Louis Kennedy Chukwuka - Email Addiction (Clients Oasis)

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EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 1 TheBizHelp.us
By Louis Kennedy & The Biz Help, Inc.

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PUBLISHED BY:
The Biz Help, Inc.
426 Commons Dr,
Birmingham, AL 35209
United States of America
The Biz Help, Inc. All Rights Reserved.
TheBizHelp.us

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INTRODUCTION
AUTHOR’S NOTE: Throughout this manual, I will be using the male enhancement niche as
an example since this is a very important niche for married folks. This is because sexual
issues (followed by financial issues) is the #1 cause of divorce in our marriages today. I’m
using this niche as an example as a happily married man. Just in case my wonderful wife
stumbles upon this book and reads that far 
With this outta the way…
I will start off by making a bold statement: Email Marketing is what makes everything else
we do with our online businesses worth the trouble ... and ... it is what puts you in the
position where you will have to do LESS of everything else.
Name any skill you can think of that is synonymous with online marketing: Sales letters,
freebie creating, traffic generation, social media, affiliate marketing, product creation; you
name it, and it is through effective, consistently conversion-boosting email marketing
campaigns that all those other activities reach their GREATEST potential in your business.
There is only one very strong condition to the above being a possibility: It would have to
be the sort of email marketing that yields only ONE type of response: "Reader
Addiction!" Achieve this and you'll make the "4-hour Work Week" a literal possibility.
Assuming you have the other pre-requisites in place: a website, a respectable amount of
targeted traffic per month (free or paid), a high-converting opt-in page, an offer, or a list of
offers with you as their vendor or affiliate - and those are things you usually only need

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to set up, produce or fund-and-automate ONCE - all you'll have to do from that point on
is spent just 15 minutes per day writing a simple email.
I know marketers (some of them underground multi-millionaires) who follow JUST this
model.
There is only one problem: Rarely are we taught how to achieve the sort of "Reader
Addiction" that ACTUALLY makes this dream a reality.
In fact, quite on the contrary, it is a sad fact that right now, lack of email list
responsiveness is fast becoming ENDEMIC among internet marketers.
And it isn't helping that costly auto-responders like Aweber and GetResponse are now
being screened by email providers like Gmail for promotional content, resulting in your
message ending up either in the "Promotion" box or "Spam" folder, instead of the INBOX
where it can get more eyeball hits.
To make matters worse, all that "me too"-material taught by the various courses online
dedicated to "effective" email marketing don't seem to be helping the downward
momentum of this mission-critical skill very much either.
Speaking of which...
"Why This Manual, Despite DOZENS Of
Other Guides On Email Marketing?"

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I do not know what your own experiences have been with the various courses online
purporting to teach email marketing. But if they have been anything like mine, this
diagram might look familiar:
You can go and pay anywhere between $9.97 to upwards of $997 for various email
marketing courses online (heck, even ones on Online Info-Marketing in general) and my
bet is this:

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You will find that the diagram above pretty much summarizes what the vast majority of
those courses are essentially going to communicate to you (at least in the first 30 or so pages
of their guides, or first half-hour, or half-dozen, of their videos).
And if they communicate the REAL important stuff beyond simply telling you to include
opt-in pages, recruit affiliates, pre-sell, pay front-end 100% commission to affiliates, up-
sell etc. all they usually end up doing is teaching you email writing "tricks and techniques"
that only succeed in making you - GASP - sound almost exactly like your competitors
(who, make no mistake, ALSO invest in their own marketing education buying the same
material).
The trouble is, when everyone and their brother play with the same "buzz phrases" we are
told to use by those courses; when everyone uses email titles like "Have you seen this yet?",
or "{Username}, I am SHOCKED at you!", etc. inevitably, they will sound like their
competitors who follow these same manipulative tactics, and this will erode from the
responsiveness of their email list.
There is a better way, and it is what I call the "Uniqueness Factor".
It is the "Uniqueness Factor" that means the difference between the focused, biased,
partial attention your readers are going to pay YOU, opposed to the spread-out, impartial,
unfocused attention they will divide between you and your competitors, to the tune of
lower digits in your bank account.
If you want to avoid dismal results, learn to be a uniquely powerful communicator in your
market. And my guide will teach you exactly how.

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Now, if this is your first time hearing about email marketing, and you've literally never
touched it before, I will devote a few quick short paragraphs to you so you understand
what's at stake, and get you up to speed.
Take a look at the above diagram again. It shows two campaigns. The campaign on the left
does not incorporate email marketing, hence the smaller money pile, whereas the
campaign on the right does, resulting in a bigger pile. The difference in the results signifies
the importance of including email marketing in your approach to traffic monetization.
The bigger pile of money is the inevitable result of "owning" traffic (ie. traffic that is
"yours", from the list of email subscribers you build from external traffic). The traffic you
generate externally from third-party sources, such as Google, YouTube, Facebook, PPC,
PPV, Banner Ads etc. are not traffic you "own", because you have to rely on external
websites to bring them to you.
But when you turn a good portion of that traffic into a growing list of SUBSCRIBERS,
effectively, you become the owner that traffic.
This is traffic you are then able to sell to again and again, without relying on third-party
websites to draw them to your message. You will be able to continually pitch, not only
your own product as a vendor, but also the products of others in your niche as an affiliate.
Think of any "Big Fish" in your market, and I can almost guarantee you that they would not
have been able to achieve even a fraction of their current successes had they relied solely
on generated, third-party traffic, and not on building a huge list of email subscribers from
that traffic.
Still, this only begs the following questions all the more:

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Why are the vast majority of email lists that marketers work so long and hard to cultivate
not producing the results we're told to expect?
At BEST, why do they start off lucratively, but inevitably lose their responsiveness (unless you
count pressing the "unsubscribe" button a response)?
Why is the internet virtually a digital graveyard filled with dead and dying email
subscriber lists?
"A Manual, Many Failures & Successes In The Making"
These are questions I sought to answer through fanatical test after test across various
niches online, and the results of these tests point to one thing and one thing only: The way
out of "Dead List Graveyard" is through learning to write effectively, uniquely,
informatively, charismatically, and - this might surprise you - WITHOUT EFFORT.
I am going to teach you exactly how to do just that, through my Five-Step "Addictive
Writing Formula" towards the end of this guide... and before that, teach you how to
increase your visitor-to-subscriber conversion, and have your newsletter make a
POWERFUL first-impressed.
Doing the latter is extremely important, as it is the "push" you need to set your
subscribers’ addiction to your emails into motion (as it is not going to happen straight
away).

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Listen, it's now come to the point where we're hearing the occasional marketing "guru"
entertain questions like: "Is email marketing dead?" and actually get away with it. I've
been at this game for nearly a decade now, and I can tell you that just a few years ago,
questions like this would have been laughable.
Which is ironic as, those very same few years ago, at the height of its popularity, I was
AGAINST email marketing.
You see, not all marketing experts ascribed to the romantic notion of email marketing,
even in those days when it was "marketing religion". And one of them was not just any
"expert", but a GENIUS whose ideas I practically took as infallible; namely the legendary
copywriter and marketer Gary Halbert.
Gary insisted that online traffic should be directed immediately to a sales page (not an opt-
in page), with the caveat that readers should not be shown a "buy now" button at the end,
but a... wait for it... TELEPHONE number.
This, he insisted (and he had a gazillion test results to back up his claim) was what
TRIPPLED the response to an ad.
I accepted Gary's advice, took it on board, and implemented it in all my marketing
approach to all of the (then) 12 niches I was targeting. Except I meshed it with my own
(inexperienced) interpretation of Gary's advice: I went straight for the inclusion of the
"Buy Now!" button, instead of a telephone number!
See, I reasoned that if website visitors are so desperate for a product that they'd go through
the bother of calling to give a total stranger their credit card details, then SURELY they'd

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more readily go the much easier route of pressing that "Buy Now" button and doing the
detail-filling themselves!
Heck, if anything, I reasoned a "BUY NOW" button should logically increase, not decrease,
conversion rates.
Besides, I didn't want to hire a call center to take my customer's orders, and the products
that I'd promote as an affiliate were mostly downloadable products that didn't incorporate
Gary's telephone number advice either, anyway.
In short, I took Gary's "Telephone number = Triple-increase in sales" advice and turned it
into a long-winded "Straight-up sales letter with a 'buy now' button without an opt-in page
=Triple increase in sales".
It wasn't until I created an affiliate program for one of my products, and had one of my
own affiliates send an endorsement of my product to her "small" list of about 5,000 emails
that I realized what a HUGE mistake I was making all along!
She sent me traffic that was comparable in numbers to the one I was generating per
month, but the ratio of the conversion-from-traffic was substantially higher!
In a hurry, I began directing traffic to opt-in pages instead, started building lists, saw an
initial SPIKE in sales, and have not looked back since!
By the way, this account should not be taken as an affront to Gary's advice. His advice is
most definitely effective, on the strict condition that you include a telephone number to
enjoy the triple-boost in conversions if you want to reap the benefits.

