Marlboro Adventure Team
Marlboro Adventure Team 2001 (Flyer)
Marlboro Adventure Team (Innovation Billboard)
Bronze New York Festival 2002
Background:
Invite 4 people to be part of the Venezuela's team to joint the Marlboro Adventure Team. Each group spend one week in Utah doing rafting and different edgy activists that represented the brand spirit.
Idea:
Invite the consumers to scape the routine (traffic, work, etc) to be part of the Marlboro Adventure
Marlboro Adventure Team (Innovation Billboard)
Bronze New York Festival 2002
Background:
Invite 4 people to be part of the Venezuela's team to joint the Marlboro Adventure Team. Each group spend one week in Utah doing rafting and different edgy activists that represented the brand spirit.
Idea:
Invite the consumers to scape the routine (traffic, work, etc) to be part of the Marlboro Adventure
