The Latest Google My Business Statistics Explained
Over 60% of consumers use Google My Business to find contact details of local businesses.
The statistic ‘Over 60% of consumers use Google My Business to find contact details of local businesses’ indicates that a significant majority of consumers rely on the Google My Business platform as a primary source for locating contact information for local businesses. The data suggests that the majority of consumers prefer the convenience and reliability of Google My Business in searching for essential information such as phone numbers, addresses, and operating hours of local establishments. This statistic underscores the importance of businesses maintaining an accurate and up-to-date presence on Google My Business to meet the needs and preferences of their target audience, as it is evidently a popular and widely used tool for consumer search behavior.
Less than half (44%) of businesses have claimed their Google My Business listing.
The statistic “Less than half (44%) of businesses have claimed their Google My Business listing” indicates that a majority of businesses, specifically 56%, have not yet utilized or taken advantage of claiming their listing on Google My Business. This platform allows businesses to manage their online presence, provide important information to potential customers, and increase visibility in search results. The relatively low adoption rate suggests that many businesses may be missing out on potential opportunities to engage with customers and improve their online visibility, potentially impacting their overall marketing and success.
Optimization of Google My Business listings led to a 30% increase in website clicks.
The statistic states that by optimizing Google My Business listings, there was a substantial 30% increase in the number of clicks to the company’s website. This implies that making improvements such as updating information, adding photos, soliciting positive reviews, and enhancing visibility on Google Maps directly translated into a significant boost in online engagement. By leveraging the platform effectively, the business was able to capture more user interest and drive traffic to its website, ultimately resulting in improved online visibility, customer acquisition, and potential sales opportunities.
Seventy five percent of users take action within 24 hours of a Google My Business search.
This statistic indicates that a significant portion of users who conduct a Google My Business search are highly engaged and responsive. Specifically, 75% of users are motivated to take action, such as contacting a business, making a purchase, or visiting a physical location, within a day of conducting the search. This high rate of prompt action suggests that businesses with a strong Google My Business presence have a compelling influence on potential customers, driving them to make decisions quickly. For businesses looking to attract and engage with customers online, optimizing their Google My Business listing and ensuring relevant and accurate information is crucial in capitalizing on this immediacy of user action.
More than half of searches (56%) on Google My Business result in a phone call.
The statistic that more than half of searches (56%) on Google My Business result in a phone call indicates a high level of user engagement and conversion from online search to direct interaction. This means that a significant portion of individuals actively searching for businesses on Google My Business are motivated to make a phone call to inquire about products or services. The high percentage of phone calls generated from these searches suggests that businesses with a strong online presence and visibility on this platform have a good opportunity to convert leads into potential customers through direct communication via phone calls.
According to Google, one out of every two users who conduct a local search visit a store within a day.
This statistic indicates a significant impact of local searches on driving physical store visits, as reported by Google. Specifically, it suggests that half of users who engage in local searches online end up visiting a physical store within the following day. This highlights the influence of online behavior in directing foot traffic to brick-and-mortar locations, showcasing the importance of having a strong online presence, optimizing for local search results, and ensuring accurate and up-to-date information for potential customers seeking physical stores. The statistic underscores the potential for businesses to leverage digital platforms to drive in-person visits and emphasizes the relevance of local search strategies in today’s consumer landscape.
Businesses with photos on their Google My Business listing get 42% more driving direction requests than those without.
This statistic suggests that businesses with photos on their Google My Business listing experience a 42% increase in driving direction requests compared to businesses without photos. This indicates that visual content, such as photos, plays a significant role in attracting potential customers and influencing their decision-making process. By showcasing images of their products, services, and overall environment, businesses can enhance their online visibility and credibility, ultimately driving more engagement and foot traffic to their physical location. This statistic highlights the importance of utilizing visual assets on digital platforms to optimize customer engagement and drive potential customers to visit the business in person.
Businesses are found in an average of 1,009 Google My Business searchers per month.
The statistic that businesses are found in an average of 1,009 Google My Business searchers per month suggests the level of visibility and potential exposure that these businesses have online. This statistic likely represents the number of times these businesses’ listings appear in search results on Google My Business, a platform that allows businesses to manage their online presence and interact with customers. A higher number of searchers indicates increased online visibility, potential brand awareness, and possibly higher customer engagement. Businesses with a higher average number of searchers per month may benefit from enhanced organic traffic, improved brand recognition, and potentially increased leads or sales opportunities.