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I honestly don't know why placing telephone numbers works so well. Maybe people are
just gluttons for harder work. Maybe hearing a human on the other side of a phone call
gives them the reassurance they need before they confidently make a purchase. Who
knows?
All I know is this: Since I did NOT plan to include a telephone number, I would have been
MUCH better off incorporating email marketing right from the start. In fact, just thinking of
the amount of money I've left on the table all those years frankly makes me want to vomit!
Notice though, that I mentioned INITIAL spike in sales. And herein is the biggest benefit I
got from the inclusion of Email Marketing; it was not all the extra money I ended up
making.
The BIGGEST benefit, by far, was that I picked up some extremely valuable lessons from
very carefully studying and gauging the successes and failures of my email campaigns
spanning (now) three years.
Yes, I said "failures". Those years included long periods of time when responses to my
promotions were dismal, when products were not converting well, when it felt as though
the lists I've been working so hard to build were ignoring my messages!
There were times when I got very disheartened, demoralized and confused, wondering
what I was doing wrong to invite un-subscriptions on the one hand, and FAKE emails from
freebie seekers on the other.
There were even times when responses from a campaign that did NOT include email
marketing were higher!

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Still, luckily, my memory of the spectacular spikes in sales that started out my enthusiasm
for email marketing in the first place (numbering in the hundreds of thousands of dollars
just from my own products) was fresh enough that I decided NOT to give up on it.
So I invested an enormous amount of time, energy and money TESTING and reverse
engineering my successful email campaigns.
It's been just over a year now, and I am happy to report, thanks to the email marketing
method that developed from my vigorous tests, I have finally come up with a blueprint for
email marketing that has literally given both me and my personal clients a level of success
that I did not know was possible.
In fact, my clients and I have been enjoying such a consistent upward spiral in sales that
some of us are now, officially, some of the LAZIEST "traffic generators" that I personally
know of!
Personally, I am at a point now where I simply do not have any conversion-gap to then
"compensate" for with more "fresh traffic" anymore.
Beyond that - and this is where this guide is most relevant to your own success - my
competitors are doing me the huge favor of committing the very mistakes I used to make
that eroded from my emails lists' responsiveness; the very mistakes I will be teaching YOU
in this very manual to avoid, and instead do the things I recommend that will take your email
lists' responsiveness, and your very career, to the next level.
Just as my competitors' mistakes enable my list of subscribers to see the contrast between
their "newsletters" and what MINE has to offer, and have come to take ME as their trusted
adviser and recommendation-hub of choice, it is my hope that this guide will similarly

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teach you to stand out and become singularly successful, no matter what niche you are
targeting.
They say making money online is a numbers' game: The more traffic you bring to your
offer, the more sales you stand to me.
This is true, except you'll have to work SO much harder for that traffic if the relationship
you build with your email list starts eroding... if you unconsciously train your list not to
trust you anymore... if you aren't providing genuine, on-going value... if you aren't
consistently treating your readers like gold... and if you aren't enjoying the higher sales
figures that result, and enjoying all that from a place of truth, authenticity and integrity
with yourself.
And as you will soon come to learn, achieving all the above is simplicity itself! It's nothing
complicated and, if you follow in earnest everything I teach you here, more than possible
even if English is not your mother tongue.
In short, you are about to learn how to MASTER the "OTHER" Million-Dollar Skill; namely,
writing "Addictive Emails" that spare your email lists (in whatever niche you build them
in) from "drying", keep your response soaring, make you stand out from your competitors,
and make you rich in the process.
So without further ado... Onward!
Important Prerequisites, Before
Writing "Addictive Emails"

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Alright, before delving into the topic of writing "Addictive Emails" (I think I should start
thinking of patenting this phrase *winks*) there are FOUR very important requisites for
ensuring that we have a SYSTEM in place that does the following:
(1) An Autoresponder/email delivery system that ensures MAXIMUM
deliverability rates for your emails, and does so as cost-effectively (or better yet,
CHEAPLY) as possible.
And no, you do not need to fork out big costs to cover autoresponders like Aweber,
GetResponse and the like. Frankly, those options aren't even half as effective as they used to
be anymore. More on this soon...
(2) A high-converting opt-in page to ensure MAXIMUM visitor-to-subscriber
conversion. It's simpler than you think.
Shortly, I am going to describe how to achieve anything from a 60% to (my highest record of)
82% conversion rate using nothing but an opt-in form and a HEADLINE. No need to write an
extensive list of bullet points.
(3) The only "Sender" setting you should ever use if you don't want your emails to
get lost amongst a sea of competitors.
I can't tell you how many times I've completely forgotten who "James Schmoe" was every
time I got a newsletter email bearing his name, after subscribing to his newsletter and
getting the free report or video I was promised.
Yes, it DOES happen, and shortly, I am going to explain why the memorability of your
presence is SUCH an important part of newsletter responsiveness, and how to achieve it with
tweak that takes just seconds (and only once) to implement.

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(4) "Freebie"-best practices:
Yes, you need to incentivize opting into your newsletter for your website visitors. But there is
a way of doing this that ensures that not only do they NOT give you fake emails, but to ensure
you earn the trust of your subscribers from the get-go, and have them see you apart from
your competitors and, finally, ensure MAXIMUM responsiveness to your newsletter over the
LONGTERM:
Now, let's tackle each of these mission-critical components one by one before we delve
into the topic of writing addictive emails.
(1) Autoresponders: Maximize Delivery &
Ditch The Expensive Ones
Take a look at the screenshot below for one of my gmail accounts.

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Notice anything... disturbing... about it? Well, if you are an email marketer, you should be.
On this particular email account, I am not subscribed to a lot of newsletters. Actually, I
think I can count them on one hand.
I am not in my inbox in the picture. I am in a relatively new section in my email account
called by Gmail "Promotions". Now, you can create your own segmenting, but this folder is
one that Gmail itself has created for us, and apparently all Gmail accounts now have this.
Why is this a big deal?
Well, with the advent of YouTube and Google+, it should not surprise you that GMAIL is
the world's most popular email service of choice, and therefore, will be the email a VERY

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sizeable number of the visitors you've been working so hard to your website (even paying
for, if you go the paid advertising route) use.
In fact, at least in MY case, well-over HALF of my subscribers are Gmail users.
And with Gmail's stringent anti-spam algorithms and, now, "Promotional" segmenting of
incoming emails, this can have an important ramification for the deliverability of your
emails!
Think of Frank Kern what you will, but I'd personally prefer to see his emails reach my
INBOX, even if they are promotional in nature. He does have valuable products and
resources to share.
And he isn't the only one whose emails wind up in the Promotional folder. There are other
email accounts that I have with even more subscriptions that have similarly had
newsletters suffer the same placement.
And as far as the effects this can have on your open rates? Let me tell you this from direct
experience: You might as well have your emails show up in the SPAM folder.
That is why I do not think it is any co-incidence that email open rates have been
DECLINING ever since the "Promotions" tab was introduced by Gmail.
I suspect that ONE reason for this is Gmail has now been programmed to look for popular
keywords that would trigger "Promotional" placement of incoming emails, and among
them, keywords like "Aweber", "GetReponse", "Infusionsoft" and other popular
autoresponder services.

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Oh, and it does not help that these services cost quite a bit per month, in return for
declining deliverability results.
Alright, enough doom and gloom. There are TWO solutions to this.
The first one is IMNICA Mail, found at http://www.imnicamail.com.
Open rates with IMNICA Mail has been absolutely fantastic! Per my own tests, WAY more
than Aweber and GetResponse. I suspect it could be because Gmail hasn't included
"IMNICA Mail" in its list of words/phrases that trigger its "Promotion" email segmenting
algorithm.
Plus, it even has a FREE package, where you can email up to 6 times per month to a 1000-
list of subscribers, and not have to pay a single cent.
This is particularly cost-effective if you follow what I am later going to show you to do:
Promote the living daylights out of your NEWSLETTER in your FIRST (welcome) email,
and in the FREEBIE itself, so that even those six emails you send per month (to avail of the
free package) will have the absolute maximum impact.
Now there are niches were you WILL build an email list of more than 20,000 subscribers,
or lists going in the thousands of subscribers that you are going to have to email every
single day (depending on your niches' needs), in which case, I sincerely recommend that
you do NOT go to anything else other IMNICA Mail. It will literally be the best
investment you'll ever make in your email marketing.
Now, what if it is a list of tens of thousands of subscribers you will be mailing to only once
or twice per week?

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Before I give you the answer to that question, I want to really quickly touch upon the TWO
frequencies of sending out emails that have proven to be EXTREMELY effective, as far as
open rates go.
The FIRST is the "one/two emails per day"-frequency, and the reason THIS email
frequency works so well is because it trains your list to EXPECT emails offering valuable
insights and recommendations every day. If this is the route you go, then IMNICA Mail is
definitely your most cost effective option BY FAR.
When we get to the "Addictive Email Writing" section of this guide, and you learn how to
generate addictive emails, writing up to two emails per day will be easier and more FUN
than you think, not to mention extremely lucrative! But more on that later...
The SECOND is the "one/two emails per WEEK"-frequency, and this works extremely
well if your focus is to grow an "Authority Website" in your niche, populating it with
valuable content.
How does this work? Simple. Let's say over a week's time, you managed to post several
important articles and videos on your authority blog. Once the articles or videos are up,
you can email your list with a list of "Article Highlights" or "Video Highlights", giving
them a snippet or bullet list of what they can expect to learn, and then with a "read more"
or "view more" link at the end, point them to a blog post or YouTube video related to a
topic in your niche.
So, while in the "one/two emails per day"-frequency, the links at the end of the emails
are usually pointing directly to a sales letter or sales video, the links in the emails we send
with this second frequency method are usually to a video or a blog post/article that pre-
sells the customer and THEN, in turn, links to a sales letter or video.

