Immediately following the United Way of Lackawanna and Wayne Counties' Annual Awards Breakfast and Celebration on April 29, 2015, three of our award winning companies shared tips and best practices for successful employee campaigns. These slides were shared by P&G Paper Products Company-Mehoopany Plant.
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P&G United Way Employee Campaign - Best Practices Workshop
1. • P&G Mehoopany United Way Campaign
Tips
– P&G perspective on United Way –
• 2100 employees
• 24x7 operation
– Plant has been in Wyoming County 49 years
– Started United Way in Wyoming County
– Today supports Wyoming, Bradford,
Susquehanna, Lackawanna, Wyoming Valley
United Way
2. Overall learnings at P&G:
1. Get, analyze, & use your key campaign metrics/data
2. Make it personal – Day of Caring, Video, Kickoff
with Agencies
3. Get to 100% Participation – Deal with Privacy &
Pressure issues
4. Fast & High Energy campaign
5. Use competition to your benefit
6. Structure your rewards/incentives to bracket
minimum, medium, and leadership givers
7. Every year at least ONE new idea – ex: Retirees, T-
shirts
4. • How was this possible?
– Make the campaign personal
• Plant Leadership covers the material with all employees
• Everyone MUST respond on solicitation to give (target 100%
participation/response)
– Ensure privacy to allow employees to respond
– Weekly follow-up to solicit their response
• Encourage participation in Day of Caring, but 2100 people
working 12 hour shifts are a challenge, so BRING THE
IMPACT OF UW INTO THE WORKPLACE (local United
Way Video)
• Make it a fast, high energy campaign – like Secretariat at the
Belmont Stakes
5. • How was this possible? (cont)
– Use competition
• Versus other area employers – how do your results rank?
• Versus your “sister facilities”
– Use rewards/incentives
• Employees completing their solicitation forms in first 2 weeks
get entered into raffle for choice of $75 of P&G products or
$100 to United Way of their choice
• Minimum Giving level - $175/yr donation; Get $75-$100 of
P&G product
• Leadership Giving Levels
– $250 (product & entry for UW Parking Space)
– $500 (DOUBLE product & 2 entries for UW Parking Space &
leadership luncheon
• Plant Goal Celebration
– Hit Goal or create new record – EVERY Employee gets a free
“Thanks for your Giving” Meal during Thanksgiving week
6. • Next Slides are our Campaign Kickoff
Slides at P&G (Use/reapply or delete)
7. Welcome to the
2015 United Way Campaign
Site Contact : Alex Fried
Plant Contacts:
Tim Hayner, Dave Evans, Dan Palermo
P&G United Way Board Members - William Sims – UWay of
Wyoming County, Alex Fried – UWay of Lackawanna & Wayne
Counties, Scott Pertl – Wyoming Valley UWay
Give. Advocate. Volunteer.
8. Join the Team!!!
How does United Way impact the community?
Who makes up the United Way Team?
What is our goal?
How do I donate?
Where do I learn more?
Give. Advocate. Volunteer.
9. Let’s view this year’s P&G
Mehoopany United Way
video to celebrate our past
results and cover this year’s
challenge
Give. Advocate. Volunteer.
2015 P&G Mehoopany Campaign
Intro video
10. Where does our team work?
The United Way is Local
Contributions stay right here and go directly to
organizations and needs that are important to people who
live and work in OUR community
Give. Advocate. Volunteer.
11. Who makes up the team?
Agency Representatives: work to coordinate all activities and
contributions of the local United Way Chapter
Board: assembly of volunteers and leaders who represent a
cross section of the area
Member Agencies: over 20 organizations right here in our
community that make critical contributions to the way we
live
Give. Advocate. Volunteer.
12. A few words from United Way
Representatives…
• Introductions:
– Reps from Wyoming , Bradford, Susquehanna,
Lackawanna, and Wyoming Valley United Ways
– Agency Reps: (2-3 min/agency on how United Way
helps their agency)
• Hands – Annette Smith
• Preventive Aftercare – Cindy Francis
• CEO (Commission on Economic Opportunity)
Give. Advocate. Volunteer.
13. Wyoming County Member Agencies 2015
• American Red Cross, Wyoming Valley Chapter
• The Arc of Luzerne County
• Boy Scouts - NEPA
• Catholic Social Services
• Catholic Youth Center
• Commission on Economic Opportunity
• Child Development Council of NEPA
• Children's Service Center
• Consumer Credit Counseling Services of NEPA
• Creating Unlimited Possibilities
• Domestic Violence Service Center
• Family Service Association of NEPA
• Girl Scouts in the Heart of Pennsylvania
• Greater Pittston YMCA
• Hemodialysis Patients Association
• Jewish Community Alliance
• Luzerne County Head Start
• The Salvation Army
• Victim's Resource Center
• Volunteers of America
• Wilkes-Barre Family YMCA
• Wyoming Valley Children's Association
• Wyoming Valley Alcohol & Drug Services, Inc.
