Course Descriptions - MultiMediaTechnology

MediaCube Course Descriptions Introduction 

MediaCube = MultiMediaArt + MultiMediaTechnology 

I N T R O D U C T I O N 

Course Descriptions 

Courses in 2009/10 open to incoming students 

The timetable for the courses will be availabe at the start of the term. 

How to read this: 

Titel der 

Lehrveranstaltung 

Culture Theory 1 

English Title of the Course 

Umfang 1 ECTS European Credit Points 

(60 for a full year of study) 

Lage im Curriculum 1. Semester Students in Salzburg attend this 

course in their first semester of their 

3-year (6-semester) bachelor 

program. 

INTL 2 - course held in german, not open to non german speakers 

Lehr- und Lernformen VO Course Type VO (Vorlesung) is a 

lecture, everything else is a mixture of 

theoretical input and practical work. 

Prüfungsmodalitäten 

Literaturempfehlungen 

1) LV-abschließende Prüfung 

2) erfolgreich abgelegt 

3) Lehrveranstaltungsimmanent 

How is this course graded? 

1) final exam only 

2) pass/fail (no grade) 

3) other (project work, exams during 

semester, essays, …) 

Literature used in the course 

Lehrinhalte Goals and / or Content of the Course 

I N T R O D U C T I O N ................................................... ................................................. 1 

R E Q U I R E M E N T S ................................................... ................................................. 2 

F A L L TERM 2 0 0 9 ............................................... ................................................... 3 

S P R I N G T E R M 2 0 1 0 ............................................... .............................................. 5 0 

Fachhochschule Salzburg 1

MediaCube Course Descriptions Requirements 

R E Q U I R E M E N T S 

For courses in Creative-Artistic Practice a portfolio is required: 

Animation 

Audio 

Design 

▪ Demoreel on DVD (min. 30 sec, max 5 min) 

▪ a list of all softwareskills incl. details 

▪ a list of all musical experience (incl. instrunments, live/band experinece, computerbased music, 

softwareskills) 

▪ piece of your own music on mp3 or audio cd/ if piece is part of a group project please specify your 

work 

▪ a printed or copied portfolio or a website (URL) or a .pdf 

Video (Film or TV) 

▪ a CV containing course of studies, artistic and technical background especially design and videosoftware 

(Quark, Final Cut, Illustrator, Avid, After Effects, 3D Studio, Maya, ...) 

▪ videoclip (approx.3 min) 


MediaCube Course Descriptions Fall Term 2009 

F A L L T E R M 2 0 0 9 

Mid-September 2009 to January 2010 

Curiculum Sem Course-No German Course Title English Course Title 

Courses offered for incoming students 

Course 

Type ECTS INTL WS/SS 

INTL * MMAIDECOUE Design Compilation Design Compilation UE 7,5 5 WS 

INTL * MMAIMEMIUE Media Mix Media Mix UE 7,5 5 WS 

INTL * IO Deutsch als Fremdsprache I German as a foreign language I 5 WS 

INTL * IO Deutsch als Fremdsprache - Fortgeschrittene Lerner German as a foreign language - advanced learners 5 WS 

Interdisciplinary + Crossdisciplinary 

MC-2008 * MMAB6GVTVO Gastvorträge Transmedia Transmedia Guest Lectures VO 0,5 3 WS 

MC-2008 * MMT Gastvorträge Emerging Technologies Emerging Technologies Guest Lectures VO 0,5 3 WS 

MC-2008 3 MMTB3GSDIL Game Studies & Game Design Game Studies & Game Design ILV 3 4 WS 

MC-2008 1 MMTB1KOEIL Konzeptentwicklung Concept Developement 1 ILV 2,5 4 WS 

MMT-B-2008 3 MMTB3ICUIL Interface Cultures Interface Cultures ILV 2,5 3 WS 

MMA-B-2008 1 MMAB1PR1IL Webprogrammierung 1 Web Programming 1 (HTML+CSS for designers) ILV 3 3 WS 

MMA-B-2008 3 MMAB3MP1IL Multimedia-Programmierung 1 Multimedia Programming 1 (PHP + AJAX for designers) ILV 2 4 WS 

Creative-Artistic Practice (Portfolio Required) 

MMA-B-2008 1 MMAB13D1UE 3D Einführung 1 3D Introduction 1 UE 2 4 WS 

MMA-B-2008 1 MMAB1AG1IL Auditive Gestaltung 1 Auditory Design 1 ILV 3 3 WS 

MMA-B-2008 1 MMAB1AVTIL AV-Technik & TV-Studio AV Technology & TV Studio ILV 2 2 WS 

MMA-B-2008 1 MMAB1FTGIL Fotografie Photography ILV 1 5 WS 

MMA-B-2008 1 MMAB1TGGIL Textuelle Gestaltung Text Design ILV 1,5 2 WS 

MMA-B-2008 1 MMAB1VGGIL Visuelle Gestaltung Visual Design ILV 6 2 WS 

MMA-B-2008 1 MMAB1VWZVL Visuelle Werkzeuge Visual Tools VO 2 3 WS 

MMA-B-2008 3 MMAB32DVUE 2D Visualistik & Illustration 2D Visualization and Illustration UE 4 3 WS 

MMA-B-2008 3 MMAB33D1IL 3D Animation 1 3D Animation 1 ILV 8 3 WS 

MMA-B-2008 3 MMAB3WA1IL Audiovisualistik 1 Audiovisualistik 1 ILV 3 4 WS 

MMA-B-2008 3 MMAB3BWAUE Bewegungsanalyse Motion Analysis UE 1 4 WS 

MMA-B-2008 3 MMAB3COMIL Compositing Compositing ILV 3 4 WS 

MMA-B-2008 3 MMAB3DB1UE Drehbuch 1 Screen Play 1 UE 1 2 WS 

MMA-B-2008 3 MMAB3CDCIL Corporate Design Crossmedial - Vorlesung Lecture on Corporate Design - Crossmedia ILV 1 3 WS 

MMA-B-2008 3 MMAB3CDCUE Corporate Design Crossmedial - Übung Exercise in Corporate Design - Crossmedia UE 4 3 WS 

MMA-B-2008 3 MMAB3DGSUE Digital Sculpting Digital Sculpting UE 3 3 WS 

MMA-B-2008 3 MMAB3DTGIL Drucktechnologie Print Technology ILV 2 3 WS 

MMA-B-2008 3 MMAB3EBPIL EB-Produktion Electronic Reporting Production ILV 4 3 WS 

MMA-B-2008 3 MMAB3FANIL Formatanalyse Format Analysis ILV 2 4 WS 

MMA-B-2008 3 MMAB3LK1IL Licht & Kamera 1 Lights and Camera 1 ILV 3 4 WS 

MMA-B-2008 3 MMAB3MESIL Mis en Scene Mis en Scene ILV 4 4 WS 

MMA-B-2008 3 MMAB3WM1IL Motion Graphics 1 Motion Graphics 1 ILV 3 4 WS 

MMA-B-2008 3 MMAB3MP1IL Musikproduktion Music production ILV 6 4 WS 

MMA-B-2008 3 MMAB3WO1IL On Air Publishing 1 On Air Publishing 1 ILV 3 4 WS 

MMA-B-2008 3 MMAB3WR1IL Raum & Medien 1 Space & Media 1 ILV 3 4 WS 

MMA-B-2008 3 MMAB3RE1IL Redaktion 1 Editing 1 ILV 5 4 WS 

MMA-B-2008 3 MMAB3RSVIL Redaktioneller Schnitt & Vertonung Editorial Cuts and Sound ILV 3 3 WS 

MMA-B-2008 3 MMAB3SS1IL Soundsynthese 1 Soundsynthesis 1 ILV 4 4 WS 

MMA-B-2008 3 MMAB3STMIL Storytelling Storytelling ILV 1 3 WS 

MMA-B-2008 3 MMAB3TFIUE Ton für Film Sound for Video UE 1 3 WS 

MMA-B-2008 3 MMAB3TSTUE Tonaufnahme & Studiotechnik Sound Recording and Studio Technology UE 2 3 WS 

MMA-B-2008 3 MMAB3TSZIL Tonsatz Composition (Harmony, Counterpoint, Musical Theory) ILV 3 3 WS 

MMA-B-2008 3 MMAB3TVSIL TV-Studiotechnik TV Studio Technology ILV 2 3 WS 

MMA-B-2008 3 MMAB3TG2UE Typografie 2 Typography 2 UE 3 3 WS 

MMA-B-2008 3 MMAB3VMTIL Visuelle Montage Film Editing ILV 4 4 WS 

MMA-B-2008 3 MMAB3FPMUE Fachspezifisches Projektmanagement - Audio Projectmanagement for Audio UE 1 3 WS 

MMA-B-2008 3 MMAB3FPMUE Fachspezifisches Projektmanagement - Computeranimation Projectmanagement for Computer Animation UE 1 3 WS 

MMA-B-2008 3 MMAB3FPMUE Fachspezifisches Projektmanagement - Mediendesign Projectmanagement for Design UE 1 3 WS 

MMA-B-2008 3 MMAB3FPMUE Fachspezifisches Projektmanagement - Video Projectmanagement for Video UE 1 3 WS 

Technology (Programming-Skills required, except 1st Semester) 

MMT-B-2008 1 MMTB13DEIL 3D Modellierung & Animation 3D Modelling & Animation (Maya) ILV 3 2 WS 

MMT-B-2008 1 MMTB1MATIL Angewandte Mathematik 1 Applied Mathematics 1 ILV 4 2 WS 

MMT-B-2008 1 MMTB1EDBIL Einführung Datenbanken Introduction to Databases ILV 2,5 2 WS 

MMT-B-2008 1 MMTB1EPRIL Einführung Programmierung Programming Basics (C++) ILV 4,5 2 WS 

MMT-B-2008 1 MMTB1MSTIL Medienformate & Standards Media Formats & Standards ILV 4 3 WS 

MMT-B-2008 1 MMTB1MPPIL Medienproduktion & Postproduktion 1 Media Production & Postproduction 1 ILV 2 2 WS 

MMT-B-2008 1 MMTB1OITUE Operations & IT Operations & IT UE 1,5 2 WS 

MMA-B-2008 1 MMAB1PR1IL Webprogrammierung 1 Web Programming 1 (HTML, CSS, Javascript, AJAX) ILV 3 3 WS 

MMT-B-2008 3 MMTB3AREIL Augmented Reality 1 Augmented Reality 1 ILV 1,5 4 WS 

MMT-B-2008 3 MMTB3AVSIL AV & Studio 1 AV & Studio 1 ILV 2 4 WS 

MMT-B-2008 3 MMTB3CGRIL Computergrafik 2 Computer Graphics 2 ILV 3 2 WS 

MMT-B-2008 3 MMTB3FQAPT Fachspezifische Qualifikation - Game Game Project PT 3 3 WS 

MMT-B-2008 3 MMTB3FQAPT Fachspezifische Qualifikation - Web Web Project PT 3 3 WS 

MMT-B-2008 3 MMTB3GDEIL Game Development 1 Game Development 1 ILV 3,5 4 WS 

MMT-B-2008 3 MMTB3IMPIL Interactive Multimedia-Programming Interactive Multimedia-Programming ILV 3 4 WS 

MMT-B-2008 3 MMTB3MAMIL Media Asset Management 1 Media Asset Management 1 ILV 2 4 WS 

MMT-B-2008 3 MMTB3MAPIL Mobile Applications 1 Mobile Applications 1 ILV 2 4 WS 

MMT-B-2008 3 MMTB3MNSIL Multimedia Netzwerke & IT Sicherheit Multimedia Networks & IT Security ILV 3,5 3 WS 

MMT-B-2008 3 MMTB3SNCIL Social Networks & Communities Social Networks & Communities ILV 2 4 WS 

MMT-B-2008 3 MMTB3SWEIL Software Engineering Software Engineering ILV 3 2 WS 

MMT-B-2008 3 MMTB3VPRIL Visual Programming Visual Programming (Processing) ILV 1 3 WS 

MMT-B-2008 3 MMTB3WTEIL Web Technologies 1 Web Technologies 1 (Frameworks, CMSs) ILV 3 4 WS 

MMT-B-2008 3 MMTB3FPWIL Fachspezifisches Projektmanagement & Workflows - Game Project management & Workflows for Game Developement ILV 1,5 2 WS 

MMT-B-2008 3 MMTB3FPWIL Fachspezifisches Projektmanagement & Workflows - Web Project management & Workflows for Web Developement ILV 1,5 2 WS 

Work Methods, Communication 

MMA-B-2008 3 MMAB3PM2IL Projektmanagement 2 Projectmanagement 2 ILV 1 3 WS 

MMA-B-2008 3 MMAB3IKOIL Integrierte Kommunikation Integrated Communication ILV 1 3 WS 

MC-2008 3 MMTB3TEAIL Teamarbeit & Teamentwicklung Teamwork, Team Development ILV 1 2 WS 

Theory, Academic Writing 

English 

MC-2008 1 MMAB1KT1VO Kulturtheorie 1 Cultural Theory 1 VO 1 2 WS 

MMA-B-2008 3 MMAB3KT1VO Kunsttheorie 1 Art Theory 1 VO 1 2 WS 

MMA-B-2008 3 MMAB3MT2VO Medientheorie 2 Media Theory 2 VO 1 2 WS 

MMA-B-2008 1 MMAB1MG1VO Mediengeschichte: Design & Fotografie Media History: Graphic Design and Photography VO 1 2 WS 

MMA-B-2008 3 MMAB3MGFIL Mediengeschichte & Medienanalyse: Film & TV Media History and Analysis: Film and Television ILV 1,5 2 WS 

MMA-B-2008 1 MMAB1HMTIL Hermeneutik Hermeneutics ILV 1 2 WS 

MMA-B-2008 3 MMAB3QF1IL Qualitative Forschungsmethoden 1 Qualitative Research Methods 1 ILV 1 2 WS 

MMT-B-2008 3 MMTB3WIAIL Wissenschaftliches Arbeiten Academic Writing (in german) ILV 1 2 WS 

MMT-B-2008 5 MMTB5BACSE Begleitende Lehrveranstaltung zur Bachelorarbeit 1 Bachelor‘s Thesis 1 with Seminar SE 5 2 WS 

MMA-B-2008 3 MMAB3AL1IL Applied Language Tasks 1 Applied Language Tasks 1 ILV 1 5 WS 

MMA-B-2008 1 MMAB1EA1RE Englisch Advanced Englisch Advanced RE 1 5 WS 

MMT-B-2008 1 MMTB1ENGUE Englisch 1 English 1 UE 1,5 5 WS 



1 C O U R S E S O F F E R E D F O R I N C O M I N G S T U D E N T S 

1-1 D esign Compila tio n 

Titel der 

Lehrveranstaltung: 

Umfang: * ECTS 

Design Compilation 

INTL 5 – course is always held in english 

Ziele und 

Lehrinhalte: 

1-2 Media Mix 

Titel der 


design compilation is a project based course. you will be doing one big semesterproject while 

the lecturer will be coaching you during the whole semester. at the end of the semester an 

exhibition of the artworks is planned. 

the project task will be an unusual one which allows you to work very intuitive and free. it is 

not necessary that you know any computer programmes. you can work totally analogue. if 

you lack knowledge in certain softwares and want to gain new one, mma offers tutoring 

programmes. 

Media Mix 



Ziele und 

Lehrinhalte: 

MediaMix is a multimedia project, bringing a creative idea through different media to an 

audience. The course emphasizes strong ideas, a creative vision that will be communicated 

through at least two different media. Idea and concept are restricted to one main theme (yet 

to be defined) and might be found in either a more commercial area or in an experimental field 

of art. 

The first part of the course will start with brainstorming to find the right idea, keeping in mind 

that the idea is the trigger to create and drive a multi media process. Those ideas are then 

presented to all members of the course and discussed, tuning them to the final creative vision. 

The second step concerns how to translate the idea to the different media, which plattforms to 

chose and what this would look like. This stage consists of moodboards, storyboards and 

conceptual outlines. After that (third step) the realisation will start, designing first drafts of 

logos, organizing and shooting videos, planning and working out installation facilities etc. 

The course ends with the presentation of the projects to a larger audience of FH students and 

external professionals. You will gain practical experience in finding a good idea and 

transporting it through a combination of different media to an audience. 



1-3 German as a foreig n la n guage 

Titel der 


Umfang: 6 ECTS 

Deutsch als Fremdsprache I 

German as a foreign language I 

INTL Course offered specifically for incoming students 

Lehr- und 

Lernformen: 

UE – Übung 

Kursziele: Erwerb von Basisstrukturen und -Wortschatz des Deutschen sowie der Fähigkeit, in 

wichtigen Situationen des Alltags auf Deutsch zu kommunizieren. 

Kursbeschreibung: Dieser Kurs soll sowohl theoretisch einen grundlegenden Einblick in das 'Funktionieren' der 

Sprache geben, als auch die Fähigkeiten vermitteln, die ihren Einsatz auf einfache Art und 

Weise in wichtigen Alltagssituationen ermöglichen. Entsprechend dieser Zielsetzung wird 

auch der Unterricht gestaltet sein, - vorausgesetzt wird daher die Bereitschaft der 

Studenten, das Gelernte auch aktiv (also sprechenderweise) anzuwenden. Außerdem soll auf 

die Bedürfnisse der Lernenden in Hinblick auf ihren individuellen Deutsch-Alltag eingegangen 

werden, - soweit dies auf einer niedrigen Kompetenzstufe als sinnvoll erscheint. 

Prüfungsmodalitäten: jeweils ein Zwischen- und Abschlusstest, bewertet werden auch schriftliche Hausaufgaben 

(ca. eine pro Woche) und Teilnahme am Unterricht. 

1-4 German as a foreig n la n guage – advanced le arners 

Titel der 



Deutsch als Fremdsprache – Fortgeschrittene Lerner 

German as a foreign language – advanced learners 


Lehr- und Lernformen: UE – Übung 

Kursziele: Selbständige Sprachverwendung (mittleres bis hohes allgemeines und berufsbezogenes 

Niveau) Vertrau-Werden der Studenten mit ihrer neuen Lebens-Umgebung und im 

Bekanntmachen mit ihrem sozialen und kulturellen Umfeld Salzburg bzw. Österreich. 

Kursbeschreibung: Basierend auf ausgewählten Themenbereichen des täglichen Lebens werden folgende 

Schwerpunkte gesetzt: 

HÖREN UND SPRECHEN Kommunikation in alltagsnahen Situationen 

LESEN UND SCHREIBEN Lesen und Verfassen von Texten, die die reale Lebenswelt der 

Studenten/Studentinnen betreffen (persönliche Briefe, Lebenslauf) 

WORTSCHATZ Festigung und Erweiterung des schon bekannten Wortschatzes 

GRAMMATIK Festigung und Erweiterung der Basiskenntnisse auf Niveau-Stufe B2/C1 

(Vantage/Effectiveness) 

THEMENKREISE Stadt und Land, Orientierung, Reisen, Essen und Trinken, 

Studium/Arbeit/Beruf, Freizeit, Gesundheit/Sport 

Prüfungsmodalitäten: Anwesenheit und Mitarbeit im Kurs (30%), Hausübungen (30%), Zwischentest und 

Abschlusstest (40%) 



1-5 I ntercult ur a l Competenc e 

Course Title Intercultural Competence 

Code INOKOMIL1 

Number of Credits 2 ECTS CP 

Semester Spring and Fall 

Course Type Practice session 

Exam Modalities Regular attendance during Orientation Week, all 4 Jour Fix activities during the semester, 

the final feedback session incl the online evaluation in moodle and a 2 pages essay with 

your personal impressions after your stay 

Course Contents The aim of the session is to increase the awareness and sensitiveness of the students for 

cultural differences and similarities. With the help of games we want to make sure that 

everybody reflects on being abroad – and to compare expectations and experiences. 

2 I N T E R D I S C I P L I N A R Y A N D C R O S S D I S C I P L I N A R Y 

2-1 Transmed ia Guest Lectures 

Titel der 


Umfang: 0,5 ECTS 

Transmedia Guest Lectures 

INTL 3 – course held in german, some material supplied in english, exam in english possible 

Lage im Curriculum: 6. Semester 

Lehr- und 

Lernformen: 

VO - Vorlesung 

Prüfungsmodalitäten: erfolgreich abgelegt 

Ziele und Lehrinhalte: This guest lecture series presents current topics from design, animation, video, audio, and 

theory. 

2-2 Emerging Technolog ies Guest Lectur es 

Titel der 



Emerging Technologies Guest Lectures 



Lehr- und 

Lernformen: 





Ziele und Lehrinhalte: This guest lecture series presents current technological topics, state of technology and 

research. 

2-3 Game Stud ies & Game D esign 

Titel der 



Game Studies & Game Design 

INTL 4 – will be in english if 3 or more non-german-speaking students take part 


Lehr- und Lernformen: ILV - Integrierte Lehrveranstaltung 

Prüfungsmodalitäten: LV-immanent 

Literaturempfehlungen LAUREL, Brenda (1993): Computers as Theatre. Addison-Wesley Professional. 

SALEN, Katie/ Eric Zimmerman (2004): Rules of play Game design fundamentals 

Massachusetts: Massachusetts Institute of Technology. 

Ziele und Lehrinhalte: Fundamental knowledge of game design theory and practice (process and concept ideas up 

to their implementation, structures and processes within development studies, business and 

distribution structures within the game industry) and basic analytical skills relating to recent 

games. 