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This second method of email frequency is EXTREMELY effective not only for launches, or
for promotions that require DETAILED explanation (I will give you an example of this in
the "Addictive Writing" section of the guide), but for SEO purposes as well.
"SEO?!" I hear you ask. Yuppers. Now, more than ever, the amount of time that readers
spend on a page reading an article or viewing a video is an important marker that the
search engines use to determine the relevance of that page to the keywords it is optimized
for.
And as you will come to learn, it is much easier to convince email subscribers who've
already learned to TRUST you over time to spend actual time on a page or video you
recommend than fresh website visitors who've never heard of you.
So, with that digression out of the way, what if you choose to go the latter route? What if
build an ENORMOUS email list, but then not want to fork HUNDRED of dollars every
month (including months you foresee that you won't be mailing them)?
What if you foresee that you will only email them once or twice per week with a list of
"This Week's Article Highlights"?
The cost-effective solution HERE, and one that ensures maximum deliverability, comes not
in the form of IMNICA mail (or any other of the popular autoresponders).
Instead, it comes in three steps. Mind you, there will be a bit of a learning curve at first, it
WILL pay you back in dividends FAST while saving you THOUSANDS of dollars every year.
Three steps (and I will name them first) and then go into detailed explanation for each:

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Step 1- Get an Email Marketing Interface Software (you only pay for this ONCE): This
allows you to compose, send, track and test your email campaigns, create email lists for
separate niches/groups/campaigns, import email lists, etc. WITHOUT having to rely on
costly monthly solutions like Aweber, Infusionsoft etc.
Step 2- Subscribe to a PAY AS YOU GO bulk-emailing provider like Amazon's SES etc.
and then integrate it with the email marketing interface software you got in STEP 1.
Step 3- Create an opt-in form for your squeeze page that captures emails, and link it
to the Email Marketing Software Interface you got in STEP 1. You will be allowed to
integrate the form you create with the code that the software generates for you after you
set up a campaign.
Now, I will tell you in advance that there is a bit of investment involved, which initially
amounts to just over $100. As of the moment of this writing, you pay about $67 for the
email marketing interface software, and a further $47 for the opt-in email form generator
(yes, there are free alternatives online, but I do not recommend them).
Again, you only pay for these ONCE, and in the long run, will be saving THOUSANDS of
dollars per year in email marketing costs!
And for my money, the best email marketing interface software I've found is IMSC Rapid
Mailer, found at www.imscrapidmailer.com
This is a WordPress plug-in that you can install and run your email marketing campaigns
from. It comes COMPLETE with video tutorials on how to set up campaigns, compose and
blast your emails to your email list, and the most important part: How to set up an
Amazon SES account and integrate with their bulk emailing service (ie. STEP 2).

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As well, and just as importantly, they show you how to link the software to an opt-in FORM
for your squeeze page (ie. STEP 3) and they recommend OptimizePress for that, but I have
found a cheaper alternative (which is IDEAL if you don't want to integrate a MEMBERSHIP
page with your website): http://instabuilder.com
This is an EXCELLENT alternative that allows you to build professional, high-converting
Squeeze pages, complete with an opt-in form, to capture your website visitor's emails.
Again, sure, there is a bit of an investment with this at first, but consider that after these
onceoff investments, the ONLY money you'd ever have to pay per month if you are
emailing just 4-8 emails per month to your tens of thousands of subscribers is money
you'd pay for the price of a dinner!
Amazon right now is charging just $0.10 per THOUSAND emails sent.
That means, if you have a list of, say, 20,000 email subscribers and plan to send them an
email twice per week, you'd be charged a measly $4! Multiply this by a further four (four
weeks in a month, at a rate of two emails per week) and you'll be looking at spending no
more than $16 per month!
Compare that to Aweber's $145 monthly fee for those many subscribers (which is going to
cost you regardless of whether you even email them or not), not to mention the much
better deliverability (per my tests), and you have a SERIOUS bargain in your hands!
With the above in place, let's now move on to...

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(2) "Squeeze Pages" - The Only THREE Things
You Need For Maximum Conversion
Look, I get it. Someone is going to frown upon me for telling you that you don't need a
"long squeeze page" or a list of bullet points to convince your visitors to opt-in. But, I am
only going to honestly share with you what was TESTED and PROVEN for MY and my
CLIENT'S campaigns (and I've consulted and tested literally hundreds of them over the
years).
First, I am going to tell you what you need to have in place, and then give you a few actual
examples to emblazon this squeeze-page approach into your DNA.
One of the three components you need is a no-brainer: The actual opt-in form itself. This
consists of the text-box where your visitors will type down their emails, and - for
increased conversions - a LARGE "Subscribe Now" or "Let Me In" button that they click on
to submit the email they wish to subscribe with.
Yes, the size and shape of the text-box for entering their emails is important for higher
conversion, but even more so is the size, shape and COLOR of the button image. And test
after test has shown that the color that offers the greatest conversion rate is the YELLOW
color, followed by ORANGE.
Again, http://instabuilder.com offers brilliant, customizable opt-in forms that allow for
this, and is a cheaper alternative to OptimizePress (which also offers the same opt-in form
design, complete with video tutorials on how to generate them).

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Blow are examples of each:
Also, notice that I am not asking for their names, and whilst this is subject to further
testing, as of the moment of this writing, it is my opinion that asking JUST for an email (ie.
getting your visitors to do "less work", as ridiculous as that sounds) actually boosts
conversions.
And now for the ALL-IMPORTANT component of the Sqeeze Page: The Headline above
the optin form, which looks exactly like the Headline of a SALESLETTER.
And all you ever need to do in the headline is evoke THREE emotions to get a massive
conversion rate for your website visitors (in no particular order):
First Emotion: Curiosity
Second Emotion: The "What the..."-factor
Third Emotion: Hope
Here's what I mean:

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"Disappointed With A Weight Loss
Program? Do This One Thing For The
Next 5 Days, Then Restart The SAME
program, And Have Compliments Coming
Your Way Within Days! (FREE Report
Limited!)"
Here's another one:
"Are These Three Hormonal Imbalances
Embarrassing You In The Bedroom? FREE
REPORT Reveals How Just $2 At The
Grocery Store Will Rev Them Back Into
"Sex God" Condition Starting TONIGHT!"
And here is another:
"16-Page Report Reveals Secret
Technology That Goes BEYOND Hypnosis,
Offers Faster And Deeper Subconscious

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Programming And Puts The 'Law Of
Attraction' On STEROIDS!"
Now, bear in mind that you do not need to evoke the three emotions in your readers' mind
in any particular order, but it is essential that you evoke ALL of them in the headline.
The reason this works so well is because internet browsers typically have short attention
spans and with so many distractions online, they want to be over and done with on a page
as quickly as possible. So you need to make your message impactful double-time!
So, let us look at the "Curiosity" elements of the above titles. "Do this one thing for the
next five days"…. "Three hormonal Imbalances"…. "Secret Technology"… Notice what
we are doing here? We are trying to raise curiosity, and we are doing it in two ways:
First, we are describing the subjects of the headlines without identifying them, keeping
their identity a mystery. "three hormones"… "secret technology"… "this one thing"…
Second, we offer hints in the form of NUMBERS, hence, "A secret technology" (one), or
"Next five days" (five), or "Three hormones" (three). Just bear this in mind at all times:
Numbers attached to mystery subjects/objects/tips will always raise curiosity without fail.
Next, there is what I call the "What the..."-factor. You could also call it "Contrast". This
part is very important, and also a little tricky, and bears a little explanation.
Think of a Contrast in your headline as the amplifier of the "Curiosity" element we
discussed earlier, serving to intensify the curiosity of your readers.

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How you do it is by implying a missing piece to the solution; said another way, by implying
that the solution to the problem your readers are trying to solve is deficient WITHOUT the
"missing link" your free report will talk to them about.
Make them feel "I've been doing the right thing wrong all along?" or "I've been looking to
achieve the same solution through more expensive means all along?"… or "There's been an
easier way? Cheaper way? Safer way?"; essentially, what you will want to do is
challenge a pre-existing belief about a solution in the minds of your readers.
So in the first example, you are implying that the "Weight Loss Program" is, in fact, the
solution to their obesity problems, except that it is going to be deficient without them
doing something for the first five days FIRST.
When people hear "Weight Loss Program", immediately what they tend to think about is,
simply, an already COMPLETE, self-contained program believed to help people shed
unwanted weight.
It's a BELIEF they have subconsciously attached to the terms "Weight Loss Program".
What we are doing here with Contrast is challenging that belief, and effectively, making
them realize that they might be missing out on a Weight Loss Program's full potential if
they do not read about the "one thing they can do for the next five days" FIRST as spelled
out in the free report (detoxing).
Similarly, in the second example about revving up a stalling sex drive, we are affirming in
the minds of our readers that the solution to the problem is, in fact, hormonal in nature.
But what do you think people immediately think about when mention is made of
"imbalanced hormones"? Expensive treatments, fad supplementations, hard exercise
regimens, diet-change, etc.

