We create a gamer PC that comes with ice-cold beer. Only in its class and a

desirable product for our gamer audience, to keep their gamer PC cool as a cucumber during hours of gameplay. The Bud Light Pc Cooler was launched to thousands of gamers, at Mexico’s number 1 League of Legends tournament and the news spread like cold beer.

An average gamer can last 18 hours jumping between worlds, putting the pedal to the metal in a race, or patiently waiting for the perfect shot to reach the top of a battle Royale.

But this comes at a price. Their gear has a natural enemy: OVER-HEATING. A handicap that can erase hours of achievements, wins, and challenges by crashing their gaming rigs.

Bud Light is all about being cool and refreshing, so we had an obligation to our gamer audience. The solution was right in front of us: Introducing The Bud Light Pc Cooler, the first-ever gamer PC with ice-cold beer to keep their gear cooled down.

We created a gamer PC that comes with ice-cold beer.

What, for people to drink and play? Nah, even better! To keep their gamer PC cool as a cucumber during hours of gameplay.

And once it cools down their CPU through mad pipes and shit, guess what it cools down? Yep, their gamers heads.

We took the gaming world by storm, earning an authentic spot in the coveted world of gamers. Where beyond sponsoring, we would actually build an alliance with gamers far and wide.

Bud Light: Refresh your game.

On Gamer’s Day 2021, we set out to revolutionize gaming in Mexico with our partners and renowned national gamers and refreshyourgame.com came to be a bud light games hub where gamers would compete to earn the bud cool system. Gamers were only required to do what they do best: compete.

As weeks went by, thousands of gamers would seek and pick up the clues that would take them closer to this revolutionary gamer pc. Ultimately crowning a winner.

REACH 50% Vs Planned 47%

12M Earned Reach

Uplift .9 points

100% Positive Sentiment

RECORDS 75K Vs Planned 69.1%

CLICKS 1M Vs Planned 386K

FULL VIEWS 4M Vs Planned 1M

MEDIA ATTENTION 56% Vs Planned 50%