facebook

Instagram

Twitter

Key Differences: Newsletters vs. Articles vs. Posts

Now that we have a better understanding of each format, let's summarize the key differences between LinkedIn newsletters, articles, and posts:

LinkedIn Newsletter

• Length - Long-form content

• Search Visibility - Indexed by search engines

• Distribution - Notifications to subscribers

• Lifespan - Ongoing, with subscribers receiving notifications for new episodes

• Multimedia Elements - Supported (images, videos, embedded links)

• Purpose - Showcasing expertise, thought leadership and engaging with subscribers

LinkedIn Article

• Length - Long-form content

• Search Visibility - Indexed by search engines

• Distribution - Notifications to connections and beyond

• Lifespan - Ongoing, discoverable by a broader audience

• Multimedia Elements - Supported (images, videos, embedded links)

• Purpose - Establishing a professional brand and attracting a wider audience

LinkedIn Post

• Length - Short-form content

• Search Visibility - Limited search visibility

• Distribution - Visible in the LinkedIn feed

• Lifespan - Limited lifespan within the LinkedIn feed

• Multimedia Elements - Supported (images, videos, external links)

• Purpose - Quick updates, discussions, and engagement with connections

While LinkedIn newsletters, articles, and posts serve different purposes, they can complement each other in your content strategy. Consider leveraging all three formats to maximize your reach and engagement on the platform.

Optimal Usage and Recommendations

Recommendations on how to make the most of LinkedIn newsletters, articles, and posts:

1. Newsletters: Use newsletters to dive deep into your area of expertise, showcase thought leadership, and engage with a dedicated audience. Be consistent with your publishing frequency and provide valuable content that resonates with your subscribers. Cross-promote your newsletter on other social channels and encourage readers to share and subscribe.

2. Articles: Use articles to establish your professional brand, attract a broader audience, and enhance your online visibility. Focus on providing valuable insights, practical tips, and in-depth analysis. Optimize your articles for search engines by using relevant keywords, engaging titles, and well-structured content.

3. Posts: Use posts for quick updates, sharing industry news, initiating discussions, or promoting your articles and newsletter episodes. Engage with your connections by commenting on their posts and joining relevant conversations. Consistency is key, so aim to post regularly and maintain an active presence in your network.

By leveraging the strengths of each format, you can create a comprehensive content strategy that caters to different types of readers and engages with a broader audience.

LinkedIn offers a range of content-sharing options, including newsletters, articles, and posts. Each format serves a unique purpose and offers distinct advantages. Newsletters provide a platform for long-form, regular content distribution to a dedicated audience. Articles allow you to establish your professional brand and attract a broader audience through in-depth insights. Posts offer quick updates and engagement opportunities with your immediate network.

𝐌𝐨𝐫𝐞 𝐔𝐩𝐝𝐚𝐭𝐞𝐬 𝐭𝐨 𝐅𝐨𝐥𝐥𝐨𝐰 : SixSense Digital Corporation

To make the most of LinkedIn's content-sharing features, consider incorporating newsletters, articles, and posts into your content strategy. By leveraging each format's strengths, you can establish your expertise, engage with your audience, and enhance your online visibility on the platform.