Only 5% of Google My Business listings have virtual tours.
The statistic ‘Only 5% of Google My Business listings have virtual tours’ indicates that a small percentage of businesses utilizing the Google My Business platform have incorporated virtual tours into their profiles. This suggests that the majority of businesses listed on Google My Business have not taken advantage of this feature to showcase their physical location or space in a more interactive and engaging manner. Virtual tours can provide customers with a more immersive experience and help businesses stand out online, so the low utilization rate might present an opportunity for businesses to differentiate themselves from competitors and enhance their online presence.
37% of businesses have at least one Google My Business review.
The statistic “37% of businesses have at least one Google My Business review” indicates the proportion of businesses that have received feedback or reviews on their Google My Business profiles. This statistic suggests that a significant minority of businesses have some level of online presence and engagement with customers through this platform, highlighting the importance of online reviews for businesses in today’s digital landscape. Having reviews on Google My Business can potentially influence consumer perceptions and decision-making, as reviews are often considered as social proof of a business’s credibility and quality of products or services. Businesses may need to actively manage and monitor their online reputation by encouraging customers to leave reviews and responding to feedback in a timely manner to enhance their brand image and attract more customers.
28% of searches for ‘nearby’ businesses result in a purchase.
The statistic “28% of searches for ‘nearby’ businesses result in a purchase” indicates that out of all the searches conducted by individuals looking for nearby businesses, 28% of them end up making a purchase. This statistic suggests that a significant proportion of individuals engaging in these searches are converting into customers, highlighting the impact of digital searches on consumer behavior and purchase decisions. Businesses that optimize their online presence and visibility for local searches may have a higher likelihood of attracting potential customers and driving sales through targeted marketing strategies and convenient accessibility to their products or services.
In 2020, 68% of consumers used Google My Business to find local businesses contact information during the COVID-19 pandemic.
The statistic suggests a significant reliance on Google My Business among consumers in 2020 during the height of the COVID-19 pandemic, with 68% utilizing this platform to access contact information for local businesses. This high percentage indicates the platform’s popularity and effectiveness in connecting consumers with relevant and up-to-date information about businesses operating in their vicinity. The use of Google My Business likely played a crucial role in helping individuals navigate the challenging circumstances brought about by the pandemic, enabling them to access essential services and support local businesses while adhering to safety guidelines and restrictions. This statistic underscores the importance of digital platforms in facilitating consumer-business interactions during times of crisis and highlights the evolving landscape of how individuals seek and engage with local businesses.
Google My Business product posts achieve 74% more clicks through compared to standard GMB posts.
This statistic indicates that Google My Business product posts, which focus on showcasing specific products offered by a business, are able to generate 74% more click-throughs compared to standard Google My Business (GMB) posts that provide general information about the business. This suggests that highlighting products in GMB posts is an effective strategy for capturing the attention of potential customers and encouraging them to engage further by clicking through to the business website or taking other desired actions. Businesses leveraging GMB product posts may benefit from increased visibility, engagement, and ultimately, conversions due to the higher click-through rate associated with this type of content.
Nearly 49% of businesses receive over 1,000 Google My Business views each month.
The statistic “Nearly 49% of businesses receive over 1,000 Google My Business views each month” suggests that a substantial proportion of businesses have a relatively high level of visibility on the Google My Business platform. This indicates that a significant segment of businesses are attracting a considerable amount of online traffic and potentially reaching a large audience through their Google My Business profiles. Achieving over 1,000 views per month can be considered a positive indicator of engagement and interest in a business, highlighting the importance of having a strong online presence to attract customers and drive success in the digital age.
Google My Business pages with photos see 35% more clicks on their website.
The statistic suggests that Google My Business pages that include photos have a higher likelihood of attracting website clicks, with a 35% increase compared to pages without photos. This implies that visual content, such as photos, plays a significant role in driving user engagement and generating interest in the business. Having visually appealing images on a Google My Business page can enhance the overall user experience, resulting in more clicks that lead to the business website. This statistic underscores the importance of utilizing visual content as a powerful marketing tool to drive traffic and potentially increase business performance.
References
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4. – https://www.searchengineland.com
5. – https://www.brightlocal.com
6. – https://www.sterlingsky.ca
7. – https://local.google.com
8. – https://www.thinkwithgoogle.com