2-4 Concept D evelopment 1 

Titel der 


Umfang 2,5 ECTS 

Further fundamental knowledge of and analytical skills for the technical, scientific, media, 

artistic and culture theoretical, social and pedagogical aspects of games. 

Lage im Curriculum 1. Semester 

Concept development 1 


Lehr- und Lernformen ILV organisiert als 1 SWS VO, 1 SWS UE in Gruppen 

Prüfungsmodalitäten Lehrveranstaltungsimmanent 


ARDEN, Paul (2003): It's Not How Good You Are, Its How Good You Want to 

Be : The World's Best Selling Book. Phaidon Press. 

JUNG, Holger/ Matt, Jean-Remy von (2004): Momentum - Die Kraft, die 

Werbung heute braucht. Lardon Verlag. 

LANGWOST, Ralf (2004): How to catch the Big Idea. Publicis Corporate 

Publishing. 

PRICKEN, Mario (2003): Visuelle Kreativität. Schmidt (Hermann). 



PRICKEN, Mario(2004): Kribbeln im Kopf. Kreativitätstechniken und Brain- 

Tools für Werbung und Design. Mainz: Schmidt (Hermann). 

Lehrinhalte Fundamental knowledge and techniques for finding ideas for films, their 

development and presentation. 

2-5 I nterface Cul t ur es 

Titel der 



Interface Cultures 

Fundamental skills for developing design ideas, cinematic and television spots 

within the framework of advertising campaigns and image campaigns, 

ranging from new spot ideas for conventional and for up and coming media or 

viral marketing campaigns. 



Lehr- und 

Lernformen: 


ILV - Integrierte Lehrveranstaltung 

Literaturempfehlungen Moggridge(2006): Designing Interactions MIT Press, ISBN 978-0262134743 

Norman(2007): The Design of Future Things. Basic Books. ISBN 0465002277 

Maeda(2006): The Laws of Simplicity. The MIT Press. ISBN 0262134721 

Kurzweil(2006): The Singularity Is Near: When Humans Transcend Biology. Penguin. ISBN 

0143037889 

Rheingold(2003): Smart Mobs: The Next Social Revolution. Basic Books. ISBN 0738208612 

Surowiecki(2005): The Wisdom of Crowds. Anchor. ISBN 0385721706 

Ziele und Lehrinhalte: Understand user interfaces and their cultural context, design and evaluation strategies, with 

special attention paid to societal and technological changes, as well as including user and 

user needs in the design process. Know the necessary concepts for design and evaluation 

from the areas of psychology, ergonomics, cognitive sciences and sociology. 

Be able to use selected interaction design methods for the completion of specific tasks – 

from basic research into the content to be transported to the user groups, at an individual 

and social level up to the creation, evaluation and analysis of prototypes. 

2-6 Web Pr ogramming 1 (HT ML + CSS for designers) 

Titel der 


Umfang 3 ECTS 


Web Programming 1 (HTML + CSS for designers) 


Lehr- und Lernformen ILV (organisiert als 1 SWS VO, 1 SWS UE in Gruppen) 


Literaturempfehlungen MÜNZ, Stefan (2005): Professionelle Websites. Addison-Wesley. 



ZELDMAN, Jeffrey (2003): Designing with Web Standards. New Riders MEYER, Eric A 

(2005): Eric Meyer's CSS. Addison-Wesley. 

Lehrinhalte Fundamental knowledge of and skills for programming object-oriented, event-driven 

script languages, i.e. dealing with formal languages, programming of command 

sequences, using variables, branches, loops. 

XHTML, CSS and JavaScript were used in winter semester 2008/2009. 

2-7 Mu lt imed ia Pr ogramm ing 1 (PHP + My SQL for designers) 

Titel der 


Umfang 2 ECTS 


Multimedia Programming 1 (PHP + AJAX for designers) 


Lehr- und Lernformen ILV 



LERDORF(2006): Programmieren mit PHP. O'Reilly. ISBN 978-3897214736. 

WHITE(2006): PHP 5 in Practice. Sams Publishing. ISBN-13: 978-0672328886. 

Powers(2007): Adding Ajax. O'Reilly Media. ISBN 0596529368. 

Lehrinhalte In-depth knowledge of and skills relating to programming, especially the programming 

of interactive multi-media applications (important concepts: server side programming, 

linking of different media, more complex algorithms, asynchronous programming, 

working with XML data) 

3 C R E A T I V E - A R T I S T I C P R A C T I C E ( P O R T F O L I O R E Q U I R E D ) 

3-1 3 D I ntr oduction 1 

Titel der 


Umfang 2 ECTS 

3D Introduction 1 



Lehr- und Lernformen UE 

Prüfungsmodalitäten LV-abschließende Prüfung 


Alias Learning Books / DVDs 

Alias Maya Manual 

Lehrinhalte Fundamental knowledge of 3D animation and the basic skills of visualising and 

designing moving pictures and animation, of using animation tools in 3D spaces, user 

interfaces, modelling, texturing, rendering. 



3-2 Auditory Design 1 

Titel der 


Umfang 3 ECTS 

Auditory Design 1 






HENLE, Hubert (1998): Das Tonstudio Handbuch. GC Carstensen Verlag. 

RAFFASEDER, Hannes (2002): Audiodesign. Hanser Fachbuchverlag. 

Lehrinhalte Communicating the theoretical basis and methodology of current computer-based 

production tools for audio processing. Understanding the fundamental acoustic 

principals as well as electric (analog and digital) equivalents. Fundamental skills for 

the use of music design tools and practical experience with media relevant areas of 

audio processing. Preparation of some minor form of musical accompaniment for 

media. 

3-3 AV Techno logy & TV Stu dio 

Titel der 




AV Technology & TV Studio 





Lehrinhalte Communicating fundamental, practice-oriented knowledge by using the university’s 

audio-visual equipment and TV studio, possibility of creating individual school video 

projects, state-of-the-art technology and its trends, which will be used on the free 

market for modern studio and AV productions. 

3-4 Photograp hy 

Titel der 


Communicating fundamental skills necessary for use and independent handling of 

modern video and television studio equipment. 

Photography 

Umfang 1 ECTS 





Lehr- und Lernformen ILV organisiert in Gruppen 


Literaturempfehlungen Schnelle-Schneyder, Marlene (2003): Sehen und Photographieren. Springer. 

Lehrinhalte Communicating the fundamental knowledge of techniques and design in photography 

and communicating the fundamental skills for cameras, lighting, development and 

reproduction and an introduction to the fundamental aesthetic skills needed for the 

creation of photographic pictures, finding ideas, design conception and photographic 

implementation. 

3-5 Text D esign 

Titel der 


Text Design 



INTL 2 – course held in german, not open to non german speakers 




ALKAN, Saim R.(2006): 1x1 für Online-Redakteure und Online-Texter. Einstieg in den 

Online-Journalismus (Edition Praxiswissen). Göttingen: Businessvillage. 

HOOFFACKER, Gabriele(2004): Online-Journalismus. Schreiben und Gestalten für das 

Internet. Ein Handbuch für Ausbildung und Praxis. List. 

KANA,Robert / GARBE,Jutta / MAIRITSCH,Karin / (2002): http://TEXT ?. Ikon Verlags 

GmbH. ISBN 3902062835. 

BAUMERT, Andreas(2004): Interviews in der Recherche. Redaktionelle Gespräche zur 

Informationsbeschaffung. Wiesbaden: VS Verlag für Sozialwissenschaften. 

BRENDEL, Matthias/ Brendel, Frank/ Schertz, Christian/ Schreiber, Henrik(2000): 

Richtig recherchieren. Wie Profis Informationen suchen und besorgen. Ein Handbuch 

für Journalisten, Rechercheure und Öffentlichkeitsarbeiter. Frankfurter Allgemeine 

Buch. 

ORDOLFF, Martin/ Wachtel, Stefan(2004): Texten für TV. Ein Leitfaden zu 

verständlichen Fernsehbeiträgen (Praktischer Journalismus). Konstanz: Uvk. 

Lehrinhalte Fundamentals and techniques of researching, writing and contextualising image and 

text. 

3-6 Visual D esig n 

Titel der 


Teaches the fundamental skills for developing different types of texts for different types 

of media and applications, like contributions to multi-media platforms and/or the 

formats or treatments for documentary subjects, editorial contributions etc. 

Visual Design 

Umfang 6 ECTS 





Lehr- und Lernformen ILV organisiert als 2 SWS VO, 2 SWS UE in Gruppen 



FRUTIGER, Adrian/ Heiderhoff, Horst (2004): Der Mensch und seine Zeichen. 

Marixverlag. 

GURTNER, KAINEDER, SPERLING (2007): Reduktion. Interaktion. Bewegtbild. Aspekte 

gestalterischer grundlagen im kontext von multimedialität. Pro Business Verlag: Berlin. 

KLANTEN, Robert/ Mischler, Michael/ Bourquin, N (2002): LosLogos. Die Gestalten 

Verlag. 

KRISZTIAN, Gregor/ Schlempp-Ãœlker, Nesrin (1998): Ideen visualisieren. Schmidt. 

OLPE, Peter (1997): Zeichnen und Entwerfen. Niggli. 

PETERS, Hugo (2001): Bildnerische Grundlehre. Urania. 


RAYAN, Abdullah/ Hübner, Roger (2005): Piktogramme und Icons. Schmidt (Hermann). 

Lehrinhalte Communicating fundamental knowledge and skills in media design, of design theory 

fundamentals, visual communication with a multi-media orientation and the 

comparison, evaluation, argumentation and reflection of media specific and 

comprehensive media solutions. 

3-7 Visual Too ls 

Titel der 


Visual Tools 




Lehr- und Lernformen VO 



Manuals 

Lehrinhalte Fundamental knowledge of visual tools: exemplified by vector-based graphic programs, 

pixel-oriented graphic programs, and tools for the creation of interactive web content. 

Practice-oriented fundamental knowledge of the digital publication workflow: 

reproduction and printing technology, data formats, colour systems and management, 

printing systems, screen design and pdf workflow. 



3-8 2 D Visual iz at ion a nd Ill u str at ion 

Titel der 


Umfang 4 ECTS 


2D Visualization and Illustration 





KLANTEN, R. / Hellige, H. (2005): Illusive - Contemporary Illustration and it’s Context. 

Berlin: 2005. 


PRICKEN, Mario(2004): Kribbeln im Kopf. Kreativitätstechniken und Brain-Tools für 

Werbung und Design. Mainz: Schmidt (Hermann). 

RUDDIGKEIT, Raban (2005): Freistil 2. Schmidt (Hermann). 

STANKOWSKI, Anton; Duschek, Karl (1994): Visuelle Kommunikation. Reimer. 

WIEDEMANN, Julius (2005): Illustration Now!. Taschen Verlag. 

Lehrinhalte Further fundamental knowledge of visualisation, building on the basis of visual design 

and on the fundamental knowledge of material and expression. 

3-9 3 D Animat ion 1 

Titel der 


Umfang 8 ECTS 

Additional fundamental knowledge of visualisation (building on the basis of visual 

design and on the fundamental knowledge of material and expression) in recognition of 

solutions to problems with visualisation of content, in the development of 

implementation methods for practical tasks in all branches of media. 

3D Animation 1 






BIRN, Jeremy (2001): Lighting & Rendering. Markt+Technik. 

BRINKMANN, Ron (1999): The Art and Science of Digital Compositing, First Edition 

(The Morgan Kaufmann Series in Computer Graphics). Morgan Kaufmann. 

MAESTRI, George (1999): Digital Character Animation 2, Volume I : Essential 

Techniques. New Riders Press. 

MAESTRI, George (2001): Digital Character Animation 2, Volume II: Advanced 


MUYBRIDGE, Eadweard (1979): Muybridge's Complete Human and Animal Locomotion 

: All 781 Plates from the 1887 Animal Locomotion: New Volume 2 (Reprint of original 

volumes 5. Dover Publications. 

MUYBRIDGE, Eadweard (1979): Muybridge's Complete Human and Animal Locomotion: 

All 781 Plates from the 1887 Animal Locomotion: New Volume 3 (Reprint of original 



volumes 9. Dover Publications. 

MUYBRIDGE, Eadweard (1979): Muybridge's Complete Human and Animal Locomotion: 

New Volume 1 (Reprint of original volumes 1. Dover Publications. 

WILLIAMS, Richard (2002): The Animator's Survival Kit: A Manual of Methods, 

Principles, and Formulas for Classical, Computer, Games, Stop Motion, and Internet 

Animators. Faber. 

Lehrinhalte Knowledge of and skills relating to aspects of computer animation specific to 3D 

animation, compositing, digital sculpting, motion analysis, body, language, staging. 

3-10 Audiovis ua lis t ik 1 

Titel der 


Umfang 3 ECTS 

Audiovisualistik 1 





Literaturempfehlungen Faulkner, Michael (2006) VJ: audio-visual art and VJ culture 

de LaMotte-Haber, Helga (1999): Klangkunst, Laaber-Verlag 

Lehrinhalte Fundamental knowledge and skills relating to the tools and methods of life generated 

visuals, audio visual tools and concepts, methods of transforming sounds and rhythms 

into visual expressions, analysis of works and artistic approaches 

3-11 Motion Ana lysis 

Titel der 


Umfang 1 ECTS 

Motion Analysis 






MUYBRIDGE, Eadweard (1887): Muybridge's Complete Human and Animal 

Locomotion. Dover Publications. 

Lehrinhalte Fundamental knowledge of the behaviour of the body in motion and basic 

skills for working with chronophotography and motion analysis; concentrating 

on the practical ability of working with animation (conceptual strengths by 

building confidence when it comes to timing and rhythm). 



3-12 Compositi ng 

Titel der 


Compositing 

Umfang 3 ECTS 





Lehrinhalte Fundamental knowledge of the compositing and motion picture processing 

areas and basic skills for compositing tools with regard to: 

3-13 Screen Pl ay 1 

Titel der 


Basic working with plates and source footage, integrating this into timebased 

work and the possibility of creating effects in post processing. 

Screen Play 1 

Umfang 2 ECTS 





FIELD, Syd (1993): Das Handbuch zum Drehbuch. ZWEITAUSENDEINS. 


FIELD, Syd/ Meyer, Andreas/ Witte, Gunther (2003): Drehbuchschreiben für 

Fernsehen und Film. Ullstein Tb. 

HEISER, Albert(2004): Das Drehbuch zum Drehbuch: Erzählstrategien im 

Werbespot und -film. Creative Game. 

LAZARUS, Tom (2003): Professionelle Drehbücher schreiben. Autorenhaus 

Verlag. 

MCGRATH, Declan/ MacDermott, Felim (2003): Screenwriting / Screencraft 

Series. Focal Press. 

SCHÜTTE, Oliver (1999): Die Kunst des Drehbuchlesens. Lübbe. 

Lehrinhalte Fundamental knowledge of the theoretical framework and fundamental 

concepts, the observation of different dramaturgical concepts in the history of 

film and in the present and technical design details (esp. Plot development, 

scenes, dialogue writing). 

Fundamental ability to develop and create one’s own screen play draft under 

conditions similar to those in the real world. 



3-14 Lectur e on Corporate Design – Crossmedia 

Titel der 


Umfang 1 ECTS 

Lecture on Corporate Design – Crossmedia 

Lage im Curriculum 3. Semester (auch in den Medienspezifika Audio + Video) 

INTL 3 – course held in german, some material supplied in english, exam in 

english possible 




ABDULLAH, Rayan/ Hübner, Roger (2002): Corporate Design. Mainz: 

Schmidt. 

DALDROPP, W. Norbert (1997): Kompendium Corporate Identity und 

Corporate Design. Avedition. 

POYNOR, Rick/ Booth-Clibborn, Edward/ Clibborn, Edward Booth- (2002): 

Typography Now. Gingko Press. 

Lehrinhalte Fundamental knowledge: Overview of the conceptual and practical 

development of multi-media images. Delivery and design as an expression of 

company culture, behaviour and communication. 

3-15 Exercise in Corporate Design – Crossmedia 

Titel der 


Umfang 4 ECTS 


Exercise in Corporate Design – Crossmedia 



Lehr- und Lernformen UE (zugehörige ILV muss zeitlich vorher im Semester stattfinden) 



QUEDNAU, Andre (2005): corporate design. BoD GmbH. 

Lehrinhalte Expanded fundamental knowledge of the conceptual and practical 

development of intermedia phenomena. Practice oriented teaching of design 

as expression of a company’s culture, behaviour and communication. 

In-depth skills in the use of writing, design patterns and visual systems; 

getting acquainted with and practicing methodical creation of visual and also 

audio solutions to communication problems in a real life setting. 

Conceptual and practical development of intermedia images: Signet, 

corporate fonts, color palates, design patters and so on, transfer to print 

media, online media, TV commercials, radio commercials, architecture and 

product design; Explanation of concepts such as corporate design and 

corporate identity among others. 



3-16 D igit al Sc ulp ti ng 

Titel der 


Umfang 3 ECTS 

Digital Sculpting 






Literaturempfehlungen keine 

Lehrinhalte Fundamental skills for new digital modelling techniques fundamental 

knowledge of anatomy and design, visualisation and designing of models. 

3-17 Pr in t Tec hno logy 

Titel der 


Umfang 2 ECTS 

Print Technology 







TESCHNER, Helmut (2003): Druck & Medien Technik. Fachschriften-Verlag. 

PAPER, International Company (2002): Der kleine Liebling Print. mitp. 

Lehrinhalte Expanded fundamental knowledge of the professional print workflow: 

expanded skills with print software products for the preparation of prints 

(e.g. .pdf), selecting paper and printing processes and evaluating the quality 

of a print. 

Expanded fundamental knowledge of printing processes, pre-press, paper 

manufacture and use, reproduction technology, colour management and print 

finishing 



3-18 Elec tr onic Reporting Pr oduction 

Titel der 


Umfang 4 ECTS 


Electronic Reporting Production 






Lehrinhalte Differentiated knowledge of and skills with technology and the use of audio 

visual equipment relevant to electronic reporting. 

3-19 F ormat Ana lysis 

Titel der 


Umfang 2 ECTS 

Fundamental knowledge of and skills in interviewing techniques for reports, 

the designing of electronic reports according to formal aesthetic, content and 

technical standards of modern TV stations. Ability to do the production and 

post production work on a high-quality television spot. 

Format Analysis 






Lehrinhalte Fundamental knowledge of the analysis of television-specified formats and 

genres, their environment, criteria for success and the complex interaction 

between media, economic, target group specific planning and creative 

conception to achieve defined goals (ratings). 



3-20 Lights and Camera 1 

Titel der 


Umfang 3 ECTS 

Lights and Camera 1 





Lehrinhalte The fundamental knowledge and skills for optical realisation of film concepts 

and the artistic and technical processes necessary. 

3-21 Mis en Scene 

Titel der 


Mis en Scene 

Umfang 4 ECTS 






Lehrinhalte Communicating complex knowledge of all the creative possibilities for 

directors and cameramen in order to perform a scripted scene as it was 

intended. Expansion of the knowledge of individual factors of mise en scene, 

light design, set design, guiding actors, costumes, make up, as well as 

camera style and movement, image design and the dynamics of a scene. 

3-22 Motion Graphics 1 

Titel der 


Umfang 3 ECTS 

Advanced skills in creative and technical management in demanding, 

professional audio video productions and performances. 

Motion Graphics 1 








WOOLMAN, Matt (2004): Motion Design: Moving Graphics for Television, 

Music Video, Cinema, and Digital Interfaces. Rotovision. 

WOOLMAN, Matt (2002). Sonic Graphics: Seeing Sound. Thames and Hudson 

Ltd. 

WOOLMAN, Matt (2005): Type in Motion 2. Thames. 

Lehrinhalte Fundamental knowledge of and skills for motion graphics or the development, 

transforming, translating and abstracting of emotions and ideas into motion 

graphics. 

3-23 Mus ic production 

Titel der 


Umfang 6 ECTS 

Fundamental knowledge of narrative graphics and typography in time and 

place and of experimental 2D animation. Fundamental skills in the 

development of corporate design for television channels and formats, 

imparting knowledge of scripts, storyboards, dramaturgy, editing and 

assembly of motion graphics and typography; In-depth skills with motion 

graphic tools (Final Cut, Adobe After Effects and others). 

Music production 





Lehrinhalte Further knowledge of technical audio and music editing principles, the 

realisation of one’s own ideas, the communication and presentation of the 

same, the tools available in the physical and virtual studio environment, the 

designing of rhythms, time flow, space and audio spectrum: 

3-24 On Air Pub lis h ing 1 

Titel der 


Umfang 3 ECTS 

Expanded ability to use the current hardware and software tools available, 

the tools in the real and virtual studio environments, with the design of 

rhythms, time flows, space and audio spectrums by media capable audio 

equipment. 

OWSINSKI, Bobby (1999): The Mixing Engineer's Handbook. Artistpro. 

PIEPER, Frank (2004): Das Effekte Praxisbuch, m. Carstensen. 

RATCLIFF, John (1993): Timecode: A User's Guide. Butterworth-Heinemann. 

OnAir Publishing 1 








BROSZEIT, Jörg(2007): IPTV und Interaktives Fernsehen. Grundlagen, 

Marktübersicht, Nutzerakzeptanz. Saarbrücken: Vdm Verlag Dr Müller. 

