Public relations consultancy Troncossi is to provide advertising, marketing and PR support for EFFtech.EFFtech is a mechanical contractor specialising in the design, supply, installation, and service and maintenance of heating, air conditioning and refrigeration and fire protection equipment, as well as building automation/controls and service.The Smith’s-based company is a Mitsubishi Electric Cooling and Heating solutions distributor.EFFtech helps to create energy-efficient buildings while improving comfort and reducing costs for building owners.Troncossi will assist the company with strategic communications, media relations and advertising programmes as well as collateral material development.“We have reached out to Troncossi to help us communicate the strong benefits of Mitsubishi Electric cooling and heating systems, as well as our steadfast approach to customer solutions.“We look forward to working with the team at Troncossi to disseminate these messages,” said Stephen Savage, sales and marketing manager for EFFtech.Troncossi managing director Elizabeth Tee, said: “We’re excited to have the opportunity to work with EFFtech on its communications needs.“While Mitsubishi Electric is already a well-known brand on the island, we look forward to putting EFFtech on the map through a variety of communication channels and strategies.”