🔥HOT Brand News and Partnership Marketing Activities

CPG

• Hasbro & General Mills launch limited-edition Lucky Charms game.

• Vosges Haut-Chocolat releases chocolate serenaded by Tom Petty music.

• Coca-Cola & JYP Entertainment Acts Team For ‘K-Wave’ Flavor Celebrating K-Pop.

• G FUEL parties on with BILL & TED’S EXCELLENT ADVENTURE flavor collab.

• Shaquille O'Neal debuts custom Pepsi Reebok sneakers.

DINING

• White Castle announces limited-time seafood menu.

• Sweetgreen and Siete Foods announce potato chip collaboration.

• Krispy Kreme releases ‘Chocomania’ collection with HERSHEY’S.

• Auntie Anne’s and Cinnabon parent company Focus Brands rebrands to GoTo Foods.

TOYS

• The race continues with lap three of Daniel Arsham’s Hot Wheels collab.

• Iconic fashion brand Cross Colours teams up with BARBIE to celebrate Black History Month.

FASHION

• Hamilton to unveil a DUNE: PART TWO watch collaboration.

• Hennessy x Mitchell & Ness collab for a varsity jacket.

• The ONE PIECE x Puma suede collection releases March 2024.

• Nike teams up with Megan Thee Stallion on an inclusive collaboration celebrating all bodies.

• Crocs and Simone Rocha debut Victorian-inspired collaboration at London Fashion Week.

RETAIL

• Claire's announces first-ever exclusive licensing partner, IMG.

• Target announces collection with Diane von Furstenberg, including wrap dresses, home decor.

TECH

• House of Marley celebrates BOB MARLEY: ONE LOVE movie with limited-edition turntable.

• Walmart takes on Roku with $2.3B deal to buy TV maker Vizio.

• OpenAI marches on Hollywood with video creation tool.

🎮📺Entertainment News:

GAMING

• A Mandalorian video game is in the works.

• Post Malone is not only curating WWE 2K24's soundtrack, he's a playable character, too.

THEATRICAL

• Box office: BOB MARLEY: ONE LOVE earns $52M, MADAME WEB crawls to $26M.

• Sam Mendes sets Beatles biopic movie series at Sony.

STREAMING & TELEVISION

• Paramount shuts down Noggin preschool streaming service.

• Dennis Quaid to play Serial Killer in HAPPY FACE at Paramount+.

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COMMENTS AND/OR QUESTIONS?

We hope you enjoyed today's newsletter. We'd love to hear from you if you have any questions or comments. Reach out to Mitch Litvak

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