KARSTENS, Eric / Schütte, Jörg (2005): Praxishandbuch Fernsehen. Wie TV- 

Sender arbeiten. Vs Verlag. 

LENZ, Martin/ Reich, Andreas(2000): Digitales Fernsehen in der Praxis. Der 

sichere Start in die digitale Zukunft. Poing: Franzis Verlag. 

MUSIOL, Gerald/ Sonnenschein, Susan/ Kanzog, Julia(2007): Call-In-Shows 

im deutschen Fernsehen. Bestandsaufnahme und Analyse interaktiver 

Gewinnspielshows. Saarbrücken: VDM Verlag. 

WENGENROTH, Kai(2006): Neue Erlösformen im deutschen Fernsehen. 

Entwicklung und Zukunft der Fernsehfinanzierung. Saarbrücken: Vdm Verlag 

Dr Müller. 

ZETTL, Herbert(2005): Television Production Handbook. Wadsworth 

Publishing. 

Lehrinhalte Fundamental knowledge and skills relating to the principles, tools and 

methods of live broadcasts and traditional broadcasts such as television and 

radio as well as new media such as the internet (podcasts, video casts, multimedia 

platforms) and mobile media. 

3-25 Space & Media 1 

Titel der 


Umfang 3 ECTS 

Fundamental skills necessary for the development and implementation of live 

broadcasts. 

Space & Media 1 






BELLANTONI, Jeff; Woolman, Matt (2000): Moving type. Designing for time 

and space. Switzerland: RotoVision Book 

FLUSSER, Vilem (2000): Ins Universum der technischen Bilder. Vice Versa. 

MORRIS, Desmond (2002): Manwatching. Heyne. 

Lehrinhalte Fundamental knowledge and skills associated with classical and current 

media and interaction-oriented space and ambience design: Conceptualising, 

creating and staging of space and objects with sound, images, light, colors 

and interaction. Structuring and planning production processes for room 

installation projects. 

Fundamental skills necessary for the tools and methods of audio and visual 

media technology for use in real or virtual 3 dimensional environments. 



3-26 Editi ng 1 

Titel der 


Editing 1 

Umfang 5 ECTS 





Lehrinhalte Further fundamental knowledge of and skills for selecting, researching and 

evaluating”news” relevant topics in the editing of texts, images and sound for 

specific TV reports. 

3-27 Editoria l Cuts and Sound 

Titel der 


Umfang 3 ECTS 


Extended skills in writing and realising editorial contributions. 

Expanded ability to compare, analyse, argue and reflect on the formal 

aesthetic and content quality of a spot and its concrete application. 

Editorial Cuts and Sound 






Lehrinhalte Comunicating fundamental knowledge of and skills for editorial cuts: Use of 

editing software (e.g. Avid Mediacomposer, Final Cut Pro) sound realisation 

for electronic reporting productions or putting sound to reports (off-text etc.) 

as well as the technical, content, dramaturgical and aesthetic forms for 

alterations to suit editorial tasks. 



3-28 Sound synt hes is 1 

Titel der 


Umfang 4 ECTS 

Sound synthesis 1 






Roads, Curtis (2002) The computer music tutorial 

Ruschkowski, Andrè (1998) Elektronische Klänge und musikalische 

Entdeckungen 

MOTTE-HABER, Helga de la/ Minard, Robin/ Glasmeier, Michael/ Leitner, 

Bernhard (2003): Resonanzen. 

Lehrinhalte Basics of the current forms of analog and digital sound synthesis and 

modification, selection and combination of modules for individual sound 

applications, the forms of electronic sound production and sound 

modification, functional principles and methods of linking, the analysis of 

current sound aesthetics and their correlation to the methods used, the 

principles of frequency modulation and granular synthesis, sampling and 

modular systems. 

3-29 Storytelli ng 

Titel der 


Fundamental skill in combining sound modules or the creation of individual 

tools for the realisation of individual ideas; editing virtual analog synthesizers 

with the current modular systems. 

Storytelling 

Umfang 1 ECTS 







ESHUN, Kodwo (1999): Heller als die Sonne. Abenteuer in der Sonic Fiction. 

ID Verlag. 

POSCHARDT, Ulf (1997): DJ-Culture. Discjockeys und Popkultur. Rowohlt. 

SHEA, Michael (2002): How to Build A Small Budget Recording Studio From 

Scratch. McGraw-Hill/TAB Electronics. 

TOOP, David (1997): Oceans Of Sound. Klang, Geräusch, Stille. 

Diederichsen Diedrich (2005), Musikzimmer 



Lehrinhalte Further fundamental knowledge of analyses and reflections on current 

musical tendencies and genres in their historical context and the sociocultural 

discourses, reference systems, forms of audio expression and 

conceptual backgrounds connected with them. 

3-30 Sound for Video 

Titel der 


Umfang 1 ECTS 

Communicating differentiated fundamental knowledge of and skills for writing 

music for media including the visualisation or contextualisation (music 

criticism) and the ability to listen analytically or the development of narrative 

forms in musical expression. 

Sound for Video 







Lehrinhalte Fundamental knowledge of and skills for creating sound for video 

productions. 

3-31 Sound Recording and Studio Tec hno logy 

Titel der 


Umfang 2 ECTS 


Sound Recording and Studio Technology 





Lehrinhalte Fundamental knowledge of equipment types and wiring principles of a 

recording studio as well as typical microphone types. 

Fundamental skills, planning the recording process in a studio, preparations, 

wiring and execution. 



3-32 Compositio n ( Harmony , Counterpoint, M us ical T heory) 

Titel der 


Umfang 3 ECTS 


Composition (Harmony, Counterpoint, Musical Theory) 





Literaturempfehlungen ZIEGENRÜCKER, Wieland (1997): ABC Musik, Allgemeine Musiklehre. 

Breitkopf und Härtel. 

Lehrinhalte Fundamental knowledge of the musical principles of rhythm and tonality 

(basic element in music, significance and relationship of sounds to each other, 

basis for different texturing techniques, harmonic structures, melodies). 

3-33 TV Stud io Technology 

Titel der 


Umfang 2 ECTS 

Fundamental skills in designing harmony, melody and rhythm in the musical 

design of media products. 

TV Studio Technology 







Lehrinhalte Fundamental knowledge of and skills with using a television studio: TV 

camera technology, TV light technology, TV sound technology, TV camera 

direction, etc. 

3-34 Typography 2 

Titel der 


Typography 2 

Umfang 3 ECTS 


INTL 3 – course held in german, some material supplied in english, exam in english 

possible 






FORSSMAN, Friedrich/ Jong, Ralf de (2004): Detailtypografie. Schmidt 

(Hermann). 

BLACKWELL, Lewis (2005): Schrift als Experiment : Typographie im 20. 

Birkhauser. 

BLACKWELL, Lewis/ Carson, David (2000): The End of Print : Graphic Design 

of David Carson. Laurence King Pub. 

CLUB, Type Directors (2006): Typography 26 (Typography). Collins Design. 

KUNZ, Willi (1998): Typografie: Makroästhetik und Mikroästhetik. Niggli. 

MOSER, Horst (2003): Surprise Me: Editorial Design. Mark Batty Publisher. 

MAXBAUER, Andreas/ Maxbauer, Regina (2002): Praxishandbuch 

Gestaltungsraster. Schmidt (Hermann). 

TOMATO (1997): Process / A Tomato Project Munich. Schopfheim. 

TRIGGS, Teal (2003): Experimentelle Typografie. Stiebner. 

TSCHICHOLD, Jan (2001): Erfreuliche Drucksachen durch gute Typographie. 

Maro-Verlag. 

TURTSCHI, Ralf (2000): Praktische Typografie. Niggli AG. 

WILLBERG, Hans P./ Forssman, Friedrich (2005): Die [neue] Lesetypografie. 

Schmidt (Hermann). 

Magazine: Page (D), Novum (D), EYE (U.K.), Graphis (USA), Baseline (U.K.) 

Lehrinhalte Further fundamental knowledge of typography: Overview of “state-of-the-art” 

typography; expansion of typographic expertise using a print focus for a 

basis. Further knowledge of micro and macro typographic design principles. 

3-35 F ilm Ed it i ng 

Titel der 


Further fundamental skills in typographical design: reinforcing skills of all 

types in all of their uses and forms of expression from intensive practice and 

experience in their use, consolidation of skills with tools (InDesign). 

Film Editing 

Umfang 4 ECTS 





Literaturempfehlunge 

BELLER, Hans (2002): Handbuch der Filmmontage. Tr Verlagsunion. 

MCGRATH, Declan (2001): Editing and Postproduction / Screencraft Series. 

Focal Press. 

Lehrinhalte Fundamental knowledge of and skills for digital content edits in the creative 

process. 



3-36 Pr o jectm an agement f or Audio 

Titel der 


Umfang 1 ECTS 


Project Management for Audio 



Lehr- und Lernformen UE organisiert in 5 Gruppen je nach Wahlplichtmodul 3 



Schneidewind, Petra (2003) Selbstmanagement im Musikbetrieb 

Lehrinhalte Specific in-depth knowledge of and skills in subject-specific project 

management with a focus on organisational structures and course of complex 

media projects, their interfaces and the division of labour (projects: planning, 

execution; teams: leading or coordinating), team management, problem and 

emergency management, assett management and project calculation. 

3-37 Pr o jectm an agement f or Computer Anima tio n 

Titel der 


Umfang 1 ECTS 


Project Management for Computer Animation 






keine 

Lehrinhalte Specific in-depth knowledge of and skills in subject specific project 

management with a focus on organisational structures and course of complex 

media projects, their interfaces and the division of labour (projects: planning, 

execution; teams: leading or coordinating), team management, problem and 

emergency management, asset management and project calculations. 



3-38 Pr o jectm an agement f or Design 

Titel der 


Umfang 1 ECTS 


Project Management for Design 





BÄHRINGER, Joachim/ Böhler, Peter/ Schlaich, Patrick (2003): Projekte zur 

Mediengestaltung Springer, Berlin. 

OSSWALD,Kerstin (2002): Konzeptmanagement. Interaktive Medien - Interdisziplinäre 

Projekte. Springer, Berlin. ISBN 3540436073. 

GOTO,Kelly / COTLER,Emily (2004): Web ReDesign 2.0: Workflow that Works. Peachpit 

Press. ISBN 0735714339. 

Lehrinhalte Specific in-depth knowledge of and skills for project management in media design with a 

focus on organisational structures and workflows of complex media projects, their 

interfaces and the division of labour (projects: planning, execution; teams: leading or 

coordinating), team management, problem and emergency management, asset 

management and project evaluation. 

3-39 Pr o jectm an agement f or Video 

Titel der 


Umfang 1 ECTS 


Project Management for Video 





SINGLETON, Ralph S (1996): Film Budgeting : Or, How Much Will It Cost to Shoot Your 

Movie?. Lone Eagle Publishing Company. 

Lehrinhalte Specific in-depth knowledge of and skills in subject-specific project management with a 

focus on organisational structures and course of complex media projects, their interfaces 

and the division of labour (projects: planning, execution; teams: leading or 

coordinating), team management, problem and emergency management, asset 

management and project calculations. 



4 T E C H N O L O G Y ( P R O G R A M M I N G - S K I L L S R E Q U I R E D , E X C E P T 1 S T S E M E S T E R ) 

4-1 3 D Modelli ng & Anim at io n (M aya) 

Titel der 



3D Modelling & Animation (Maya) 



Lehr- und 

Lernformen: 



Literaturempfehlungen Tools(2005): The Art of Maya: An Introduction to 3D Computer Graphics. Sybex. ISBN 

1894893824 

Tools(2005): Learning Maya 7: Foundation. Sybex. ISBN 1894893743 

Gould(2005): Complete Maya Programming, Vol. II. Morgan Kaufmann. ISBN 0120884828 

Ziele und Lehrinhalte: Have an overview of the modelling and rendering processes. Know the different modelling 

techniques (Polygon, Nurbs, and Subdivision Surfaces). Can model, light, texture, create 

simple animations and tracking shots in an up to date 3D program and render the results. 

Are able to re-use the results of compositing software. 

4-2 Applied Mat hema ti cs 1 

Titel der 




Applied Mathematics 1 



Prüfungsmodalitäten: LV-abschließend 

Literaturempfehlungen G. Teschl, S. Teschl(2008): Mathematik für Informatiker: Band 1: Diskrete Mathematik 

und Lineare Algebra (eXamen.press). Springer. ISBN 3540708243 

G. Teschl, S. Teschl(2007): Mathematik für Informatiker: Band 2: Analysis und Statistik 

(eXamen.press). Springer. ISBN 3540724516. 

Beutelspacher, Albrecht(2006): Lineare Algebra. Vieweg. ISBN 352856508X 

Ziele und Lehrinhalte: Know the processes in linear algebra and be able to use them to solve mathematical 

problems. 



4-3 I ntr oduction to Databas es 

Titel der 



Introduction to Databases 



Lehr- und 

Lernformen: 



Literaturempfehlungen Faeskorn-Woyke/ Bertelsmeier/ Riemer/ Bauer(2007): Datenbanksysteme. Pearson 

Studium. ISBN 3827372666 

Kline(2001) SQL in a nutshell ISBN 3897211971 

Welling(2004): MySQL-Tutorial. München: Addison-Wesley. ISBN 978-3827321695 

Ziele und Lehrinhalte: Know the relational database model and concept of referential integrity. Be able to create 

simple data base models with 1:n and n:m create relations and convert them into a 

concrete DBMS. Be able to formulate SQL queries. Referential integrity, transactions, 

performance. 

4-4 Pr ogramming Basics (C+ +) 

Titel der 



Programming Basics (C++) 





Literaturempfehlungen Isernhagen/Helmke (2004): Softwaretechnik in C und C++ - Das Kompendium. Hanser 

Fachbuchverlag. ISBN 3446227156 

Bjarne(2000): Die C++ Programmiersprache 4., aktualis. u. erw. Aufl., Addison-Wesley. 

ISBN 978-3827316608 

Scott(1997): Effektiv C++ programmieren: 50 Möglichkeiten zur Verbesserung Ihrer 

Programme, Addison Wesley. ISBN 978-3827313058 

Strasser(2003): C++ Programmieren mit Stil, dpunkt Verlag, ISBN 978-3-89864-221-7 

Dawson(2003): Computerprojekte im Klartext. Pearson Studium. ISBN 3827370671 

Ziele und Lehrinhalte: Know the basic concepts of object-oriented programming. In addition to fundamental 

program knowledge like variables, directions, branches, simple data structures etc. the 

basics of object-oriented programming (classes, inheritance, methods, etc.). Are able to 

create simple programs themselves or take pre-existing program constructs and alter or 

modify them. 



4-5 Media Forma ts & Stand a r ds 

Titel der 



Media Formats & Standards 





Literaturempfehlungen Strutz(2002): Bilddatenkompression. Grundlagen, Codierung, JPEG, MPEG, Wavelets. 

Vieweg Verlag. ISBN 3528139226 

Burger/ Burge(2006): Digitale Bildverarbeitung. Springer, Berlin. ISBN 3540309403 

Biebeler(2007): Video-Codecs. Schiele & Schön. ISBN 3794907736 

Ziele und Lehrinhalte: Know the methods for storing and presenting multimedia content on computer systems, 

processes and standards of the compression of digital still and motion photographs, 

different parameters and modification possibilities for multi and hyper-media formats. They 

can find the appropriate format for the different applications (picture, audio, and video) and 

select according to criteria such as quality, storage needs, magnitude, scalability, streaming 

capability, processing capability and format converting. 

4-6 Media Pr oduction & Postproduction 1 

Titel der 



Media Production & Postproduction 1 





Literaturempfehlungen Schmidt(2005): Professionelle Videotechnik: Analoge Und Digitale Grundlagen, 

Filmtechnik, Fernsehtechnik, HDTV,Kameras, Displays, Videorecorder,Produktion Und 

Studiotechnik. Springer, Berlin. ISBN 3540242066 

Webers(2007): Handbuch der Film- und Videotechnik. Franzis. ISBN 3772354505 

Dickreiter(1997): Handbuch der Tonstudiotechnik Band 1/2. Saur. ISBN 359811320X 

Millerson(2001): Beleuchtungstechnik.das große Handbuch über die Film- und 

Fernsehbeleuchtungstechnik. Fachbuchverlag Andreas A Reil. ISBN 3932972813 

Appeldorn, W., van (2002): Handbuch der Film- und Fernsehproduktion ISBN 

3805835345 

Ziele und Lehrinhalte: Know the specific vocabulary of image design. Have an overview of camera, microphone 



4-7 Operations & IT 

Titel der 


and light technology; know the typical use of these devices in media production. 

Be able to use cameras, microphones, lighting and wiring, especially in current 

reporting. Be able to work with a video editing program. 

Operations & IT 




Lehr- und Lernformen: UE - Übung 


Literaturempfehlungen Kofler(2007): Linux: Installation, Konfiguration, Anwendung. Addison-Wesley, München. 

ISBN 3827324467 

Siever(2005): Linux in a Nutshell. O'Reilly; 4. Auflage. ISBN 978-3897214262 

Adelstein/Lubanovic(2007):Linux-Schnellkurs für Administratoren. O'Reilly. ISBN 978-3- 

89721-722-5 

Ziele und Lehrinhalte: Know the components and principle construction of computers and common operating 

systems. Know how to use command-line based operating systems. 

Be able to select an appropriate computer, perform simple installation and maintenance 

work, be able to correctly estimate where performance problems might arise. 

4-8 Web Pr ogramming 1 (HT ML , CSS, Jav ascrip t, A J AX) 

Titel der 



Web Programming 1 (HTML, CSS, Javascript, AJAX) 



Lehr- und 

Lernformen: 



Literaturempfehlungen Freeman(2006): HTML mit CSS & XHTML von Kopf bis Fuß. O'Reilly. ISBN 978-3897214538 

Zeldman(2006): Designing with Web Standards. Peachpit Press. ISBN 978-0321385550 

Cederholm(2005): Bulletproof Web Design: Improving flexibility and protecting against 

worst-case scenarios with XHTML and CSS. New Riders Press. ISBN 0321509021 

Müller(2007): Little Boxes. Markt+Technik-Verlag. ISBN 978-3827242242 

Münz(2002): HTML 4.01 - XHTML 1.0/1.1 - JavaScript - DHTML - CSS 

Münz(2006): Professionelle Websites. Programmierung, Design und Administration von 



Webseiten. Addison-Wesley, München. ISBN 3827323703 

Ziele und Lehrinhalte: Have an overview of the most important formats and languages used on the web. 

Understand the division of structure and presentation on the web, know the document object 

model, know about presentation problems (browser compatibility). 

Be able to create websites conforming to standards, can implement designs, can add 

interactivity with javascript and ajax. 

4-9 Augmented Real ity 1 

Titel der 



Augmented Reality 1 



Lehr- und 

Lernformen: 



Literaturempfehlungen Hainich (2006): The End of Hardware - A Novel Approach to Augmented Reality. ISBN 978- 

1419652189. 

Lindt/Ohlenburg/Pankoke-Babatz/Ghellal/Oppermann/Adams: Designing Cross Media 

Games2005, Munich. 

Bruns/ Neidhold(2003): Audio-, Video- und Grafikprogrammierung. Hanser Fachbuchverlag. 

ISBN 3446221158 

Ziele und Lehrinhalte: Know the fundamental concepts, theories, tools and uses of augmented reality. 

4-10 AV & Studio 1 

Titel der 



AV & Studio 1 



Lehr- und 

Lernformen: 



Literaturempfehlungen Schmidt(2005): Professionelle Videotechnik, 4. Auflage, Springer Verlag. ISBN 978- 

3540242062 

Webers(2007): Handbuch der Film- und Videotechnik, 8. Auflage, Franzis Verlag. ISBN 978- 

3772354502 

Mahler(2005): Die Grundlagen der Fernsehtechnik - Systemtheorie und Technik der 



Bildübertragung, Springer Verlag. ISBN 978-3540219002 

Technische Richtlinien zur Herstellung von Fernsehproduktionen für ARD, ZDF und ORF, 

Institut für Rundfunktechnik, 2003 

DIN 15996, Elektronische Laufbild- und Tonbearbeitung in Film-, Video- und 

Rundfunkbetrieben, 2004 

Mücher(2004): Fachwörterbuch der Fernsehstudio- und Videotechnik, 15. Auflage, Verlag 

BET 

Alten(1996): Audio in media – the recording studio, Wadsworth. ISBN 0534260640 

Görne(2004): Mikrofone in Theorie und Praxis, Elektor 2004. ISBN 978-3928051767 

Henle(2001): Das Tonstudio Handbuch. ISBN 978-3910098190 

Millerson(2001): Beleuchtungstechnik, Fachbuchverlag Andreas A Reil. ISBN 3932972813 

Ackermann(2002): Lichttechnik, R.Oldenburg Verlag Wien. ISBN 978-3486270266 

Fachzeitschriften: Digital Production, Reed Business Information GmbH , Professional 

Production, Eubuco Verlag GmbH , Film & TV Kameramann, I.Weber-Verlag, FKT - 

Fachzeitschrift für Fernsehen, Film und Elektronische Medien 

Ziele und Lehrinhalte: Know the principle structure of a television studio and the interaction of the individual 

components. Are able to independently configure a typical work station for audio and video 

technicians as well as carry out and evaluate technical measurement analyses of technical 

video and audio systems. 