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We take that pre-existing fear and challenge that, pointing out that a much cheaper, $2
alternative can easily be found in local grocery store.
Again, in the third example about Hypnosis and the "Law of Attraction", you are implying
that Hypnosis is in fact an effective method in Subconscious programming in order to put
the Law of Attraction to work, and then we are Contrasting it with mention of Technology
that goes even deeper than Hypnosis and is faster-acting.
Essentially, with the "What the..."-factor, you are telling your readers that there is a
missing link that makes pre-existing solutions they already knew about easier, faster,
more efficient, or even redundant.
Next is the "Hope". This is the easiest element, and is made up of two parts: Mentioning
the resulting BENEFITS of having the "missing piece" in place, and linking the attainment
of those benefits to the PROMISE that you will share what that "missing piece" is in the
PDF or video.
So in the first example, we spell out the benefit: ACTUAL speedy weight loss, as implied by
"compliments coming your way in days". And we give them the promise: Sending them the
free report that tells them what to do for the next five days to make the attainment of
these benefits possible in exchange for their emails.
Same deal with the second example: Benefits including a revved up sex drive (and saved
money), and the promise: Sending them the free report that reveals everything on what to
shop for at the grocery store in order to achieve that, in exchange for their emails.
And finally the third example: The benefits of deeper, faster Subconscious conditioning for
more effective "Law Of Attraction" activation, and the promise: Telling them about the
technology that makes this possible in exchange for their emails.

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Alright, so you have the opt-in form generated, and a very impactful, curiosity-rousing,
hope invoking Headline forged. The final component of the squeeze-page is, in my view,
just as important as the headline: The pre-headline that NAMES your Newsletter!
Let's be absolutely clear on this. If you want to reap the full rewards of your email
marketing efforts, then you MUST treat your email marketing campaigns as ACTUAL
newsletters, and not just a way to "touch base" and sell-sell-sell more.
In fact: Give Your Newsletter a BRAND NAME and make sure you mention that the free
report or video is a proudly sponsored presentation of your Newsletter Brand!
This adds perceived value, makes you look more official, lets you stand out from your
competition and lets your readers know you are being transparent (without being TOO
sleazy about it) that you are inviting them to join your newsletter.
So, for example...
"Manifestation On Steroids" Newsletter Re-Opens Its Doors To Give You...
"The 'Go Big Or LEAVE Home' Newsletter With Controvertial FREE Report..."
"Underground Fat Loss" Newsletter FREELY Presents..."
It is no co-incidence that I enjoyed a significant conversion boost across ALL my opt-in
figures (without exceptions) when I included this element in my squeeze pages.
And so, for a final look, your opt-in page should look something like this:

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Good; now with our high-powered squeeze-page ready, let's move on to...
(3) Sender Settings: How To Achieve Early
Protection Against Obscurity
Let's face it, I am not Oprah Winfrey, Anthony Robbins, Joe Vitale or someone whose name
people would instantly recognize as "celebrity material" and I could be wrong (or I hope I
am) but my guess is yours isn't either.

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This, combined with the fact that people generally tend to be forgetful with names (self-
included) means that eventually, unless you're achieving a reasonable amount of fame and
are a master of visual and personal name-branding, your name isn't going to register in
people's immediate recall.
Believe it or not, this can have ramifications for your email open-rates, especially when
you consider that a sizeable number of your subscribers will be subscribing to OTHER
newsletters as well (in and out of your niche).
I've been guilty of seeing emails coming to me from a "Dr. Shmoe" in some niche or other,
and realizing I had completely forgotten who it was that I had subscribed to in the past,
when and for what.
So, what is the solution?
Very simple: Modify the "Sender" field in your autoresponder to reflect your Newsletter
Name, or a three-worded manifesto that summarizes benefit you present to your niche.
Hell, maybe even the name of your PRODUCT.
This means, months and years from now, when people continue to visit their inboxes, they
will look at this and KNOW this is an email from someone whom them had previously
trusted as an authority on YouTube Marketing, opposed to some "Louis Kennedy" fellow
they can't recall subscribing to for whatever reason any more.

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This is especially powerful when the name of your newsletter denotes an "evergreen
problem" your email subscribers will CONTINUE to hold an interest in for years.
So, long after their initial subscription, when people read that they have an email from
"Attraction Made Easy", opposed to from "Joe Schmoe" who just happens to know
something about dating, which do you think they will likely respond to better as they
continue to be interested in honing their social and romantic skills?
Sure, down the track, when you become an actual celebrity in your niche, you won't need
to do this, but when you are first starting out and carving a name for yourself, I can't
recommend this approach highly enough, and doing so is as easy as modifying the
From/Sender Information fields in the "Lists" setting of your autoresponder.
(4) Freebie Best Practices: Why "Charity"
Has Nothing To Do With Becoming A Super-Affiliate
Or Best-Selling Product Creator

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Pay attention to this particular section. It is the longest, and probably the single most
important section in this entire manual. This is the one chance you get to train your
website visitors in advance to (1) become long-term readers of your newsletter and (2)
subscribe with the email they actually use and check regularly.
So, let's say your visitors have read your very convincing headline, felt their beliefs
challenged, were overcome with curiosity, and signed in to your newsletter in a hurry to see
what you have to say.
They do not fully know you yet, much less trust you. They have only JUST opted-in to your
newsletter. Now here, what I see marketers increasingly do is have their subscribers
redirected STRAIGHT unto the "bonus" or "download" page where they see the free bonus
video or PDF being played or available for download.
Here's my suggestion to you: Don't do that. Instead... Make them pay for it FIRST! (No,
not with money, but with a legitimate email, and a bit of time and effort).
Have you noticed how so many these days just give a FAKE email address solely to get
their hands on a freebie? That is traffic that is costing you time and money!
Here's how to fix it: Redirect them to a page that YOU create (not the automatic one given
to you by your autoresponder) that communicates to them that they should check their
inboxes for a "Confirmation Email".
On that same page, remind them that that is what they need to do to get the free report or
video and... IN ADDITION, make sure on that same page you promise them that their
efforts will be well-spent, because you are planning to email them OTHER things besides

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the free report or video, such as even more tips and resources that can make life easier for
them.
Include some snippets about what your Newsletter (not the Freebie) is going is share
with them. Write these down in the form of bullet points.
Here's An Extra Tip:
Eventually, as you follow THIS manual and write emails the way I
recommend you do, you are going to get a lot of great positive feedback
from your newsletter subscribers thanking you for lifting them up, inspiring
them, informing them, even changing their lives. Do NOT hesitate to use
these for
your "Confirmation" page as testimonials!
So, in the end, your "Confirmation" page SHOULD look something like this (the design can
look anyway you like it to look; just make sure all the elements above are in place):

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See what we are attempting to do here?
The difference between a successful, responsive newsletter and a dying, unresponsive one
starts here: The successful newsletter is ITSELF treated as a product, where as a dying,
unresponsive one is treated as "just a way to keep selling more".

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We are making it so that, right from the outset, the NEWSLETTER ITSELF winds up looking
just as valuable as the freebie - if not more so - in the eyes of our website visitors.
This will incentivize two things for your website visitors: Putting in an email they actually
use, and also, the impetus to continue checking their email for further emails from you
containing tips that you are going to send them in your NEWSLETTER.
It motivates them to do the right thing by you, so that you do the right thing by them in
return.
As for those who attempted to get to their freebie without giving you a legitimate email,
chances are they are going to read your bullet points and have second thoughts about
giving you a false email, so make sure you cater for them as well. Include a "Click here to go
back" link to enable them to go back to the squeeze page and actually include a legitimate
email.
Now, even more important than that is making sure you do the same thing with a
MODIFIED "Confirmation Email" as well.
Let's face it: You do not browse the internet through the eyes of your website visitors. It's
always a possibility that the redirect might at times not work, or the internet speed might
cause a time-out on their end, or have them get redirected to a "Page error", or a
"Connection reset".
Anything could happen.
That is why, making sure that the "Confirmation Email" they will receive as the first email
is MODIFIED to reflect the benefits of your Newsletter is very important.

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Autoresponders will give you the option to modify the text in the "Confirmation" email.
The page for IMNICA Mail, for example, looks like this:
Use this to your advantage! This is easily one of the most important (if not the most
important) emails you will ever send to your subscribers. You aren't just protecting
yourself from "spam" complaints down the road and keeping things legal.
When you modify this text to elaborate on WHY they've made an extremely wise choice to
subscribe to your newsletter, and you write the BENEFITS in bullet points right then and
there, it will not only cement in the minds of website visitors that "you mean business"
(especially those who couldn't make it to your Confirmation Page due to server errors),

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but also further impress upon your other readers just how important and relevant
FUTURE emails are to going to solving their problems.
So, as they open the "Confirmation" email in their inbox, the first things their eyes should
see on the way down to the confirmation link, ideally, should be a very warm "Welcome"
text, followed by an explanation of why your new subscribers made an extremely wise
choice joining your newsletter.
Here's an example:
Quick Note Before You Receive The Guide...
__________________________________
Hey Alpha!
Why have I called this the "Go BIG Or LEAVE Home" Newsletter?
It's simple; I am holding you - and all my other students - accountable to
achieve just that: BIG things for yourself and your love life (and that of
your partner).
Below, you will see a long-looking link asking you to click on it to confirm
you want to be a part of this. As a gift, and as promised, I will send you the
infamous "$2 Grocery Stop" guide at no cost within seconds of
confirmation.

