What you need to know to win the love of pet parents

If you're looking to get closer to what pet parents prioritize when shopping for pet food, then catch up on our recent webinar with Mintel

Pet parents are more eager than ever to treat their loyal companions as extensions of the family. They want their pets to be cared for, as healthy as possible, and fed in a way that respects the environment. This means increased expectations for pet care products and their packaging.

So how can your brand win over pet parents and leverage the trends that are shaping the industry right now? And how can packaging support your growth? 

In a recent webinar, together with Benjamin Punchard from Mintel, we dove into pet care and its packaging. Here are two of the top trends are that are making their way to pets’ diets:

Sustainability

Pet food brands are reacting to consumer demand for more sustainable pet food and pet food packaging. Recyclability is key to providing an actionable solution, driving innovation in packaging. 

Pet humanization

Pet owners are looking for functional benefits to help reduce the risks of their pets developing lifestyle diseases. Brands are responding by highlighting ingredient quality and introducing novel functional ingredients. Pack design can support your brand’s transparency strategy and sets realistic product expectation.

Want to find out more about what shoppers prioritize when buying pet food? Watch our webinar now or get in touch: Send me a message if you want to join me for a virtual coffee chat to dive into your pet food packaging needs.