4-11 Computer Graphics 2 

Titel der 



Computer Graphics 2 





Literaturempfehlungen Hill, Francis/Kelley, Stephen(2007): Computer Graphics Using Open GL (3rd Edition). 

Pearson Education. ISBN-13: 9780131496705 

Lengyel, Eric(2003): Mathematics for 3D Game Programming and Computer Graphics, 

Second Edition. Charles River Media. ISBN 1584502770 

Luna(2006): Introduction to 3D Game Programming with Direct X 9.0c: A Shader 

Approach. Wordware Publishing. ISBN 1598220160 

Engel(2008): Shader X6: Advanced Rendering. Charles River Media. ISBN 1584505443 

Engel(2004): Programming Vertex & Pixel Shaders. Charles River Media. ISBN 

1584503491 

Ziele und Lehrinhalte: Have in-depth knowledge of the mathematical background and of using programs to 

create photo-realistic 3D scenes with an up-to-date graphic programming interface. 



4-12 Game-Pr o ject 

Titel der 


Game-Project 




Lehr- und Lernformen: PT - Projekt 


Literaturempfehlungen jeweils aktuelle Literatur aus dem Projekt-Fachgebiet. 

Ziele und Lehrinhalte: Execute a game project with in specialised teams and use the general project 

management methods in a practical manner. 

4-13 Web Pr o ject 

Titel der 


Web Project 







Ziele und Lehrinhalte: Execute a web project with in specialised teams and use the general project management 

methods in a practical manner. 

4-14 Game Development 1 

Titel der 



Game Development 1 



Lehr- und 

Lernformen: 





Literaturempfehlungen Lindt/Ohlenburg/Pankoke-Babatz/Ghellal/Oppermann/Adams: Designing Cross Media 

Games2005, Munich. 

Rollings(2003): Game Architecture and Design. New Riders. ISBN 978-0735713635. 

Rouse(2001): Game Design Theory & Practice. ISBN 1556227353 

Scherfgen(2006): 3D-Spieleprogrammierung mit DirectX 9 und C++.. Hanser 


Kalista(2005): C++ für Spieleprogrammierer.. Hanser Fachbuchverlag. ISBN 3446403329. 

Wigard(2007): XNA Game Studio Express. Spieleprogrammierung für PC und Xbox. Mitp- 

Verlag. ISBN 3826617711 

Strong(2007): Creating Game Art for 3D Engines. Charles River Media. ISBN 1584505486 

Ziele und Lehrinhalte: Know the tools and programming concepts in game development. Be able to implement and 

test simple games with game engines or graphic libraries. 

4-15 I nteractive Mul t imedia- P r ogramming 

Titel der 



Interactive Multimedia-Programming 



Lehr- und 

Lernformen: 



Literaturempfehlungen Moock(2007): Essential ActionScript 3.0. Adobe Dev Library. ISBN 0596526946 

Lott/Rotondo/Ahn/Atkins (2008): Adobe AIR in Action. Manning Publications. ISBN 

1933988487. 

Ziele und Lehrinhalte: Have in-depth knowledge of the multimedia programming for web and stand-alone 

applications, be able to plan, implement and further develop these applications. 

4-16 Media Asse t M an agement 1 

Titel der 



Media Asset Management 1 



Lehr- und 

Lernformen: 





Literaturempfehlungen Austerberry(2006): Digital Asset Management, Second Edition. Focal Press. ISBN 

0240808681 

Mauthe(2004): Professional Content Management Systems / Handling Digital Media Assets - 

Wiley & Sons. ISBN 978-0470855423 

Kuch(2007): Rechtemanagement multedialer Assets. Vdm Verlag Dr. Müller. ISBN 978- 

3836424905 

Troppens/Erkens/Müller-Friedt(2007): Speichernetze, d-Punkt Verlag, ISBN 978-3-89864- 

393-1 

Jacobsen et.al (2005): Implementing a Digital Asset Management System: For Animation, 

Computer Games, and Web Development. Focal Press. ISBN 0240806654 

Ziele und Lehrinhalte: Know the essential technical components and organisational processes of media asset 

management systems. Know the cycles, media used and problems with data storage. Be 

able to use and adapt web content management systems and library asset management 

systems. 

4-17 Mobil e Applic at ions 1 

Titel der 



Mobile Applications 1 



Lehr- und 

Lernformen: 



Literaturempfehlungen Schmatz, Klaus-Dieter (2006): Java Micro Edition. Dpunkt Verlag. 2. Auflage. ISBN 978- 

3898644181 

Breymann, Ulrich und Mosemann, Heiko (2006): Java ME. Anwendungsentwicklung für 

Handys, PDA und Co. Hanser Fachbuchverlag. ISBN 978-3446229976 

Tople, Kim (2002): J2ME in a Nutshell. O'Reilly Media. ISBN 978-0596002534. 

Pfeiffer, Michael (2006): Java Micro Edition. Mobile Anwendungen mit der MIDP 2.0 

entwickeln. Galileo Press. ISBN 978-3898425056. 

diverse Dokumentation zu open source Plattformen 

Ziele und Lehrinhalte: Know the fundamental concepts behind mobile applications, usage scenarios and usability 

characteristics of mobile devices. Know mobile platforms and selected programming 

interfaces. Be able to develop, implement and test simple applications. 

4-18 Mu lt imed ia Ne tworks & IT Secur i ty 

Titel der 



Multimedia Networks & IT Security 





Lehr- und 

Lernformen: 



Literaturempfehlungen Larry L. Peterson / Bruce S. Davie (2007): Computernetze - Eine systemorientierte 

Einführung, d-Punkt Verlag, ISBN 978-3-89864-491-4 

Rech(2007): Ethernet - Technologien und Protokolle für die Computervernetzung, d-Punkt 

Verlag, ISBN 978-3-936931-40-2 

Tanenbaum(2002): Computer Networks, Pearson Education, ISBN 978-0130661029 

Wegner(2007): Online-Video, d-Punkt Verlag, ISBN 978-3-89864-496-9 

Ziele und Lehrinhalte: Know network technologies, architecture and protocols, which play an important role when 

it comes to transferring multimedia data or for games and the web. Know the fundamentals 

of cryptographic methods. Know the uses of the technology. 

Know how to start up Ethernet LANs and configure connected hosts. Be able to search for 

and isolate simple faults in networks. Be able to install and configure software for streaming 

servers. 

4-19 Social Ne tworks & Commun it ies 

Titel der 



Social Networking & Communities 



Lehr- und 

Lernformen: 



Literaturempfehlungen Howard Rheingold's The Virtual Community. online 

Leuf/Cunningham(2001): The Wiki Way: Quick Collaboration on the Web. Addison-Wesley 

Professional. ISBN 020171499X 

Segaran(2007): Programming Collective Intelligence: Building Smart Web 2.0 Applications. 

O'Reilly. ISBN 978-0596529321 

Nickull/Hinchcliffe/Governor: Web 2.0 Design Patterns: What entrepreneurs and information 

architects need to know (Paperback) 

Ziele und Lehrinhalte: Know the theories from psychology, sociology, communication sciences and marketing 

about the phenomena of online communities. They know the important social network and 

community systems and their technical basis. Be able to select and adapt technology for 

different communication scenarios. Be able to create connections between different web 

applications by means of feeds, web services, widgets and plugins. 



4-20 Software Engineer ing 

Titel der 



Software Engineering 





Literaturempfehlungen Ghezzi/Jazayeri/Mandrioli(2002): Fundamentals of Software Engineering (2nd Edition). 

Prentice Hall. ISBN 0133056996 

Sommerville(2006): Software Engineering. Addison Wesley. ISBN 0321313798 

Siedersleben (2002): Softwaretechnik. Praxiswissen für Softwareingenieure. Hanser 


Zuser/Grechenig/Köhle(2004): Software Engineering mit UML und dem Unified Process. 

München: Person Studium. ISBN 3-8273-7090-6 

Freeman/ Freeman/ Sierra(2005): Entwurfsmuster von Kopf bis Fuß. O'Reilly. ISBN 

3897214210 

Brooks(1995): The Mythical Man-Month: Essays on Software Engineering, Anniversary 

Edition (2nd Edition). Addison-Wesley Professional. ISBN 0201835959 

Fowler (2005): Refactoring- Studentenausgabe. Oder wie Sie das Design vorhandener 

Software verbessern (Programmer's Choice). Addison-Wesley, München. ISBN 

3827322782 

Ziele und Lehrinhalte: Know the phases of the software development cycle, relevant development documents, 

know the design patterns for software and professionally relevant methods such as rapid 

prototyping, extreme programming and agile software development. 

Are able to cooperate in the different development phases of large-scale software 

projects. 

4-21 Visual Pr ogramm i ng (Pr ocessing ) 

Titel der 



Visual Programming (Processing) 



Lehr- und 

Lernformen: 



Literaturempfehlungen Reas/Fry(2007): Processing, A Programming Handbook for Visual Designers and Artists 

ISBN 978-0262182621 

Greenberg(2007): Foundation Processing. An Introduction to Creative Code and 

Computational Art ISBN 978-1590596173 



Ziele und Lehrinhalte: Know the principle software design paradigms for visual programming as well as the most 

important development environments for music and multimedia projects. 

Be able to use selected environments for the programming of interactive applications as 

well as develop applications and their core formed by generative computer graphics. 

Furthermore they can develop modules themselves for these environments and thus 

expand the application spectrum. 

4-22 Web Technologies 1 (F r a meworks, CMSs) 

Titel der 



Web Technologies 1 (Frameworks, CMSs) 



Lehr- und 

Lernformen: 



Literaturempfehlungen Kappel/ Pröll/ Reich/ Retschitzegger(2003): Web Engineering. Systematische Entwicklung 

von Webanwendungen.. Dpunkt Verlag. ISBN 3898642348 

Bosch, Andy(2004): Java Server Faces. Addison-Wesley, München. ISBN 3827321271 

Thomas/ Hansson/ Breedt/ Clark/ Davidson/ Gehtland/ Schwarz(2006): Agile Web 

Development with Rails, 2nd Edition. Pragmatic Bookshelf. ISBN 0977616630 

Möhrke(2008): Zend Framework. Galileo Press. ISBN 3836210681 

Gabriel(2008): Django. Einführung in das Python Web Framework. Open Source Press. 

ISBN 3937514414 

Ziele und Lehrinhalte: Know the concepts for planning and developing web applications. Have an overview of the 

current technologies and frameworks. Be able to use concepts like model/view/controller, 

scaffolding etc. in different frameworks. Know the methods for internationalising websites. 

Know the current security problems and counter measures. They are able to develop web 

applications based on a current framework or web content management systems (Web 

CMS). 

4-23 Pr o ject ma nagement & Workflows for Game Development 

Titel der 



Project management & Workflows for Game Developement 



Lehr- und 

Lernformen: 





Literaturempfehlungen Beck/Andres(2004 2 ): Extreme Programming Explained: Embrace Change. Addison-Wesley 

Professional. ISBN 0321278658 

Oestereich/Weiss(2007): APM – Agiles Projektmanagement, d-Punkt Verlag, ISBN-13 978- 

3-89864-386-3 

Cohn(2005): Agile Estimating and Planning. Prentice Hall PTR. ISBN 0131479415 

Pichler(2007): Scrum - Agiles Projektmanagement erfolgreich einsetzen. dpunktverlag. 

ISBN 3898644782 

Doar(2005): Practical Development Environments. O'Reilly Media. ISBN 0596007965 

Hight/Novak(2007): Game Development Essentials: Game Project Management: Game 

Project Management. CENGAGE Delmar Learning. ISBN 1418015415 

Irish(2005): The Game Producer's Handbook. Course Technology PTR. ISBN 1592006175 

Ziele und Lehrinhalte: Know the specialised methods and models for selected areas of concentration (web or 

game) based on general project management and software engineering knowledge. Know 

the specialist project management and CASE tools; use version control and asset 

management systems. 

4-24 Pr o ject ma nagement & Workflows for Web D evelopment 

Titel der 



Project management & Workflows for Web Developement 



Lehr- und 

Lernformen: 



Literaturempfehlungen Beck/Andres(2004 2 ): Extreme Programming Explained: Embrace Change. Addison-Wesley 

Professional. ISBN 0321278658 

Oestereich/Weiss(2007): APM – Agiles Projektmanagement, d-Punkt Verlag, ISBN-13 978- 

3-89864-386-3 

Cohn(2005): Agile Estimating and Planning. Prentice Hall PTR. ISBN 0131479415 

Pichler(2007): Scrum - Agiles Projektmanagement erfolgreich einsetzen. dpunktverlag. 

ISBN 3898644782 

Doar(2005): Practical Development Environments. O'Reilly Media. ISBN 0596007965 

Bergmann(2005): PHPUnit kurz und gut. O'Reilly. ISBN 3897215152 

Popp(2007): Konfigurationsmanagement mit Subversion, Ant und Maven, d-Punkt Verlag, 

ISBN-13 978-3-89864-487-7 

Collins-Sussman/Fitzpatrick/Pilato/Sussman(2006): Versionskontrolle mit Subversion. 

O'Reilly. ISBN 3897214601 

Goto/Cotler(2004 2 ): Web ReDesign 2.0: Workflow that Works. Peachpit Press. ISBN 

0735714339 . 

Ziele und Lehrinhalte: Know the specialised methods and models for selected areas of concentration (web or 

game) based on general project management and software engineering knowledge. Know 

the specialist project management and CASE tools; use version control and asset 



management systems. 

5 W O R K M E T H O D S , C O M M U N I C A T I O N 

5-1 Pr o jectm an agement 2 

Titel der 


Umfang 1 ECTS 


Project Management 2 






PATZAK, Gerold; RATTAY, Günther; u.a. (2004/4): Projekt Management. Ein 

Leitfaden zum Management von Projekten, Projektportfolios und 

projektorientierten Unternehmen. 

Lehrinhalte Expanded fundamental knowledge of and skills for project management with 

special attention paid to the complex methods of media specific and multimedia 

productions, difficult team processes and cost calculations. 

5-2 I ntegrated Communicati on 

Titel der 


Umfang 1 ECTS 


Integrated Communication 





Literaturempfehlungen BRUHN,Manfred (1992): Integrierte Unternehmenskommunikation: 

Ansatzpunkte fur eine strategische und operative Umsetzung integrierter 

Kommunikationsarbeit. CE. Poeschel. ISBN 3791006126. 

KARMASIN, Matthias (2000): Grundlagen des Medienmanagements. 

München: Fink. 

WEIS, Hans Christian (2001): Kompakt-Training Marketing. Leipzig. Kiehl. 

GARBE, Jutta / MAIRITSCH, Karin / KANA, Robert (2003): http:// KONZEPT : 

Wiener Neustadt. Ikon VerlagsGesmbH. 

Lehrinhalte Fundamental knowledge of concepts, aims, instruments and practice of 

intergrated corporate communication with special attention given to team 

and project management processes in cross-media productions. 



5-3 Team Work, Te am Development 

Titel der 


Umfang 1 ECTS 


Team Work, Team Development 





ROSENKRANZ,Hans (2001): Von der Familie zur Gruppe zum Team. 

Junfermann. ISBN 3873870150. 

LOFFING,Christian / STUMPF, Siegfried (2003): Teamarbeit und 

Teamentwicklung.. Hogrefe Verlag GmbH + Co. ISBN 3801716716. 

LANGNER,Christian Malorny; Marc A. (2007): Moderationstechniken. 

Werkzeuge für die Teamarbeit. Hanser Fachbuch. ISBN 3446412328. 

Lehrinhalte Fundamental knowledge of and skills for working in a team with attention 

given to dialectics, negotiations, discussions, moderation and team 

development. 

6 T H E O R Y , A C A D E M I C W R I T I N G 

6-1 Cul tur a l T heory 1 

Titel der 


Umfang 1 ECTS 

Cultural Theory 1 






Lehrinhalte Fundamental knowledge of cultural theories and the possibility of 

implementing them for the practical purposes of cultural production and 

analysis. 



6-2 Art Theory 1 

Titel der 


Art Theory 1 

Umfang 1 ECTS 






Lehrinhalte Fundamental knowledge of essential development trends and basic 

theoretical positions behind art in the 20 th century (the creation and influence 

of different art and art theory concepts), the terminology, aims, relevant 

methods, means of implementation, individual discourses on art and 

perspectives on art theory research. 

6-3 Media Theory 2 

Titel der 


Umfang 1 ECTS 

Differentiated skills for competent argumentation about the differing outward 

forms of contemporary art, the argumentation and analytical competency, 

self-reflection as to personal creative-artistic works (for self-marketing). 

Media Theory 2 





Lehrinhalte Expanded fundamental knowledge of media historical events and media 

theory positions, the position of media theory within cultural studies 

research, the creation and influence of mediatisation, the implementation 

possibilities both generally and specifically for the conception and finalisation 

processes (for multi-media art ideas). 

Differentiated basic analytical skills as to the roll of media theory within the 

creation of culture and within cultural studies research and to create a 

concept of what media and communications mean in the face of the 

challenges posed by the 21 st century. 



6-4 Media His tory: D esig n a nd Pho tography 

Titel der 


Umfang 1 ECTS 


Media History: Design and Photography 





HOLLIS, Richard (2002): Graphic Design: A Concise History, Second Edition 

(World of Art). Thames. 

Lehrinhalte Fundamental knowledge of historic sources, styles and references in graphic 

and communication design to inspire and classify recent works and for the 

positioning of one’s own design work. 

6-5 Media His tory and Ana ly sis: F i lm and Te levis ion 

Titel der 




Fundamental knowledge of the historical development of photography and its 

use in graphic design, film and animation. 

Media History and Media Analysis: Film and Television 





Lehrinhalte Fundamental knowledge of the discipline and differentiation of cinematic 

perception (introduction to the basics of television and cinematic aesthetics), 

provides a basis for “cinematic consciousness”; special focus: contemporary 

changes to diverse media and their influence. 

Fundamental ability to analyse and process current and past productions 

from a social and social political as well as aesthetic point of view. 



6-6 Hermene ut ics 

Titel der 


Umfang 1 ECTS 

Hermeneutics 






FLICK, Uwe (2002): Qualitative Sozialforschung. Eine Einführung. Reinbeck 

bei Hamburg: Rowohlt. 

Lehrinhalte Fundamental knowledge of the prerequisites for textual analysis by explaining 

the concepts of “science” and “hermeneutics”, an overview of investigative 

design and methods and an overview of the different types of textual analysis 

and interpretation and relaying the basic skills necessary for textual analysis 

with the aid of texts from media and cultural theory. 

6-7 Qual i ta tive Research Me thods 1 

Titel der 


Umfang 1 ECTS 


Qualitative Research Methods 1 






bei Hamburg: Rowohlt; 

FLICK, Uwe; KARDOFF, Ernst von; STEINKE, Ines (Hrsg.) (2000): Qualitative 

Forschung. Ein Handbuch. Reinbeck bei Hamburg: Rowohlt; 

MIKOS, Lothar; WEGENER, Claudia (Hrsg.) (2005): Qualitative 

Medienforschung. Ein Handbuch. Konstanz: UVK. 

KARMASIN, M., RIBING, R. (2002/3): Die Gestaltung wissenschaftlicher 

Arbeiten, Wien: Facultas 

Lehrinhalte Differentiated fundamental knowledge of concepts, goals, structures, core 

elements, instruments of qualitative investigation methods. Fundamental 

skills for the development of research topics taking into consideration 

theoretical analysis, preparation for the execution of case studies by case 

selection and approach methodology in the field investigated. 



6-8 Academic Wr it ing (i n german) 

Titel der 



Academic Writing (in german) 



Lehr- und 

Lernformen: 



Literaturempfehlungen Franck/Stary(2007): Die Technik wissenschaftlichen Arbeitens. Eine praktische Anleitung. 

UTB, Stuttgart. ISBN 3825207242 

Day/Gastel(2006): How to Write and Publish a Scientific Paper: 6th Edition (How to Write 

and Publish a Scientific Paper). Greenwood Press. ISBN 0313330409 

Ziele und Lehrinhalte: Know specialist scientific conferences, publications and high-quality specialist journals. Be 

able to estimate the quality of sources. Be able to write a scientific seminar or bachelor 

thesis. 

6-9 Bache lor‘s Thes is 1 with Seminar 

Titel der 



Begleitende Lehrveranstaltung zur Bachelorarbeit 1 



Lehr- und 

Lernformen: 

SE - Seminar 


Literaturempfehlungen Franck/Stary(2007): Die Technik wissenschaftlichen Arbeitens. Eine praktische Anleitung. 

UTB, Stuttgart. ISBN 3825207242 

Dawson(2003): Computerprojekte im Klartext .. Pearson Studium. ISBN 3827370671 

Day/Gastel(2006): How to Write and Publish a Scientific Paper: 6th Edition. Greenwood 

Press. ISBN 0313330409 

diverse Fachliteratur und Fachartikel 

Ziele und Lehrinhalte: Be able to write a practice-centered bachelor’s thesis, which takes the form of a theoretical 

reflective project or internship thesis. Know the relevant technical literature and possible 

research literature. 



7 E N G L I S H 

7-1 Applied La nguage Tasks 1 

Titel der 


Umfang 1 ECTS 


Applied Language Tasks 1 





MCCARTHY, Michael/ O'Dell, Felicity/ MacCarthy, Michael (2005): Test Your 

English Vocabulary in Use, Advanced. Klett. 

