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Android Bazaar and Conference 2018 Spring
Conversation Design
2018/06/09
#abc2018s
#CxD
#ConversationDesign
Nobuya Sato
Secret Lab, Inc.
@nobsato
2
Nobuya Sato
@nobsato
Founder & CEO / Experience Designer at Secret Lab, Inc.
Google Developers Expert (Product Design)
Google certified Sprint Master
Trained facilitator for LEGO® SERIOUS PLAY® method and materials
3
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5
6
Principles of
Conversation Design
How we can design
conversation naturally?
8
Conversation Design?
9
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1) 6 New Voices
2) Continued Conversation
3) Multiple Actions
4) Pretty Please
5) Food Ordering &
Delivery from Android
What’s New on Google Assistant at Google I/O 2018 Keynote
11Google is top-selling smart speaker vender in Q1 2018 (Source: Canalys estimates)
12Worldwide smart speaker market Q1 2018 (Source: Canalys estimates)
13
What is Conversation Design?
14
What is Conversation Design?
“ Conversation Design is a
design language based on
human conversation.”
In conversation,
there are no “errors”
15
What is Conversation Design?
“ It’s a synthesis of several design disciplines,
including voice user interface design,
interaction design, visual design, motion
design, audio design, and UX writing. ”
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Actions on Google: Conversation: The New UI
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1. Eye contact
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2. Nod
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3. verbal cue
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Core Conversation Experience
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Credit: Science Picture Co Collection Mix: Subjects Getty Images
35
© 2014 EuropaCorp, TF1 Films Production, Canal+, Ciné+, TF1
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Designing Good Conversation Principles
Conversation Principles = Core Conversation Experience
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Happy PathUnhappy Path
40
Happy Path
41“Actions on Google: Conversation Design Tips” by Nandini Stocker
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How can we design conversation principles?
Conversation Principles = Core Conversation Experience
43
Designing conversation dialog by
“Conversation”
Conversation Design Sprint
Learn the principles of conversational
experiences by “learn by doing” exercise
47
Google I/O 2018: Design Actions for the Google Assistant beyond smart speakers
48
Anatomy of a response
49
Multimodal Spectrum
50
Google I/O 2018: Creating a persona: what does your product sound like?
51
Google I/O 2018: Creating a persona: what does your product sound like?
52
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“Let’s talk” sessions at
Google Developer Days 2017 Europe
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1. Brand Identity
2. Tasks
3. User, Needs &
Context
4. Brand Persona
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real life
user
conditions
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”Error” events ≠ users doing something wrong
In conversation,
there are no “errors”
Users are being cooperative.
61
No-input
Time-outs
62
No-match
No-input / Time-outs
63
1) Understanding Brand, User,
Needs, Context and Tasks
2) Define Brand Persona
3) Human conversation
has no “error”
Designing Core Conversation Experience
64
developers.google.com/actions/design/principles
65
developers.google.com/actions/design
66
designguidelines.withgoogle.com/conversation
67
Conversation Component example
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Visual Component example
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73
Thanks
Nobuya Sato
Secret Lab, Inc.
@nobsato

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ABC2018 Spring: CxD: Conversation Designの理解