Give. Advocate. Volunteer.
14. How does a member agency
qualify for funding?
United Way funds are allocated and distributed by
community volunteers to agencies that meet these criteria:
• 501c3 non-profit status
• Local presence
• Provide service that targets an identified need in the
community
To the right people, at the right place, at the right time
Give. Advocate. Volunteer.
16. Our Goal
• Last year we raised a new Mehoopany Record of $367,014
from employees and added a $135,000 corporate match!
• Due to the tough economic situation our communities are
facing, the needs of the community have significantly
increased.
• Benchmarking across Family Care sites shows other sites
give at a higher $/person rate than Mehoopany’s
• Because of this we are setting our goal at $400,000 with
80% of the site giving!!!!
• Campaign Theme – “Lets GO! SIX in a row”
• $400,000 Employee Donations w/ $125,000 Corporate
match. $525,000 Combined Goal!
• 6th year in a row to set an employee donation record!
Give. Advocate. Volunteer.
17. 2015 Campaign Incentives
As always, contributions to the United Way are tax deductible. Since payments
are made through payroll deduction, your pay stub will serve as a receipt.
P&G Mehoopany Individual Incentives - $ Donated
P&G Product Giveaway ($75 to $100 of product!!) NOTE the $25 increase!
Donate >$175 total annual contribution and receive a coupon for product
giveaway on December 3rd and 4th (before we even start your payroll
deduction!)
P&G United Way Supporter:
Donate >$250 and get ONE entry towards a United Way Plant Parking
Space of their choice (7 spaces this year! 1 in 25 odds of winning) and ONE
entry towards an iPad 2 raffle (2 iPads to be raffled; at least 1 in 100
odds of winning!!) + the Product Giveaway.
P&G United Way Leadership Giver – 4th Annual!!
Donate >$500 and get ONE entry towards a United Way Plant Parking
Space of their choice (13 spaces; 1 in 15 odds of winning) and ONE entry
towards an iPad 2 raffle (4 iPads; at least 1 in 50 odds of winning!!) +
DOUBLE Product Giveaway. Leadership Giving Lunches in December
United Way T-Shirt coupon redeemable at Hubsite
Give. Advocate. Volunteer.
18. 2015 Campaign Incentives
P&G Mehoopany Individual Incentive – Make a decision NOW!
Make your donation by COB Monday October 6th:
- If you enter the system you get one entry
- If you donate to the United Way you get TWO entries
10 Total winners – each winner gets $50-$75 of P&G product
For every employee who enters the online system, P&G will donate
an extra $2.50 towards the United Way campaign!
P&G Mehoopany Team Goal Incentive
1st team on every shift (A, B, C, D, Dayshift by department) to get
to 100% participation/response entering the system, will get a free
pizza lunch for their team
- Total of 15 Pizza Lunches – 1 across each BC Plant teams; 2 across
FC Plant teams
P&G Mehoopany Plant Goal Incentive
“Thanks for your Giving” Celebration Lunch – 5th Annual!!
If the plant reaches $400,000 goal, every P&G Mehoopany
employee will receive a coupon for a FREE meal during Thanksgiving
Week
Give. Advocate. Volunteer.
19. 2015 Campaign Incentives from Area United Ways:
Wyoming Valley/Susquehanna County Raffle
$3.00 per week = 1 chance, $5.00 per week = 2 chances, $10.00 per week = 3 chances.
• 2 Year Lease 2015 Chrysler 200
• 7 days, six nights stay at Rincon, Puerto Rico Getaway
• GMB HP Elite 1000 Tablet PC
• $400 in Free P&G Product
• (4) $50 BonTon Gift Cards
• $400 of Shelving from Metro
• (2) Six-Month Free Memberships to VIVE Health & Fitness
• Suite for a Penguins Home Game sponsored by Citizens Bank
• One night stay and Two event tickets in Keystone Grand Ballroom at Mohegan Sun
• 3 minute shopping Spree at Wegmans
• One night stay at Hilton and a suite at Mohegan Sun Arena for select event
Give. Advocate. Volunteer.