NELSON, Robert (2003): Critical Terms for Art History, Second Edition. 

University Of Chicago Press. 

POWELL, Mark (2003): Presenting in English, Coursebook. Klett. 

Lehrinhalte In-depth knowledge of communication skills (esp. classic introductions and 

argumentation) and working with complex texts (contents from areas of 

media and culture in close cooperation with media studies). 

7-2 Eng lis h Advanced 

Titel der 


Umfang 1 ECTS 

English Advanced 



Lehr- und Lernformen RE 



BISCHOFF, Gunther (1974): Speak you English. Rowohlt TB. 

BRINKMANN, Hans (1988): How to avoid Mistakes. Diesterweg. 

HARMER, Jeremy (2004): How to Teach Writing. Pearson ESL. 

HASHEMI, Louise/ Murphy, Raymond (2004): English Grammar in Use. Klett. 

HOFFMANN, Hans (2001): English Grammar Exercises. Max Hueber Verlag. 

JORDAN, R. R (1996): English for Academic Purposes. Klett. 

MCCARTHY, Michael/ O'Dell, Felicity/ Shaw, Ellen/ MacCarthy, Michael 

(1997): Vocabulary in Use. Klett. 

MURPHY, Raymond (2004): English Grammar in Use, with answers. Klett. 

Lehrinhalte Fundamental knowledge of skills relating to communication, i.e. linguistic 

flexibility both in writing and speaking, English grammar and the 

understanding and use of specialist “language” (not isolated concepts but 

rather contexts). Basic knowledge and skills in dealing with difficult texts 

(contents focusing on the areas of specialisation, current events, active 



7-3 Eng lis h 1 

Titel der 


Englisch 1 


vocabulary expansion). 



Lehr- und 

Lernformen: 

UE - Übung 


Literaturempfehlungen Glendinning/McEwan (2006): Oxford English for Information Technology. Oxford University 

Press. ISBN 0194574954 

Glendinning/McEwan (2003): Basic English for Computing: Student's Book. Oxford 

University Press, USA. ISBN 0194574709 

Marks (2007): Check Your English Vocabulary for Computing. A & C Black Publishers. ISBN 

0713679174 

Diverse Magazine und Internetquellen 

Ziele und Lehrinhalte: Be able to describe and explain media subjects fluently in English; understand, summarise 

and discuss relevant English language Internet texts and journal articles; take part in 

informal and professional discussions about games, the web and multimedia both orally and 

in the Internet, present and argue your point of view both orally and in articles. 


MediaCube Course Descriptions Spring Term 2010 

S P R I N G T E R M 2 0 1 0 

March to July 2010 

Curiculum Sem Course-No German Course Title English Course Title 

Courses offered for incoming students 

Course 

Type ECTS INTL WS/SS 

INTL * MMAIMEMIUE Media Mix Media Mix UE 7,5 5 SS 

INTL * MMAIDECOUE Design Compilation Design Compilation UE 7,5 5 SS 

INTL * IO Deutsch als Fremdsprache I German as a foreign language I 5 WS 

INTL * IO Deutsch als Fremdsprache - Fortgeschrittene Lerner German as a foreign language - advanced learners 5 WS 

Interdisciplinary + Crossdisciplinary 

MC-2008 * MMAB6GVTVO Gastvorträge Transmedia Transmedia Guest Lectures VO 0,5 3 WS 

MC-2008 * MMT Gastvorträge Emerging Technologies Emerging Technologies Guest Lectures VO 0,5 3 WS 

MMT-B-2008 2 MMTB2GGEVO Grundlagen der Mediengestaltung (für ProgrammiererInnen) Media-Design Basics (for Programmers) VO 1 2 SS 

MMA-B-2008 2 MMAB2PR2IL Webprogrammierung 2 (für DesignerInnen) Web Programming 2 (Flash + Actionscript for Designers) ILV 2 3 SS 

MMA-B-2008 4 MMAB4MP2IL Multimedia-Programmierung 2 (für DesignerInnen) Multimedia Programming 2 (PHP + Flash for Designers) ILV 3 4 SS 

MMT-B-2008 4 MMTB4BOWIL Business of Web Business of Web ILV 1 4 SS 

MMT-B-2008 4 MMTB4BOGIL Business of Game Business of Game ILV 1 4 SS 

Creative-Artistic Practice (Portfolio Required) 

MMA-B-2008 2 MMAB23D2UE 3D Einführung 2 3D Introduction 2 UE 3 4 SS 

MMA-B-2008 2 MMAB2WAZIL Aktzeichnen & -modellierung Life Drawing and Modelling ILV 2 2 SS 

MMA-B-2008 2 MMAB2WAAIL Analoge Animation Analog Animation ILV 2 3 SS 

MMA-B-2008 2 MMAB2AG2IL Auditive Gestaltung 2 Auditory Design 2 ILV 3 3 SS 

MMA-B-2008 2 MMAB2FTGIL Film & TV Gestaltung Cinematic and TV Design ILV 3 3 SS 

MMA-B-2008 2 MMAB2FWZUE Filmische Werkzeuge Cinematic Tools UE 3 3 SS 

MMA-B-2008 2 MMAB2WFOIL Fotografie Ergänzung Photography ILV 2 4 SS 

MMA-B-2008 2 MMAB2KOEIL Konzepterstellung Concept Development 2 ILV 2 4 SS 

MMA-B-2008 2 MMAB2TG1IL Typografie 1 Typography 1 ILV 2 2 SS 

MMA-B-2008 4 MMAB3WO2IL On Air Publishing 2 On Air Publishing 2 ILV 3 4 SS 

MMA-B-2008 4 MMAB3WR2IL Raum & Medien 2 Space & Media 2 ILV 3 4 SS 

MMA-B-2008 4 MMAB43D2IL 3D Animation 2 3D Animation 2 ILV 7 3 SS 

MMA-B-2008 4 MMAB43DIUE 3D Industry 3D Industry UE 1 3 SS 

MMA-B-2008 4 MMAB43DVIL 3D Visualistik & Illustration 3D Visualization and Illustration ILV 1 3 SS 

MMA-B-2008 4 MMAB4APPIL Audio Postproduktion Audio Post Production ILV 2 3 SS 

MMA-B-2008 4 MMAB4WA2IL Audiovisualistik 2 Audiovisualistik 2 ILV 3 4 SS 

MMA-B-2008 4 MMAB4BREIL Bildregie Camera Direction ILV 3 3 SS 

MMA-B-2008 4 MMAB4CMIIL Crossmediale Informationsgestaltung Crossmedia Information Design ILV 3,5 3 SS 

MMA-B-2008 4 MMAB4DVXIL Digital Visual Effects Digital Visual Effects ILV 3 4 SS 

MMA-B-2008 4 MMAB4DOKIL Dokumentarfilm Documentary ILV 2 4 SS 

MMA-B-2008 4 MMAB4DB2UE Drehbuch 2 Screen Play 2 UE 1 2 SS 

MMA-B-2008 4 MMAB4FMMIL Filmmusik Movie Soundtrack ILV 1 4 SS 

MMA-B-2008 4 MMAB4FENIL Formatentwicklung Format Development ILV 3 4 SS 

MMA-B-2008 4 MMAB4WG2IL Gamedesign 2 Game Design 2 ILV 3 3 SS 

MMA-B-2008 4 MMAB4IKOIL Interaktive Kommunikation Interactive Design and Interactive Information ILV 2,5 3 SS 

MMA-B-2008 4 MMAB4KOAIL Komposition & Arrangement Composition and Arrangement ILV 2 3 SS 

MMA-B-2008 4 MMAB4LK2UE Licht & Kamera 2 Lights and Camera 2 UE 1 4 SS 

MMA-B-2008 4 MMAB4MIMUE Mix & Mastering Mix und Mastering UE 4 5 SS 

MMA-B-2008 4 MMAB4WM2IL Motion Graphics 2 Motion Graphics 2 ILV 3 4 SS 

MMA-B-2008 4 MMAB4PFOIL Portfolio (Mediendesign) Portfolio (Design) ILV 2 3 SS 

MMA-B-2008 4 MMAB4RE2UE Redaktion 2 Editing 2 UE 2 4 SS 

MMA-B-2008 4 MMAB4REGIL Regie Directing ILV 3 4 SS 

MMA-B-2008 4 MMAB4SST2IL Soundsynthese 2 Sound Synthese 2 ILV 3 4 SS 

MMA-B-2008 4 MMAB4SPRIL Studioproduktion Studio Production ILV 4 3 SS 

MMA-B-2008 4 MMAB4VPPIL Video Postproduktion Video Postproduction ILV 2 3 SS 

MMA-B-2008 4 MMAB4WMVIL Werbefilm & Musikvideo Advertising Films & Music Videos ILV 2 4 SS 

Technology (Programming-Skills required) 

MMT-B-2008 2 MMTB2MATIL Angewandte Mathematik 2 Applied Mathematics 2 ILV 4 2 SS 

MMT-B-2008 2 MMTB2BQAPT Basisqualifikation Individual Programming Project PT 2 2 SS 

MMT-B-2008 2 MMTB2CGRIL Computergrafik 1 Computer Graphics 1 ILV 2,5 2 SS 

MMT-B-2008 2 MMTB2DALIL Datenstrukturen & Algorithmen Data Structures & Algorithms (C++) ILV 4,5 2 SS 

MMT-B-2008 2 MMTB2EMTIL Einführung Medientechnik Media Technology ILV 2,5 2 SS 

MMT-B-2008 2 MMTB2MPPIL Medienproduktion & Postproduktion 2 Media Production & Postproduction 2 ILV 2 2 SS 

MMT-B-2008 2 MMTB2MPRIL Multimedia Programmierung Multimedia Programming (Actionscript) ILV 2,5 3 SS 

MMT-B-2008 2 MMTB2WPRIL Webprogrammierung 2 Web Programming 2 (PHP+MySQL) ILV 2,5 2 SS 

MMT-B-2008 2 MMTB2XMLIL XML & Datenbanken XML & Databases ILV 2 2 SS 

MMT-B-2008 4 MMTB4AREIL Augmented Reality 2 Augmented Reality 2 ILV 2,5 4 SS 

MMT-B-2008 4 MMTB4AVSIL AV & Studio 2 AV & Studio 2 ILV 2 4 SS 

MMT-B-2008 4 MMTB4EGRIL Echtzeit Grafik Realtime Graphics ILV 3 3 SS 

MMT-B-2008 4 MMTB4EPRIL Erweiterte Konzepte der Programmierung Advanced Programming ILV 3 2 SS 

MMT-B-2008 4 MMTB4GDEIL Game Development 2 Game Development 2 ILV 4,5 4 SS 

MMT-B-2008 4 MMTB4INTIL Interface Technologies Interface Technologies ILV 2,5 4 SS 

MMT-B-2008 4 MMTB4MAMIL Media Asset Management 2 Media Asset Management 2 ILV 2 4 SS 

MMT-B-2008 4 MMTB4MAPIL Mobile Applications 2 Mobile Applications 2 ILV 2 4 SS 

MMT-B-2008 4 MMTB4MMIIL Multimedia Informationssysteme Multimedia Information Systems ILV 2,5 3 SS 

MMT-B-2008 4 MMTB4MMSIL Multimedia Sicherheit Multimedia Security ILV 2,5 3 SS 

MMT-B-2008 4 MMTB4MQAPT Multimediale Qualifikation Multimedia Project PT 3 3 SS 

MMT-B-2008 4 MMTB4WOPIL Web Operations Web Operations ILV 3 4 SS 

MMT-B-2008 4 MMTB4WTEL Web Technologies 2 Web Technologies 2 (Webservices) ILV 4 4 SS 

Work Methods, Communication 

MC-2008 2 MMTB2PMAVO Projektmanagement 1 Project Management 1 VO 1 2 SS 

MMA-B-2008 4 MMAB4TM2IL Teammanagement Teammanagement ILV 0,5 2 SS 

MMT-B-2008 6 MMTB6MEWIL Medienwirtschaft Media Managements ILV 2 3 SS 

MC-2008 6 MMAB6ORMIL Organisationsmanagement Organisational Management ILV 1 3 SS 

MC-2008 6 MMAB6RETVO Recht Austrian Law VO 1 2 SS 

Theory, Academic Writing 

English 

MMA-B-2008 2 MMAB2MT1VO Medientheorie 1 Media Theory 1 VO 1 2 SS 

MC-2008 2 MMTB2KULVO Kulturtheorie 2 Cultural Theory 2 VO 1 2 SS 

MMA-B-2008 4 MMAB4MD1VO Mediologie 1 Mediology 1 VO 1 2 SS 

MMA-B-2008 4 MMAB4KT2VO Kunsttheorie 2 Theory of Art 2 VO 1 2 SS 

MMA-B-2008 6 MMAB6MD2VO Mediologie 2 Mediology 2 VO 1 2 SS 

MMA-B-2008 2 MMAB2MG2VO Mediengeschichte: Musik Media History: Music VO 1 2 SS 

MMA-B-2008 4 MMAB4MGAIL Mediengeschichte & Medienanalyse: Animation Media History and Analysis: Animation ILV 1,5 3 SS 

MMT-B-2008 4 MMTB4TREILV Technische Redaktion Technical Documentation ILV 2 3 SS 

MMT-B-2008 4 MMTB4TRWIL Thinking / Reading / Writing Thinking / Reading / Writing ILV 1 5 SS 

MMA-B-2008 4 MMAB4QF2IL Qualitative Forschungsmethoden 2 Qualitative Research Methods 2 ILV 5 2 SS 

MMT-B-2008 2 MMTB2ENGUE Englisch 2 English 2 UE 1,5 5 SS 

MMA-B-2008 4 MMAB4AL2IL Applied Language Tasks 2 Applied Language Tasks 2 ILV 1 5 SS 



8 C O U R S E S O F F E R E D F O R I N C O M I N G S T U D E N T S 

8-1 D esign Compila tio n 

Titel der 



Design Compilation 


Ziele und 

Lehrinhalte: 

8-2 Media Mix 

Titel der 


design compilation is a project based course. you will be doing one big semesterproject while 

the lecturer will be coaching you during the whole semester. at the end of the semester an 

exhibition of the artworks is planned. 

the project task will be an unusual one which allows you to work very intuitive and free. it is 

not necessary that you know any computer programmes. you can work totally analogue. if 

you lack knowledge in certain softwares and want to gain new one, mma offers tutoring 

programmes. 

Media Mix 



Ziele und 

Lehrinhalte: 

MediaMix is a multimedia project, bringing a creative idea through different media to an 

audience. The course emphasizes strong ideas, a creative vision that will be communicated 

through at least two different media. Idea and concept are restricted to one main theme (yet 

to be defined) and might be found in either a more commercial area or in an experimental field 

of art. 

The first part of the course will start with brainstorming to find the right idea, keeping in mind 

that the idea is the trigger to create and drive a multi media process. Those ideas are then 

presented to all members of the course and discussed, tuning them to the final creative vision. 

The second step concerns how to translate the idea to the different media, which plattforms to 

chose and what this would look like. This stage consists of moodboards, storyboards and 

conceptual outlines. After that (third step) the realisation will start, designing first drafts of 

logos, organizing and shooting videos, planning and working out installation facilities etc. 

The course ends with the presentation of the projects to a larger audience of FH students and 

external professionals. You will gain practical experience in finding a good idea and 

transporting it through a combination of different media to an audience. 

8-3 German as a foreig n la n guage 

Titel der 



Deutsch als Fremdsprache I 

German as a Foreign Language I 


Lehr- und 

Lernformen: 

UE – Übung 



Kursziele: The course focuses primarily on speaking, listening and reading. 

In this course you will learn to understand and use familiar everyday 

expressions and basic phrases to be able to communicate in a basic 

context such as introduce yourself and others, ask and answer questions 

about personal details (e.g. where someone lives; comes from; age; 

hobbies; studies; family / friends etc.). After this course you should be 

able to interact in a simple way provided the other person talks slowly and 

clearly and is prepared to help. 

Kursbeschreibung: General topics: 

greetings and farewell; name; spelling; origin; home countries; state of 

mood; self-presentation; numbers; languages; distances; professions and 

hobbies; transports; arrival & departure; family, relatives & relations; 

invitations; time (clock [parts of] days, weeks, months, year); small talk 

Grammar features: 

structure & word position; regular and irregular verbs; modal verbs; tenses 

(present simple, continuous, present perfect, [future meaning]) 

singular plural noun forms 

negation, pronouns, cases 

Prüfungsmodalitäten: jeweils ein Zwischen- und Abschlusstest, bewertet werden auch schriftliche Hausaufgaben 

(ca. eine pro Woche) und Teilnahme am Unterricht. 

Literatur Erste Schritte, Vorkurs Deutsch als Fremdsprache. Jutta Orth-Chambah, 

Dörte Weers, Renate Zschärlich. 

Max Hueber Verlag. 

ISBN: 3-19-001686-0 

STUFEN 1 International, Deutsch als Fremdsprache für Jugendliche und 

Erwachsene. Lehr- und Arbeitsbuch. Anne Vorderwülbecke, Klaus 

Vorderwülbecke. Ernst Klett Sprachen. 

ISBN: 3-12-675280-2 

8-4 German as a foreig n la n guage – advanced le arners 

Titel der 



Deutsch als Fremdsprache – Fortgeschrittene Lerner 

German as a foreign language – advanced learners 


Lehr- und 

Lernformen: 

UE – Übung 

Kursziele: Selbständige Sprachverwendung (mittleres bis hohes allgemeines und berufsbezogenes 

Niveau) Vertrau-Werden der Studenten mit ihrer neuen Lebens-Umgebung und im 

Bekanntmachen mit ihrem sozialen und kulturellen Umfeld Salzburg bzw. Österreich. 

Kursbeschreibung: Basierend auf ausgewählten Themenbereichen des täglichen Lebens werden folgende 

Schwerpunkte gesetzt: 

HÖREN UND SPRECHEN Kommunikation in alltagsnahen Situationen 

LESEN UND SCHREIBEN Lesen und Verfassen von Texten, die die reale Lebenswelt der 

Studenten/Studentinnen betreffen (persönliche Briefe, Lebenslauf) 

WORTSCHATZ Festigung und Erweiterung des schon bekannten Wortschatzes 

GRAMMATIK Festigung und Erweiterung der Basiskenntnisse auf Niveau-Stufe B2/C1 

(Vantage/Effectiveness) 

THEMENKREISE Stadt und Land, Orientierung, Reisen, Essen und Trinken, 

Studium/Arbeit/Beruf, Freizeit, Gesundheit/Sport 



Prüfungsmodalitäten: Anwesenheit und Mitarbeit im Kurs (30%), Hausübungen (30%), Zwischentest und 

Abschlusstest (40%) 

8-5 I ntercult ur a l Competenc e 

Course Title Intercultural Competence 

Code INOKOMIL1 

Number of Credits 2 ECTS CP 

Semester Spring and Fall 

Course Type Practice session 

Exam Modalities Regular attendance during Orientation Week, all 4 Jour Fix activities during the semester, 

the final feedback session incl the online evaluation in moodle and a 2 pages essay with 

your personal impressions after your stay 

Course Contents The aim of the session is to increase the awareness and sensitiveness of the students for 

cultural differences and similarities. With the help of games we want to make sure that 

everybody reflects on being abroad – and to compare expectations and experiences. 

9 I N T E R D I S C I P L I N A R Y + C R O S S D I S C I P L I N A R Y 

9-1 Transmed ia Guest Lectures 

Titel der 



Transmedia Guest Lectures 



Lehr- und 

Lernformen: 



Ziele und Lehrinhalte: This guest lecture series presents current topics from design, animation, video, audio, and 

theory. 

9-2 Emerging Technolog ies Guest Lectur es 

Titel der 



Emerging Technologies Guest Lectures 





Lehr- und 

Lernformen: 



Ziele und Lehrinhalte: This guest lecture series presents current technological topics, state of technology and 

research. 

9-3 Media -D es ign Bas ics (f o r Pr ogrammers) 

Titel der 



Media-Design Basics 



Lehr- und Lernformen: VO - Vorlesung 


Literaturempfehlungen Maxbauer/Maxbauer(2002): Praxishandbuch Gestaltungsraster. Ordnung ist das halbe 

Lesen. Schmidt (Hermann), Mainz. ISBN 3874395715 

Ziele und Lehrinhalte: 

Itten(2003): Kunst der Farbe. Studienausgabe. Subjektives Erleben und objektives 

Erkennen als Wege zur Kunst (Urania Kunst und Gestaltung). Urania, Freiburg. ISBN 

3332014706 

Lidwell, William (2004): Design - die 100 Prinzipien für erfolgreiche Gestaltung. 

München: Stiebner. ISBN 978-3830712954 

Gurtner/Kaineder/Sperling(2006): Reduktion, Interaktion, Bewegtbild: Aspekte 

gestalterischer Grundlagen im Kontext von Multimedialität. Pro Business. ISBN 

3939533696 

Koschembar (2006): Grafik für Nicht-Grafiker. Westend. ISBN 393806000X 

Willberg(2001): Wegweiser Schrift. Erste Hilfe im Umgang mit Schrift. Schmidt 

(Hermann), Mainz. ISBN 3874395693 

Willberg/Forssmann(1999): Erste Hilfe in Typografie. Schmidt (Hermann), Mainz. ISBN 

3874394743 

Dabner(2006): Das Grafikdesign-Buch. Grundlagen und Übungen. Stiebner. ISBN 

3830713134 

Know the basic aesthetic principles of visual communication, the basics of perception 

psychology for information processing as well as quality criteria for the evaluation of 

visual designs. Know the vocabulary, design processes and workflows in communication 

design and advertising agencies. 