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It's the guide that started it all, and my way of saying "THANKS!"
But that's not all. Keep your eyes peeled for my future emails, and here are
just some of the benefits you can confidently expect:
==> Insightful answers to commonly asked questions about the "$2
Grocery Stop" PDF, and tips on typical mistakes to avoid...
==> PROVEN recommendations on how to make the tips I share with you
in the guide even more powerful...
==> How to use the extra boost in sexual energy not only to achieve
greater power and intimacy, but success in other areas of your life...
==> Ways to use the power of your mind alone to achieve powerful "stand
up in attention" readiness in the bedroom on command, even if you are
out of shape...
==> Why the worlds greatest, most reliable bedroom performance-
booster also happens to be the one that costs you NOTHING (and how to
use it effectively)
==> And much, much more!

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So, without further ado, click on the confirmation link below, and look out
for your download link to the "$2 Grocery Stop" PDF sent to you within
MINUTES.
>>> INSERT CONFIRMATION LINK HERE <<<
I am excited to have you on board, and to share this journey with you.
Consider this welcome email my way of looking you in the eyes, and
extending a firm handclasp...
Oh, and a congratulatory one; this is a newsletter like nothing you'll ever
come across before.
Louis
PS - If you received this letter in error, please either ignore it, or simply
unsubscribe following the link below:
>>> INSERT UNSUBSCRIBE LINK HERE <<
With the all-important first email crossed from your checklist, what's left is the email
immediately following this one with the download link you've promised them.

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Here, I am going to share a few very important thoughts on freebies. This will be especially
relevant to you if you decide to become a super-affiliate, but it is equally applicable to
product owners and actually, the BEST way to hit "Super-Affiliate" status is to start off as a
product owner, or at the very least, a producer of valuable freebies.
The quality of your "Free" report will leave a lasting impression on your subscribers and
influence their readiness to purchase from you, and just so you are served with probably
one of the most important reminders in this entire guide...
"Offering Something 'For Free' Doesn't Mean
You Are Doing It For Charity!"
Here's what I mean: Be generous with the information you will share in your free PDF or
video, but at the same time, do not just stop at sharing freely given information!
Contextualize the free information to pre-sell!
Here's what I mean: Keep the best part of the information for those who go on to purchase
the product you recommend at the end of the freebie (yours or someone else's that you
are recommending).
This is very important, because you'll want to start conditioning your subscribers to
expect PRODUCT recommendations from you, either yours or someone whom you are an
affiliate of, right from the start!

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I can't tell you how many times I've had people emailing me to ask me if I had any new
products to recommend when I didn't make recommendations for a while. So do not be
afraid to pre-sell or sell right from the start (methodically of course, as I'll teach you to do
shortly).
Believe me now and hear me later: If you stop at JUST giving people free information,
several undesirable things will gradually take place: First, you will have to "perform" all
the time!
Sure, offering nothing but great information is fantastic for building a fan base over time
("Celebrity" personalities in niches on YouTube are an excellent example of this), but you
had better be charismatic about it all the time.
If you insist on building a large, powerful and consistently responsive fan-base using
nothing but free information from the start (and what I mean by that is information where
you just don't sell anything at the end of the presentation), you had better hope that your
communication over the coming days, weeks, months and years will continue to be
excellent, memorable, even over-the-top, or people will quickly get bored and not open
your emails very often.
Gradually, they will stop opening your emails altogether until you come up with a very
interesting or compelling headline.
Secondly, if you offer nothing but great, free information without holding your subscribers
accountable to give you something in return (and by the way, I don't just mean give back
in the form of purchases, but even giving you the commitment to stay tuned for "Part 2" or
"Part 3" of your presentation, for example) subconsciously they will feel like yours is some
sort of ‘infocharity’. So, they will subscribe, get your free PDF, read it, and go "Thanks, see
you later!"

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We don't want that! We didn't get into this game to work under pressure and hope that
we are entertaining enough for the long haul! We got into this to offer value AND have fun
watching all those coveted PayPal payment notifications every time we wake up or come
back from a holiday ;)
So get this: There is a different between "offering value" and "offering value contextualized
to SELL". Shortly, I will teach you how to provide the latter type of value in your emails as
an important part of the "5-Step Addictive Writing" formula.
For now, I am going to teach you how to incorporate the same principle into creating
freebies, or what I call "The Million-Dollar 12-Step Approach To Freebie Creation".
The italics at the end of each step below is me taking the "male sex performance" niche as
an example, and with that, here they are in ORDER:
(1) Gratitude: Start with thanking them for joining your newsletter, let them know they
are part of a growing community of folks who've put the problems well and truly behind
them, and tell them you can't wait to share more in future emails.
(eg. "Many have put their bedroom performance vows behind them using the very things you
are about to learn in my newsletter".)
(2) Persona: Introduce yourself, or your persona, as an "expert", "researcher", "student",
"enthusiast", "former victim", or even "detective", and tell them the length of time and the
extent you've gone to solve the problem so your readers don't have to.
(eg. "I was at a low point in my life where intense stress was affecting my performance, and
along with it, my self-esteem when I couldn't "perform". I did not want to put my relationship
with my wife in danger. This marked the start of my passionate journey for a solution").

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(3) Acknowledgement: Address the problem they are suffering from, empathize,
innumerate the mental, physical, financial effects and discuss the causes, give them a list of
solutions typically (falsely) promoted elsewhere.
(eg. "That was me then, and thanks to the solution I am about to share with you, this is me
NOW. It still shocks me how badly I was suffering back then; trust me, you won't know quite
how badly until you actually solve it. So now, I KNOW what it means to have low self-esteem,
to be laughed at and be called "hopeless", to have other areas in my life suffer because of
resulting low self-esteem. And over-the-counter solutions don't exactly help either.", etc.)
(4) The Bad News: Take those solutions one by one and dissect them, discussing myths,
misconceptions, potential dangers and the costs in time, money and energy involved.
(eg. "Beyond being potentially harmful to the kidneys, over-the-counter pills can be very
expensive and what's worse, you will develop psychological dependency to them over time
that is hard to break")
(5) The Good News: Tell them that you (or the product you are about to recommend)
have stumbled upon a solution that is cheap, effective and time and energy-saving. Here,
you can even quote whatever scientific or authority citation you can from research to
include and lend credibility to the method.
(eg. "Onion juice! Cheaply available, all-natural, and consumed a certain way, at a certain
time at night, can skyrocket testosterone, purify blood, dilate blood vessels, powerfully
improve performance").
(6) Principles: Discuss the principles behind why the solution works so well. Give
whatever empirical or scientific rationale that you can. Bear in mind, you are discussing

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PRINCIPLES, and not METHODS here. You aren't telling them how to implement this just
yet.
(eg. "Onion has Sulfur and other testosterone-boosting compounds that... etc.")
(7) Methods: Here, you start discussing the methods that have been proven to work
fairly well in putting the principles they learn at step 6 into action.
(eg: "Consume onion juice at this time in the day to increase your sex drive").
(8) Method Deficiencies: Discuss the challenges that can potentially get in the way of
implementing the solution or deriving the full beneficial impact of your recommendation.
(eg. "Onion juice, as powerful as it is for increasing testosterone and boosting sexual
performance, can lead to bad breath, and body odor, all of which can be off-putting for you
and your partner. And its intense taste does not help.")
(9) Solve The Deficiencies: Discuss how you can counter all the challenges previously
mentioned in part (8), and how you can further improve the benefits of having a glass of
onion juice every night before sleeping.
(eg. "Here's how to counter these challenges: Mix half a tea-spoon of mustard and squish in
your mouth, and then take another half tea-spoon and swallow to kill the bad breath, and at
the same time, benefit from the huge sex-boosting nutrition profile and longevity benefits of
mustard!")
(10) More Deficiencies: "But here, we are presented with another set of challenges:" - and
get into what they are, and how addressing them is beyond the scope of the short guide,
and require a much more in-depth explanation.

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(eg. "Drinking onion juice, whilst in itself hugely beneficial, won't be too effective until and
unless you reduce the estrogen-producing triggers in your body that results from lifestyle
choices and being subjected to detergents, microwaved food, etc. which is why I have created
this report/recommend this awesome report by So-And-So.")
(11) Call To Action/Sell: Here, you go into detail - preferably in bullet points - into how
the product you are selling will address all the challenges you mentioned in Part (10), and
to click on a link to go and learn more about the program.
Beyond that, mention any "discount" that might be applicable or any bonus that might be
available as of the moment of your producing the freebie (though here, MAKE SURE you
mention that it is limited and that you can't guarantee that the discount of freebie will
always be available).
(eg. "This is an incredible program practically takes your body, flips it inside out, rewires
your "Manliness" on a hormonal and cellular level, and teaches you how to completely
destroy any sex-drive robbing excess estrogen or chemical in your body that has been leading
to bedroom embarrassments for all this time. But HURRY! The discount might not last too
long. Click on the link below...")
(12) Gratitude & Newsletter Pitch: Here's your chance to cement your relationship with
your readers, tell them how honored you were to share your hard-earned lessons with
them, tell them that you care and prove that by continuing to share amazing information
with them in the coming emails, asking them to keep their eyes peeled.
Here's a tip: BE SURE to include a link to the Opt-in page, and encourage those who
haven't already done so yet to subscribe to your newsletter (in case the report reaches
some of your readers through forwards and shares opposed to an actual subscription).

