SEO System for Adekunle Ajasin University
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The document analyzes the SEO (search engine optimization) of two university websites, AAUA (Adekunle Ajasin University) and OAU (Obafemi Awolowo University), and provides recommendations for improving AAUA's SEO. It finds that OAU performs better across several SEO metrics like number of search results, backlinks, and pages indexed by Google. The document then recommends ways for AAUA to improve its SEO, such as optimizing its website, submitting links to search engines, building its knowledge graph profile, using social media, getting backlinks from high page rank sites, and fixing broken links.
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SEO System for Adekunle Ajasin University
- 1. By: OBI EBUKA DAVID 01-20-2016 SEO SYSTEM FOR AAUA
- 2. OVERVIEW •Analysis of both system •The way out
- 3. ANALYSIS 1. Number of search result for www.aaua.edu.ng. =461,000 pages. Number of search result for www.oauife.edu.ng =113,000 pages. 2. Number of search links carrying the text www.aaua.edu.ng. =551,000 pages. Number of search links carrying the text www.oauife.edu.ng = 1,430,000 pages. Query= inurl: www.aaua.edu.ng 3. Number of search links carrying the text www.aaua.edu.ng aside the official page = 4,270 pages. Number of search links carrying the text www.oauife.edu.ng aside the official page = 34,400 pages. Query= “www.aaua.edu.ng “ -inurl: www.aaua.edu.ng 4. How many landing pages google has indexed for aaua url.= 790 How many landing pages google has indexed for oau url.= 1,580 Query=site:www.aaua.edu.ng
- 4. ANALYSIS 5. Both Page has 301 redirect on home landing page 6. Forums participated cached by google for aaua= 10 Forums participated cached by google for oau= 659 Query="www.aaua.edu.ng" inurl:forum 7. community participated cached by google for aaua= 2 community participated cached by google for oau= 33 Query="www.aaua.edu.ng" inurl:community 8. Profile pages cached by google for aaua= 7 Profile pages cached by google for oau= 8 Query="www.aaua.edu.ng" inurl:profile 9. Number of pdf documents for aaua= 120 Query= inurl:www.aaua.edu.ng filetype:pdf Note: No doc, txt, xls files cached by google for aaua Number of pdf documents for oua = 34 Number of doc documents for oua = 16 Note: No txt, xls files cached by google for oua
- 5. ANALYSIS 10. Last time official page cached by google for aaua Last time official page cached by google for oua
- 6. ANALYSIS aaua website 110 adekunle ajasin university admission status 140 2015/2016 admission 210 admission 2015/2016 320 aaua admission 110 aaua university 40 adekunle ajasin university admission 30 entrepreneurial development 720 adekunle ajasin university postgraduate school 40 admission for 2015 140 admission from 2015 70 aaua.edu.ng/admission list 70 admission 2016 320 list of admission 110 the help desk 210 Some key words that has brought users to aaua site[google display planner]
- 7. ANALYSIS Whois details for OAU
- 8. ANALYSIS Whois details for AAUA
- 9. ANALYSIS Backlinks for AAUA [http://siteexplorer.info]
- 10. ANALYSIS Backlinks for OUA [http://siteexplorer.info]
- 11. ANALYSIS AAUA Broken Links [http://www.brokenlinkcheck.com/broken-links.php#status]
- 12. ANALYSIS OUA Broken Links [http://www.brokenlinkcheck.com/broken-links.php#status]
- 13. THE WAY OUT 1. Quality Website [Page Optimization] Considerations under this category includes: a. Right use of html tags b. Use of key words in content and headers c. Right use of H1 and H2 tags for headers [esp. H1] d. SEO links, meta tags, meta description, page title, images e. Avoid broken links f. Awesome user experience g. Quality Sitemap and Robot.txt file h. Use of other document file format [e.g doc, xls, ppt, psd, e.t.c] 2. Submission of main links of the school web applications to Searc h Engines
- 14. THE WAY OUT 3. Build a healthy Google knowledge graph information for the scho ol, thereby appearing on Google knowledge panel 4. Use of Google +1 button to spread information and post 5. Rich Social media profile [Facebook, twitter, linkedin, google plus , youtube e.t.c] 6. Post comment and school link on Educational and Government f orums, Community, blogs, profile with high Page Rank [PR] 7. Competitor Analysis: Trace all backlinks with nice PR of OAU and try get a backlink fro m those websites.
- 15. THE WAY OUT 8. Minimize the current number of broken links occurrence 9. Place school customized software's on stores [ e.g. CGPA CALC . to play store] 10. Use Google analytic tool to track site traffic statistic [Users, Usag e, Demographic and Psychographic information, operation, e.t.c.] , thereby helping decision making for further improvements and maintenance.
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