9-4 Web Pr ogramming 2 (F la sh + Actio nscrip t f or Designers) 

Titel der 


Umfang 2 ECTS 


Web Programming 2 (Flash + Actionscript for Designers) 






KERSKE, Sasha (2004): Flash MX 2004. O'Reilly. 

MOOCK, Colin (2003): ActionScript für Flash MX. O'Reilly. 

Lehrinhalte Fundamental knowledge of and skills for programming object-oriented, 

event-driven script languages. Solving simple problems algorithmically i.e. 

nested loops, arrays, simple algorithms, event-driven programming. 

Application: interactive web sites. 

9-5 Mu lt imed ia Pr ogramm ing 2 (PHP + Fla sh f or Designers) 

Titel der 



Multimedia Programming (Actionscript) 



Lehr- und 

Lernformen: 



Literaturempfehlungen Moock(2007): Essential ActionScript 3.0. Adobe Dev Library. ISBN 0596526946. 

Sanders/Cumaranatunge(2007): ActionScript 3.0 Design Patterns. Adobe Dev Library. ISBN 

0596528469. 

Lott/Schall/Peters(2006): ActionScript 3.0 Cookbook. Adobe Dev Library. ISBN 

0596526954. 

Ziele und Lehrinhalte: Know the fundamental concepts of programming interactive multi-media applications. Indepth 

knowledge of event-driven programming. Be able to program simple multimedia user 

interfaces and applications with up to date technology. 



9-6 Business of Web 

Titel der 



Business of Web 



Lehr- und 

Lernformen: 



Literaturempfehlungen Laudon (2006): E-commerce. Prentice Hall; Auflage: 3rd ed. ISBN 0131735160 

Fox(2006): Business models of news Web Sites. In First Monday 11.7. 

O'Reilly(2005): What Is Web 2.0 Design Patterns and Business Models for the Next 

Generation of Software 

Bischopinck/Ceyp(2008): Suchmaschinen-Marketing: Konzepte, Umsetzung und Controlling 

für SEO und SEM. Springer. ISBN 3540765131 

Ziele und Lehrinhalte: Know the economic and legal aspects of the web. Know the business models for web 

companies, the big players and their publicly known strategies. Know the different methods 

for earning and losing money on the web. Be able to implement known advertising and 

profit models in the practice of one’s own applications. Know the employers and the job 

exchanges used in the web branch. 

9-7 Business of Game 

Titel der 



Business of Game 



Lehr- und 

Lernformen: 



Literaturempfehlungen Irish(2005): The Game Producer's Handbook. Course Technology PTR. ISBN 1592006175. 

Ziele und Lehrinhalte: Know the economic and legal aspects of games. Know how games are financed, marketed 

and distributed. Know the connection between publisher, developer, distributor and retailer 

in the game market. Know the legal frameworks especially of copyright law, software 

patents, data protection and youth protection. Know employers and employment exchanges 

in the games branch. 



1 0 C R E A T I V E - A R T I S T I C P R A C T I C E ( P O R T F O L I O R E Q U I R E D ) 

10-1 3 D I ntr oduction 2 

Titel der 


Umfang 3 ECTS 

3D Introduction 2 






Alias Learning Books / DVDs 

Alias Maya Manual 

Lehrinhalte Extensive knowledge of 3D animation and differentiated fundamanetal skills 

in the visualisation and designing of motion pictures and animation, using 

animation tools in 3D spaces, user interfaces, modelling, texturing, 

rendering. 

10-2 Lif e Drawing and Mode ll i ng 

Titel der 


Umfang 2 ECTS 


Life Drawing and Modelling 





Lehrinhalte Expansion of the fundamentals and basic skills from the analog production by 

showing techniques for drawing and sculpting of body, proportion and space. 

10-3 Analog Anim at ion 

Titel der 


Umfang 2 ECTS 


Development of an individual drawing and sculptural style or expression, 

examination of samples. 

WP1: Analog Animation 








JOHNSTON, Ollie/ THOMAS, Frank (1981): The Illusion of Life. Abbeville 

Press. 



DINKLA, Söke (1997): Pioniere Interaktiver Kunst von 1970 bis heute. Cantz 

Verlag. 

Lehrinhalte Fundamental knowledge and techniques for analog animation such as 

silhouette animation and stop motion animation modified base techniques, 

pixilation, plasticine (clay) as well as an introduction to animation tricks, 

timing and storyboarding. 

10-4 Auditory Design 2 

Titel der 


Umfang 3 ECTS 

Introduction to the basic skill for making a short analog animation clip. 

Auditory Design 2 





Literaturempfehlungen RAFFASEDER, Hannes (2002): Audiodesign. Hanser Fachbuchverlag. 

SCHNEIDER, Norbert J (1997): Komponieren für Film und Fernsehen. Music Distribution 

Service GmbH. 

Lehrinhalte Further fundamental knowledge of virtual studio technology, the conception and 

preparation of smaller audio productions and, depending on the extent of the work and 

possible problems, further fundamental skills for the use of recording, Wave and Multi- 

Track programs. Presentation and discussion of current audio visual concepts and works. 

10-5 Cinemat ic and TV Desig n 

Titel der 


Umfang 3 ECTS 


Cinematic and TV Design 


Lehr- und Lernformen ILV: 1,5 SWS VO, 1 SWS UE in Gruppen 


BEGLEITER, Marcie (2003): Storyboard. ZWEITAUSENDEINS. 


BORDWELL, David/ Thompson, Kristin (2003): Film Art: An ntroduction. 

McGraw-Hill Companies. 

DICKREITER, Michael(1997): Handbuch der Tonstudiotechnik 1/2: 2 

Bde. Bd. 2: Analoge Schallspeicherung, analoge Tonregieanlagen, 



Hörfunk-Betriebstechnik, digitale Tontechnik, Tonmeßtechnik.. 

München: Saur. 

FEINEMAN, Neil/ Reiss, Steve (2000): Thirty Frames Per Second 

GÖRNE, Thomas(2004): Mikrofone in Theorie und Praxis. Aachen: 

Elektor-Verlag. 

GREGORY, Richard L (2001): Auge und Gehirn. Rowohlt TB. 

KARSTENS, Eric(2006): Fernsehen digital. Eine Einführung. Wiesbaden: 

Vs Verlag. 

LENZ, Martin/ Reich, Andreas(2000): Digitales Fernsehen in der Praxis. 

Der sichere Start in die digitale Zukunft. Poing: Franzis Verlag. 

Making of the Movie. TroubleMaker Publishing. 

MILLER, Frank/ Rodriguez, Robert (2005): Frank Miller's Sin City : The 

MILLERSON, Gerald(2001): Beleuchtungstechnik. Das große Handbuch 

über die Film- und Fernsehbeleuchtungstechnik. Stein-Bockenheim: 

Fachbuchverlag Andreas A Reil. 

MILLERSON, Gerald(2001): Drehen und Produzieren mit Video.Technik - 

Einsatzgebiete - Bildgestaltung. Stein-Bockenheim: Fachbuchverlag 

Andreas A Reil. 

MÖLLERING, Detlef/ Slansky, Peter C.(1993): Handbuch der 

professionellen Videoaufnahme. Vereinigtes Filmcontor zu Essen eV. 

MONACO, James(2000): Film verstehen. Reinbek: Rowohlt Tb. 

SCHMIDT, Ulrich(2005): Professionelle Videotechnik: Analoge Und 

Digitale Grundlagen, Filmtechnik, Fernsehtechnik, HDTV, Kameras, 

Displays, Videorecorder, Produktion Und Studiotechnik. Berlin: Springer. 

Lehrinhalte Communicating fundamental knowledge of and skills for possible design in TV and 

cinematic production: classical camera language/framing rules with all camera settings, 

film settings, picture arrangements and optic fundamentals of aesthetic film design and 

television format design, translation of emotional moods and scenarios in the visual 

language of film and TV, development of a personal visual language and an analysis of 

examples. 

10-6 Cinemat ics Tools 

Titel der 


Umfang 3 ECTS 

Cinematic Tools 






Lehrinhalte Communicating fundamental knowledge of the creative application of film software tools 

such as AfterFX, Final Cut Pro and Avid Media Composer. 

Communicating fundamental skills for the use of film software tools and for the creation 

of smaller composites, simple motion graphics and station IDs, title design for film and 

television. 



10-7 Photograp hy 

Titel der 


Photography 

Umfang 1 ECTS 





Literaturempfehlungen Schnelle-Schneyder, Marlene (2003): Sehen und Photographieren. Springer. 

Lehrinhalte Communicating the fundamental knowledge of techniques and design in photography 

and communicating the fundamental skills for cameras, lighting, development and 

reproduction and an introduction to the fundamental aesthetic skills needed for the 

creation of photographic pictures, finding ideas, design conception and photographic 

implementation. 

10-8 Concept D evelopment 2 

Titel der 


Umfang 2 ECTS 


Concept development 2 





Lehrinhalte Communicating further fundamentals, relating to diverse film sub-genres and 

their special features, how an idea for a film is transformed from a short 

synopsis in film language to an interesting and entertaining motion picture 

experience. 

10-9 Typography 1 

Titel der 


Communicating different fundamental skills of working out film development 

ideas and treatments in the form of short scripts with connected story and 

mood boards for a project presentation and how all of these are to be 

presented. 

Typography 1 

Umfang 2 ECTS 





Lehr- und Lernformen ILV: 1 SWS VO, 1 SWS UE in Gruppen 



FORSSMANN, Friedrich, de Jong, Ralf (2004): Detailtypografie. Mainz. 

KUNZ, Willi (1998): Typografie: Makro- und Mikroästhetik. Niggli. 

WILLBERG, H. (1999): Erste Hilfe in Typografie. Mainz. 

WILLBERG, H. (2001); Forssmann, F.: Wegweiser Schrift. Mainz: 2001. 

WILLBERG, H.; Forssmann, F.: Die (neue) Lesetypografie. Mainz: 2005. 

Lehrinhalte Communicating further fundamental knowledge and skills of typography, 

professional treatment of texts, graphics, and images (designing, combining, 

staging and producing), structuring and planning of production processes for 

media specific solutions (typography based) and the reflecting on technical, 

scientific, media, artistic and cultural theoretical basics. 

10-10 On Air Pub lis h ing 2 

Titel der 


Umfang 3 ECTS 

OnAir Publishing 2 






BROSZEIT, Jörg(2007): IPTV und Interaktives Fernsehen. Grundlagen, 

Marktübersicht, Nutzerakzeptanz. Saarbrücken: Vdm Verlag Dr Müller. 

KARSTENS, Eric / Schütte, Jörg (2005): Praxishandbuch Fernsehen. Wie TV- 

Sender arbeiten. Vs Verlag. 

LENZ, Martin/ Reich, Andreas(2000): Digitales Fernsehen in der Praxis. Der 

sichere Start in die digitale Zukunft. Poing: Franzis Verlag. 

MUSIOL, Gerald/ Sonnenschein, Susan/ Kanzog, Julia(2007): Call-In-Shows 

im deutschen Fernsehen. Bestandsaufnahme und Analyse interaktiver 

Gewinnspielshows. Saarbrücken: VDM Verlag. 

WENGENROTH, Kai(2006): Neue Erlösformen im deutschen Fernsehen. 

Entwicklung und Zukunft der Fernsehfinanzierung. Saarbrücken: Vdm Verlag 

Dr Müller. 

ZETTL, Herbert(2005): Television Production Handbook. Wadsworth 

Publishing. 

Lehrinhalte Further skills for designing and producing on-air formats. Differentiated 

knowledge of the principles, tools and methods associated with live broadcast 

formats. 



10-11 Space & Media 2 

Titel der 


Umfang 3 ECTS 

Space & Media 2 






BELLANTONI, Jeff; Woolman, Matt (2000): Moving type. Designing for time 

and space. Switzerland: RotoVision Book 

FLUSSER, Vilem (2000): Ins Universum der technischen Bilder. Vice Versa. 

MORRIS, Desmond (2002): Manwatching. Heyne. 

Lehrinhalte Fundamental knowledge and skills associated with classical and current 

media and interaction-oriented space and ambience design: Conceptualising, 

creating and staging of space and objects with sound, images, light, colors 

and interaction. Structuring and planning production processes for room 

installation projects. 

10-12 3 D Animat ion 2 

Titel der 


Umfang 7 ECTS 

Fundamental skills necessary for the tools and methods of audio and visual 

media technology for use in real or virtual 3 dimensional environments. 

3D Animation 2 








BRINKMANN, Ron (1999): The Art and Science of Digital Compositing, First 

Edition (The Morgan Kaufmann Series in Computer Graphics). Morgan 

Kaufmann. 

MAESTRI, George (1999): Digital Character Animation 2, Volume I : Essential 


MAESTRI, George (2001): Digital Character Animation 2, Volume II: 

Advanced Techniques. New Riders Press. 


Locomotion : All 781 Plates from the 1887 Animal Locomotion: New Volume 2 

(Reprint of original volumes 5. Dover Publications. 


Locomotion: All 781 Plates from the 1887 Animal Locomotion: New Volume 3 



(Reprint of original volumes 9. Dover Publications. 


Locomotion: New Volume 1 (Reprint of original volumes 1. Dover 

Publications. 

WILLIAMS, Richard (2002): The Animator's Survival Kit: A Manual of 

Methods, Principles, and Formulas for Classical, Computer, Games, Stop 

Motion, and Internet Animators. Faber. 

Lehrinhalte Special in-depth knowledge of 3D animation and specific in-depth skills with 

animation tools: 

10-13 3 D I ndustr y 

Titel der 


3D animation as a tool for character animation, the technological and the 

design side of character animation, the principles of analog character 

animation and communicating weight and character in animated figures. 

3D Industry 

Umfang 1 ECTS 






Literaturempfehlungen BIRN, Jeremy (2001): Lighting & Rendering. Markt+Technik. 


Edition (The Morgan Kaufmann Series in Computer Graphics). Morgan 

Kaufmann. 

Lehrinhalte Fundamental knowlege of node-based graphic programming in game 

development and skills in the use of a node-based development environment 

for interactive 3D applications. 

10-14 3 D Visual iz at ion a nd Ill u str at ion 

Titel der 


Umfang 1 ECTS 

3D Visualization and Illustration 

Lage im Curriculum 4. Semester, auch im Medienspezifikum Computeranimation 





HYLAND, Angus/ Bell, Roanne (2004): Hand to Eye : Contemporary 

Illustration. Collins Design. 

INSTITUTE FOR INFO DESIGN (2005): Information Design Source Book. 



Birkhäuser. 

KLANTEN, Robert/ Hellige, Hendrik (2005): Illusive. Die Gestalten Verlag. 

RUDDIGKEIT, Raban (2005): Freistil 2. Schmidt (Hermann). 

WIEDEMANN, Julius (2004): Animation Now!. Taschen. 

WIEDEMANN, Julius (2005): Illustration Now!. Taschen Verlag. 

Lehrinhalte Further knowledge of visualistics and illustration with a focus on the bodily, 

three dimensional presentation. Continues on from 2D visuals and 

illustrations expanding design repertoire in space and time. Support in finding 

a personal style of expression. 

10-15 Audio Post Pr oduction 

Titel der 


Umfang 2 ECTS 


Knowledge of previous and current 3D visualisations; specific in-depth 

knowledge of analog and digital techniques; specific in-depth knowledge of 

the context of art, communication and information design, animation and 

game design. 

Specific in-depth skills in visualistics and illustration: Realisation competency 

for body and special presentations taking into consideration light movement 

and time. Well-founded visual competency, individual expression, sense of 

style. 

Audio Post Production 





Literaturempfehlungen WEIS, Elisabeth (1995): Sync Tanks -/ the Art and Technique of Post 

production Sound. In: Cineaste 21,1-2, 1995, pp. 56-61. 

FLÜCKIGER, Barbara (2001): Sound Design. Schüren Presseverlag. 

BRUHN, Herbert/ Oerter, Rolf/ Rösing, Helmut (1993): Musikpsychologie. 

Rowohlt TB. 

Lehrinhalte Differentiated knowledge of design possibilities of production techniques with 

technical guidelines set down (by the market) with special attention given to 

current developments, the narrative function and sounds in the sound track, 

the creation of film and television mixes paying attention to the specific 

creative audio design and broadcast norms, multi-channel audio production, 

adaptation and creation, synchronisation for PAL productions and mixing for 

video productions while observing the physical limits and current aesthetic 

concepts and the significant aspects of sound objects. 

Differentiated skills in the creation of flawless audio-technical master 

medium, the mixing for video productions while observing the physical limits 

and current aesthetic concepts. 



10-16 Audiovis ua lis t ik 2 

Titel der 


Umfang 3 ECTS 

Audiovisualistik 2 






Faulkner, Michael (2006) VJ: audio-visual art and VJ culture 

de LaMotte-Haber, Helga (1999): Klangkunst, Laaber-Verlag 

Lehrinhalte Further knowledge of the principles, tools and methods of life generated 

visuals and interactivity in art installations. 

10-17 Camera Dir ection 

Titel der 


Umfang 3 ECTS 

Knowledge and skills relating interactivity in the context of installations, 

sensor modules and transformation of inputs into audiovisual patterns. 

Camera Direction 







Lehrinhalte Specific basic knowledge of and skills with camera direction in TV studios for 

the recording of live broadcasts: Designing and monitoring technical scene 

processes in productions. 

Expanded knowledge of and skills for the techniques and the use of camera 

directions in a television studio and video editing in television. 



10-18 Crossmedia Inf ormat ion D esign 

Titel der 




Crossmedia Information Design 






GAEDE, Werner (2002): Abweichen von der Norm. Langen/Müller. 

JUNG, Holger/ Matt, Jean-Remy von (2004): Momentum - Die Kraft, die 

Werbung heute braucht. Lardon Verlag. 

WIRTH, Thomas (2004): Missing Links. Hanser Fachbuchverlag. 

Lehrinhalte Specific in-depth knowledge of cross media communication and information, 

the interconnection of this knowledge with the design and creative techniques 

that have already been learned, current interdisciplinary and cross media 

communication. 

10-19 D igit al V isual Ef f ects 

Titel der 


Umfang 3 ECTS 

Specific in-depth skills for the implementation of designs in cross media 

communications and information. 

Focus is on the development of cross media communications, which can be 

used in different forms of media. Innovative concepts of media integrated 

communication in which the classic media forms like Internet, SMS, WAP, 

PDA, interactive show room, events can be used and should be thought out 

further are in the foreground. 

Digital Visual Effects 








Edition. Morgan Kaufmann. 

Lehrinhalte In-depth knowledge of digital colour theory and differentiated skills in the 

integration of 3D layers and filmed material. 



10-20 D ocument ary 

Titel der 


Documentary 

Umfang 2 ECTS 






RABIGER, Michael (2000): Dokumentarfilme drehen. ZWEITAUSENDEINS. 

WOLF, Fritz (2003): Alles Doku – oder was? Über die Ausdifferenzierung des 

Dokumentarischen im Fernsehen. LfM-Dokumentation, Bd 25. 

Lehrinhalte In-depth knowledge of documentaries and their characteristics; 

brainstorming will play a central role, as well as documentary techniques. 

10-21 Screen Pl ay 2 

Titel der 


Basic skills in the creation of a small documentary and discussion of the 

various steps necessary to complete it. 

Screen Play 2 

Umfang 1 ECTS 





FIELD, Syd (1993): Das Handbuch zum Drehbuch. ZWEITAUSENDEINS. 


FIELD, Syd/ Meyer, Andreas/ Witte, Gunther (2003): Drehbuchschreiben für 

Fernsehen und Film. Ullstein Tb. 

HEISER, Albert(2004): Das Drehbuch zum Drehbuch: Erzählstrategien im 

Werbespot und -film. Creative Game. 

LAZARUS, Tom (2003): Professionelle Drehbücher schreiben. Autorenhaus 

Verlag. 

MCGRATH, Declan/ MacDermott, Felim (2003): Screenwriting / Screencraft 

Series. Focal Press. 

SCHÜTTE, Oliver (1999): Die Kunst des Drehbuchlesens. Lübbe. 

Lehrinhalte In-depth theoretical knowledge for the development of one’s own film 

material. 

Expanded writing skills in editorial articles, television movies, series and 

films, writing short films, film criticism etc. 



10-22 Movie Sound tr ack 

Titel der 


Umfang 1 ECTS 

Movie Soundtrack 

Lage im Curriculum 4. Semester, auch im Medienspezifikum Video 





FLÜCKIGER, Barbara (2001): Sound Design. Schüren Presseverlag. 

Sonnenschein, David (2001) Sound design 

SERGI, Gianluca (1999): The sonic Playground - Hollywood Cinema and its 

Listeners. 

Lehrinhalte Specific knowledge of the methods and strategies of sound design in film and 

video, the sound traces in films and their functions, the instrumental sounds 

of different film characters and the dramaturgic sound concept. 

10-23 F ormat D evelopment 

Titel der 


Umfang 3 ECTS 

Fundamental skills in the communication and argumentation of sound 

dramaturgic concepts. 

Format Development 






Lehrinhalte Expanded theoretical and economic knowledge of the development of TV 

formats taking programming into consideration. 