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Here's another tip: Make sure you include a "PS" at the very end of the report (or
reminder just before your video finished) about any limited-time offers and discounts you
promised your readers about the program you are recommending.
GOLDEN Extra Tip For
Affiliate Email Marketers!
By far one of the most powerful, profit-pulling methods I've EVER
come across for recommending a product as an affiliate is, believe
it or not, through making the product look deficient somehow, and
still going ahead and telling your readers to BUY it!
With the method I am about to teach you, don't be surprised if you
OUTSELL competitors who "hype up" the same product in the best
terms ;)
Here's how it works: Inform your readers that the product you are
promoting has a serious flaw/deficiency, even though it holds the
KEY to solving all their problems on, say, page 25 or wherever you
want them to pay particular attention to when they get their hands
on it.
Then, tell them if they buy the product you are recommending

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through the (affiliate) link that you ask them to click on
and then email you the receipt, you will send them a
FREE extra supplementary PDF or video that does NOT
come with the product itself!
Tell them that the free PDF (or free video) that you've
created was done to specifically address the deficiency
in the product.
For Example: Let's say you are in the Weigh Loss niche,
and you are promoting the "Xtreme Fat Loss 2.0" as an
affiliate, found here: (http://www.xtremefatlossprogram.com).
You basically tell your subscribers that there is one fatal
flaw in the program that can potentially HALT progress:
The lack of anything addressing the MENTAL aspect of fat-
loss.
Here, you inform them that you've addressed this issue
by creating a bonus PDF or video teaching them of a
specifically designed EFT (emotional freedom
technique) pattern, or hypnosis mp3, or whatever, that
will tap deep into their subconscious minds, get rid of
emotional obstacles, and make their transition with the
difficult program so much easier!

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OR, you can let them know that the ramification of such
an extreme fatloss as a result of following the program
will be the release of toxins that had been building up
from years of neglect or unhealthy eating and life-style
choices BACK into the blood stream, causing intense
headaches, nausea, etc. and that you've created a bonus
PDF on juicing vegetables that eases the detoxing
symptoms and addresses that.
Tell them you would send them these bonuses when
they (1) order through YOUR affiliate link and (2)
forward you their receipt/transaction email as proof
they have done so (so you can verify with your
commissions), and have you or your assistant email
them back with these bonuses.
I've literally had email subscribers buy a program they
had already bought in the past TWICE just to get the
bonuses I recommend to them! I can't wait for you to
email me with similar "success stories" from following
this method. *Grins
With these CRUCIAL requisites in place, we are now ready to tackle all following emails we
will send our subscribers, and finally address the subject of...

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"The Five-Step Method For
Writing Addictive Emails!"
You've made it so far; Congratulations!
This is the final piece to this guide, but it is the beginning of a long and extremely lucrative
journey for you, and a value-laden one for your subscribers.
In this section, you learn how to write emails that are not only engaging, informative,
inspiring, etc. but ones that completely set you apart from your competitors!
First, let's show you the sort of emails NOT to send:

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The samples above are emails I thought up on the fly, but they are overwhelmingly the sort
of emails I keep getting across numerous niches.
Know how I response to these sorts of emails? At worst, I eventually unsubscribe, and at
best, even if I START by being a "responsive" subscriber, inevitably, I wind up with one
type of response:
"YAWN!"
And last time I checked, your subscribers' yawns do have an effect on your email's open-
rates ;)
Now don't get me wrong. These aren’t exactly "bad" emails, and in fact, emails like this
probably work well, at least, for the first few emails that you send your subscribers.
But it's such a close-ended approach to email marketing. You aren't conditioning your
subscribers from the get-go to expect genuine value in the email itself. You are
conditioning them from the get-go to feel fear, uncertainty, scarcity, and "not enough" until
they get a product, or act on a recommendation.
Inevitably these sorts of emails invoke your subscribers' defenses against paying and
condition them to have their defenses up every time they see an email from you, and will
put your lists' responsiveness into self-destruct mode!

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What's worse is that this used to work AGES ago, when niches were relatively unsaturated
and everyone and their grandmother weren't following this same method of email
marketing.
And that's where the beauty of the email-writing formula I am about to teach you
comes into play: Not only will you be able to inspire, stimulate, inform, empower and
ultimately SELL effectively, but you are making your email campaigns "competition"-
proof.
Why? Because even though it is a paint-by-the-numbers, five step approach to writing
emails, with the intuitive way it is designed, there is just no end to the originality you will
be able to inject into each email as you follow the formula!
And that's the REAL genius behind this approach: Even if your competitor uses the same
method that you are using, your readers will never be able to tell!
This way, you will be able to retain that all-important "uniqueness factor" I spoke to you
about earlier, and in a niche that is saturated with current and up-and-coming
competitors, uniqueness is absolutely EVERYTHING.
And here are the steps in detail, followed by my own explanations, and then, actual
examples:
STEP 1: Create Curiosity About The Email Itself:
This is probably the most crucial part of the email-writing process. You simply MUST,
every single time you write an email, ensure your customers KNOW that the next few
minutes they are going to spent on reading your email will be stimulating, inspiring
and/or educational.

LOUIS KENNEDY
54
Give them an inkling of the story or the information that they can look forward to reading,
or what they can look forward to feeling as a result of implementing a tip you are about to
share!
You can do this both directly (eg. "What if I told you that you can achieve this in just five
minutes?", or "What if everything you ever knew about increasing metabolism was not just
wrong, but dangerous?") or indirectly (eg. "It was my first kiss, and it was one I will never
forget... and not just because it was awkward, and she was older than me. Here's why...")
As with Step 5, this step is also a sort of "Cliff-hanger" step that encourages your
subscribers to read on.
STEP 2: Captivate With Content (In the form of Information, Story, News Or
Metaphor):
With this step, you justify why you got them excited in STEP 1, and effectively satiate their
curiosity with the main content.
Here, the content can take several forms, such as the form of information, story, allegory or
metaphor, and pretty soon, I am going to give you examples of each so you know what I am
talking about, and beyond that, share with you how you can get NON-STOP inspiration for
ideas!
STEP 3: Contextualize The Content Into Product-Relevance:
Here is where the REAL power of your content, your story, your metaphor will come to
bear: You are going to link the lessons and parallels of your stories with the problem you
are trying to solve, or the product you are trying to promote, and don't worry, I will give
you examples to show how this is done.

LOUIS KENNEDY
55
With this step, you are going to inspire them with the "linkage" between your story,
metaphor, news item or information, and how a certain problem can be overcome, or how
a certain product you are recommending (yours or someone else's) will make your
readers' lives so much easier.
STEP 4: Call To Action:
By this stage, you've roused curiosity, and justified it with enriching content, and linked it
to a problem (or solution to a problem) that has been occupying the minds of your
readers. Because of how cleverly you've done this, by this stage, you've instilled
CONFIDENCE in your readers to act on your recommendation.
Take advantage of this, and let them know where to go to solve a problem once and for all.
Here, you can let them know of any bonuses that might be still be available, how much
time they still have left to get the product you are recommending, etc.
STEP 5: Create The Cliff-Hanger:
And here comes one of MOST important pieces of advice I can ever give you on the topic of
writing "Addictive Emails": ALWAYS think two emails ahead! This way, you will know in
advance what you are going to share with your readers, and BE SURE to let them know
what you are going to include in the next email.
What we are doing here is we are conditioning them to keep on checking the emails we
keep sending them. What we are doing here is channeling the very same methodology
used by sitcoms, book and movie series, video games, etc. and applying it to email
marketing!
I call these the "Five 'C's Of Addictive Email-Writing", so again, here they are in short:

LOUIS KENNEDY
56
Curiosity --> Content --> Contextualize
--> Call to action --> Cliff-hanger
Here's an example, dealing with the same niche above, selling an imaginary product.
Here, I want you to note that I've COLORED the parts of the emails below to reflect the
steps above to give you a clearer idea on how this works AS you are reading the sample
emails:
G'day Alpha!
What I am about to share with you is information most men know
nothing about, but it will have a profound effect on your ability to
last longer in the bedroom.
Specifically, SUGAR. Yup, the NUMBER ONE enemy to sexual
stamina that is
found in practically most processed foods readily available at
grocery stores; to say nothing of your favorite restaurants and
cafes.

