HOW TO ADD SEO TO WORDPRESS SITE

There are various ways to add SEO to a WordPress site, and here are some general steps.

There are 100s of SEO plugins available to choose from. For simplicity, I will use the Yoast SEO plugin in WordPress.

If you are reading this post, I am assuming you already know how to install a plugin on a WordPress website.

• Login to the WordPress admin panel. go to Plugins and click add new. Search “Yoast SEO”, install it, and click activate.
• The free version of Yoast SEO will do most of the work for you unless you want to buy the paid version of it. I would suggest playing with the free version, and when you are confident enough, you may go for the paid version.
• On the left-hand side of the admin panel, click on Yoast SEO and then on settings. From this place onwards, all the magic will happen.
• You are on the site features tab now; click “Enable Feature” for all the options on this page, unless you don’t want any of them. Follow the image below as a guide.

• Sites Basics: This feature will enable you to add all the basic information about your website. Remember, SEO is a game of keywords. Any information you enter from here needs to have keywords. Do not stuff your website with keywords. Google will ignore your page if it is stuffed with keywords. Maintain a good quality of content along with keywords.
• My website is about a web design company, so I added “web design” in the tagline, which is a keyword as well.
• Site Representation involves offering a little more information about your website. Add them as needed, such as when you need to add your logo or social media links to your website.

With the Yoast SEO plugin, you can add SEO to every single page and blog post of your website. Now remember again that content is king and keywords are the main players in your content.

ADD SEO TO A WORDPRESS PAGE

• Return to the WordPress admin panel
• Click on pages, then all pages.
• For this example, we will focus on the home page.
• Find your home page among all the pages and select “Edit,” not “QUICK EDIT” or any other option.
• Yoast SEO can be found by scrolling down.
• Yoast SEO is sufficiently intelligent to recommend features other than SEO, such as “readability,” “inclusive language,” and so on.

SEO FOCUS KEYPHRASE

An SEO Focus Key is a term or phrase for which you want your website or webpage to rank in search engines. You optimize your website or webpage to make it more relevant and visible to search engines when users search for that key phrase. You can improve your website’s search engine ranking and increase traffic by using an SEO focus key.

• You can add a word or a few words here.
• Try to include a focus keyword in your slug or URL of the page
• The focus keyword should be scattered all around your page in a decent way.
• You must have the focus keyword in your H2 or H3 title
• It’s a best practice to use focus keywords at the very beginning of your page

SEO TITLE

The title of a webpage that appears in search engine results pages (SERPs) is known as the SEO title. It is an HTML element that informs search engines about the content of the page and assists users in deciding whether or not to click on the link. To increase page visibility and clicks, a well-crafted SEO title should be concise, descriptive, and include relevant keywords or Focus Keywords.

• SEO Title should contain the focus keywords
• Must be concise and descriptive

META DESCRIPTION

A meta description is a brief summary of a web page’s content. It appears in search engine results and gives users an idea of what to expect on the page. In order to convince users to click through to the page, meta descriptions should be brief, informative, and compelling. To entice users to click, they usually include the target keyword(s) and a call to action. While meta descriptions do not have a direct impact on search engine rankings, they can have an indirect impact on click-through rates, which can have an impact on rankings.

• The meta description should include the Focus Keyword
• Should not be more than 150-160 characters.
• Google will remove anything after 150-160 characters, depending on the reader’s screen size.

SEO ANALYSIS WITH YOAST

• If you click on SEO Analysis on the Yoast plugin, it will show you different ways of improving your SEO throughout the site. You can follow along with it and get it done. It might be very time-consuming in the beginning, but it’s worth it.

HOW LONG WILL IT TAKE FOR MY SEO TO KICK IN AND RANK HIGHER?

The time it takes for SEO efforts to produce results can vary depending on a variety of factors, including the industry’s competitiveness, the quality of the website and its content, the amount of competition for the desired keywords, and the level of SEO optimization that has been implemented.

In general, SEO efforts can take several weeks or even months to produce noticeable results(usually 3-6 months or more). It’s important to remember that SEO is a continuous process that necessitates consistent effort and monitoring in order to maintain and improve rankings over time.

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