Expanded skills for the conception and realisation of TV specific genres like 

series, docu-soaps, reality shows etc. Conception, design and realization of 

personal format ideas. 



10-24 Game Design 2 

Titel der 


Umfang 3 ECTS 

Game Design 2 







LAUREL, Brenda (1993): Computers as Theatre. Addison-Wesley Professional. 

SALEN, Katie/ Eric Zimmerman (2004): Rules of play Game design 

fundamentals Massachusetts: Massachusetts Institute of Technology. 

Lehrinhalte Further fundamental knowledge of game design theory and practice such as 

the testing or quality and function controls within games, developing, 

transforming, translating and abstracting of emotions and ideas into forms of 

media expression and messages and the conception of overlapping media 

solutions. 

10-25 I nteraction D es ign a nd Interac t ive Commun ication 

Titel der 




Differentiated analytical skills for the technical, scientific, media, artistic and 

cultural theoretical fundamentals. 

Interaction Design and Interactive Communication 






NIELSEN, Jakob (2001): Designing Web Usability. Markt Technik. 

NORMAN, Donald A (2002): The Design of Everyday Things. Basic Books. 

RASKIN, Jef (2001): Das intelligente Interface. Addison-Wesley. 

Lehrinhalte Specific expansion of abilities (knowledge and skills) in screen design and in 

web programming by means of programming in an interactive project; 

knowledge and analysis, strategy, planning, conception, design and 

realisation of an interactive project (at least as prototype). Overview of the 

latest findings in usability research; conceptual discussions on humanmachine 

interaction; knowledge of interactive communication and marketing 

strategies. 

Specific In-Depth Skills: Drafting, design conception, typographic design on 

screen, corporate design, icon design, screen design (navigation); maybe 

Storyboard design/illustration; digital production (HTML, CSS, Flash); 

Presentation, 



10-26 Compositio n and Arrangement 

Titel der 


Umfang 2 ECTS 


Composition and Arrangement 






BHAGWATI, Sandeep (o.A.d.J): Komponieren im 21. Jahrhundert. In: 

Beiträge zur elektronischen Musik, Band 9. Institut für Elektronische Musik an 

der Hochschule für Musik und Darstellende Kunst in Graz . 

Lehrinhalte Specific knowledge of analytical compositional approaches to music focusing 

on sound design in the media areas (music for films, videos, interactive 

applications etc…), the different stylistic compositional and 

instrumentalisation techniques and the essential characteristics of modern 

stylistics in the 20 th century. 

10-27 Lights and Camera 2 

Titel der 


Umfang 1 ECTS 

Specific skills in the design of harmony, melody, rhythm and 

instrumentalisation, the analysis and study of musical phenomena, of special 

areas (electronic music and computer-based music products as related to 

current music practice). 

Lights and Camera 2 






Lehrinhalte Communicating professional and in-depth knowledge and intensive work with 

complex lighting scenarios: focus on video-film and moving cameras. 

Mastery of complex and difficult lighting for highly challenging productions. 



10-28 Mix und Mas tering 

Titel der 


Umfang 4 ECTS 

Mix und Mastering 






OWSINSKI, Bobby (1999): The Mixing Engineer's Handbook. Artistpro. 

Owsinski, Bobby (2000) The mastering engineer`s handbook 

Lehrinhalte In-depth knowledge of current hardware and software in mixing and 

mastering methods, the strategies, techniques, styles and aesthetics of 

different sound formats. 

10-29 Motion Graphics 2 

Titel der 


Umfang 3 ECTS 

In-depth skills for mixing and mastering processes involving a fine tuning of 

the mixing and mastering tools, styles and aesthetics of different sound 

formats. 

Motion Graphics 2 






WOOLMAN, Matt (2004): Motion Design: Moving Graphics for Television, 

Music Video, Cinema, and Digital Interfaces. Rotovision. 

WOOLMAN, Matt (2002). Sonic Graphics: Seeing Sound. Thames and Hudson 

Ltd. 

WOOLMAN, Matt (2005): Type in Motion 2. Thames. 

Lehrinhalte Further knowledge of and skills with motion graphics. 

Differentiated knowledge of narrative graphics and typography in space and 

time and experimental 2D animations. Differentiated production skills. 



10-30 Portf olio (D esig n) 

Titel der 


Umfang 2 ECTS 

Portfolio (Design) 







EISENMANN (2007): Design-Portfolios. Von der klassischen Mappe zur 

interaktiven Präsentation. Stiebner. 

SHAUGHNESSY (2006): So finden Sie Ihren Weg als Grafikdesigner. Stiebner. 

Lehrinhalte Specific in-depth knowledge of and skills of conceiving and implementing a 

media-design portfolio needed when applying for an internship: 

10-31 Editi ng 2 

Titel der 


Collecting, analysing and structuring career goals, application strategies, 

internships, portfolio content. Planning strategies and projects. Idea 

development, conception and realisation of portfolios and applications. 

Editing 2 

Umfang 2 ECTS 






Lehrinhalte Differentiated knowledge of and skills for selecting, researching and 

evaluating relevant topics, in writing TV specific scripts and the in the editing 

of text, images and sound for TV specific genres or formats. 

Expanded skill in the realisation of editing tasks over the course of format 

development and realisation. 

Specific capability to compare, evaluate, argue and reflect on the formal 

aesthetic and content quality of a TV format and its concrete usage. 



10-32 D ir ecti ng 

Titel der 


Directing 

Umfang 3 ECTS 






Lehrinhalte Specific fundamental knowledge of and skills for directing. 

10-33 Sound Synt hese 2 

Titel der 


Umfang 3 ECTS 

Sound Synthesis 2 






ROADS, Curtis (2004): Microsound. The MIT Press. 

Boulanger, Richard Charles (2000) The Csound book: perspectives in 

software synthesis, sound design, signal processing, and programming 

Lehrinhalte Specific knowledge of the current principles and methods of analog and 

digital sound synthesis and modification, analysis of current sound aesthetics 

and trends in the media and their concepts. 

Specific skills in the conception and combination of sound modules or the 

creation of one’s own tools for the desired sound aesthetic, expansion of skill 

for individual module combinations on other platforms (virtual and hardware 

synthesizers as well as effects). 



10-34 Stud io Pr oduction 

Titel der 


Umfang 4 ECTS 

Studio Production 







Lehrinhalte Expanded knowledge of and skills in the servicing of digital television studios. 

Realisation and format development in a studio production with the focus on 

controlling the high-value design, content and branch specific challenges. 

10-35 Video Postproduc tio n 

Titel der 


Umfang 2 ECTS 


Differentiated knowledge of and skills with the total responsibility of 

production (structuring, planning and monitoring of production processes; 

communicating, presenting, interacting and cooperating with production 

participants). 

Video Post Production 






Lehrinhalte In-depth knowledge of the creative possibilities of the AfterFX software in 

terms of compositing, colour correction and primary visual effects, as well as 

its growing importance in modern audio visual production. 

10-36 Advertising Fil ms & Mus i c Videos 

Titel der 


Umfang 2 ECTS 


In-depth ability to create composites. Creation of motion graphics and station 

IDs, title design for movies and television as well as more complex color 

correction/grading work. 

Advertising Films & Music Videos 







Lehrinhalte In-depth study of advertising films and music videos and their specific 

characteristics in terms of expression, use and surroundings. Analysis of 

examples, brain storming and specific realisation scenarios are the focus. 

1 1 T E C H N O L O G Y ( P R O G R A M M I N G - S K I L L S R E Q U I R E D ) 

11-1 Applied Mat hema ti cs 2 

Titel der 




Further fundamental skills for the creation of advertising spots or music 

videos and discussion of the steps necessary to complete them. 

Applied Mathematics 2 




Literaturempfehlungen G. Teschl, S. Teschl(2008): Mathematik für Informatiker: Band 1: Diskrete Mathematik 

und Lineare Algebra (eXamen.press). Springer. ISBN 3540708243 

G. Teschl, S. Teschl(2007): Mathematik für Informatiker: Band 2: Analysis und Statistik 

(eXamen.press). Springer. ISBN 3540724516. 

Beutelspacher, Albrecht(2006): Lineare Algebra. Vieweg. ISBN 352856508X 

Steger, Angelika(2007): Diskrete Strukturen 1. Kombinatorik, Graphentheorie, Algebra. 

Springer, Berlin. ISBN 3540466606 

Forster, Otto(2006): Analysis 1. Differential- und Integralrechnung einer Veränderlichen 

(Grundkurs Mathematik). Vieweg. ISBN 3834800880 

Knorrenschild, Michael(2005): Numerische Mathematik. Eine beispielorientierte 

Einführung. Hanser Fachbuchverlag. ISBN 3446404406 

Ziele und Lehrinhalte: Know further mathematical concepts of discrete mathematics and linear algebra and be 

able to use them to solve problems in the areas of computer geometry, game logic and 

programming. 

11-2 I ndividual Pr ogramming Pr o ject 

Titel der 



Individual Programming Project 







Literaturempfehlungen Dawson(2003): Computerprojekte im Klartext. Pearson Studium. ISBN 3827370671 

Ziele und Lehrinhalte: Can execute a self-selected programming project (in the area of web-programming or 

computer graphics) on one’s own. 

11-3 Computer Graphics 1 

Titel der 



Computer Graphics 1 





Literaturempfehlungen Govil-Pai(2006): Principles of Computer Graphics: Theory and Practice Using OpenGL and 

Maya, ISBN 978-0387955049 

Zeppenfeld(2004): Lehrbuch der Grafikprogrammierung. ISBN 3-8274-1028-2 

Bender/ Brill(2006): Computergrafik, Ein anwendugsorientiertes Lehrbuch. ISBN 3-446- 

40434-1 

Foley/VanDam/Feiner(1995): Computer Graphics: Principles and Practice in C. ISBN 978- 

0201848403 

Hill, Francis/Kelley, Stephen(2007): Computer Graphics Using Open GL (3rd Edition). 

Pearson Education. ISBN-13: 9780131496705 

Ziele und Lehrinhalte: Know the fundamental processes and concepts of 2D and 3D computer graphics. Use 

different mathematical concepts of the presentation and transformation of geometric 

objects. Can create simple 2D and 3D scenes with an up to date graphic program interface 

11-4 D ata Str uctur es & Algorithms (C++) 

Titel der 



Data Structures & Algorithms (C++) 







Literaturempfehlungen Sedgewick(2002): Algorithmen in C++, Teil 1-4. Addison-Wesley Longman Verlag. ISBN 

3827370264 

Ottmann/ Widmayer(2002): Algorithmen und Datenstrukturen. (Spektrum Lehrbuch). 

Spektrum Akademischer Verlag. ISBN 3827410290 

Ziele und Lehrinhalte: Know elementary data structures and algorithms. Know and compare different 

implementations for data structures as well as analysis of formal characteristics and 

determining the time and memory needs of algorithms. 

11-5 Media Technology 

Titel der 



Media Technology 



Lehr- und 

Lernformen: 



Literaturempfehlungen Schmidt(2005): Professionelle Videotechnik: Analoge Und Digitale Grundlagen, Filmtechnik, 

Fernsehtechnik, HDTV,Kameras, Displays, Videorecorder,Produktion Und Studiotechnik. 

Springer, Berlin. ISBN 3540242066 



Görne(2004): Mikrofone in Theorie und Praxis. Elektor-Verlag. ISBN 3928051768 

J. Watkinson(1997): Audio for Television, Focal Press; 



Appeldorn, W., van(2002): Handbuch der Film- und Fernsehproduktion. ISBN 3805835345 

Taylor(2006): DVD Demystified Third Edition. McGraw-Hill/TAB Electronics. ISBN 

0071423966 

Taylor(2008): HD-DVD Demystified. McGraw-Hill. ISBN 0071590889 

Ziele und Lehrinhalte: Have fundamental knowledge of digital workflows in radio and television production. Know 

the structure of analog and digital television signals and the accepted band width formats 

and storage media. Are able to professionally use digital media and select the correct 

methods for defined tasks. 

11-6 Media Pr oduction & Postproduction 2 

Titel der 



Media Production & Postproduction 2 







Literaturempfehlungen Schmidt(2005): Professionelle Videotechnik: Analoge Und Digitale Grundlagen, 

Filmtechnik, Fernsehtechnik, HDTV,Kameras, Displays, Videorecorder,Produktion Und 

Studiotechnik. Springer, Berlin. ISBN 3540242066 



Görne(2004): Mikrofone in Theorie und Praxis. Elektor-Verlag. ISBN 3928051768 

J. Watkinson(1997): Audio for Television, Focal Press; 



Appeldorn, W., van(2002): Handbuch der Film- und Fernsehproduktion. ISBN 

3805835345 

Taylor(2006): DVD Demystified Third Edition. McGraw-Hill/TAB Electronics. ISBN 

0071423966 

Taylor(2008): HD-DVD Demystified. McGraw-Hill. ISBN 0071590889 

Ziele und Lehrinhalte: Students reinforce their knowledge of recording and editing audio and video formats. Are 

able to professionally use camera and audio technology as well as production equipment. 

11-7 Mu lt imed ia Pr ogramm ing (Actionscrip t ) 

Titel der 



Multimedia Programming (Actionscript) 



Lehr- und 

Lernformen: 



Literaturempfehlungen Moock(2007): Essential ActionScript 3.0. Adobe Dev Library. ISBN 0596526946. 

Sanders/Cumaranatunge(2007): ActionScript 3.0 Design Patterns. Adobe Dev Library. ISBN 

0596528469. 

Lott/Schall/Peters(2006): ActionScript 3.0 Cookbook. Adobe Dev Library. ISBN 

0596526954. 

Ziele und Lehrinhalte: Know the fundamental concepts of programming interactive multi-media applications. Indepth 

knowledge of event-driven programming. Be able to program simple multimedia user 

interfaces and applications with up to date technology. 



11-8 Web Pr ogramming 2 (PH P+My SQL) 

Titel der 



Web Programming 2 (PHP+MySQL) 





Literaturempfehlungen Lerdorf(2006): Programmieren mit PHP. O'Reilly; 2. Auflage. ISBN 978-3897214736 

Schmidt(2007): PHP Design Patterns. O'Reilly. ISBN 978-3897214422. 

Welling(2004): MySQL-Tutorial. München: Addison-Wesley. ISBN 978-3827321695. 

White(2006): PHP 5 in Practice. Sams Publishing. ISBN-13: 978-0672328886 

Johnson(2006): RSS and Atom in Action: Web 2.0 Building Blocks. Manning Publications. 

ISBN 1932394494 

Myer(2005): No Nonsense XML Web Development With PHP. SitePoint. ISBN 097524020X 

Shiflett(2005): Essential PHP Security. O'Reilly Media, . ISBN 059600656X 

Richardson/Ruby(2007): Web Services mit REST. O'Reilly. ISBN 3897217279 

Powers(2007): Adding Ajax. O'Reilly Media, . ISBN 0596529368 

Perry(2006): Ajax Hacks. Insider-Tricks & Tool für dynamische Webseiten. O'Reilly. ISBN 

3897214679 

Ziele und Lehrinhalte: Know the capabilities and uses of server program languages on the web; understand the 

interfaces between programming languages and databases. Know simple concepts for web 

applications like Model-View-Controller and REST. Know selected open source applications 

in the area of web content management. 

11-9 XML & Datab ases 

Titel der 



Be able to develop simple web applications on their own, to build based on open-source 

applications. 

XML & Databases 



Lehr- und 

Lernformen: 



Literaturempfehlungen Harold/Means(2005): XML in a nutshell. O'Reilly. ISBN 978-3-89721-339-5 



Hammersley(2005): Developing Feeds with RSS and ATOM. O'Reilly. ISBN 978-0-596- 

00881-9 

Kazakos/ Schmidt/ Tomczyk(2007): Datenbanken und XML. Konzepte, Anwendungen, 

Systeme. Springer, Berlin. ISBN 354041956X 

Schöning, Harald(2002): XML und Datenbanken. Konzepte und Systeme.. Hanser 


Mangano(2006): XSLT Cookbook. O'Reilly. ISBN 978-0-596-00974-8 

Ziele und Lehrinhalte: Know the relevant concepts in connection with XML and relational databases. Know selected 

XML languages used in games and for the web. Be able to read and create XML documents, 

to create schemas and DTD, to select appropriate XML languages for specific tasks. 

11-10 Augmented Real ity 2 

Titel der 



Augmented Reality 2 



Lehr- und 

Lernformen: 



Literaturempfehlungen Bimber/Raskar(2005): Spatial Augmented Reality: A Modern Approach to Augmented 

Reality. ISBN 978-1568812304 

Broll/Ohlenburg/Lindt/Herbst/Braun(2006): Meeting Technology Challenges of Pervasive 

Augmented Reality Games. ACM Netgames 2006, Singapore 

Sterling, Bruce(2005): Shaping Things. The MIT Press. ISBN 0262693267. 

Ziele und Lehrinhalte: Know the innovative concepts in the areas of augmented reality, ubiquitous computing, 

pervasive games and serious gaming. Be able to create augmented reality applications for 

different uses e.g. tourism, education, entertainment, culture etc. based on current 

frameworks. 

11-11 AV & Studio 2 

Titel der 



AV & Studio 2 



Lehr- und 

Lernformen: 





Literaturempfehlungen Schmidt(2005): Professionelle Videotechnik, 4. Auflage, Springer Verlag. ISBN 978- 

3540242062 

Webers(2007): Handbuch der Film- und Videotechnik, 8. Auflage, Franzis Verlag. ISBN 978- 

3772354502 

Mahler(2005): Die Grundlagen der Fernsehtechnik - Systemtheorie und Technik der 

Bildübertragung, Springer Verlag. ISBN 978-3540219002 

Technische Richtlinien zur Herstellung von Fernsehproduktionen für ARD, ZDF und ORF, 

Institut für Rundfunktechnik, 2003 

DIN 15996, Elektronische Laufbild- und Tonbearbeitung in Film-, Video- und 

Rundfunkbetrieben, 2004 

Mücher(2004): Fachwörterbuch der Fernsehstudio- und Videotechnik, 15. Auflage, Verlag 

BET 

Alten(1996): Audio in media – the recording studio, Wadsworth. ISBN 0534260640 

Görne(2004): Mikrofone in Theorie und Praxis, Elektor 2004. ISBN 978-3928051767 

Henle(2001): Das Tonstudio Handbuch. ISBN 978-3910098190 

Millerson(2001): Beleuchtungstechnik, Fachbuchverlag Andreas A Reil. ISBN 3932972813 

Ackermann(2002): Lichttechnik, R.Oldenburg Verlag Wien. ISBN 978-3486270266 

Fachzeitschriften: Digital Production, Reed Business Information GmbH; Professional 

Production, Eubuco Verlag GmbH ; Film & TV Kameramann, I.Weber-Verlag ; FKT - 

Fachzeitschrift für Fernsehen, Film und Elektronische Medien 

Ziele und Lehrinhalte: Know the structure and function of a digital television studio or a virtual studio. Be able to 

technically run an up-to-date television or sound studio and configure and embed new 

systems. Be able to read and interpret signal flow charts, be able to carry out fault analyses 

and remove faults. Be able to execute a studio production. 

11-12 R ealt ime Grap hics 

Titel der 



Realtime Graphics 





Literaturempfehlungen Moller, Tomas/ Haines, Eric/ Akenine-Moller, Tomas(2002): Real-Time Rendering (2nd 

Edition). AK Peters, Ltd. ISBN 1568811829 

Selektierte Fachartikel aus IEEE/ACM Zeitschriften 

Ziele und Lehrinhalte: Know selected advanced computer graphic and visualisation methods, e.g. real time 

visualisation, processes for computer generated landscapes. Are able to select and 

implement the appropriate methods. 



11-13 Advanced Pr ogramming 

Titel der 



Advanced Programming 





Literaturempfehlungen Stevens/Fenner/Rudoff(2004): UNIX Network Programming, The Sockets Networking, 

Prentice Hall, ISBN 978-0134900124 

Blanchette/ Summerfield(2006): C++ GUI Programmierung mit Qt 4 (Programmer's 

Choice). Addison-Wesley, München. ISBN 3827324645 

Walmsley(1999): Multi-Threaded Programming in C++. Springer. ISBN 1852331461 

Ziele und Lehrinhalte: Know the individual software development topics currently relevant to the profession, 

such as programming in multi-processor systems and distributed systems and the 

solutions relevant to these systems. Be able to implement complex graphic interfaces. 

11-14 Game Development 2 

Titel der 



Are able to successfully use the professionally relevant methods learned such as 

client/server and peer-to-peer programs developed for games and the web as well as 

threading and locking. 

Game Development 2 



Lehr- und 

Lernformen: 



Literaturempfehlungen Broll/Ohlenburg/Lindt/Herbst/Braun(2006): Meeting Technology Challenges of Pervasive 

Augmented Reality Games. ACM Netgames 2006, Singapore 

Lindt/Ohlenburg/Pankoke-Babatz/Ghellal/Oppermann/Adams(2005): Designing Cross Media 

Games, PerGames, Munich. 