20. 2015 Campaign Incentives from
Area United Ways:
Lackawanna County Raffle
$2.00 per week = 1 chance,$3.00 per week =2 chances, $4.00 per
week = 3 chances
• 6 night Walt Disney World Vacation for a family of four
– OR – 7 Day Caribbean cruise for two
• $400 worth of P&G Products
Give. Advocate. Volunteer.
21. 2015 Campaign Incentives from Area United Ways:
Wyoming County Area Raffle:
$104= 1 chance, $250= 2 chances, $500/yr = 3 chances
Give. Advocate. Volunteer.
2015
22. 2015 Campaign Incentives from Area
United Ways:
Bradford County Area Raffle:
$1/week=1 chance, $2/week=2 chances, $3/week=3 chances
• $500 gift certificate to TOPS
• $400 in P&G Product
• $410 Family membership to YMCA
• $250 gas card Dandy Mini Marts
• Four separate $200 Visa pre-paid card *donated by DuPont, GTP, Jeldwen
• $150 Cabela’s card *donated by State Farm
• Towanda Night – Certificate for one night stay at Fairfield Inn & Movie Tickets
• Valley Date Night - Dinner for Two, Movie Tickets and Bouquet*donated by Bri
Marie
• Wyalusing Date Night – Certificates for Grovedale Winery and River Barge
Brewing, one night’s stay at Fairfield Inn
• Sky Ride *donated by Bradford County Airport
Give. Advocate. Volunteer.
23. Your Contribution
More than ____ of every dollar goes directly to
member agencies.
“Minimizing cost to put your money to work”
$0.90
Give. Advocate. Volunteer.
25. Bradford
Lacka-
wanna
Wyoming
Luzerne
SusquehannaWhat about
Sullivan County?
Sullivan County may be separating from
Bradford to Lycoming county; Sullivan
county will have it’s own designation for
donation this year.
Bradford County United Way Supports Sullivan County
Agencies, so you can either give directly to Bradford County
United Way, or designate a specific Sullivan County agency
within Bradford County when you enter your contribution
via the P&G On-line UW system
Give. Advocate. Volunteer.
26. How do I donate?
Appreciated Assets – see Alex Fried, Tim
Hayner, Daniel Palermo or Dave Evans
Payroll Deduction - one time or per paycheck
Use the on-line system for all contributions.
The system is available now until Oct. 21st
(Reminder – early incentive thru Oct 6th)
Give. Advocate. Volunteer.
33. The product give away will only be occurring on December 3rd and 4th.
Be sure to remember to get your product! If you cannot make it, have
someone pick it up for you!
United Way Supporter – Product
Give away card
Leadership Level giving – DOUBLE
product give away card
This coupon verifies that you have given $150 or more to
the United Way campaign at Mehoopany and you are
entitled to receive the product incentive. (only one
redemption per eligible participant is allowed and
redemption will be subject to verification. Fraudulent use
of this coupon will lead to disciplinary action.)
Dec. 3rd and 4th
34. Where can I learn more?
• www.unitedway.org
• Use links from P&G Mehoopany United Way
website to see local United Way web pages.
• See your department contact.
• Copies of United Way video are on donation
website
Give. Advocate. Volunteer.
35. • Fiore, John
• Newswanger, Cale
• Obrien, Steve
• Ly, Dominick
• Mendicino, Anthony
• Omark, Kristina
• Moga, Mary
• Russell, David
• Fisher, Eric
• Schwartz, Wayne
Give. Advocate. Volunteer.
Department Contacts
• Doran, Patrick
• Grieshop, Rob
• Powers, Christopher
• Calderon, Daniel
• Dzwonkowska, Izzy
• Kinney, Ron
• Wildrick, Lyle
• Goodwin, Shay
• Demarco, Chris
• Kesler, Ladafrica
• Eckert, Paula
• Ostir, Jerry
• Worobey, Jeff
• Lockard, Robin
• Cleveland, Barry
• Money, Jessica
• Tone, Tom
• Hill, Mike
• Sheehan, Linda
• Carroll, Michael
• Kelly, Mike
• Lupinski, Paul
• Miller, Bob
• Sevilla, Alvaro
36. What is our Challenge?
This year because of state budget cuts, every United Way
agency had between 50-100% of their state funding cut.
In order to continue serving our community whether
through flood relief, big brother/sister, Red Cross, or
shelters, we desperately need your donations! If we
don’t hit our goal, these agencies will have little to no
funding.
By contributing to the United Way, you are making the best
investment you can in your hometown. Your money will go
far, but not far away.
Give. Advocate. Volunteer.
37. Thank you…
for helping do what
matters.
JOIN THE UNITED WAY TEAM TODAY!!!
Give. Advocate. Volunteer.