LOUIS KENNEDY
57
You'd THINK sugar gives you energy for the "manly arts"; but
what might be true (in some cases) for your other body parts does
NOT mean it is true for parts that actually COUNT and what they
need as "fuel" to function optimally.
You see, sugar gets in the way between you and your ability to
perform by causing MORE of your testosterone (that you actually
need to be roaming in your body freely) to become prisoner to the
hormone called the SBH Globulin, rendering it completely
ineffective!
When that happens, you will have a DECREASE in the ability to get
hard and
stay hard in the bedroom, and that in turn increases the emotions
DIRECTLY responsible for quick ejaculation and loss of stamina:
Namely, "bedroom anxiety".
Bottom-line: The more anxious you become, the less relaxed. And the less
relaxed you are, the more likely you'll be to "unload" and get spent before
going the necessary distance to keep your woman happy.
And I haven't even said anything to you about the fatigue that naturally
follows the typical "sugar high" which affects your ability to perform in the
first place.

LOUIS KENNEDY
58
There is a better way, and a "sweeter" taste that completely blows sugar out
of the water. It is the sweet taste of satisfaction that you get when you feel,
in your bones, the deepening connection between yourself and a satisfied
woman by your side.
It's the sweet music of compliments that reach your ears from her
glistening, part-open lips as she tries to resume the pace of her breathing.
Here's an invitation for you to try out this OTHER "sweetness" for a change.
Don't be a victim any longer. Inform yourself. Arm yourself. EMPOWER
yourself to give her incredible pleasure.
Your first step is as easy as clicking here and watching this life-changing
video:
CLICK HERE TO LEARN MORE SECRETS.
In the next email, I am going to share what has been called "The King Of The
Organs" since antiquity, and how supercharging it can supercharge your
testosterone (hint: Do it every morning after you wake up!)
Stay tuned, And Unleash The Tiger Within!
Louis

LOUIS KENNEDY
59
STEP 1: Create Curiosity About The Email Itself:
"I am about to share information most men know nothing about". Already, I am rousing
their curiosity by telling them they have information coming their way, and briefly,
keeping the information a mystery.
At the same time, I am increasing the information's perceive value by letting my readers
know that most men know nothing about it... and that... it is important for their bedroom
performance. Do you think this would encourage your subscribers to read on? You betcha.
STEP 2: Captivate With Content (In the form of Information, Story, News Or
Metaphor):
Here, I waste no time, and delve straight into giving them the information I promised. On
top of that, I go into detail, explaining at length the "whats" and the "whys".
I talk about causes and effects pertaining to SUGAR consumption as relevant to bedroom
performance. Here, make sure that you are liberal with your use of paragraphing and line-
breaks (well, here, and throughout the email really). It just makes for easier, more seem-
less reading).
STEP 3: Contextualize The Content Into Product-Relevance:
What do I mean by "Contextualize"? I mean, take the wisdom, the lessons, the hints, the
invoked emotions you derive from Step 2, and make them sound like smaller things in
the bigger scheme of a SOLUTION that you know of; a product, a guide, a device... whatever
it is you are selling.
Here, I am going to give you an advice that I hope you take to heart: BE BOLD! There is
just no end to the cleverness that you are capable of pulling off here, so think of as many

LOUIS KENNEDY
60
creative ways to link Step 3's contextualization of Step 2's content to fit the product you
are trying to recommend.
And here's the best part: The more you do this, the better you'll get at it!
More examples will follow in the coming pages, but here, what I did was I said to myself:
"Hmmm, okay... what does the word "Sugar" invoke in my readers? Memories of sweet taste.
AHAH! I've got it!" And I USED that to "sweeten" the benefits of the product I am
recommending.
Now here is where it is important to note that you always, ALWAYS conclude Step 3 with a
promise, either direct, indirect or implied. Hence: "Here's an invitation for you to try out
this OTHER "sweetness" for a change. Don't be a victim any longer. Inform yourself. Arm
yourself. EMPOWER yourself to give her incredible pleasure."
STEP 4: Call To Action:
By far the easier part. In fact, as you can see, mine were just a few lines. There could have
been more lines, and there could have been less, but I basically built on the conclusion in
Step 3, and pointed them out to the link they need to click on. Hence:
Your first step is as easy as clicking here and watching this life-changing video:
CLICK HERE TO LEARN MORE SECRETS"
STEP 5: Create The Cliff-Hanger:
Here, the importance of thinking at least TWO emails ahead every time you write an
email becomes apparent. As I was composing this email, I was already thinking of offering

LOUIS KENNEDY
61
my readers, in the FOLLOWING email, information about a massaging technique for
increasing testosterone (kidney massage).
Hence: "In the next email, I am going to share what has been called "The King Of The Organs"
since antiquity, and how supercharging it can supercharge your testosterone (hint: Do it
every morning after you wake up!)
Stay tuned, And Unleash The Tiger Within!
Louis"
Here's that email, again, with each element appropriately colored for your study:
Hey Alpha!
What if I told you that there are two spots in your body that can
dramatically enhance your stamina and over-all bedroom
performance, and do so in ways that make store-bought
"performance enhancers" look tame by comparison.
Now, before I reveal these two spots to you and tell you what
you need to do, please bare in mind that this is NOT an
"overnight" fix. There are, of course, overnight IMPROVERS
that are spoken about at much greater lengths HERE ====>
INSERT LINK HERE
But the long-term benefits of the two exercises I am going to share

62
with you not only powerfully supplement EVERYTHING ELSE that
you
do for stamina control, but on their own, in the long-term,
they will render your "performance issues" obsolete, well
into old age!
One exercise helps improve your stamina on the HORMONAL front,
and the other exercise helps improve your stamina on the
MUSCULAR front.
Together, they form a synergy that your Mrs. will thank you for.
Here we go: The "HORMONAL" front involves your kidneys, on
either side of the spine along the small of your back.
Here's what you need to do: Fist thing upon waking up in the
morning, rub your hands quickly together until warm, and
massage these two areas 36 times clockwise, then 36 times
counter-clockwise.
ALL THE WHILE - and this is the magic - visualizing as though you
are breathing into the kidneys as opposed to the lungs.

63
This is a magical, fool-proof way of increasing testosterone,
which has been shown to be a massive factor in greater sexual
performance.
Now, valuable as the above exercise is, here's an important caveat:
Simply knowing how to increase testosterone with exercise is by
far not enough. Equally important is what diet to eat, and what
foods and life-style choices to AVOID.
This allows your increase in testosterone to remain consistent,
balanced and your resultant performance in the bedroom powerful
over the long haul!
All of these (and more) is covered in painstaking detail in the
single most important program on the topic anywhere, found at the
link below:
Just watch the presentation and then prepare to have your love life
supercharged, and changed for the better.
CLICK THIS LINK ======> INSERT LINK HERE

64
And don't forget to stay tuned for the NEXT email, where I will
share the
"MUSCULAR" portion of this combo stamina-improver. You will
love it.
Unleash The Tiger Within!
Louis
Here's a little exercise: Can you identify the five-step elements in this sequel email to
the email above? I have not colored the sections to give you free reign and figured it out
for yourself.
Hey Alpha!
In the previous email, I promised to share with you the "Muscular" aspect
of sexual performance.
Already, I spoke about the hormonal aspect of stamina improvement. This
is SUCH an important piece of the puzzle when it comes to the bedroom
arts, as everything else that you do becomes null and void without this
factor properly in place.

65
But harnessing the hormonal improvements of the FIRST exercise I shared
with you can only take you so far. You need to supplement hormonal
control with MUSCLULAR control.
And not just any muscle, mind you. I am talking specifically about the so-
called "PC Muscle", or the Pubococcygeal Muscle, located between the
scrotum and the anus (also called the "Pelvic Floor").
The idea is to build as strong a co-ordination between your MIND and your
MUSCLE down there as possible. What this does is it allows for the
CRUCIAL act of "RELAXING" while you and your lover are in the throes of
passion, deep into the act of intercourse.
It is the ability to RELAX that muscle that allows you to extend love making
well into the hours of the morning.
So what is the exercise? Why, some good old-fashioned massage of course!
With the tips of one, two, or three fingers (if you are comfortable),
all
while lying down on your back with your eyes closed, start rubbing
your pelvic floor 36 times clockwise, then counter-clockwise.

66
All the while, inhale visualized light going INTO the pelvic floor,
imagining it relaxing more and more, the more attention you pay to
it.
Do not discount the simplicity of this exercise. Its long-term
benefits can be profound! I cannot stress strongly enough how
much improvement this can bring to your love-life.
So much so that this one exercise I shared with you acts as the
foundational exercise for several others that I share in my <Insert
Enhancement Course Name Here> program. Coupled with the
preventative advice, and the diet I am going to recommend that you
take, you will quite literally be a different person in a few short
weeks!
All of this is explained in a video you can check out here:
=======> INSERT LINK HERE
In the next email, I will reveal the "Junk Food" readily found at the
grocery store (don't worry, it's WAY tastier than onions) that
supercharges your potency in the bedroom!