Strong(2007): Creating Game Art for 3D Engines (Game Development). Charles River 

Media. ISBN 1584505486 

Bourg/ Seemann(2004): AI for Game Developers. O'Reilly Media. ISBN 0596005555 

Rabin(2002): AI Game Programming Wisdom. Charles River Media. ISBN 1584500778 

Rabin(2003): AI Game Programming Wisdom 2. Charles River Media. ISBN 1584502894 



Millington(2006): Artificial Intelligence for Games. Morgan Kaufmann. ISBN 0124977820 

Millington(2007): Game Physics Engine Development. Morgan Kaufmann. ISBN 

012369471X 

Ziele und Lehrinhalte: Know the advanced tools and programming concepts for game development such as game 

AI, tools for massively multiplayer online games. Be able to test and implement games for 

different platforms. Be able to adapt and expand open source game engines. 

11-15 I nterface Technolog ies 

Titel der 



Interface Technologies 



Lehr- und 

Lernformen: 



Literaturempfehlungen Martin Helander, Thomas Landauer, Prasad Prabhu (Editors), "Handbook of Human- 

Computer Interaction", 1997, ISBN 0-444-81862-6 

Sharp/Rogers/Preece(2007): Interaction Design: Beyond Human-computer Interaction 

ISBN 978-0470018668 

Reas/Fry(2007): Processing, A Programming Handbook for Visual Designers and Artists 

ISBN 978-0262182621 

Greenberg(2007): Foundation Processing. An Introduction to Creative Code and 

Computational Art ISBN 978-1590596173 

Bowman/Kruijff/LaViola(2004): 3D User Interfaces. Theory and Practice ISBN 978- 

0201758672 

Knight/Williams/Arvanitis/Baber/Wichmann/Wittkaemper/Herbst/Sotiriou(2005): 

Wearability Assessment of a Mobile Augmented Reality SystemVSMM 

Moggridge(2006): Designing Interactions MIT Press, ISBN 978-0262134743 

Norman(2007): The Design of Future Things. Basic Books. ISBN 0465002277 

Maeda(2006): The Laws of Simplicity. The MIT Press. ISBN 0262134721 

Kurzweil(2006): The Singularity Is Near: When Humans Transcend Biology. Penguin. ISBN 

0143037889 

Rheingold(2003): Smart Mobs: The Next Social Revolution. Basic Books. ISBN 0738208612 

Surowiecki(2005): The Wisdom of Crowds. Anchor. ISBN 0385721706 

Ziele und Lehrinhalte: Have an overview of the innovative interface and interaction technology e.g. for the areas 

of ubiquitous computing and pervasive computing; be able to evaluate, select and use 

these. Know the fundamental technological principles and use scenarios. Know the 

evaluation methods for selecting technologies in the design process. Be able to create a 

complete prototypical system from different technologies. 



11-16 Media Asse t M an agement 2 

Titel der 



Media Asset Management 2 



Lehr- und 

Lernformen: 



Literaturempfehlungen Austerberry(2006): Digital Asset Management, Second Edition. Focal Press. ISBN 

0240808681 

Mauthe(2004): Professional Content Management Systems / Handling Digital Media Assets - 

Wiley & Sons. ISBN 978-0470855423 

Kuch(2007): Rechtemanagement multedialer Assets. Vdm Verlag Dr. Müller. ISBN 978- 

3836424905 

Troppens/Erkens/Müller-Friedt(2007): Speichernetze, d-Punkt Verlag, ISBN 978-3-89864- 

393-1 

Jacobsen et.al (2005): Implementing a Digital Asset Management System: For Animation, 

Computer Games, and Web Development. Focal Press. ISBN 0240806654 

Ziele und Lehrinhalte: Know the advanced concepts of media asset management systems in the production 

process. Know the transcoding, versioning and digital rights management methods. Be able 

to plan, select, configure and maintain media asset management systems. 

11-17 Mobil e Applic at ions 2 

Titel der 



Mobile Applications 2 



Lehr- und 

Lernformen: 



Literaturempfehlungen Schmatz, Klaus-Dieter (2006): Java Micro Edition. Dpunkt Verlag. 2. Auflage. ISBN 978- 

3898644181 

Breymann, Ulrich und Mosemann, Heiko (2006): Java ME. Anwendungsentwicklung für 

Handys, PDA und Co. Hanser Fachbuchverlag. ISBN 978-3446229976 

Tople, Kim (2002): J2ME in a Nutshell. O'Reilly Media. ISBN 978-0596002534. 

Pfeiffer, Michael (2006): Java Micro Edition. Mobile Anwendungen mit der MIDP 2.0 

entwickeln. Galileo Press. ISBN 978-3898425056. 



diverse Dokumentation zu open source Plattformen 

Ziele und Lehrinhalte: Know the concepts behind mobile applications like location based services, ambient 

findablility, mobile broadcast video etc. Know user scenarios and usability characteristics of 

mobile devices. Be able to export existing applications from a desktop to a mobile platform 

and develop, implement and test new cross platform applications. 

11-18 Mu lt imed ia Inf ormat ion Systems 

Titel der 



Multimedia Informationssysteme 



Lehr- und 

Lernformen: 



Literaturempfehlungen Rosenfeld/Morville(2006): Information Architecture for the World Wide Web: Designing 

Large-Scale Web Sites. O'Reilly Media, . ISBN 059652734 

Ferber(2003): Information Retrieval. d-Punkt Verlag. ISBN 3898642135. 

Jacobson(1999): Information design, MIT Press, Cambridge. ISBN 0262600358 

Ziele und Lehrinhalte: Knows advanced concepts of information modelling and retrieval: semantics, information 

architecture and mapping. 

11-19 Mu lt imed ia Secur ity 

Titel der 



Be able to use this concept for the creation of scalable information architecture and 

metadata modeling for the web, media asset management and games. 

Multimedia Security 



Lehr- und 

Lernformen: 



Literaturempfehlungen Schmeh(2007): Kryptografie -Verfahren, Protokolle, Infrastrukturen, d-punkt Verlag, ISBN 

978-3-89864-435-8 

Schneier(2005): Angewandte Kryptographie - Der Klassiker. Protokolle, Algorithmen und 



Sourcecode in C. Pearson Studium. ISBN 3827372283 

Uhl, Andreas/ Pommer, Andreas(2004): Image and Video Encryption: From Digital Rights 

Management to Secured Personal Communication. Springer. ISBN 0387234020 

Ziele und Lehrinhalte: Know the specific methods for encrypting media data e.g. in the context of DRM systems or 

when transferring/storing surveillance data, digital watermarks for images, video or audio 

data for copyright protection or integrity tests, digital signatures of image or audio data, up 

to attacking the security of different mechanisms. Be able to select and use appropriate 

methods for specific applications. 

11-20 Mu lt imed ia Pr o jec t 

Titel der 



Multimedia Project 






Ziele und Lehrinhalte: Execute a multimedia project in specialised or expanded teams (e.g. partial inclusion of 

designers) and use the specialised project management methods and tools in a practical 

manner. 

11-21 Web Operations 

Titel der 



Web Operations 



Lehr- und 

Lernformen: 



Literaturempfehlungen Handerson(2006): Building Scalable Websites. O'Reilly. ISBN 9780596102357 

Souders(2007): High Performance Web Sites. O'Reilly. ISBN 9780596529307 

Bourke(2001): Server Load Balancing. O'Reilly Media. ISBN 978-0596000509 

Ziele und Lehrinhalte: Know the methods for preparing highly available web applications, scalable, high 

performance web applications as well as standard service providers and their technical 

platforms. Be able to configure the load balancers, web proxies, web servers and data base 



systems necessary for it. 

11-22 Web Technologies 2 (We bservices) 

Titel der 



Web Technologies 2 



Lehr- und 

Lernformen: 



Literaturempfehlungen Kaye(2003): Loosely Coupled: The Missing Pieces of Web Services. Rds Associates. ISBN 

1881378241 

Josuttis(2007): SOA in Practice. O'Reilly. ISBN 9780596529550 

Erl, Thomas(2004): Service-Oriented Architecture: A Field Guide to Integrating XML and 

Web Services. Prentice Hall. ISBN 978-0131428980 

Ziele und Lehrinhalte: Know the concepts and methods for planning and implementing distributed web 

applications such as loose connections, REST, web services, SOA. Be able to create mash 

ups from different public APIs and developments. Be able to plan, construct and further 

develop distributed web applications for different uses and connect pre-existing systems in 

service oriented architecture. 

1 2 W O R K M E T H O D S , C O M M U N I C A T I O N 

12-1 Pr o ject M an agement 1 

Titel der 


Umfang 1 ECTS 

Project Management 1 





Literaturempfehlungen PATZAK, Gerold; RATTAY, Günther; u.a. (2004/4): Projekt Management. Ein Leitfaden zum 

Management von Projekten, Projektportfolios und projektorientierten Unternehmen. 

STACEY, R. (1995): Das Chaos managen. Kreativität und Innovation in einer Welt des 

Wandels. Wiesbaden: Gabler. 



Ziele und Lehrinhalte: Fundamental knowledge and analytical skills as to the concepts, goals, structures, phases, 

and instruments of project management with special attention given to the basic forms of 

project organisation, the relationship of project idea to project assignment, problem solving 

cycle and personnel orientation. 

12-2 Teamm anage ment 

Titel der 



Team Management 






ROSENKRANZ,Hans (2001): Von der Familie zur Gruppe zum Team. 

Junfermann. ISBN 3873870150. 

LOFFING,Christian / STUMPF, Siegfried (2003): Teamarbeit und 

Teamentwicklung.. Hogrefe Verlag GmbH + Co. ISBN 3801716716. 

KANA,Robert / GUCHER,Jeanny (2006): The Pentagon Challenge. Manz'Sche 

Verlags- U Universitätsbuchhandlung. ISBN 3214084429. 

Lehrinhalte Further fundamental knowledge of and skills for working in heterogeneous 

interdisciplinary teams with a focus on conflict and innovation management 

and the integrated communication for team and project management 

processes for cross-media productions. 

12-3 Media Ma nageme nt 

Titel der 


Umfang 2 ECTS 

Media Management 






Literaturempfehlungen KARMASIN, Matthias (2000): Grundlagen des Medienmanagements. 

München: Fink. 

WIRTZ, Bernd W.(2006): Medien- und Internetmanagement (Gabler 

Lehrbuch). Gabler. 

WIRTZ, Bernd W.(2003): Handbuch Medien- und Multimediamanagement. 

Gabler. 



Lehrinhalte Knowledge necessary for media economics, i.e. analysis of different business 

fields and value creation chains in the media branch, market coherencies and 

marketing approaches as well as skills in the methods of strategic market and 

competition analyses for convergent media systems, digital content markets 

or for new business and profit models. 

12-4 Organisationa l M an agement 

Titel der 



Organisational Management 



Lehr- und 

Lernformen: 



Literaturempfehlungen BOUTELLIER, Roman; u.a. (2000): Innovative Organisationsformen. Neue Entwicklungen in 

der Unternehmensorganisation. Stuttgart: Schäffer-Poeschel. 

PÜHL, Harald (2000/2): Supervision und Organisationsentwicklung. Opladen: Leske und 

Budrich. 

Ziele und Lehrinhalte: Differentiated knowledge of and skills for organisation management with special focus on 

organisational and personnel development, integrated communication, company or 

communication culture and the challenges facing a learning company and knowledge 

management. 

12-5 Austr ian Law 

Titel der 


Austrian Law 






Literaturempfehlungen BRANAHL, Udo(2006): Medienrecht. Eine Einführung. Vs Verlag. 

DREIER, Thomas; u.,a. (2000) Schulze: Urheberrechtsgesetz - 

Urheberrechtswahrnehmungsgesetz - Kunsturhebergesetz., C. H. Beck. 

HALLER, Jochen (2005): Urheberrechtsschutz in der Musikindustrie: Eine ökonomische 

Analyse. Verlag Josef Eul. 



HOEREN, Thomas(2007): Internet- und Kommunikationsrecht. Praxis-Lehrbuch. Schmidt 

(Otto), Köln. 

Ziele und Lehrinhalte: Basic knowledge of the concepts, goals and instruments used in competition and intellectual 

property law, the basics of international intellectual property law, the limits of intellectual 

property law and a special focus on aspects on intellectual property in the Internet. 

1 3 T H E O R Y , A C A D E M I C W R I T I N G 

13-1 Media Theory 1 

Titel der 


Umfang 1 ECTS 

Media Theory 1 






HÖRISCH, Jochen (2004). Geschichte der Medien. Frankfurt am Main: 

Suhrkamp. 

McLUHAN, Marshall (2002). absolute Marshall McLuhan. Freiburg: orangepress. 

McLUHAN, Marshall (2001). Das Medium ist die Botschaft. The medium is the 

massage. Dresden: Verlag der Kunst. 

McLUHAN, Marshall (1992). Die magischen Kanäle. Understanding Media. 

Düsseldorf: Econ Verlag. 

Lehrinhalte Fundamental knowledge of historic media events as well as positions in 

media theory. 

13-2 Cul tur a l T heory 2 

Titel der 


Umfang 1 ECTS 

Fundamental skills enabling reflection as to the role of media theory within 

current formation of culture and the formation of a media and communication 

concept appropriate for the 21st century. 

Cultural Theory 2 






HOFFMANN, Martin/ Korta, Tobias. Culture Club. Klassiker der Kulturtheorie I. 

Frankfurt am Main. Suhrkamp. 

HOFFMANN, Martin/ Korta, Tobias. Culture Club. Klassiker der Kulturtheorie 



II. Frankfurt am Main. Suhrkamp. 

Lehrinhalte Differentiated fundamental knowledge of cultural theory and the different 

possibilities of implementation it for (one’s own) practical, artistic purposes. 

13-3 Medio logie 1 

Titel der 


Communicating additional ideas about cultural production and cultural 

analysis in the context of current trends. 

Mediology 1 

Umfang 1 ECTS 






HARTMANN, Frank (2003). Mediologie. Wien: WUV. 

HARTMANN, Frank (2000). Medienphilosophie. Wien: WUV. 

DEBRAY, Régis (2003): Einführung in die Mediologie. Bern/Stuttgart/Wien: 

Haupt Verlag. 

Lehrinhalte Fundamental knowledge of the concept of mediology (social functions and 

their relationship to the technical structures of broadcast) and the practice of 

mediology. 

13-4 Art Theory 2 

Titel der 


Differentiated skills of reflection on and planning of medilogical 

implementation in general and specialised conception as well as finalisation 

practice (for student multi-media art concepts) 

Art Theory 2 

Umfang 1 ECTS 








DAMUS, Martin (2000). Kunst im 20. Jhdt., Hamburg: Rowohlt. 

Ruhrberg/Schneckenburger/Fricke/Honnef (2002). Kunst des 20. Jhdt., Köln: 

Taschen. 

DANIELS, Dieter (2002). Kunst als Sendung. München: Beck. 

DEBRAY, Régis (1999): Jenseits der Bilder. Eine Geschichte der 

Bildbetrachtung im Abendland. Rodenbach: Avinus Verlag. 

GOMBRICH, Ernst H. (1996): Die Geschichte der Kunst. London: Phaidon 

HARRISON, Charles / Wood, Paul (2003): Kunsttheorie im 20. Jahrhundert. 

Band I + II. Hatje Canz 

HOFMANN, Werner (1978): Grundlagen der modernen Kunst. Stuttgart: 

Körner 

Lehrinhalte Further knowledge of the theoretical positions and concepts behind 20 th 

century art, current debate about art, developments and art theory research. 

13-5 Medio logy 2 

Titel der 


Differentiated skills for competent argumentation about the differing outward 

forms of contemporary art, critical evaluation and estimation of cultural forms 

of expression, argumentation and analytical competency, self-reflection as to 

personal creative-artistic works for the degree and the start of the career. 

Mediology 2 

Umfang 1 ECTS 





Lehrinhalte In-depth knowledge of mediology, current research and mediological 

practice. 

13-6 His tory of Media: Mus ic 

Titel der 


Umfang 1 ECTS 

Differentiated skills in the finalisation of the previous semester reflection on 

the planned mediological practice project, the implementation of mediological 

practice in other semester projects and reflection on different mediological 

projects from one's own personal field for the end of the semester and entry 

into the job market. 

Media History: Music 





Literaturempfehlungen HOLST, Imogen (1992): Das ABC der Musik. Reclam. 



MICHELS, Ulrich (2000): DTV Atlas zur Musik 1. DTV. 

MICHELS, Ulrich (2003): DTV Atlas Musik 2. DTV. 

Lehrinhalte Fundamental knowledge of the individual music styles in each of the eras, 

fundamental skills for the analysis of musical pieces in the different styles 

and orientation as to the different musical concepts focusing on recent music 

practices. 

13-7 Media His tory and Ana ly sis: A nim at ion 

Titel der 




Media History and Analysis: Animation 






JOHNSTON, Ollie/ THOMAS, Frank (1981): The Illusion of Life. Abbeville 

Press. 



DINKLA, Söke (1997): Pioniere Interaktiver Kunst von 1970 bis heute. Cantz 

Verlag. 

Lehrinhalte Differentiated fundamental knowledge of the different animation techniques 

and artists in their historical context, the animation tradition and 

fundamental aesthetics and narrative strategies in animation films. 

13-8 Technic al D ocume na t ion 

Titel der 



Technical Documenation 



Lehr- und 

Lernformen: 




Literaturempfehlungen Hahn(1996): Technische Dokumentation leichtgemacht. Hanser Fachbuch. ISBN 978- 

3446181786 



Hoffmann/Hölscher(1987): Erfolgrech beschreiben - Praxis des Technischen Redakteurs. 

VDE Verlag. ISBN 978-3927738027 

Göpferich(2003): Interkulturelles 'Technical Writing'. Narr. ISBN 3823347608 

Kühn(2004): Handlungsorientierte Gestaltung von Bedienungsanleitungen. Schmidt- 

Römhild. ISBN 3795070082 

Keller(2005): Fachjournalismus - Schreiben für technische Fachzeitschriften. Editions à la 

carte Zürich. ISBN 3908730902 

Microsoft Press: Manual of Style for Technical Publications. ISBN 1-57231-890-2 

Ziele und Lehrinhalte: Know the decisive area of knowledge for the creation and use of technical documentation, 

have insight into all essential organisational and technical aspects of technical 

documentation. Be able to create and maintain different documentation forms. 

13-9 Th ink ing / R ead ing / Writi ng 

Titel der 



Thinking / Reading / Writing 



Lehr- und 

Lernformen: 



Literaturempfehlungen Zobel(2004): Writing for Computer Science. Springer. ISBN 1852338024 

Swales/Feak(1994) Academic Writing for Graduate Students 

Day/Gastel(2006): How to Write and Publish a Scientific Paper: 6th Edition (How to Write 

and Publish a Scientific Paper). Greenwood Press. ISBN 0313330409 

Nell et al.(2001) Technical English. Writing, Reading, and Speaking, New York: Longman 

Powell(1996) Presenting in English: How to Give Successful Presentations, London: LTP 

Business 

diverse englischsprachige Fachliteratur (Fachzeitschriften ACM / IEEE). 

Ziele und Lehrinhalte: Be able to read, write and critically discuss, summarise and present specialist and scientific 

literature in english. 

13-10 Qual i ta tive Research Me thods 2 

Titel der 


Umfang 5 ECTS 


Qualitative Research Methods 2 








bei Hamburg: Rowohlt; 

FLICK, Uwe; KARDOFF, Ernst von; STEINKE, Ines (Hrsg.) (2000): Qualitative 

Forschung. Ein Handbuch. Reinbeck bei Hamburg: Rowohlt; 

MIKOS, Lothar; WEGENER, Claudia (Hrsg.) (2005): Qualitative 

Medienforschung. Ein Handbuch. Konstanz: UVK. 

KARMASIN, M., RIBING, R. (2002/3): Die Gestaltung wissenschaftlicher 

Arbeiten, Wien: Facultas 

Lehrinhalte Expanded knowledge of concepts, goals, structures, core elements, 

instruments and problem solving for qualitative research methods. Additional 

fundamental skills for project management of qualitative investigation design, 

for analytical and evaluation methods and for process documentation (focus: 

Bachelor Thesis 1) Additional coordination: Media Specific Qualification 

Project 2 and preparation for internship. 

1 4 E N G L I S H 

14-1 Eng lis h 2 

Titel der 


Englisch 2 




Lehr- und 

Lernformen: 

UE - Übung 


Literaturempfehlungen Glendinning/McEwan (2006): Oxford English for Information Technology. Oxford University 

Press. ISBN 0194574954 

Glendinning/McEwan (2003): Basic English for Computing: Student's Book. Oxford 

University Press, USA. ISBN 0194574709 

Marks (2007): Check Your English Vocabulary for Computing. A & C Black Publishers. ISBN 

0713679174 

Ziele und Lehrinhalte: Be able to use English fluently in the context of discussions about the web, games and multi 

media. So that one can write a CV, communicate in a job interview, write business 

correspondence and hold meetings. Be able to lead a specialised discussion about current 

subjects and hypes in English. 



14-2 Applied La nguage Tasks 2 

Titel der 


Umfang 1 ECTS 


Applied Language Tasks 2 





POWELL, Mark (2003): Presenting in English, Coursebook. Klett. 

ASHLEY, A (2003): Oxford Handbook of Commercial Correspondence. 

Cornelsen. 

Lehrinhalte Specific in-depth knowledge of communication skills (presentation techniques 

for English speaking audiences, interaction with English speaking colleagues) 

and the ability to understand complexe texts (writing complex texts with 

contents for the field of specialisation, understanding manuals, software and 

specific vocabulary, writing texts with a descriptive character (concepts, 

manuals), commercial correspondence).

Course Descriptions - MultiMediaTechnology

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