67
Yup. Junk That's Great For The Trunk ;)
So keep your eyes peeled for the email. Your love-life, and your
woman, will thank you for it!
Louis
PLEASE NOTE: I have literally created the above emails "on the fly" using the formula, and
knowledge I've previously had on the niche. I have not scanned these sample emails for
"Spam filter"-sensitive words dealing with sexuality. I have simply included the above
emails for your education, and for you to see the five-step formula in action.
Before reaching the conclusion of this guide, I have three thoughts to share with you
above the above formula:
Thought #1: The
Formula Is Not Religion!
As you continue to use the formula above to write powerful emails for your email list,
something very interesting will take place:

68
You will find that gradually, from the feedback you will be getting from your emails - in
the form of sales and replies/reader-feedback - that you will develop a nuance for writing
in your own style, and in your own step-by-step "winning email" formulation.
And guess what: This will happen automatically!
So don't be surprised if, eventually, some day you wind up subconsciously throwing
away the formula and writing in your own voice!
In fact, I ENCOURAGE you to gradually move in that direction. In the meantime, the five-
step formula above will be there to guide your journey, and make sure it is an extremely
lucrative one as you gradually develop your own voice, your own style, and your own
method.
Thought #2: A Few Words On
"Catchy" Email Subjects
Something I see over-emphasized in a lot of email marketing courses is that the title of
your email should be as catchy as possible to ensure maximum open rates.
And you know what? It's true... to an extent... and with one very important principle born
in mind: It does not matter how "catchy" your email subject lines are if the actual content
of your emails wind up boring your readers!

69
Catchiness is no substitute for valuable content and never will be. Any attempts at doing
that and you will have your readers go "cry wolf" the next time they see a "catchy" email
subject line from you but not much value by way of content.
As a result, you'll gradually condition them not to trust opening your emails (assuming
they are even still subscribers at this point to begin with).
WITH THE ABOVE SAID, THE BEST EMAIL TITLES SHOULD MEET THE FOLLOWING TWO
CRITERIA:
Faithfulness To The Actual Content: What do I mean by this? Take the above emails for
example, and these corresponding email titles:
"Stamina-Killing 'Food' You Are Likely Eating Right Now"…
"Massaging Two 'Magic Spots' Increases Stamina"…
"The Second 'Magic Spot" For Stamina Improvement"…
"Cheap 'Junk Food' IMPROVES Bedroom Stamina"…
Written In The PRESENT Tense: Make them look like the titles used for NEWS items.
Notice how I always make the titles above sound like something you'd read in some sort
of mX-style newspaper or magazine.

70
These go in three parts... a mystery item (or items)… the appropriate number (if any)
attached to them... and what they bring in the form of HARM or BENEFIT... in the present
tense.
Try to avoid requests or commands as much as you can. Things like: "Hey, open up
quick!"… "Have you seen this yet?" and DEFINITELY avoid giving your readers guilt-trips:
"So-and-so, I am SHOCKED at you!" etc.
Every time I read these sorts of titles, I get offended. Treat your subscribers with the love
and respect that's due to them and you will go FAR. They are literally carving a better
future for you and your family simply by saying "Yes" to being your subscribers, so treat
them like family.
Some of the BEST email marketers I see regularly even include their email subscribers as
members of a circle or "clique"!
For example, legendary email copywriter and fitness expert Matt Furey at one point used
to start his messages to his fitness email subscribers saying "Hey Furcats!" (to inspire in
us desire for the sort of graceful, flowing fitness we witness in the wild among lions,
cheetahs etc.) Drew Canole, rising star of the "vegetable juicing" movement calls his email
subscribers "Fitlifers!" (after his show brand-named "Fitlife.tv")
Amish Shah's new program "Project Yourself", is reflected in the way he addresses his
email subscribers, beginning every email with: "Dear Projector" rather than just the
person's name.
Make your email subscribers similarly feel INCLUSIVE into something bigger; a vision, a
movement, an aspiration, and address them as such.

71
Leave flimsy, guilt-trip garbage like "Virginia, I am SHOCKED at you!" for your competitors
to you use. You (and your Clique) will know better this point onwards 
With the above borne in mind, let's move on to the third thought. Here, I will say this: If
you've been worried that my five-step formula above is implying you have to include
actual niche-relevant "data" in each and every email, you are going to like this...
Thought #3: There Is No End To
What You Can Contextualize To Fit Your
Product Or Service In Your Message!
Look, I get it. There is only so much "data" you can share about "fitness", or "sexual
performance", or "dating", or whatever problem you are going to be tackling for your
readers.
Assuming you are going to be sending your subscribers an email every single day, that's
sharing 365 tips in a year!
I mean sure, this is great if you are planning on compiling all the emails from the past
year and turning them into a huge tome of a book to later sell as a product (now there's an
idea for you; create a book and get PAID for writing it before it's even finished!)…

72
… but seriously, who WANTS that?!
Heck, for the most part, there won't even be a 365-tip component to a problem. It could
just have 10 components to have it effectively solved, or even less. So how many "tip"
does one REALLY need?
Luckily - and in fact, IDEALLY - your emails needn't be about tips all the time. Why?
Because absolutely anything can be taken and then contextualized to fit the bigger
picture, or bigger scheme of recommending a product or service to your email list.
And by "Anything" I mean ANYTHING; a news item, a story (yours or one pertaining to
someone/something else), a meme you saw on Facebook that got you thinking and
peaked your interest, a YouTube documentary you saw, a movie you watched... anything
at all!
And here is where you will TRULY stand out from the rest of your competitors. While
they will be frantically fluttering about like headless chooks searching for new "relevant
data" to keep their email lists happy, YOU will use the method I am about to share with
you to entertain, endear, stimulate, inform, enlighten, and ultimately sell more of your
product...
… without so much as giving your email subscribers a single tip!
Here's how it works, and I will give you examples to bring this method to life:
Every time you come across a movie, a documentary, a YouTube clip, a news item, an
activity you are doing, a skill you are learning, an accomplishment... basically WHATEVER

73
you are doing (even activities typically thought to be "wastes of time" like internet
browsing), do these two things:
FIRST STEP: Become conscious of what data is being shared, what lessons are being
learned, what emotions are being felt, what results are being attained from taking part in
them.
SECOND STEP: Sit down (pen and paper here helps) and look for parallels (in principle)
between the things you gleamed in the FIRST STEP and the product or service you are
selling as a vendor or as an affiliate.
THIRD STEP: Use what you gleamed in the First Step to fill in the content of your email
(step 2 of the five-step "Addictive Writing" formula) and then contextualize those
parallels in your message (step 3 of the five-step formula).
Here's this method in action: How I link completely unrelated things to the "male sexual
enhancement" niche and composing entertaining, informative, and ultimately relevant
emails from them.
I absolutely love astronomy. So, the other day, I was watching a documentary on YouTube
about the Universe, and the role of Supernovas (the supermassive explosion of giant stars
at the end of their lives), and the crucial role they play in filling the Universe with the
elements needed for life.
I was basically procrastinating! But then, as I was watching the documentary, I had an
idea for an email from the data I gleamed watching the documentary.

LOUIS KENNEDY
74
And so, if I was to write an email using this method, I'd come up with an email title that
says:
"Your 6-BILLION Year Old Ancestor & Your Love-Life"… and then the following email:
Hey Alpha!
I know. The Earth did not even exist 6 billion years ago, much less the
"ancestor" you might be thinking of.
Yet this ancestor of yours was very much alive and kicking, and in fact, has
left you an important legacy that holds DIRECT sway over your love life.
I actually share this ancestor with you. What I am talking about is, in fact, a
giant star, several times the mass of the sun, and several thousands of times
brighter.
Because of its giant mass, as the star's fuel was spent and iron was
produced in its core, the gravitational pull towards the center exceeded the
nuclear push in the opposite direction, causing the star to first implode,
and then - from the rebounding force of the implosion, to
EXPLODE with a power of a trillion, trillion, TRILLION hydrogen bombs!
Explosions like these are so incredibly bright and powerful, their lights can
sometimes actually be seen from half-way across the known Universe!

LOUIS KENNEDY
75
But what ultimately makes these explosions important is not the
cosmological entertainment (or DOOM, depending on how near you are to
one of these puppies), but the role they play in facilitating your life, and by
extension, your love-life.
You see, all the elements crucial for a powerful sexual
performance: Iron, oxygen, carbon, sulfur, magnesium, manganese,
zinc; these elements started their lives as hydrogen, and were
gradually, through nuclear fusion, converted into heavier
elements.
With the stars' super-massive explosion (called a "Supernova"),
their elements spread across the cosmos, taking part in the
formation of solar systems, planets, DNA... you and me.
So the next take you take part of the diet that I recommend to
supercharge your love-life, or the juices that I recommend that you
take to replenish and revitalize certain vital organs that will set
you apart from other men, just close your eyes and realize you are
taking in elements that once had their origins in the billion-degree
core of a giant star.

LOUIS KENNEDY
76
Consider that the improvement that you enjoy in your love-life are
the inevitable result of the same Cause-and-Effect that rule the
entire Cosmos.
So, waste no more time: Make an improvement in your love-life a
scientific (and cosmological) CERTAINTY...
It's all explained in the video at the link below:
CLICK THIS LINK ======> INSERT LINK HERE
And don't forget to stay tuned for the NEXT email, where I will
share two most CRUCIAL elements you need to consume daily for
optimal performance. You will love it.
Louis
And here is an example of an email I can write, gleamed from a simple activity I like doing
regularly: COOKING!
Nothing fancy here mind you: In this case, what would inspire the email would be a sauce
I adore making while my roast is getting ready in the oven. The title of this email would be
something like: "Make Your Body Go "DELICIOUS!" - And Your Love-Life Will Follow"

Louis Kennedy Chukwuka - Email Addiction (Clients Oasis)

Louis Kennedy Chukwuka - Email Addiction (Clients Oasis)

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